Sherber+Rad

What Sherber+Rad does

Sherber+Rad is a private Washington, D.C. medical practice that combines medical and cosmetic dermatology with plastic surgery. It is co-founded by board-certified dermatologist Dr. Noëlle S. Sherber and board-certified plastic surgeon Dr. Ariel N. Rad, and serves medical dermatology patients as well as individuals seeking aesthetic care, gender-affirming procedures, discretion, and natural-looking outcomes. Its stated customer groups include affluent patients, elected officials, executives, and public-facing individuals.

The clinical offering includes skin cancer screening and treatment, acne, rosacea, autoimmune and inflammatory conditions, and pigmentation disorders, alongside Botox, Daxxify, fillers, chemical peels, scar treatments, laser and light therapies, and Thermage FLX. Its surgical portfolio includes facelifts, rhinoplasty, eyelid and brow procedures, neck and chin or jaw procedures, implants, breast and body surgery, and FaceOps facial optimization. The named technologies are third-party clinical devices and pharmaceutical products rather than a proprietary software or AI platform.

Revenue is generated primarily through consultation-based professional services billed as treatments are performed, with prices varying by procedure, treatment area, and session count. The practice also earns ancillary revenue from one-time skincare and beauty purchases through an online boutique, supported by shipping, pickup, and local delivery, and it offers Allē rewards and CareCredit financing. Patient acquisition combines direct referrals and consultations with organic social media, educational content, local search, and physician-led earned media.

Name

Sherber+Rad

Legal name

Sherber+Rad

Website

https://sherberandrad.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherber+Rad is a private Washington, D.C. medical practice combining dermatology and plastic surgery, serving patients seeking clinical skin care, cosmetic procedures, gender-affirming surgery, and premium skincare products through consultations, procedures, and direct care.

Ownership category

akta.pro rank

Product category

Aesthetic Dermatology and Plastic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Acne & Rosacea Specialty Care (HLAKACAH), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Dermatology services
• Plastic surgery
• Cosmetic injectables
• Laser skin treatments
• Facial feminization surgery

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Consultations and treatments for medical skin conditions including skin cancer screening and treatment, acne, rosacea, autoimmune conditions, and pigmentation disorders.
2. Cosmetic Dermatology Procedures: Injectable treatments (Botox, Daxxify, fillers), laser therapies, chemical peels, skin boosters, and skin rejuvenation treatments.
3. Plastic Surgery: Surgical procedures including facelifts (multiple techniques), rhinoplasty, blepharoplasty, neck lifts, chin/jaw procedures, facial implants, breast and body procedures, and gender-affirming surgeries.
4. Skincare Products Retail: Boutique featuring curated selection of premium skincare, beauty, haircare, and fragrance brands. Products sold through online shop with free shipping over $75 and same-day local delivery available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sherber+Rad is a dual-specialty medical practice offering board-certified dermatology and plastic surgery services. The practice combines medical dermatology (skin cancer treatment, acne, rosacea, autoimmune and pigmentation conditions) with cosmetic procedures (Botox, Daxxify, dermal fillers, lasers, Thermage FLX skin tightening, chemical peels) and surgical interventions (facelifts, rhinoplasty, blepharoplasty, gender-affirming facial optimization). The practice also operates a skincare boutique selling curated premium brands.

Product overview

Sherber+Rad is a dual-specialty dermatology and plastic surgery practice offering comprehensive medical and cosmetic skin care services. The practice combines Dr. Sherber's dermatology expertise with Dr. Rad's plastic surgery skills. Dermatology services include medical dermatology (skin cancer, acne, rosacea, autoimmune conditions, pigmentation), cosmetic injectables (Botox, Botox Microinfusion, Daxxify), laser treatments (Clear+Brilliant, Perméa, Laser Genesis, Nd:YAG, IPL), Thermage FLX skin tightening, SKINVIVE skin boosters, Juvéderm dermal fillers (Voluma, Volbella, Vollure), chemical peels, scar treatments, and Asclera sclerotherapy. Plastic surgery encompasses facelifts (multiple techniques), rhinoplasty, blepharoplasty, brow/forehead surgery, neck lifts, chin/jaw procedures, facial implants, face optimization (facial feminization/masculinization), breast/body surgery, and other facial procedures. The practice also operates a boutique selling premium skincare products.

