What Solskjermingsgruppen does

Solskjermingsgruppen AS is a privately held Norwegian cooperative group of 7 member companies that operates as a total supplier of sun shading and outdoor comfort solutions for the Norwegian market. Founded in 1998 and headquartered at Alnabru in Oslo, the group has offices in Oslo (also Ringfoss), Trondheim, Moss (Østfold), Bergen (Vestland), and Drammen, serving both professional B2B customers — new construction contractors, commercial projects, housing cooperatives, hotels, restaurants, government, healthcare, and education — and private residential clients. The company has been Miljøfyrtårn (Eco-Lighthouse) certified for 14 years and reports over 25 years of operating experience in the Norwegian market.

The company's core offering spans a multi-brand product portfolio sourced from premium European manufacturers under distribution and integration partnerships, including Warema (awnings, pergolas, and automation including Climatronic and WMS), Pratic (pergolas such as Nomo, Brera, Evo, Alutecnic, and the 2022-launched Phoenix Free/Air), Somfy (wireless home automation with TaHoma app), Svalson (electric sliding doors and fencing), Solamagic, Bromic, and Provida (outdoor heaters), plus May, Hawa, Glatz, Anwis, and MDT (parasols, facade systems, interior blinds). The technology layer rests on building automation standards — KNX-certified engineering with wind simulation, Warema's bus-based Climatronic, Somfy wireless, and weather-station-driven WMS — enabling automated, modular control of motorized shading, LED lighting, and heating. Notable product launches include the Pratic Phoenix line in 2022, expanding into more affordable pergola options.

The business model is project-based and quote-driven: customers request quotes through the website (with sector-specific intake forms for private, restaurant/hotel, commercial, and housing cooperatives) and the company delivers customized solutions including product specification, engineering, installation, and after-sales service. Revenue is generated through one-time product sales and installation rather than subscription or licensing. The go-to-market is enterprise field sales supported by 7 member-company offices and a local dealer network nationwide, with bottom-of-funnel conversion driven by direct inquiry and project specification, and top-of-funnel awareness through inspirational content marketing, Facebook, Instagram, and LinkedIn. Named enterprise customers include Veidekke, AF Gruppen, Peab, HENT, OBOS, Thon Hotels, Scandic Hotels, Statsbygg, Oslo kommune, Oslo Universitetssykehus, UiO, Aker Property Group, Eiendomsspar, and restaurant chains such as Olivia, TGIFridays, Egon, and Rest Hon.

Name

Solskjermingsgruppen

Legal name

Solskjermingsgruppen AS

Website

https://solskjermingsgruppen.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Solskjermingsgruppen is a Norwegian cooperative group of 7 member companies supplying and installing sun shading, pergolas, automation, and outdoor comfort solutions for professional B2B customers (construction, housing cooperatives, hospitality, government, healthcare, education) and private residential clients across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales and Installation: Revenue generated from selling and installing sun shading products including pergolas, awnings, screens, shutters, and related accessories. Products sourced from manufacturer partners and installed by the company's own teams or member companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Solskjermingsgruppen is a professional total supplier of sun shading solutions in Norway, operating as a cooperative group of seven member companies. The company sells, consults, engineers, and installs outdoor and indoor shading products including pergolas, awnings, screens, shutters, exterior blinds, parasols, solar sails, electric sliding doors, and associated automation/control systems from premium European manufacturers (Warema, Pratic, Somfy, Svalson, May, Glatz, Solamagic, Provida, Bromic). They serve both professional markets (new construction, commercial projects, housing cooperatives, hotels and restaurants) and private residential customers with project planning, engineering, installation, and after-sales service.

Product overview

Solskjermingsgruppen is a professional total supplier of sun shading solutions operating across Norway, comprising seven member companies with locations in Oslo, Trondheim, Moss, Bergen, and Drammen. The company offers a broad portfolio organized around outdoor and indoor sun shading products, including multiple product categories: Pergola systems (Pratic brand models including Nomo, Brera, Connect, Opera, Carrera, Level, Meta, Mito, Tecnic, One, Infinity, Evo, Alutecnic, Phoenix Free, Phoenix Air; and Warema P40/P60/P70); Markiser og Screens (awnings and zip/vertical screens from Warema, XL, Giant, and Smits); Utvendige Persienner (exterior blinds with flat, profiled, wind-stable, skylight, and curved lamelles); Innvendig Solskjerming (interior solutions including pleated, roller, zebra, venetian, panel, aluminium, bamboo/wood blinds and motorized options); Parasoller (from May, Polaris, Sirius, MDT, and custom models); Solseil (C4 and Warema solar sails); Gjerder og Levegger (Svalson fencing, glass railings, motorized lift systems); Skodder og Solskjermer (shutters and solar screens); Elektriske skyveluker (Svalson electric sliding doors); and Lys og Varme (LED lighting and heat lamps from Solamagic, Provida, and Bromic). The portfolio also includes automation and control systems (Somfy TaHoma, WMS Warema, KNX, Climatronic) that integrate with the motorized shading products to enable automated, app-based, and weather-responsive control. Solskjermingsgruppen serves both residential and professional markets including hotels, restaurants, housing cooperatives, and commercial construction projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Somfy Automation System

