Stop The Bleed Project

What Stop The Bleed Project does

Stop The Bleed Project is a non-profit organization that operates the STOP THE BLEED® public health campaign in cooperation with the U.S. Department of Defense. Headquartered in Washington and operated by Amp Your Good, Inc. (a New Jersey 501(c)(3) entity), the organization trains individuals in bleeding control techniques — tourniquet application, wound packing, and pressure dressings — to bridge the 7-10 minute gap between a traumatic bleeding emergency and the arrival of professional first responders. Its reach spans more than 170 countries and millions of people trained since the campaign's 2015 launch, with a stated national goal of training 200 million people. The program is structured around recurring annual activations (STOP THE BLEED® Day and Month in May), a Trainathon campaign, a Grant Program that has distributed $250,000 in Training Kits over eight years, and an Ambassador Program that mobilizes a volunteer base. The organization also runs a Scholarship Program for high school students, a podcast, and a direct-to-consumer merchandise store (shopstopthebleed.com).

The organization does not develop proprietary technology. Its core curriculum is delivered through partnerships with the American College of Surgeons, American Red Cross, American Heart Association, and American College of Emergency Physicians, which supply certified instructors that run classes via the STOP THE BLEED® Training Platform. The STOP THE BLEED® trademark is owned by the U.S. Department of Defense and licensed through the Defense Media Activity Trademark Licensing Office, with an Instructor Licensing Program launched in September 2023 to formalize brand use by organizations. Physical products include Training Kits (valued at $1,250 each) distributed through grants, Response Point Stations (up to $100,000 value), and branded merchandise sold through the Gear Store. Reported headcount is 1-10 employees, with program execution heavily dependent on the distributed instructor and ambassador network.

The business model is that of a sponsored nonprofit: training is provided free to participants, grants distribute free kits to qualifying schools, non-profits, and government agencies, and funding flows from corporate sponsors (Teleflex, Z-Medica, Tactical Medical Solutions, SAM Medical, North American Rescue), the Stop the Bleed Coalition, and merchandise sales. The organization was founded in 2019 as the National STOP THE BLEED Day Project and reorganized and renamed to STOP THE BLEED Project in March 2022 to reflect an expanded multi-program scope. As of 2026, the organization is actively operating with annual cadence across nine program lines and no disclosed funding rounds, M&A, or leadership changes.

Name

Stop The Bleed Project

Legal name

Amp Your Good, Inc.

Website

https://stopthebleedproject.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stop The Bleed Project is a non-profit operating the STOP THE BLEED® public health campaign in cooperation with the U.S. Department of Defense, training civilians in bleeding control techniques across 170+ countries via grants, ambassador programs, and certified instructor networks.

Ownership category

akta.pro rank

Product category

First Aid Training

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro industry

PRIMARYCRADAMAB

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Bleeding control training
• First aid education
• Trauma response training
• Emergency medical training
• Public health campaign

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Grant Program Funding: The organization operates as a nonprofit, providing grants of STOP THE BLEED® Training Kits (valued at $1,250 each) to qualifying organizations across the United States. The grant program is in its 8th year as of 2026 and has awarded $250,000 in grants to date. Funded by the Stop the Bleed Coalition and corporate sponsors.
2. STOP THE BLEED® Gear Store: The organization operates an e-commerce store (shopstopthebleed.com) selling STOP THE BLEED® merchandise and equipment to support the campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The STOP THE BLEED® Project is a public health awareness and training campaign, operated in cooperation with the U.S. Department of Defense, that educates everyday bystanders in evidence-based bleeding control techniques (tourniquet application, wound packing, and pressure dressing). The organization delivers free training courses through a network of licensed partner organizations and supports that training with bleeding control kits, response stations, and branded merchandise distributed through grants and an online gear store.

Product overview

Stop The Bleed Project is a non-profit organization operating the STOP THE BLEED® public health campaign in cooperation with the U.S. Department of Defense. The organization offers a multi-program portfolio centered on bleeding control training and awareness. Core offerings include STOP THE BLEED® Day (annual awareness day during EMS Week) and STOP THE BLEED® Month (May call-to-action), supported by the Trainathon program for instructor-led training. The Grant Program provides Training Kits and Response Point Stations to organizations. Additional programs include the Ambassador Program, Scholarship Program for high school students, Podcast, Raise Your Hand campaign, Would You Know posters, and an Instructor Licensing Program. The organization also operates the STOP THE BLEED® Gear Store for branded merchandise. The campaign has expanded to over 170 countries since its 2015 launch.

Differentiator

Problem solved

Functional benefit

Products and services

• STOP THE BLEED® Training Kits
• STOP THE BLEED® Gear Store
• STOP THE BLEED® Response Point Station
• STOP THE BLEED® Training Platform
• STOP THE BLEED® Instructor Licensing Program
• STOP THE BLEED® Grant Program