Differentiator

Problem solved

Functional benefit

Brands

• FaceOps™: A facial optimization procedure offered by Dr. Rad for facial feminization and masculinization.
• The Boutique

Products and services

• Medical Dermatology Comprehensive dermatology services treating the full spectrum of medical skin concerns including skin cancer, acne, rosacea, autoimmune conditions, and pigmentation disorders. Dr. Sherber provides expert care for patients of all ages.
• Botox Cosmetic FDA-approved injectable neuromodulator treatment for smoothing frown lines, crow's feet, and forehead lines. Dr. Sherber is recognized as an expert injector, offering natural-looking results.
• Botox Microinfusion Dilute Botox solution stamped into the dermis to achieve 'glass skin' with smaller pores, improved elasticity, and diminished flushing. Also known as mesobotox or microbotox.
• Daxxify Injectable neuromodulator with proprietary peptide stabilizer offering longer-lasting results (up to 6-9 months) compared to traditional Botox treatments.
• Laser Treatments Comprehensive laser and light-based therapies including Clear+Brilliant, Perméa, Laser Genesis, Nd:YAG, Laser Hair Removal, Limelight IPL, and Blue Light LED for skin rejuvenation, pigmentation correction, and collagen stimulation.
• Thermage FLX FDA-approved non-invasive radiofrequency therapy for skin tightening, lifting, and contouring of eyelids, face, and body. The only practice in Washington DC region offering this technology.
• SKINVIVE Skin Boosters FDA-approved hyaluronic acid injectable that improves skin quality and restores deep hydration for smoothness and glow. First skin booster approved in the U.S. (marketed as Volite internationally).
• Juvéderm Dermal Fillers FDA-approved hyaluronic acid fillers including VOLUMA XC (cheek volume), VOLBELLA XC (lip and perioral lines), and VOLLURE XC (nasolabial folds) using Vycross technology for longer duration.
• Chemical Peels Targeted peels including 70% glycolic acid ('glow peel') and TCA cross for skin renewal, evening skin tone, and texture improvement.
• Scar Treatments Comprehensive scar treatment including laser scar treatment, scar injections, subcision, and TCA CROSS for scars from surgery, trauma, or acne.
• Asclera Sclerotherapy FDA-approved injectable sclerotherapy using polidocanol for treatment of spider veins and small varicose veins in the legs.
• Facelift Surgery Multiple facelift techniques including Deep Plane, SMAS, Endoscopic 'Ponytail', Vertical Mid, Revision, Male, Ethnic, Short Scar, and Facial Fat Transfer/Grafting.
• Rhinoplasty Nose surgery including Closed, Open, Tip, Ethnic, Male, Preservation, Revision, Septoplasty, and Liquid (non-surgical) rhinoplasty techniques.
• Eyelid Surgery (Blepharoplasty) Upper and lower blepharoplasty, canthoplasty (fox eye lift), tear trough correction, and orbital fat transfer for eye rejuvenation.
• Brow and Forehead Surgery Forehead reduction hairline lowering, brow lift, frown line reduction, endoscopic brow lift, direct brow lift, and frontal bossing reduction.
• Neck Lift Surgery Deep plane neck lift, deep neck sculpting, platysmal band reduction, neck liposuction, and male neck lift procedures.
• Chin and Jaw Surgery Chin reduction, jaw reduction (V-line slimming), jaw augmentation, and chin augmentation procedures.
• Facial Implants Orbital implants, midface implants, and chin/jaw implants for facial augmentation and reconstruction.
• Face Optimization (FaceOps) Facial optimization procedures including trans facial feminization, cis facial feminization, and facial masculinization surgery (FMS).
• Breast and Body Surgery Breast surgery, DIEP flap breast reconstruction, and body contouring procedures.
• Skincare Boutique Expertly edited selection of premium skincare, beauty, haircare, and fragrance products including La Mer, Augustinus Bader, Sturm, Natura Bissé, Caudalie, and Westman Atelier. Products available online with free shipping over $75, curbside pickup, and same-day local delivery.

