Flanders Expo
Flanders Expo is one of the largest event venues in Flanders, Belgium, offering 8 modular exhibition halls, a flexible Meeting Center, and two blackbox venues. Operated by Easyfairs Belgium, it serves trade fair organizers, conference planners, entertainment promoters, and corporate clients.
- Company typePrivate
- Founded1983
- HeadquartersGent, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Flanders Expo does
Flanders Expo is one of the largest and most versatile event venues in Flanders, located in Ghent, Belgium, at Maaltekouter 1, 9051. Originally developed on the former Sint-Denijs-Westrem airfield starting in 1983, the venue operates as a multi-format event facility with eight modular exhibition halls (Hal 1–8), a flexible Meeting Center with multiple configurations (Flex S through Flex XL, plus Board, Lounge, Meet, Foyer, and Skylounge Meet), two acoustically optimized blackbox venues (Unit 7 and Flex XL), and an outdoor event area. It serves trade fair organizers, conference and meeting planners, corporate event organizers, live entertainment promoters, and educational institutions requiring large-scale facilities.
The venue's technology stack emphasizes connectivity and sustainability infrastructure. It includes a private 5G network deployed in partnership with Proximus, WiFi 6 infrastructure delivered with Citymesh, 53,000 m² of solar panels covering 25–45% of electricity needs, LED lighting reducing electricity consumption by approximately 80%, and 100 electric vehicle charging points. Three online event studios operated in partnership with Blue Moon enable hybrid events, livestreams, and webinars, while a 360-degree virtual tour platform supports prospect evaluation. The venue sits within The Loop urban development project and provides 3,600 proprietary parking spaces across four lots supplemented by 900 public spaces.
Revenues derive from three core streams: venue space rental (one-time per-event licensing), event services including AV, catering, and logistics (professional services), and parking and EV charging (transaction fees). Pricing is quote-based and event-specific with no public disclosure. The venue is owned and operated by Easyfairs Belgium NV/SA, a subsidiary of Easyfairs Group, which generated €229.3 million in revenue across 14 countries and 8 European venues in fiscal year 2023-24. Flanders Expo is the flagship venue in Easyfairs Belgium's four-site Belgian portfolio (alongside Antwerp Expo, Namur Expo, and Nekkerhal Brussels North). Easyfairs Group is backed by private equity firms Cobepa and Inflexion, who announced new investment in 2025.
Flanders Expo firmographics
Firmographics- Name
- Flanders Expo
- Legal name
- Easyfairs Belgium naamloze vennootschap
- Website
- https://flandersexpo.be
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flanders Expo is one of the largest event venues in Flanders, Belgium, offering 8 modular exhibition halls, a flexible Meeting Center, and two blackbox venues. Operated by Easyfairs Belgium, it serves trade fair organizers, conference planners, entertainment promoters, and corporate clients.
- Ownership category
- akta.pro rank
Flanders Expo industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Conference Centers & Dedicated Meeting Venues (THAHAAAB), Festival Grounds & Fairgrounds Operations (MPAGALAH), Multi-Purpose Event Halls & Community Centers (THAHAAAI)
Keywords
Where Flanders Expo is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Flanders Expo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Venue Space Rental: Rental of modular exhibition halls (Hal 1-8), meeting center spaces (Flex S/M/L/XL/Board/Lounge/Meet/Foyer/Skylounge), blackbox spaces (Unit 7, Flex XL), and outdoor areas to event organizers for trade fairs, conferences, concerts, and corporate events.
- Event Services: Full-service support including AV equipment, catering, and logistics provided by internal team to event organizers.
- Parking Services: Parking fees for visitors with 3,600 parking spaces. Additional revenue from 100 electric vehicle charging points with charging fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Electric vehicle charging |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Flanders Expo product offering
Product offeringCore offering
Flanders Expo rents modular event halls (Hal 1-8), flexible meeting center rooms, two acoustically optimized blackbox venues, and outdoor space to event organizers for trade fairs, conferences, concerts, corporate events, and large-scale gatherings. The venue provides full-service event support including AV equipment, catering, hotel coordination, parking, and dedicated Event Operations Management. Advanced technology infrastructure (Private 5G, WiFi 6, Online Event Studios) and sustainability credentials (Green Key certification, solar panels, green electricity) are bundled into the offering.
Product overview
Flanders Expo operates as a multi-format event venue offering eight modular exhibition halls (Hal 1-8), a flexible Meeting Center with various-sized rooms (Flex S through Flex XL, Flex Board, Flex Lounge, Flex Meet, Foyer, and Skylounge Meet), two blackbox spaces (Flex XL and Unit 7) for high-impact productions, and outdoor event areas. The venue provides comprehensive event services including Food & Beverage, Hotel & Accommodation coordination, Parking with EV charging infrastructure (100 charging points including Boostcharge superchargers), and high-speed 5G/WiFi 6 connectivity. Additional offerings include Virtual Tour for remote venue exploration, Online Event Studios in partnership with Blue Moon for hybrid and virtual events, and dedicated Event Operations Management for end-to-end project coordination.
Differentiator
Problem solved
Functional benefit
Brands
- FLEX Meeting Center: Modern meeting center with multiple flexible spaces including Flex S, Flex M, Flex L, Flex XL, Flex Board, Flex Lounge, Flex Meet, Foyer, and Skylounge Meet.
- Unit 7
- Blackbox
- Virtual Tour
- Online Event Studios
Products and services
- Event Halls (Hal 1-8) Eight modular event halls offering flexible space for trade fairs, congresses, concerts, corporate events, and entertainment, with adaptable configurations to suit various event types and scales. Targeted at trade fair organizers, conference planners, and live entertainment promoters.
