Piétons Québec
Piétons Québec is a Montreal-based non-profit advocacy organization founded in 2015 that promotes pedestrian safety and walking as a primary mode of transportation in Quebec, serving citizens, municipalities, elected officials, and seniors through educational guides, policy advocacy, and coalition partnerships.
- Company typePrivate
- Founded2015
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Piétons Québec does
Piétons Québec is a Quebec-based non-profit organization of public interest founded in 2015 that serves as the province's national collective advocacy body for pedestrian rights and safe walking. The organization operates from its headquarters in Montreal and was co-founded by Jeanne Robin, Véronique Fournier, and Louis Bernier-Héroux; it transitioned from a volunteer-led model to having professional staff around 2019-2020. Its core 'products' are educational guides and tools — most notably the flagship 'Aménager des rues conviviales et sécuritaires pour les personnes aînées' guide (2nd edition, 2026), winter walking infrastructure guides, Vision Zero implementation resources, and post-collision communication guides — distributed for free to municipalities and the public via its website.
The organization does not develop proprietary software; its technology stack is limited to operational third-party platforms: Yapla powers the membership portal and email newsletter, Zeffy and PayPal process donations, SurveyMonkey supports surveys, Google Analytics tracks web traffic, and Zoom hosts webinars. Piétons Québec monetizes through individual lifetime memberships (CA$20), organizational memberships (CA$50 for 3 years), an annual fundraising campaign (CA$50,000 goal), branded merchandise (tuques, stickers via an online boutique), and government grant funding from Quebec's Fonds de la sécurité routière. The go-to-market motion is community-led, relying on membership drives, newsletter subscriptions, public awareness campaigns, webinars for municipal officials, and coalition-building with peer organizations such as Vélo Québec and Vivre en Ville to influence provincial policy and road safety regulations.
The organization serves multiple customer segments including the general public, Quebec municipalities, elected officials, seniors aged 65+, and schools. Its strategic positioning emphasizes the Vision Zero approach, reduced default urban speeds (30 km/h), increased penalties for pedestrian priority violations, and senior-friendly street design — leveraging recent regulatory successes including updates to Section 2.28 of Tome V – Signalisation routière adopted in March 2026.
Piétons Québec firmographics
Firmographics- Name
- Piétons Québec
- Legal name
- Piétons Québec
- Website
- https://pietons.quebec
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piétons Québec is a Montreal-based non-profit advocacy organization founded in 2015 that promotes pedestrian safety and walking as a primary mode of transportation in Quebec, serving citizens, municipalities, elected officials, and seniors through educational guides, policy advocacy, and coalition partnerships.
- Ownership category
- akta.pro rank
Piétons Québec industry classification
Industry- Product category
- Pedestrian Safety and Active Mobility Advocacy
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (81341)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)
- akta.pro secondary industries
- Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE)
Keywords
Where Piétons Québec is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Piétons Québec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Individual lifetime membership at $20 and organizational membership at $50 for 3 years. Members receive updates, can participate in annual general assemblies, and vote for board elections.
- Donations: Annual fundraising campaign targeting $50,000 to support the organization's mission of promoting pedestrian mobility in Quebec.
- Merchandise Sales: Sale of branded merchandise including tuques (hats) and stickers through an online boutique. Members receive a discount on tuque purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time payment (lifetime) | Individual lifetime membership |
| Subscription | Multi-year contract | Organizational membership for 3 years |
| Unit Pricing | Pay-as-you-go | Adult tuque (Tous piétons campaign) |
| Unit Pricing | Pay-as-you-go | Sticker pack of 10 units |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Piétons Québec product offering
Product offeringCore offering
Piétons Québec is a non-profit pedestrian advocacy organization that defends the rights of people walking in Quebec. It publishes technical guides and tools for municipalities on age-friendly street design, winter pedestrian infrastructure, Vision Zero road safety, and road-sharing communication; offers membership, donations, and branded merchandise; and delivers training webinars for elected officials and a 'Ça marche!' school program, all while lobbying for regulatory and policy change at the provincial level.
