Vermont News and Media

What Vermont News and Media does

Vermont News and Media is a privately held Southern Vermont media company that operates as the papers of record for the region through three primary newsrooms — the Brattleboro Reformer, Bennington Banner, and Manchester Journal — supplemented by niche magazines (Vermont Country Magazine, Vermont Maturity, New England Homesteader, Green Mountain Cannabis News), the Southern Vermont Shopper, and recurring special publications including the Nonprofit Guide, Making the Grade, Life Planning Guide, Business Spotlights, and Readers' Choice Awards. Headquartered in Brattleboro with a regional office in Bennington, the company employs 25+ staff across newsrooms, sales, design, and production.

The underlying technology stack combines WordPress/Kubio front-ends with the BLOX CMS for editorial, Technavia for mobile applications (Banner, Reformer), Wallit for subscription management, and standard analytics (Google Analytics, Meta Analytics). An affiliate integration with New England Events (evvnt.com) provides a shared events calendar and ticketing layer that distributes content across five+ local sites. Distribution spans home delivery, retail, news websites, e-editions, mobile apps, email newsletters, and social platforms, reaching approximately 1.5M annual website visits, 20,000+ daily print readers, and a combined social audience above 2.75M monthly.

The business model blends five revenue streams: (1) print and online advertising across newspapers, magazines, and websites; (2) recurring print and digital subscriptions plus home delivery; (3) full-service marketing agency revenue covering Google advertising, TV/streaming ads, social media management, web design, graphic design, and commercial printing; (4) event sponsorship and production for both company-organized events (Remarkable Women, Got Talent, Trunk or Treat) and major regional events (Harris Hill Ski Jump, Garlic Town USA); and (5) commercial printing for flyers, brochures, and inserts. Customers are predominantly Southern Vermont small and medium-sized businesses, nonprofits, and event organizers, acquired through a consultative, county-level direct sales motion led by dedicated sales managers for Windham and Bennington Counties.

Name

Vermont News and Media

Legal name

Vermont News and Media

Website

https://vtnewsmedia.com

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

11–50 employees

Short description

Vermont News and Media is a private Southern Vermont local media company that publishes the Brattleboro Reformer, Bennington Banner, and Manchester Journal as papers of record, and operates a full-service marketing agency serving regional small businesses, nonprofits, and event organizers.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Local newspaper publishing
• Community journalism
• Print advertising sales
• Digital marketing services
• Regional magazine publishing

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Online Advertising: Traditional and digital advertising across newspapers (Bennington Banner, Manchester Journal, Brattleboro Reformer), magazines (Vermont Country, Vermont Maturity, New England Homesteader), and news websites. Includes display ads, sponsored content, and impression-based campaigns.
2. Subscription and Home Delivery: Daily and Saturday-only print editions plus digital subscriptions with home delivery options. Manchester Journal offers free weekly print editions with subscription-based e-editions.
3. Commercial Printing: Printing services for flyers, trifold brochures on various paper types, and flyer/insert distribution via home delivery.
4. Event Sponsorship and Coverage: Media sponsorship opportunities for company-produced events and third-party regional events including Harris Hill Ski Jump and Garlic Town USA.
5. Marketing Services: Full-service marketing agency offerings including graphic design, branding, website construction, social media management, Google advertising services, e-blast campaigns, and e-commerce setup assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Vermont News and Media publishes local newspapers (Brattleboro Reformer, Bennington Banner, Manchester Journal) and magazines (Vermont Country Magazine, Vermont Maturity, New England Homesteader, Green Mountain Cannabis News) serving as papers of record for Southern Vermont. The company also sells print and digital advertising, sponsored content, full-service marketing solutions, commercial printing, website design, and graphic design services to local businesses and nonprofits. Distribution combines home delivery, retail newsstand, news websites, mobile apps, e-editions, and event sponsorship channels.

Product overview

Vermont News and Media is a family of Southern Vermont publications operating a platform-plus-multi-product architecture centered on three primary newspapers (Brattleboro Reformer, Bennington Banner, Manchester Journal) serving as papers of record for Southern Vermont. These core publications are complemented by specialized magazines including Vermont Country Magazine (travel/tourism), Vermont Maturity (50+ community), New England Homesteader (sustainable living), and Green Mountain Cannabis News (cannabis industry), plus the Southern Vermont Shopper and special publications such as the Southern Vermont Nonprofit Guide, Making the Grade, Life Planning Guide, Business Spotlights, and Readers' Choice Awards. The company also offers integrated service products including print and online advertising, sponsored content and storytelling, full-service marketing solutions, commercial printing, website design, graphic design and branding, event sponsorship, and the New England Events ticketing platform. Together, these newspapers, magazines, and services form a comprehensive regional media ecosystem serving over 20,000 daily print readers, 1.5 million annual website visits, and significant social media reach.

