Planet T and S

What Planet T and S does

Planet T and S Co., Ltd. is a Bangkok-headquartered industrial automation and technology solutions provider that has served Thai manufacturers since its founding in 1997. The company operates a multi-brand distribution model with exclusive or authorized relationships with at least 24 international automation brands — including SICK (sensors, machine vision, safety), Cognex (machine vision), Zebra Technologies (barcode, RFID, mobile computers), Hikvision/Hikrobot (security and industrial cameras), Weidmüller (relays, power supplies, connectivity), IDEC (PLC/HMI), Tsubaki (cable carriers and chains), Kuramo (industrial cables), BlueBotics (AGV/AMR navigation), 3M DBI-SALA (fall protection), and AIOI-Systems (pick-to-light) — and complements distribution with in-house engineering consultation, solution design, installation, and after-sales service under a self-described "360-degree solutions" model.

The company's own-brand offering centers on automated guided vehicles (AGV) and autonomous mobile robots (AMR) manufactured through its 2016-established subsidiary Planet Moccarra Factory Automation Co., Ltd., including the Teleza ZTF1000 AGV (1-ton payload, MES/WMS connectivity) and an AMR Tow Tractor (3–4 ton towing). Proprietary integration is most visible in the ANT everywhere hybrid indoor/outdoor navigation system (LiDAR Natural Feature + GNSS with RTK, ±1–5cm accuracy) sourced from BlueBotics, and the company curates an AI-enabled inspection sub-portfolio (Zebra FS42 AI OCR, Cognex AI Deep Learning for chicken meat foreign-object detection, Hikrobot SC6000 AI smart cameras). Group structure comprises Planet T and S (HQ), Kuramo International (1998, cable import/export), Nana Solutions (2002, automotive materials and safety), K.I.C. Singapore (2006, Singapore distribution), and Planet Moccarra Factory Automation (2016, AGV/AMR OEM).

Revenue is generated primarily through B2B hardware sales of distributed components to Thai industrial customers in manufacturing, logistics/warehousing, automotive, and facility security verticals, supplemented by professional engineering services (consultation, solution design, installation, and after-sales support). A smaller volume flows through Shopee and Lazada e-commerce marketplaces. The go-to-market combines direct enterprise field sales, technical seminars (e.g., the annual Zebra Solutions Day), and conference participation (ICSSC, Weidmüller Partners Conference). Pricing is not publicly disclosed; customers contact sales for quotes, with limited promotional campaigns on select products (e.g., the SICK GL6 series up to 41% discount, April 21 – May 22, 2026). The customer base spans enterprise F&B, automotive assembly, and warehouse operators, with social media presence on Facebook, Instagram, LINE, and TikTok, and corporate social responsibility activities including a 360,000 THB scholarship donation to 60 students at Debsirin School in May 2026.

Name

Planet T and S

Legal name

บริษัท แพลนเนท ที แอนด์ เอส จำกัด

Website

https://planet.co.th

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Planet T and S is a Bangkok-based Thai industrial automation distributor and solutions provider, serving manufacturing, logistics, and automotive sectors with 24+ international brand portfolios plus proprietary AGV/AMR systems manufactured through subsidiary Planet Moccarra Factory Automation.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution and Integration

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation distribution
• Machine vision systems
• AGV AMR robots
• Industrial sensors solutions
• Factory safety equipment

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Automation Products Distribution: Distribution of industrial automation components including sensors, cable chains, machine vision systems, barcode/RFID systems, safety equipment, and automation electrical equipment. Products are sourced from international brand partners and sold to Thai industrial customers.
2. AGV/AMR Manufacturing and Sales: Development, production, and distribution of automated guided vehicles (AGV) and autonomous mobile robots (AMR) through subsidiary Planet Mozzarella Factory Automation Co., Ltd.
3. Engineering and Solution Design Services: Professional engineering consultation and solution design services to help customers select appropriate products and design automation systems tailored to their requirements, aiming to reduce costs and improve operational efficiency.
4. Installation and After-Sales Services: System installation, commissioning, and ongoing after-sales support services for automation solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Planet T and S distributes, integrates, and supports industrial automation hardware for Thai manufacturers — including sensors, machine vision systems, barcode/RFID equipment, industrial cables, safety/fall protection gear, and security systems sourced from over 24 international brands. Through its subsidiary Planet Moccara Factory Automation, the company also develops and manufactures its own line of Automated Guided Vehicles (AGV) and Autonomous Mobile Robots (AMR). The company complements product distribution with engineering consultation, system design, installation, and after-sales service for industrial customers.

