St. Buena Vida
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What St. Buena Vida does
St. Buena Vida is a New York-based, privately held producer of non-alcoholic sparkling wine founded in 2023 and operating with a headcount of 1–10 employees. The company sells a single SKU — a non-alcoholic sparkling Chardonnay made from organic grapes sourced from Spain and processed using Solos dealcoholization technology, which strips alcohol to less than 0.5% ABV while attempting to preserve the base wine's flavor profile. Each 750ml bottle is positioned at $32 with a clean-ingredient list (dealcoholized wine, rectified concentrated grape must, citric acid, carbon dioxide, sulfur dioxide), 30 calories per 5 fl oz serving, and 7g of sugar per glass. Tasting notes emphasize stone fruit, melon, green apple, and pear, with the product currently showing as 'sold out' on the direct-to-consumer storefront.
St. Buena Vida firmographics
Firmographics- Name
- St. Buena Vida
- Legal name
- St. Buena Vida
- Website
- https://stbuenavida.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
St. Buena Vida industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Wineries (312130), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where St. Buena Vida is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Buena Vida business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Bottle Sales: Direct-to-consumer sales of non-alcoholic sparkling white wine through the company's e-commerce storefront. Sold at $32 per bottle with individual unit pricing.
- Wholesale Distribution: Wholesale sales to specialty food and beverage retailers through the Airgoods marketplace platform, enabling bulk orders for retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bottle - $32 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
St. Buena Vida product offering
Product offeringCore offering
St. Buena Vida produces and sells a single non-alcoholic sparkling Chardonnay crafted from organic grapes sourced in Spain and processed using Solos dealcoholization technology. The 750ml bottle is sold at $32 through the company's direct-to-consumer e-commerce site and via wholesale channels including the Airgoods marketplace and regional U.S. distributors. A companion Cathedral Club membership offers members access to private events, limited-edition previews, and curated discounts.
Product overview
St. Buena Vida is a single-product non-alcoholic wine brand offering one core product: a sparkling Chardonnay made from organic grapes sourced in Spain using Solos dealcoholization technology. The company also operates a loyalty program called the Cathedral Club that provides members with exclusive access to events, limited edition products, and discount offers. The products are sold directly through their e-commerce platform and via wholesale distribution through partners like Airgoods.
Differentiator
Problem solved
Functional benefit
Products and services
- St. Buena Vida Non-Alcoholic Sparkling Chardonnay Non-alcoholic sparkling white wine (Chardonnay) made from organic Spanish grapes and processed via Solos dealcoholization technology. Contains less than 0.5% ABV, 30 calories per 5fl oz serving, and 7g sugar per glass. Tasting notes include stone fruit, melon, green apple, and pear. Sold at $32 per 750ml bottle to consumers seeking a sophisticated alcohol-free wine for social occasions.
- Cathedral Club Membership Loyalty/club program for St. Buena Vida customers providing access to private events, first looks at limited edition product releases, and exclusive discounts and curated offers.
Quantifiable outcome
- 7g sugar per glass (vs typical wine sugar content)
- +2 more outcomes
Companies that use St. Buena Vida
Customer profileSegments1 record
Ideal customer profiles2 records
St. Buena Vida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
St. Buena Vida partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Select Importers & DistributorscoreRegional distribution partnership covering Louisiana. The distributor will carry St. Buena Vida's non-alcoholic sparkling Chardonnay for wholesale and retail distribution throughout the Louisiana market.
- 3 Keys DistributingcoreRegional distribution partnership covering the Carolinas. The distributor will carry St. Buena Vida's non-alcoholic sparkling Chardonnay for wholesale and retail distribution throughout North Carolina, South Carolina, and surrounding areas.
- AirgoodscoreWholesale marketplace partnership enabling specialty food and beverage retailers to purchase St. Buena Vida products. Airgoods offers buy now, pay 60 days later terms, free shipping for 1 year, and $100 credit for first orders to attract new retail buyers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
St. Buena Vida competitors and assessment
Company assessmentDirect peers
- Noughty: Noughty produces non-alcoholic sparkling wines (including a Chardonnay) targeting health-conscious social drinkers — directly competing with St. Buena Vida in the same product category, price tier, and occasion-based use case.