Product overview
Piétons Québec is a non-profit pedestrian advocacy organization that does not offer a traditional SaaS product. Its 'products' are advocacy programs, educational publications, and community tools. The core portfolio centers on its flagship pedestrian mobility guide with six thematic fiches (Fiche 1-6) covering senior-friendly street design, winter infrastructure resilience, Vision Zero road safety approach, and road sharing campaign guidelines. Additional offerings include seasonal walking resources, communication guides, annual fundraising campaigns, an online merchandise store, and membership/donation programs. The organization operates its website (pietons.quebec) and a member portal (portail.pietons.quebec) built on the Yapla platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Guide: Aménager des rues conviviales et sécuritaires pour les personnes aînées A flagship six-fiche technical guide (2026 updated 2nd edition) that helps Quebec municipalities improve pedestrian comfort and safety for seniors. It covers corridor design, street crossings, seasonal infrastructure, user cohabitation, and municipal integration through the MADA approach.
- Marcher en toute saison: aménager pour l'hiver A technical guide on winter resilience for pedestrian infrastructure, covering four-season design principles, snow-removal policies, and winter mobility best practices for Quebec municipalities.
- Découvrir l'approche vision zéro décès et blessés graves An educational resource explaining the Vision Zero approach to road safety, its key principles, implementation strategies, and Quebec and Canadian municipal case studies.
- Intégrer le principe de prudence dans les campagnes de partage de la route A campaign-design resource for equitable road sharing, outlining the prudence principle and five recommendations for municipal and organizational safety campaigns targeting vulnerable users.
- Le discours post-collision: un guide de communication A communication guide for commenting on road collisions involving vulnerable users, promoting active language and the 'safe system' approach over passive terminology.
- Adhésion et membership Piétons Québec Individual lifetime membership at CA$20 and organizational three-year membership at CA$50, granting updates on Piétons Québec activities, participation rights in annual general assemblies, voting rights in board elections, and a member discount on merchandise.
- Boutique en ligne (branded merchandise) Online store selling branded 'Tous piétons' tuques in orange and black (CA$25, discounted to CA$20 for members) and 10-sticker packs depicting 'This vehicle stops at pedestrian crossings' (CA$25).
- Webinaire Mobilité active 101 pour élu·es au municipal A training webinar series on active mobility for municipal elected officials, co-organized with Vivre en Ville, Vélo Québec and M361, providing action tracks and case studies such as Ville de Chambly and Ville d'Eastman.
- Formation en milieu scolaire Ça marche! School-based pedestrian safety formation program delivered through Quebec primary and secondary schools to educate children on safe walking behaviour and school-route safety.
Quantifiable outcome
- Pedestrian fatality risk at 30 km/h impact: 10% vs. 75% at 50 km/h
- +3 more outcomes
Companies that use Piétons Québec
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Piétons Québec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Piétons Québec partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Coalition pour la mobilité durablecorePiétons Québec is a founding member of the Coalition pour la mobilité durable, which includes Alliance TRANSIT, Trajectoire Québec, Vélo Québec, Vivre en Ville, and the Réseau des centres d'expertise en mobilité. The coalition advocates for sustainable mobility policy at the provincial level and has published joint position papers and recommendations for political parties ahead of elections.
- ÉquiterreminorCo-author of a joint submission to Alto regarding high-speed rail consultations, advocating for integrated sustainable transportation networks.
- Vivre en VilleminorJointly authored a submission with Équiterre and Piétons Québec to Alto on high-speed rail, emphasizing the need for integrated sustainable transportation.
- Vivre en VillecoreCollaborative partner in active mobility initiatives, co-organizing webinars such as 'Mobilité active 101' for elected officials. Vivre en Ville contributes technical drawings to Piétons Québec's senior-friendly street design guides.
- Vélo QuébeccoreLong-standing partner in active mobility advocacy, co-organizing webinars and sharing expertise on road sharing and safety campaigns.