Product overview

Planet T and S is an industrial automation and technology solutions provider with over 29 years of experience serving Thai industries. The company offers a comprehensive portfolio of automation products organized into nine main categories: (1) Industrial Cables, Cable Chains, and Cable Carriers (including Kuramo cables and Tsubaki products); (2) Sensors including Proximity Sensors, Photoelectric Sensors, Safety Sensors, Laser Measurement, Fluid Sensors, Encoders, and Sensor Controllers; (3) Machine Vision systems including 2D/3D Vision, Deep Learning, and Vision Software; (4) Barcode Systems with fixed mount, handheld, and portable readers, quality verifiers, printers, and RFID; (5) Automation and Electrical Connectors including Analog Signal Conditioning, Ethernet Switches, Heavy Duty Connectors, PLC & IoT, Power Monitors, Relays, Remote IO, and Terminal Blocks; (6) Safety Equipment for fall protection and confined space work; (7) Security Solutions including Smart AI CCTV, NVR, Access Control, and Thermal Cameras; (8) Automated Guided Vehicles (AGV) and Autonomous Mobile Robots (AMR) with navigation on magnetic tape, color lines, and line-free navigation; and (9) Custom automation solutions. The company distributes products from over 24 international brands including SICK, Cognex, Zebra, Hikrobot, Weidmüller, IDEC, Kuramo, Tsubaki, BlueBotics, Reeman, 3M/DBI-SALA, and AIOI. The portfolio also includes Planet T and S's own-brand products and the company's AGV subsidiary Planet Moccara Factory Automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Cables, Cable Carriers, and Power Transmission Chains Industrial cables (Kuramo VCT series for cold storage and oil resistance, shielded CE-531NZSB), Tsubaki cable carriers (UAT and EasyTrax series), and Tsubaki Epsilon Chain miniature stainless steel power transmission chains for robot and machinery design.
• Industrial Sensors (Proximity, Photoelectric, Safety, Laser, Encoder)

