What Cluey Learning does

Cluey Learning is an Australian EdTech company that delivers live, online, one-to-one and small-group tutoring to school students in Years 2 through 12 across Maths, English, Chemistry, Biology and Physics, with dedicated preparation programs for NAPLAN, ATAR and LANTITE. The service runs on a custom-built tutoring platform that combines two-way video and audio with a collaborative virtual whiteboard, AI-driven interaction analytics, mandatory session recording and a customer-facing Cluey Hub portal for booking, rescheduling and progress review. Curricular content is mapped to the Australian National Curriculum and state-by-state syllabuses through the proprietary CENTRE teaching approach developed by Chief Education Officer Dr Selina Samuels and the in-house Education Team, with adaptive learning plans set continuously during sessions rather than via a formal pre-assessment.

The company's revenue model is usage-based with optional session packages: customers pay per session (third-party-cited at approximately A$45 for Years 2-6 and A$80 for Years 7-12 for 1-to-1 sessions, with group sessions priced lower), with no long-term contracts, monthly subscriptions described in marketing terms, free rescheduling with 48 hours' notice, and payment via Visa or Mastercard. Distribution is direct-to-consumer via a 2-minute online enrolment questionnaire, supplemented by phone-based Learning Advisors (inside sales), a localised long-tail SEO footprint, and a B2B channel (Cluey for Schools) that delivers group tuition to institutional customers including the NSW Department of Education Group Program. A separate New Zealand storefront extends the operating footprint beyond Australia.

Cluey operates as Cluey Ltd, previously listed on the ASX and announcing in June 2026 its intention to voluntarily delist. The company reports a tutor pool of 2,521+ experts with a 6% acceptance rate, 33,000+ active Australian students, 100k+ happy learners cumulatively and 2 million+ sessions delivered; it also offers a premium subscription tier (Cluey Plus), a Cluey Impact community/partnership program, and cross-promotion with Code Camp for coding camps and after-school programs.

Name

Cluey Learning

Legal name

Cluey Ltd

Website

https://clueylearning.com.au

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Cluey Learning is an Australian EdTech company that delivers live, online one-to-one and small-group tutoring for school students in Years 2-12 across Maths, English and senior sciences, plus NAPLAN, ATAR and LANTITE exam prep, via its proprietary video/whiteboard platform and a vetted pool of 2,521+ expert tutors.

Ownership category

akta.pro rank

Product category

Online Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Online tutoring services
• Personalised tutoring
• School tutoring platform
• Exam preparation tutoring
• Curriculum-aligned education

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pay-as-you-go and packaged tutoring sessions: Per-session billing with VISA or Mastercard debit/credit card payments. Customers can pay-as-you-go or purchase a package/bundle of sessions, with no long-term contracts. Step up/down the number of sessions based on need. Sessions available 1-to-1 (Years 2-12) and small group (Years 3-10).
2. Recurring subscription-style enrolment in learning programs: Customers enrol in a learning program (e.g., Year 5 Maths) that adapts over time. Programs can be paused or cancelled via the Cluey Hub, with refund terms defined on the Service Fees page. Customers pay only for each learning session.
3. B2B Cluey for Schools / NSW Department of Education Group Program: Group/whole-school delivery of Cluey tutoring programs (e.g., NSW Department of Education tuition program) delivered through the Cluey for Schools channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cluey Learning delivers live, online, face-to-face tutoring for Australian school students in Years 2-12, covering Maths, English, Chemistry, Biology and Physics, along with NAPLAN, ATAR, LANTITE and selective-school exam preparation. Sessions are 1-to-1 or small-group, delivered through a proprietary platform with a collaborative whiteboard, video/audio and session recording, and are staffed by a vetted pool of 2,521+ expert tutors matched to each child. Specialty streams cover homeschool, special needs and expat learners, and a B2B Cluey for Schools channel delivers group tuition to schools and education departments.