- M361, Moteur de stratégies socialesminorPartner in webinar production for the 'Mobilité active 101' series, providing social strategy expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Piétons Québec competitors and assessment
Company assessmentEmerging players
- Vision Zero Network: U.S.-based nonprofit advancing Vision Zero principles. Comparable as a road safety advocacy organization promoting pedestrian fatality elimination, though operating in a different (U.S.) policy and geographic context than Piéton Québec.
Regional players
- Walk Toronto: Toronto-based pedestrian advocacy nonprofit with a municipal/provincial mandate analogous to Piéton Québec's. Comparable as an English-Canadian regional counterpart pursuing the same kinds of municipal pedestrian-priority campaigns and Vision Zero adoption.
Others
- Canadian Automobile Association (CAA-Québec): Major Quebec road safety stakeholder that conducts parallel road safety education and advocacy campaigns. Adjacent rather than directly competing because it represents motorists, but it engages the same Quebec policy and public-awareness environment on pedestrian priorities.
Direct peers
- Alliance TRANSIT: Coalition of Quebec transit and mobility advocacy groups. Shares the coalition platform with Piéton Québec, pursues overlapping road safety and Vision Zero policy goals, and targets the same municipal and provincial decision-makers.
- Vivre en Ville: Quebec nonprofit focused on urban planning, densification, and active mobility advocacy. Co-hosts webinars and co-authors guides with Piéton Québec and competes for similar municipal training engagements and government funding.
- Vélo Québec: Quebec's national cycling advocacy organization and coalition partner of Piéton Québec. It runs an analogous membership-based advocacy model with similar programs, webinars, and policy engagement on active mobility, making it the closest functional peer.
- Trajectoire Québec: Quebec public transit advocacy organization and fellow coalition member. It operates on the same membership-and-policy-advocacy model targeting elected officials and provincial transport authorities in overlapping active mobility issues.
Broad incumbents
- America Walks: Long-established U.S. national pedestrian advocacy nonprofit with a comparable mission of advancing walkable communities. Functions as a structural peer in pedestrian advocacy positioning, though it operates at a U.S. national scale versus Piéton Québec's Quebec provincial scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Piétons Québec social profiles
Digital presencePiétons Québec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piétons Québec leadership team
Management profileNumber of profiles
Profiles2 records
Piétons Québec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piétons Québec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piétons Québec
What does Piétons Québec do?
Piétons Québec is a non-profit pedestrian advocacy organization that defends the rights of people walking in Quebec. It publishes technical guides and tools for municipalities on age-friendly street design, winter pedestrian infrastructure, Vision Zero road safety, and road-sharing communication; offers membership, donations, and branded merchandise; and delivers training webinars for elected officials and a 'Ça marche!' school program, all while lobbying for regulatory and policy change at the provincial level.
Is Piétons Québec a public or private company?
Piétons Québec is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Piétons Québec founded?
Piétons Québec was founded in 2015. It employs 1 to 10 people.
Where is Piétons Québec based?
Piétons Québec is headquartered in Montreal, Canada, in the North America region.
How does Piétons Québec make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are donations and merchandise Sales.
Who are Piétons Québec's main competitors?
Vision Zero Network is listed as an emerging player. Walk Toronto is listed as a regional player. Canadian Automobile Association (CAA-Québec) is listed as an others. Direct peers are Alliance TRANSIT, Vivre en Ville, Vélo Québec and Trajectoire Québec. America Walks is listed as a broad incumbent.
Does Piétons Québec have an API?
No public API is recorded for Piétons Québec.
What industry is Piétons Québec in?
Piétons Québec's product category is Pedestrian Safety and Active Mobility Advocacy. Its primary akta.pro industry code is BPAGAFAM, Gun Violence Prevention & Public Safety Policy Advocacy, with a secondary code of TLAJAGAB, Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors). Its NAICS code is 8133 and its SIC code is 8300.