- FLEX Meeting Center
Quantifiable outcome
- Electricity consumption reduced by approximately 80% through LED lighting
- +4 more outcomes
Companies that use Flanders Expo
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Flanders Expo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Flanders Expo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting, core and minor.
- UbersupportingTransportation partnership to improve visitor accessibility to events through ride-sharing integration.
- NieuweStroomcoreEnergy provider partnership for 100% green electricity supply starting January 2025. NieuweStroom provides dynamic energy contracts linked to daily market prices, enabling cost savings while supporting sustainability. Covers all four Easyfairs Belgium sites including Flanders Expo.
- ProximuscorePrivate 5G network deployment in collaboration with Proximus. Enables enhanced connectivity, AR/VR applications, and innovative event technologies for organizers and exhibitors.
- CitymeshcoreWifi 6 infrastructure partnership providing ultra-fast wireless internet throughout the venue with improved reliability and performance for visitors.
- Toerisme Vlaanderen (Tourism Flanders)supportingSupported the deployment of private 5G network and advanced connectivity infrastructure at Flanders Expo.
- Blue MooncorePartnership for three fully equipped online event studios enabling hybrid events, livestreams, webinars, and virtual events with professional AV integration.
- Easyfairs BelgiumcoreParent company that owns and operates Flanders Expo. Easyfairs Belgium organizes over 400 events annually across four Belgian venues. Flanders Expo is the flagship venue.
- Green Key FoundationcoreCertification body providing Green Key eco-label for sustainable tourism establishments. Flanders Expo has held certification for 9 consecutive years.
- FebeluxminorProfessional association for the events industry in Belgium. Flanders Expo is a proud member.
Scale indicators12 records
Recent moves7 records
Expansion highlights8 records
Flanders Expo competitors and assessment
Company assessmentDirect peers
- Antwerp Expo: Sister venue operated by Easyfairs Belgium. Offers comparable exhibition halls and conference facilities in Antwerp, targeting similar trade fair, conference, and corporate event organizers within the same group's portfolio.
- Namur Expo: Sister venue of Flanders Expo within Easyfairs Belgium. Offers exhibition and conference space in Wallonia, serving the same Belgian event-organizer customer base.
- Tour & Taxis: Brussels-based event and convention venue repurposed from historic industrial buildings. Competes with Flanders Expo for corporate events, conferences, and lifestyle exhibitions in Belgium.
- Brussels Expo (Brussels Exhibition Centre / Heysel): Belgium's largest exhibition complex, hosting major trade fairs, congresses, and public events. Directly competes with Flanders Expo for organizers seeking large-format halls in Belgium.
- Nekkerhal Brussels North: Fourth Easyfairs Belgium venue and Mekka/Hall-style exhibition space in Brussels North. Competes with Flanders Expo for medium-large trade fairs and events in the same portfolio.
Broad incumbents
- Ahoy Rotterdam: Large multi-purpose venue in Rotterdam hosting trade fairs, conferences, and concerts. Comparable to Flanders Expo in scale and event mix, with similar hybrid events investment.
- RAI Amsterdam: Major Dutch convention and exhibition complex with extensive halls and meeting facilities. Competes for international trade fair and congress bookings that could otherwise consider Flanders Expo.
- Messe Frankfurt: One of the world's largest exhibition organizers operating Frankfurt venue and a global portfolio. Sets competitive benchmarks for premium trade fair venues and international event standards.
Regional players
- Ghent Events (Stad Gent evenementenlocaties): Municipal event venues in Ghent (e.g., Capitole, NTGent, Bijlokesite) competing for mid-sized conferences, cultural events, and corporate gatherings in the same local market as Flanders Expo.
- Kortrijk Xpo: Flanders-based exhibition venue in West Flanders. Competes with Flanders Expo for Belgian trade fairs and consumer events, though serving a different regional catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flanders Expo social profiles
Digital presenceFlanders Expo compliance and trust
Trust signalCompliance2 records
Flanders Expo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flanders Expo leadership team
Management profileNumber of profiles
Profiles5 records
Flanders Expo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flanders Expo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flanders Expo
What does Flanders Expo do?
Flanders Expo rents modular event halls (Hal 1-8), flexible meeting center rooms, two acoustically optimized blackbox venues, and outdoor space to event organizers for trade fairs, conferences, concerts, corporate events, and large-scale gatherings. The venue provides full-service event support including AV equipment, catering, hotel coordination, parking, and dedicated Event Operations Management. Advanced technology infrastructure (Private 5G, WiFi 6, Online Event Studios) and sustainability credentials (Green Key certification, solar panels, green electricity) are bundled into the offering.
Is Flanders Expo a public or private company?
Flanders Expo is a private company. It is classified as private equity controlled and is currently operating.
When was Flanders Expo founded?
Flanders Expo was founded in 1983. It employs 101 to 250 people.
Where is Flanders Expo based?
Flanders Expo is headquartered in Gent, Belgium, in the Europe region.
How does Flanders Expo make money?
Three revenue lines are on record. Venue Space Rental is the primary driver. The others are event Services and parking Services.
Who are Flanders Expo's main competitors?
Direct peers on record are Antwerp Expo, Namur Expo, Tour & Taxis, Brussels Expo (Brussels Exhibition Centre / Heysel) and Nekkerhal Brussels North. Broad incumbents are Ahoy Rotterdam, RAI Amsterdam and Messe Frankfurt. Regional players are Ghent Events (Stad Gent evenementenlocaties) and Kortrijk Xpo.
Does Flanders Expo have an API?
No public API is recorded for Flanders Expo.
What industry is Flanders Expo in?
Flanders Expo's product category is Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 71131 and its SIC code is 7990.