Expo Greater Amsterdam

What Expo Greater Amsterdam does

Expo Greater Amsterdam is a private exhibition and event venue located in Vijfhuizen, within the Greater Amsterdam metropolitan area of the Netherlands (address: Stelling 1, 2141 SB). The venue operates as a single physical site hosting trade fairs (vakbeurs), public events (publieksevenementen), exhibitions, conferences, and themed events, with a current active calendar that includes ROUND1 Collectors Con, Horse Event, Horse Event Youth, Pasar Malam Istimewa, IFTF 2026, Vendex Amsterdam 2026, Vlooienmarkt, and Solar Solutions Amsterdam. The company serves professional event organizers and exhibitors who book the venue's exhibition halls, with Solar Solutions Amsterdam representing a long-standing customer relationship of 13 consecutive years.

The venue's core offering is exhibition hall rental and event organization services rather than a technology platform. No proprietary technology, software products, APIs, or AI-driven features are offered. The business model is straightforward: revenue is generated through venue rental fees, booth/exhibition space rental, and ancillary services (catering, AV equipment, logistics) booked on a quote-based basis by event organizers. Pricing is not publicly disclosed. Distribution is direct-to-organizer enterprise sales, supplemented by organic social media marketing (LinkedIn, Facebook, Twitter/X, Instagram, YouTube) and an email newsletter for top-of-funnel awareness.

Expo Greater Amsterdam is a wholly-owned subsidiary of the Libéma group, a Dutch diversified leisure and events conglomerate that also operates Aviodrome Zakelijk (at Lelystad Airport) and Autotron 's-Hertogenbosch as sister venues. The venue is presently undergoing a major capital renovation in summer 2026, which includes a redesigned open forecourt, a second main entrance, and a flexible hall layout, with events continuing through the construction period. The company has 11-50 employees and is not publicly listed.

Name

Expo Greater Amsterdam

Legal name

Expo Greater Amsterdam

Website

https://expohaarlemmermeer.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Expo Greater Amsterdam operates a single exhibition and event venue in Vijfhuizen, Greater Amsterdam, hosting trade fairs, public events, conferences, and exhibitions for event organizers and exhibitors. It is a wholly-owned subsidiary of the Libéma group of Dutch leisure venues.

Ownership category

akta.pro rank

Product category

Event Venue Rental

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Exhibition venue rental
• Trade fair hosting
• Event space rental
• Convention facilities
• Event management services

Headquarters

HQ city

Vijfhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental and Event Hosting: Expo Greater Amsterdam generates revenue by renting its exhibition halls and facilities to event organizers for trade shows, public events, and exhibitions. Revenue is derived from booth/exhibition space rental, venue hire fees, and potentially ancillary services such as catering, AV equipment, and logistics support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Expo Greater Amsterdam operates a physical exhibition and event venue in Vijfhuizen, Netherlands, renting flexible exhibition halls and supporting services to event organizers for trade fairs, public events, conventions, and themed exhibitions such as Solar Solutions Amsterdam, IFTF 2026, Vendex Amsterdam 2026, Horse Event, Pasar Malam Istimewa, and ROUND1 Collectors Con. The venue provides hall space, ancillary services (catering, AV, logistics), and is undergoing a 2026 renovation to add a second main entrance and reconfigured forecourt.

Product overview

EXPO Greater Amsterdam is an exhibition and event venue that operates as a single-location service offering rather than a platform-plus-modules architecture. The venue provides exhibition space rental and event organization services, hosting a diverse portfolio of events including public events (ROUND1 Collectors Con, Horse Event, Horse Event Youth, Pasar Malam Istimewa, Vlooienmarkt), trade shows (IFTF 2026, Vendex Amsterdam 2026), and recurring exhibitions (Solar Solutions Amsterdam). The venue is part of the Libéma group and is undergoing renovations in 2026 to improve its entrance and hall flexibility.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LibémacoreStrategic or Co-development PartnerExpo Greater Amsterdam is a wholly-owned part of the Libéma group, which operates multiple event venues across the Netherlands. This parent company relationship provides strategic direction, operational support, and cross-venue synergies. Libéma also operates Aviodrome Zakelijk and Autotron 's-Hertogenbosch as sister venues.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Easyfairs: Easyfairs is a Belgian-headquartered event organizer that operates and develops exhibitions across Europe, frequently partnering with mid-sized venues like Expo Greater Amsterdam. It represents both a customer relationship and a partial competitor in the European exhibition organizer landscape.

Broad incumbents

• Koelnmesse: Koelnmesse is one of the world's largest trade fair operators, running its own Cologne venue complex and dozens of international events. It sets competitive benchmarks for exhibition venues across Europe relevant to Expo Greater Amsterdam's trade show positioning.
• Messe Düsseldorf: Messe Düsseldorf is one of Europe's leading exhibition organizers with its own massive venue complex in Germany. While significantly larger, it competes for international exhibition organizers and sets pricing benchmarks relevant to mid-sized venues like Expo Greater Amsterdam.

Direct peers

• Ahoy Rotterdam: Ahoy Rotterdam is a major multi-purpose convention and event venue in the Netherlands hosting trade fairs, concerts, and corporate events. It competes for national Dutch exhibition bookings and serves a comparable organizer base to Expo Greater Amsterdam.
• RAI Amsterdam: RAI Amsterdam is Amsterdam's flagship convention and exhibition complex, hosting major international trade shows and consumer events. It is the most direct competitor to Expo Greater Amsterdam within the Greater Amsterdam region, competing for the same organizer clients and trade show bookings.
• Jaarbeurs Utrecht: Jaarbeurs Utrecht is one of the largest trade fair and convention venues in the Netherlands with a broad portfolio of consumer and B2B exhibitions. It directly competes with Expo Greater Amsterdam for Dutch trade show organizers and corporate event bookings.
• MECC Maastricht: MECC Maastricht is a regional Dutch convention and exhibition center hosting trade fairs, conferences, and consumer events. It serves a similar organizer base and offers comparable venue functionality to Expo Greater Amsterdam.

Regional players

• Flanders Expo Ghent: Flanders Expo in Ghent is a Belgian convention and trade show venue hosting regional and international exhibitions. It offers a similar mid-sized exhibition center proposition to Expo Greater Amsterdam, primarily serving a Belgian organizer base.
• Grand Palais Éphémère / Paris Expo: VIPARIS operates the Paris Expo Porte de Versailles and Grand Palais venues hosting major French and international exhibitions. Comparable convention venue functionality to Expo Greater Amsterdam, though serving primarily the French market.
• Brussels Expo: Brussels Expo (Belgian Brussels Expo) is one of Belgium's largest exhibition complexes hosting international trade fairs and consumer events. Comparable in offering to Expo Greater Amsterdam, though operating in the Belgian rather than Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EXPO_GA
• YouTubeyoutube.com/channel/UCIXlqHszKDYOpMl6sFTzK9Q
• Facebookfacebook.com/expogreateramsterdam
• LinkedInlinkedin.com/company/expo-greater-amsterdam
• Instagraminstagram.com/expogreateramsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Greater Amsterdam