Quantifiable outcome

• Daxxify results last 6+ months in at least 50% of patients
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Allergan AestheticscoreStrategic or Co-development PartnerDr. Sherber serves as Advisory Board member to help develop best practices and innovation for Allergan Aesthetics (manufacturer of Botox, Juvederm fillers, and Allē rewards program). Dr. Sherber was selected for Allergan's Voluma training masterclass and consults on filler selection and development with their medical science team.
• Allē Rewards ProgramcoreGTM or Marketing PartnerAllē is Allergan's rewards program used at Sherber+Rad, allowing patients to earn points with each Allergan treatment (Botox, fillers, etc.) and redeem them in office.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit financing is offered as a payment option to help patients offset the cost of treatments.
• Revance TherapeuticsminorStrategic or Co-development PartnerManufacturer of Daxxify (daxibotulinumtoxinA). Dr. Sherber was selected as one of the first expert injectors in Washington, D.C. to offer this product.
• WndrHLTH (WndrCo startup)minorStrategic or Co-development PartnerDr. Sherber serves as scientific council member for WndrHLTH, a WndrCo startup focused on extending healthspan.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LaserAway: Large national aesthetics chain offering injectables, laser hair removal, and skin treatments at scale across dozens of locations — overlapping service mix but competing on convenience and price rather than physician-led concierge care.

Direct peers

• Shafer Clinic Fifth Avenue: Manhattan-based boutique practice offering plastic surgery and cosmetic dermatology in a high-end, single-location format, directly comparable to Sherber+Rad's combined dermatology + plastic surgery offering.
• Marmur Medical: NYC concierge dermatology practice combining medical and cosmetic dermatology with a celebrity dermatologist founder and strong media profile — comparable boutique, founder-led, premium positioning.
• SkinSpirit: Multi-location medical spa brand offering Botox, fillers, lasers, and skin treatments staffed by medical providers, targeting affluent clients with a premium but scalable aesthetic — directly comparable service mix to Sherber+Rad.
• Tribeca MedSpa: High-end Manhattan medical spa offering injectables, lasers, body contouring, and skincare to a similar affluent, brand-conscious clientele under medical directorship, closely mirroring Sherber+Rad's premium concierge model in a different metro.
• Grossman Dermatology: NYC boutique dermatology practice with strong brand recognition and a founder-led model, providing similar premium medical and cosmetic dermatology services to a high-end clientele.
• Hass Plastic Surgery & Medspa: Florida-based combined plastic surgery and medspa practice offering surgical and non-surgical aesthetic services with an attached skincare boutique, closely mirroring Sherber+Rad's dual-specialty model.
• Neinstein Plastic Surgery: NYC concierge plastic surgery practice focused on natural-looking results and a modern patient experience, comparable to Dr. Rad's boutique facial plastic surgery practice and brand-led model.
• Bucay Center for Dermatology and Aesthetics: San Antonio-based boutique dermatology and aesthetics practice combining medical dermatology with injectables and lasers, comparable founder-led, single-location premium positioning.
• Russak Dermatology Clinic: Boutique NYC dermatology practice offering medical and cosmetic dermatology with a board-certified founder-led model, sharing the high-touch, physician-driven positioning that defines Sherber+Rad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sherberandrad
• YouTubeyoutube.com/channel/UCmbdNPwGyo5O4ALhIMbWCjg
• Facebookfacebook.com/friends_likes
• Instagraminstagram.com/sherberandrad
• Pinterestpinterest.com/sherberandrad
• LinkedInlinkedin.com/company/sherber-rad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherber+Rad