- Leitz: German winery Eins-Zwei-Zero by Leitz produces a portfolio of dealcoholized wines including sparkling options, sourced from European vineyards. Comparable to St. Buena Vida in its use of dealcoholization technology and European grape sourcing.
- Surely (by Vintage Wine Estates): Surely is a dedicated non-alcoholic sparkling wine brand backed by a major U.S. wine producer. It targets the same premium non-alcoholic occasion use case and competes on similar price points with sparkling varietals.
- Thomson & Scott: Thomson & Scott's Noughty line (rebranded/sister offering) is a premium non-alcoholic sparkling wine sold in on-trade and DTC channels, sharing St. Buena Vida's premium positioning and organic, low-sugar formulation philosophy.
- Fre Wines: Fre is one of the most established U.S. non-alcoholic wine brands, offering multiple varietals including sparkling options. It competes head-to-head with St. Buena Vida for the same mindful-drinking consumer through DTC and retail.
Emerging players
- Aecorn: Aecorn produces premium non-alcoholic aperitifs in sparkling and still formats for the mindful-drinking occasion. Comparable in premium DTC positioning and target consumer, though aperitifs rather than dealcoholized wine.
- Ghia: Ghia is a premium non-alcoholic aperitif brand targeting the same 'sober curious' / mindful-drinking consumer with sophisticated lifestyle branding. Adjacent rather than direct since Ghia is a botanical aperitif, but the customer, occasion, and premium positioning overlap strongly.
- Töst Beverages: Töst makes premium non-alcoholic sparkling beverages positioned for celebrations and food pairing, occupying adjacent shelf space and occasion use cases as St. Buena Vida's sparkling non-alcoholic wine.
Broad incumbents
- Wölffer Estate Vineyard: Wölffer is an established premium wine producer on the East Coast with a strong DTC and on-premise presence. Relevant as a benchmark for the kind of premium, lifestyle-positioned wine brand St. Buena Vida aspires to build at scale.
Others
- Airgoods: Airgoods is the wholesale marketplace through which St. Buena Vida distributes to specialty retailers. Not a competitor but a key channel partner and ecosystem peer for any emerging CPG brand scaling into retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
St. Buena Vida social profiles
Digital presenceSt. Buena Vida financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Buena Vida leadership team
Management profileNumber of profiles
St. Buena Vida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Buena Vida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Buena Vida
What does St. Buena Vida do?
St. Buena Vida produces and sells a single non-alcoholic sparkling Chardonnay crafted from organic grapes sourced in Spain and processed using Solos dealcoholization technology. The 750ml bottle is sold at $32 through the company's direct-to-consumer e-commerce site and via wholesale channels including the Airgoods marketplace and regional U.S. distributors. A companion Cathedral Club membership offers members access to private events, limited-edition previews, and curated discounts.
Is St. Buena Vida a public or private company?
St. Buena Vida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. Buena Vida founded?
St. Buena Vida was founded in 2023. It employs 1 to 10 people.
Where is St. Buena Vida based?
St. Buena Vida is headquartered in New York, United States, in the North America region.
How does St. Buena Vida make money?
Two revenue lines are on record. Direct Bottle Sales are the primary driver. The others are wholesale Distribution.
Who are St. Buena Vida's main competitors?
Direct peers on record are Noughty, Leitz, Surely (by Vintage Wine Estates), Thomson & Scott and Fre Wines. Emerging players are Aecorn, Ghia and Töst Beverages. Wölffer Estate Vineyard is listed as a broad incumbent. Airgoods is listed as an others.
Does St. Buena Vida have an API?
No public API is recorded for St. Buena Vida.
What industry is St. Buena Vida in?
St. Buena Vida's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 312130 and its SIC code is 2080.