Quantifiable outcome

• Millions of people trained across 170+ countries since 2015
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• TeleflexcoreStrategic or Co-development PartnerTeleflex is a maker of QuikClot® hemostatic bandages, which are included in STOP THE BLEED® kits. They support the campaign as a key equipment supplier.
• Tactical Medical Solutions, Inc.coreStrategic or Co-development PartnerMaker of the SOF-T tourniquet, a key bleeding control device used in STOP THE BLEED® training and kits.
• American College of Surgeons (ACS)coreStrategic or Co-development PartnerACS created the official STOP THE BLEED® Course and is one of the primary training organizations delivering courses nationwide through qualified instructors.
• American Red CrosscoreStrategic or Co-development PartnerThe American Red Cross offers both online and in-person First Aid/Severe Bleeding classes as part of STOP THE BLEED® training.
• American Heart AssociationcoreChannel Partner/ Reseller/ DistributorOne of the approved organizations that delivers STOP THE BLEED® courses through their training network.
• American College of Emergency Physicians (ACEP)coreChannel Partner/ Reseller/ DistributorApproved training organization for STOP THE BLEED® courses, promoting high quality of emergency care.
• Stop the Bleed CoalitioncoreStrategic or Co-development PartnerThe Stop the Bleed Coalition sponsors scholarships and grants for the STOP THE BLEED® program, including funding for the Training Kit Grant Program. They are a key nonprofit partner working to save more lives.
• Z-Medica, LLCcoreStrategic or Co-development PartnerMaker of QuikClot® hemostatic gauze included in STOP THE BLEED® kits. Sponsor of STOP THE BLEED® Scholarship Program, enabling scholarships for high school students and kits for their schools.
• SAM MedicalcoreStrategic or Co-development PartnerSponsor of the STOP THE BLEED® Scholarship Program, contributing to increased scholarship availability for students.
• North American RescueminorStrategic or Co-development PartnerContributor to STOP THE BLEED® programs, providing support for various campaign initiatives.
• Gillian Reny Stepping StrongminorStrategic or Co-development PartnerOrganization focused on fueling trauma innovation, supporting STOP THE BLEED® initiatives.
• Journal of Emergency Medical Services (JEMS)minorGTM or Marketing PartnerMedia partner covering EMS news, serving as 'The Conscience of EMS' and supporting STOP THE BLEED® awareness.
• National Center for Disaster Medicine and Public HealthminorStrategic or Co-development PartnerUniform Service University's center providing an online resource center for STOP THE BLEED® education and tutorials.
• Alameda County EMSminorStrategic or Co-development PartnerSponsor of Lacey's Story, supporting awareness efforts for STOP THE BLEED®.
• Arc-HerkimerminorStrategic or Co-development PartnerOrganization focused on achieving community together, contributing to STOP THE BLEED® programs.
• Going MerryminorGTM or Marketing PartnerScholarship and financial aid platform, helping students find scholarships related to STOP THE BLEED®.
• Scholars AppminorGTM or Marketing PartnerPlatform connecting students to real and verified scholarships, supporting STOP THE BLEED® scholarship opportunities.
• U.S. Department of DefensecoreStrategic or Co-development PartnerThe DoD STOP THE BLEED® program is the foundation of the campaign. The Department of Defense provides program oversight, trademark licensing administration through Defense Media Activity, and operates the campaign as a public health initiative.
• Amp Your Good, Inc.coreImplementation/ SI/ Consulting PartnerThe operator of stopthebleedproject.org website, providing technical infrastructure, grant program management, and campaign coordination services for the STOP THE BLEED® Project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Tactical Medical Solutions: Manufacturer of the SOF-T tourniquet used in STOP THE BLEED® training kits and a strategic partner. Adjacent as a core equipment supplier whose product adoption is reinforced by the campaign.
• Z-Medica (a Teleflex company): Manufacturer of QuikClot hemostatic gauze included in STOP THE BLEED® kits and a scholarship sponsor. Adjacent as a key equipment supplier and sponsor whose commercial success is tied to the campaign's bystander-training reach.

Direct peers

• National Safety Council: Nonprofit safety advocacy organization that provides first aid, CPR, and emergency-response training. Comparable as a peer in first-aid training/advocacy and a potential adjacent training provider for bleeding control.
• American College of Surgeons: Professional medical association that created the official STOP THE BLEED® course and operates one of the largest networks of certified instructors. Core content and curriculum peer for the campaign.
• American Red Cross: National nonprofit humanitarian organization offering first aid, CPR, and severe bleeding classes. Directly comparable as a STOP THE BLEED® authorized training organization and a fellow large-scale first-aid training provider to the U.S. public.
• Stop the Bleed Coalition: Coalition of organizations sponsoring STOP THE BLEED® scholarships and grants. Sibling/funder organization that co-funds the Project's training-kit grant program and is highly aligned in mission.
• American Heart Association: National nonprofit offering CPR, AED, and first aid training and certifications. Directly comparable as an authorized STOP THE BLEED® training partner and a peer in life-safety skills education for the general public.
• American College of Emergency Physicians (ACEP): Medical specialty society for emergency physicians and an authorized STOP THE BLEED® training organization. Comparable as a peer delivering bleeding-control training through certified instructor networks.

Emerging players

• Health & Safety Institute (HSI / American Safety & Health Institute): Training organization providing first aid, CPR, and bleeding-control certification programs. Comparable as an alternative channel for delivering STOP THE BLEED®-style bystander training to workplaces and schools.

Regional players

• National Center for Disaster Medicine and Public Health: Uniformed Services University center providing online STOP THE BLEED® education resources. Comparable as a public-sector partner in disaster preparedness education, primarily serving the U.S. domestic audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StopTheBleed
• Facebookfacebook.com/stopthebleedproject
• Instagraminstagram.com/stopthebleedproject
• LinkedInlinkedin.com/company/stop-the-bleed-coalition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop The Bleed Project