Quantifiable outcome

• SICK InspectorP621 achieves ~70ms processing time, supporting up to 14 boxes/second inspection speed with 100% automated quality control
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• WeidmüllercoreChannel Partner/ Reseller/ Distributor · 1 April 2026Planet T and S is an authorized distributor of Weidmüller products in Thailand, specializing in Cabinet Products, Automation Products, Relay Modules, Power Supplies, and connectivity solutions. The company received the 'Strategic Product Growth 2025 — Klippon Relay Award Winner' recognition for outstanding performance in promoting Weidmüller products. The partnership includes participation in regional partner conferences and access to technical training and product updates.
• Kuramo Electric Co., Ltd. and Kuramo Denko Co., Ltd.coreStrategic or Co-development PartnerLong-standing partnership with Japanese cable manufacturers Kuramo Electric and Kuramo Denko. Planet T and S organizes factory visits to Japan (most recently February 2026) to strengthen relationships, learn about production capabilities and quality control processes, and ensure continued supply of high-quality industrial cables. Subsidiary Kuramo International Co., Ltd. handles import/export of Kuramo automation cables.
• BlueBoticscoreTechnology or IntegrationAuthorized distributor of BlueBotics ANT navigation technology for AGV/AMR systems. BlueBotics technology enables the company's AGV products to perform indoor and outdoor navigation with centimeter-level accuracy using hybrid LiDAR and GNSS systems.
• SICK AGcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SICK sensors and automation products including proximity sensors, photoelectric sensors, safety light curtains, machine vision systems, barcode readers, and safety laser scanners for industrial applications.
• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized Distributor of Zebra Technologies Thailand, specializing in barcode scanners, RFID readers, mobile computers, and Zebra's AI OCR inspection solutions. The company organizes annual Zebra Solutions Day events in partnership with Zebra Technologies Thailand.
• CognexcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Cognex machine vision products including In-Sight series smart cameras, VisionPro software, and AI-powered inspection solutions for industrial quality control applications.
• Hikvision and HikrobotcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hikvision security products (AI CCTV, NVR, thermal cameras, access control) and Hikrobot industrial automation products (machine vision cameras, AMR systems) for Thai market.
• Tsubaki KabelschleppcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Tsubaki cable carriers (รางกระดูกงู), Epsilon Chain miniature power transmission chains, and related mechanical power transmission components.
• 3M DBI-SALAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of 3M DBI-SALA fall protection equipment including horizontal lifelines, vertical lifelines, full body harnesses, self-retracting lifelines, and confined space entry systems for industrial safety applications.
• IDECcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of IDEC automation products including PLC controllers (FC6A MicroSmart), HMI displays (HG series), and FT2J combined PLC+HMI units for industrial control applications.
• AIOI-SystemssupportingTechnology or IntegrationDistribution partner for AIOI Pick to Light (PTL) systems and Smart AI solutions for warehouse picking optimization and industrial automation applications.
• Universiti Teknologi MARA (UiTM) SarawakminorStrategic or Co-development PartnerParticipated as industry partner in ICSSC 2026 (1st International Conference on Sustainable Smart Cities) hosted by UiTM Sarawak, Malaysia. Conference held under Erasmus+ Smart City ASEAN Learning Network (SCALe) project with 14 partner institutions from Asia and Europe. Company participated in design thinking workshops and panel forums on smart city development.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Omron Industrial Automation: Japanese factory automation specialist (PLCs, sensors, vision, safety) with Thai subsidiary. Omron's automation product portfolio substantially overlaps Planet T and S's distributed range (IDEC PLCs, machine vision, safety equipment), targeting the same Thai manufacturing customers.
• SMC Corporation: Japanese global leader in pneumatic and industrial automation components with extensive Thai distribution. Like Planet T and S, SMC operates as a multi-brand automation solutions provider combining distribution, engineering, and service in Thailand, competing for the same factory-automation wallet share.
• Yaskawa Electric: Japanese motion control, servo drives, and industrial robotics manufacturer with Thai subsidiary. Yaskawa directly overlaps with Planet T and S's motion control distribution (IDEC, automation electrical components) and competes in the AGV/AMR/motor integration space.
• Pepperl+Fuchs: German specialist in industrial sensors and explosion protection with Thai operations. Pepperl+Fuchs is one of the closest direct competitors to Planet T and S's sensor distribution and factory-automation integration business in the Thai market.
• Festo: German pneumatics, electrical automation, and industrial training solutions provider with established Thai operations. Festo directly competes with Planet T and S in factory automation distribution and engineering services across manufacturing verticals in Thailand.

Broad incumbents

• ABB Thailand: Swiss-Swedish automation, robotics, and motion multinational with strong Thai industrial presence. ABB's robotics and AGV/AMR business (including its acquisition of ASTI) directly competes with Planet Moccarra, while its broader automation portfolio overlaps with Planet's distribution business.
• Mitsubishi Electric Factory Automation: Global Japanese conglomerate with major factory automation business (PLCs, servo/motion, robots) operating in Thailand. As a much larger incumbent, Mitsubishi competes with Planet T and S for major Thai factory automation projects while also offering broader industrial capabilities beyond Planet's scope.
• Rockwell Automation: U.S. industrial automation and digital transformation leader with Thai operations. Rockwell competes with Planet T and S in PLCs, drives, and integrated automation solutions, but as a broader incumbent offers software, control systems, and lifecycle services well beyond Planet's distribution-plus-integration model.

Emerging players

• Hikrobot: Chinese subsidiary of Hikvision specializing in mobile robots, machine vision, and smart factory logistics. Hikrobot is both a competitor (its AMR/Forklift Mobile Robot products compete with Planet Moccarra AGVs) AND a brand that Planet T and S distributes, creating channel conflict and direct product overlap in the Thai market.
• Geek+: Chinese global AMR and smart logistics company expanding into Southeast Asia. Geek+ competes with Planet Moccarra's AMR business while also representing an alternative AMR vendor that Planet T and S's Thai customers might choose instead of the Planet Moccarra / BlueBotics / Hikrobot stack.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planettands
• Instagraminstagram.com/planettands
• TikToktiktok.com/@planettands

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet T and S