Quantifiable outcome

• Over 25 years of industry experience working with leading hospitality and construction brands
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• WaremacoreTechnology or IntegrationGerman manufacturer of high-quality sun shading products including terrace awnings, pergolas, facade systems, and automation solutions. Solskjermingsgruppen offers extensive Warema product range including Climatronic automation systems, WMS mobile control systems, and KNX-compatible components.
• PraticcoreTechnology or IntegrationItalian manufacturer specializing in pergola systems including Nomo, Brera, Opera, Carrera, Fusion, Level, Meta, Mito, Tecnic, One, Infinity, and Phoenix models. Premium aluminum pergola solutions for both residential and commercial applications.
• SomfycoreTechnology or IntegrationWorld-leading manufacturer of automatic control systems for homes and offices. Provides wireless motorization technology including TaHoma home automation app enabling centralized device control via internet or remote.
• SvalsoncoreTechnology or IntegrationSwedish manufacturer of electrically operated sliding doors for various environments including receptions, restaurants, pharmacies, hospitals, and police stations. Products include AH50, AH60, AV70, AV90, AV115 horizontal and vertical sliding doors, fire-rated FIRESLIDE models, and executive special designs.
• SolamagiccoreTechnology or IntegrationGerman manufacturer of premium outdoor heaters used by leading restaurants in Oslo including those at Aker Brygge, Karl Johans Gate, and Sørenga. Short-wave infrared technology providing immediate heat effect without heating the air.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andersen Markiser AS: Norwegian awning and terrace shading retailer/installer serving residential and light commercial customers nationwide. Directly comparable as a domestic Norwegian sun shading specialist competing in the same product categories and customer segments as Solskjermingsgruppen.
• SunOff Norge AS: Norwegian distributor and installer of exterior blinds, awnings, and zip screens for residential and commercial projects. Competes head-to-head with Solskjermingsgruppen in the same Norwegian market, offering similar multi-brand product sourcing and installation services.

Broad incumbents

• Pratic S.p.A. Italian pergola and outdoor shading manufacturer whose full product range (Nomo, Brera, Phoenix, Evo, Alutecnic) is distributed by Solskjermingsgruppen in Norway. Operates its own direct dealer network across Europe that competes with integrator-led channels.
• Markilux GmbH: German premium awning manufacturer distributing through specialist dealers across Europe. Comparable as a multi-channel awning supplier targeting the residential and HORECA segments Solskjermingsgruppen serves.
• Warema Renkhoff SE: German manufacturer of sun shading systems, pergolas, and facade automation. While a primary product partner to Solskjermingsgruppen, Warema's own direct-sales arm and global dealer network overlap with Solskjermingsgruppen's offering on a broader international scale.
• Weinor GmbH & Co. KG: German manufacturer of awnings, pergolas, and terrace roofs distributed through certified dealers. Operates a comparable specialist-dealer go-to-market that mirrors Solskjermingsgruppen's Norwegian installer model.
• Somfy SA: French-listed global leader in motors and automation controls for window treatments and outdoor shading. Solskjermingsgruppen resells Somfy TaHoma and motors; Somfy's broader offering makes it a peripheral competitor and category-defining incumbent.
• Renson Outdoor: Belgian manufacturer of outdoor living and sun shading products including pergolas (Camargue, Algarve) and terrace covers. Comparable product portfolio and a European-wide dealer model paralleling Solskjermingsgruppen's domestic full-service approach.

Regional players

• Binovala AB: Swedish supplier and installer of glass rooms, pergolas, and sun shading serving Scandinavian HORECA and residential customers. Comparable business model and product scope in an adjacent Nordic market with limited Norwegian overlap.
• Lumon Group Oyj: Finnish-listed manufacturer and installer of frameless glass balcony and terrace enclosures. Adjacent category in Nordic outdoor comfort and privacy, partially overlapping with Solskjermingsgruppen's facade shading and glazing add-ons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Solskjermingsgruppen
• LinkedInlinkedin.com/company/solskjermingsgruppen
• Instagraminstagram.com/solskjermingsgruppen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solskjermingsgruppen