We Need A Nanny
We Need A Nanny is an Australian online job board, founded in 2006, that connects families seeking childcare with nannies, babysitters, and au pairs across major Australian cities through a freemium platform with a subscription-gated secure messaging system and affiliate referral partnerships.
- Company typePrivate
- Founded2006
- HeadquartersAustralia, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What We Need A Nanny does
We Need A Nanny (legal entity: Ceruleum Pty Ltd) is an Australian online job board founded in 2006 that connects families seeking childcare with nannies, babysitters, and au pairs across all major Australian cities including Sydney, Melbourne, Brisbane, Perth, and Canberra. The platform operates as a two-sided marketplace, not an employment agency, allowing parents to post jobs for free and caregivers to create free profiles, with direct contact between parties gated by a subscription-based Secure Message Centre. The company serves over 80,016 cumulative parents since inception and claims the position of Australia's #1 job board in its category, supported by partnerships with the Australian Nanny Association and a network of affiliate service providers.
The underlying technology is a web-based platform (app.weneedananny.com.au) with separate login portals for parents/agencies and caregivers/sitters, location-based search by postcode and city, detailed caregiver profile management with skills and availability, and a secure in-platform messaging system. There is no evidence of AI-driven matching, automated vetting, or advanced algorithmic recommendations; the matching process relies on families manually reviewing caregiver profiles and applications. The platform also publishes an extensive blog and resource library covering child development, hiring guidance, and employment obligations for nannies.
The business model combines freemium access with a subscription gate and diversified affiliate revenue. Parents and caregivers register and use the platform free of charge; parents must subscribe to access the Secure Message Centre to initiate contact with caregivers. Specific subscription pricing is not publicly disclosed. A secondary revenue stream comes from referral commissions on partner services including NannyPay (payroll), Intercheck (national police checks), Australia Wide First Aid (training), Cluey Learning (tutoring), and Platinum Skills Training (caregiver certifications). Additional revenue comes from a paid nanny consultation service (Kasey Major) launched in 2022 and from a nanny agency directory. The company operates with 1-10 employees, has raised no external funding, and has not disclosed revenue figures. In 2024-2025 the site experienced a security-related outage requiring full database restoration from backup under a new cloud account, after which operations resumed.
We Need A Nanny firmographics
Firmographics- Name
- We Need A Nanny
- Legal name
- Ceruleum Pty Ltd
- Website
- https://weneedananny.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Need A Nanny is an Australian online job board, founded in 2006, that connects families seeking childcare with nannies, babysitters, and au pairs across major Australian cities through a freemium platform with a subscription-gated secure messaging system and affiliate referral partnerships.
- Ownership category
- akta.pro rank
We Need A Nanny industry classification
Industry- Product category
- Online Childcare Job Board / Caregiver Marketplace
- NAICS
- Child Care Services (62441), Private Households (8141)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Services (HSAAABAD)
Keywords
Where We Need A Nanny is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
We Need A Nanny business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription - Parents: Parents subscribe to access the Secure Message Centre to contact nannies after posting jobs for free. This is the primary revenue stream from families seeking childcare.
- Affiliate/Referral Commissions: Commission revenue from partner services including NannyPay (payroll), Intercheck (police checks), Australia Wide First Aid, Cluey Learning (tutoring), and Platinum Skills Training. Links throughout the site generate referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Job Posting for Parents |
| Freemium | Pay-as-you-go | Free Profile for Caregivers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
We Need A Nanny product offering
Product offeringCore offering
We Need A Nanny is an Australian online job board that connects families seeking childcare with nannies, babysitters, and au pairs. Parents post jobs for free, review caregiver applications, and subscribe to the Secure Message Centre to communicate with caregivers directly. The platform also operates as a directory for nanny agencies and earns referral commissions from partner childcare-adjacent services (payroll, police checks, first aid training, tutoring, and online courses).
Product overview
We Need A Nanny operates Australia's largest nanny job board, connecting families with nannies, babysitters, and au pairs across the country. The core product is a free job posting platform where parents can post jobs and receive applications, or browse caregiver profiles and connect via a subscription-based Secure Message Centre. The company also maintains an extensive Resource Library with educational content for both parents and caregivers. The platform functions as a marketplace, not an employment agency, facilitating direct connections between families and caregivers. Additionally, WNAN offers referral partnerships with complementary services including NannyPay (payroll), InterCheck (police checks), Australia Wide First Aid (training), Cluey Learning (tutoring), and Platinum Skills Training (online courses), from which it earns referral fees and commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- We Need A Nanny Job Board Platform Australia's leading online nanny job board where parents post jobs for free and receive applications from caregivers, or browse caregiver profiles and subscribe to contact them directly. Functions as a marketplace (not an employment agency) giving families direct control over hiring nannies, babysitters, and au pairs.
- Nanny Consultation Service (Kasey Major) One-on-one and group consultation service delivered via Zoom by featured contributor Kasey Major, offering advice to parents on childcare arrangements and the hiring process, and supporting nannies with career guidance and job connections.
Companies that use We Need A Nanny
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
We Need A Nanny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Need A Nanny partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Australian Nanny Association (ANA)coreOfficial Proud Partner relationship. ANA supports WNAN in bringing nannies and families together across Australia. Both share passion for building a supportive, informed community and empowering nannies and families with resources and guidance. Promotes highest standards of care and connection.
- NannyPaycorePayroll service for nannies. Recommended to parents for proper fortnightly payroll and employment obligations. Promoted throughout the site with dedicated page and logo placement.
- Intercheck AustraliacoreNational Police Check provider. Accredited by ACIC covering all Australian states and territories. Special discounted rate of $48.29 Inc. GST for WNAN caregivers. 100% online process with fast turnaround.
- Australia Wide First AidminorFirst aid training provider. Offering 5% discount (code WNAN5) on all courses including Childcare First Aid (HLTAID004) for WNAN members.
- Cluey LearningminorOnline tutoring service. Offering exclusive deals for WNAN members including 20% off tutoring services for children.
- Platinum Skills TrainingminorOnline education platform for nannies offering self-paced courses for career advancement. Provides industry-recognized certification and premium job opportunities.
- BoltBlue Digital MarketingminorDigital marketing agency that designed and maintains the We Need A Nanny website. Specializes in nanny agency industry web design.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
We Need A Nanny competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
We Need A Nanny social profiles
Digital presenceWe Need A Nanny financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Need A Nanny leadership team
Management profileNumber of profiles
We Need A Nanny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Need A Nanny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Need A Nanny
What does We Need A Nanny do?
We Need A Nanny is an Australian online job board that connects families seeking childcare with nannies, babysitters, and au pairs. Parents post jobs for free, review caregiver applications, and subscribe to the Secure Message Centre to communicate with caregivers directly. The platform also operates as a directory for nanny agencies and earns referral commissions from partner childcare-adjacent services (payroll, police checks, first aid training, tutoring, and online courses).
Is We Need A Nanny a public or private company?
We Need A Nanny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Need A Nanny founded?
We Need A Nanny was founded in 2006. It employs 1 to 10 people.
Where is We Need A Nanny based?
We Need A Nanny is headquartered in Australia, Australia, in the Oceania region.
How does We Need A Nanny make money?
Two revenue lines are on record. Subscription - Parents are the primary driver. The others are affiliate/Referral Commissions.
Does We Need A Nanny have an API?
No public API is recorded for We Need A Nanny.
What industry is We Need A Nanny in?
We Need A Nanny's product category is Online Childcare Job Board / Caregiver Marketplace. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 62441 and its SIC code is 8351.