Differentiator

Problem solved

Functional benefit

Brands

• Brattleboro Reformer: Primary newspaper serving Windham County, Vermont - one of three papers of record for Southern Vermont
• Bennington Banner
• Manchester Journal
• Vermont Country Magazine
• Vermont Maturity
• New England Homesteader
• Green Mountain Cannabis News

Products and services

• Brattleboro Reformer Primary daily newspaper serving Windham County, Vermont, operating as the paper of record for Southern Vermont. Available in print (Tues-Sat and weekend editions) and digital formats including e-editions and mobile app.
• Bennington Banner Daily newspaper serving Bennington County, Vermont, operating as the paper of record for the region. Available in print (Tues-Sat) with home delivery of 3,500+ copies plus retail distribution, and digital editions with 2,000+ daily app views.
• Manchester Journal Weekly newspaper serving the Manchester region of Southern Vermont. Free weekly Friday print edition with 10,000 copies, plus online e-edition available Monday through Friday (subscription-based).
• Vermont Country Magazine Travel and tourism magazine highlighting Southern Vermont destinations, attractions, and lifestyle for visitors and residents.
• Vermont Maturity Community magazine targeting the 50+ demographic in Southern Vermont, covering lifestyle, health, and community topics relevant to older adults.
• New England Homesteader Magazine focused on sustainable living, homesteading practices, and self-sufficiency topics relevant to the New England region.
• Green Mountain Cannabis News Industry-specific publication serving Vermont's cannabis market, covering business, regulatory, and community news for the cannabis industry.
• Southern Vermont Shopper Free publication providing local deals, classifieds, and shopping information to Southern Vermont consumers.
• Print and Online Advertising Comprehensive advertising services offering reach across Southern Vermont through trusted newspapers, magazines, and digital platforms, including website ads with 1 million annual visits and targeted online campaigns.
• Sponsored Content and Storytelling Professional sponsored content service including writing, editing, publishing, and promotional amplification across Vermont News & Media platforms.
• Full-Service Marketing Solutions Complete marketing support including commercial printing, newspaper inserts, web design, social media management, Google advertising, and email campaigns at local rates.
• Commercial Printing Printing services on various paper types including flyers, trifold brochures, with flyer/insert distribution via home delivery routes.
• Event Sponsorship and Coverage Media sponsorship opportunities for regional events including Harris Hill Ski Jump and Garlic Town USA, plus event production for community events in Windham and Bennington Counties.
• New England Events Platform Event ticketing and promotion affiliate platform (New England Events / evvnt.com) enabling local events to reach audiences across five+ websites with reduced processing fees and free online promotion.

Quantifiable outcome

• 1.5M unique visits per year across news websites
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adams Publishing Group: Family-owned operator of small and mid-sized community newspapers across the U.S., with a similar model of running multiple local titles and adjacent commercial services in geographically defined markets — directly comparable in structure and scale to Vermont News & Media.
• Lee Enterprises: Large operator of local newspapers and digital media properties with subscription and advertising monetization — comparable in publishing model though larger scale; relevant benchmark for audience monetization economics.
• Townsquare Media: Local media and digital marketing company operating local radio stations, websites, and a digital marketing services arm (Townsquare Interactive) serving SMBs — directly mirrors Vermont News & Media's combination of local content distribution and full-service local marketing agency offerings.
• Ogden Newspapers: Family-owned community newspaper group operating small-market dailies and weeklies with ancillary commercial services — closely comparable in family/independent ownership profile and multi-title local strategy.
• CNHI (Community Newspaper Holdings Inc.): Operates a portfolio of community newspapers and related digital products in small U.S. markets; comparable multi-title local publishing footprint with similar advertiser and reader dynamics.
• CherryRoad Media: Acquires and operates small-market community newspapers with an emphasis on local digital transformation and bundled marketing services for local SMBs — closely aligned with Vermont News & Media's agency-plus-publishing hybrid strategy.

Emerging players

• VTDigger: Vermont-focused nonprofit digital news organization; competes for local news audience and reader attention/donor dollars in the same Vermont geography, though without Vermont News & Media's print, magazine, or marketing agency verticals.

Regional players

• Seven Days: Vermont alternative weekly newspaper covering news, arts, and culture with strong local advertising base; competes for both readers and local SMB ad spend in Vermont though concentrated in the Burlington market rather than Southern Vermont.

Broad incumbents

• Hearst Media: Diversified media conglomerate with newspaper, magazine, and television holdings including local news properties; overlapping capability set but at broader scale and portfolio breadth versus the regionally focused Vermont News & Media.
• Gannett: Largest U.S. newspaper publisher (USA TODAY network) with broad local advertising platform; competes with Vermont News & Media for digital ad budgets but operates at vastly greater scale and as part of a national portfolio rather than a focused regional niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Reformer
• Instagraminstagram.com/brattleboreformer
• LinkedInlinkedin.com/company/vt-news-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont News and Media