Product overview

Cluey Learning operates a unified online tutoring platform that combines a live, face-to-face video tutoring product with structured, curriculum-mapped learning programs delivered via a collaborative whiteboard. The platform is organised into a tiered portfolio: the core Cluey Learning tutoring platform serves as the foundation, with the premium Cluey Plus subscription tier layered on top, and a self-service Cluey Hub customer portal for managing enrolments, bookings and feedback. Subject-specific programs — Maths, English, Chemistry, Physics and Biology — are delivered as modular offerings, segmented by year level (Primary Years 2-6, Secondary Years 7-10, Senior Years 11-12) and supplemented by exam-prep modules (NAPLAN, ATAR, LANTITE, Selective School). Specialty sub-products include Homeschool, Special Needs, Expat and Selective School tutoring. At the institutional and community level, Cluey for Schools delivers the platform to school cohorts, while Cluey Impact extends access through charity and research partnerships with organisations such as UNSW Australia and the Harding Miller Education Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Cluey Plus: Premium subscription tier/membership offering promoted on the Cluey Learning homepage (plus.clueylearning.com.au).
• Cluey Hub

Products and services

• Cluey Learning Online Tutoring Platform Live, online, face-to-face tutoring platform delivering personalised 1-to-1 and small-group tutoring sessions for Australian school students in Years 2-12 across Maths, English, Chemistry, Biology, Physics, NAPLAN, ATAR and LANTITE prep, using a collaborative whiteboard, video, and audio.
• Cluey Hub Customer self-service portal where parents and students manage enrolments, book and reschedule sessions, view tutor-written feedback, access progress reports, watch session recordings, purchase session bundles, and contact support.
• Cluey Plus Premium online tutoring subscription tier promoted via a dedicated landing page, extending Cluey's standard programs with additional subscription benefits.
• Primary Tutoring (Years 2-6) Personalised online tutoring program for primary school students (Years 2-6) covering English, Maths, and Coding, with NAPLAN preparation available.
• Secondary Tutoring (Years 7-10) Personalised online tutoring program for secondary school students (Years 7-10) covering English, Maths, Advanced Maths and NAPLAN preparation.
• Senior Tutoring (Years 11-12) Personalised online tutoring program for senior school students (Years 11-12) covering English, Maths, Chemistry, Biology and Physics, mapped to state-specific syllabuses.
• Maths Tutoring Online Maths tutoring covering Primary, Secondary and Senior levels, aligned to the Australian National Curriculum and state syllabuses, delivered via live tutor-led sessions.
• English Tutoring Online English tutoring for Years 2-12 covering spelling, reading, grammar, writing, comprehension, text analysis and essay skills.
• Chemistry Tutoring Senior-level online Chemistry tutoring aligned to state syllabuses.
• Physics Tutoring Senior-level online Physics tutoring aligned to state syllabuses.
• Biology Tutoring Senior-level online Biology tutoring aligned to state syllabuses.
• NAPLAN Tutoring Targeted tutoring for NAPLAN assessments in Years 3, 5, 7 and 9, covering literacy and numeracy skill development with personalised plans.
• ATAR Tutoring Exam preparation tutoring aimed at maximising ATAR scores for senior students.
• LANTITE Tutoring Tutoring program preparing students for the LANTITE (Literacy and Numeracy Test for Initial Teacher Education).
• Selective School Tutoring Specialised tutoring to prepare students for selective school entrance exams.
• Homeschool Tutoring Online tutoring support tailored for homeschooled students, supplementing their learning across core subjects.
• Special Needs Tutoring Tutoring tailored for students with diagnosed or suspected learning difficulties, including neurodiverse learners.
• Expat Tutoring Online tutoring designed for expat families and children studying overseas while following an Australian-aligned curriculum.
• Cluey for Schools School-facing offering that delivers Cluey's tutoring programs to cohorts of students via partnerships with schools and education departments, including the NSW Department of Education Group Program.
• Cluey Impact Cluey's community and charity partnership program that assists students from disadvantaged backgrounds and supports educational research, with partners including UNSW Australia and the Harding Miller Education Foundation.

Quantifiable outcome

• 2 million+ live learning sessions delivered
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship research partner, core research partner, flagship institutional channel partner, core charity partner, core cross-promotion partner and minor industry body reference.

• UNSW Australiaflagship research partnerStrategic or Co-development PartnerCluey partners with UNSW for educational research. UNSW logo is featured in the 'Our Partners' section of the homepage, footer, and landing pages.
• UNSW Data Science Hubcore research partnerStrategic or Co-development PartnerUNSW Data Science Hub is featured as a partner on the local landing pages and in the Cluey Impact programme, supporting educational research collaborations.
• NSW Government Education (NSW Department of Education)flagship institutional channel partnerGTM or Marketing PartnerCluey delivers the NSW Department of Education Group Program via the 'Cluey for Schools' channel, providing whole-school group tuition to NSW public school students.
• Harding Miller Education Foundationcore charity partnerGTM or Marketing PartnerCluey partners with the Harding Miller Education Foundation (a charity supporting high-potential disadvantaged girls in school) as part of the Cluey Impact program. Logo featured in homepage and landing-page footer partners section.
• Code Campcore cross-promotion partnerGTM or Marketing PartnerCode Camp (holiday coding/animation camps and after-school programs) is cross-promoted across Cluey's mega menu (Coding Camps, Animation Camps, DJ Camp, Roblox Legends, Minecraft Engineers, etc.) with utm_source=cluey tracking parameters, and is referenced via a footer link to codecamp.com.au.
• Australian Tutoring Association (ATA)minor industry body referenceOthersCluey's 'Tutoring Market Analysis' blog cites Australian Tutoring Association CEO Mohan Dhall for industry data (tutoring usage and industry value of ~$1.3B), indicating an industry-association reference relationship.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tutor.com: Online 1-to-1 live tutoring platform serving K-12 and higher-ed students with curriculum-aligned content and on-demand sessions — directly comparable to Cluey's live online tutoring model and consumer/professional tutor pool.
• Paper: Online tutoring platform focused on K-12 students with school- and district-level B2B distribution, including unlimited live tutoring; directly comparable to Cluey on B2C tutoring and the Cluey for Schools channel.
• Preply: Global online tutoring marketplace with vetted tutors, live 1-to-1 sessions and flexible scheduling — directly comparable to Cluey on platform, tutor matching and per-session pricing.
• Outschool: Online marketplace for live small-group and 1-to-1 classes for kids, including academic tutoring and exam prep; comparable in delivery model, target segment (K-12) and per-session/usage-based pricing.
• Wyzant: US-based online tutoring marketplace with vetted tutors and per-session/usage-based pricing for K-12 and beyond — comparable in marketplace model and live 1-to-1 delivery.
• Varsity Tutors: Large online tutoring and test-prep platform with live 1-to-1 sessions, on-demand tutoring and curriculum-aligned content; comparable to Cluey across product, customer segment (K-12/college) and pricing model.

Emerging players

• Khan Academy (with Khanmigo): Free/not-for-profit learning platform that has added AI tutoring (Khanmigo); competes with Cluey on personalized, on-demand support and is increasingly relevant as an AI-driven substitute for paid human tutoring.

Broad incumbents

• Kumon: Global incumbent in supplemental Maths and English education using a worksheet-based, in-centre model; competes for the same parental tutoring dollars as Cluey, especially for primary-aged students.
• Mathnasium: Established Maths-focused supplemental learning franchise with a centre-based model — competes with Cluey's Maths tutoring for the same parent buyer, particularly in primary/secondary Maths catch-up.
• Sylvan Learning: Established supplemental education franchise offering tutoring, test prep and STEM programs; broadly comparable to Cluey's K-12 tutoring portfolio and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clueylearning
• YouTubeyoutube.com/c/ClueyLearning
• Facebookfacebook.com/clueylearning
• LinkedInlinkedin.com/company/cluey-learning
• Instagraminstagram.com/clueylearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cluey Learning