Adx

What Adx does

Adx, Inc. is a private micro-advertising technology company operating under the domain adx.live. Its core product is "Blast by Adx," a platform the company states is designed to democratize access to micro-ads by enabling broader participation from smaller-scale advertisers. As of the source material, "Blast by Adx" is explicitly listed as "coming soon," and the company website contains no technical architecture, distribution model, or pricing details. The company's legal entity is Adx, Inc., and the only documented operational signal beyond the pre-launch product is the April 14, 2025 acquisition of Collabra Technology for an undisclosed amount.

Name

Adx

Legal name

Adx, Inc.

Website

https://adx.live

Company type

Private

Operating status

Operating

Short description

Adx, Inc. is a private micro-advertising technology company developing "Blast by Adx," a pre-launch platform aimed at democratizing access to micro-ads for a broader base of small-scale advertisers.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Micro-advertising platform
• Digital advertising technology
• Ad tech software
• Self-serve advertising
• Programmatic advertising

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Adx is developing and operating "Blast by Adx," a micro-advertising technology platform intended to democratize access to micro-ads. The product is currently listed as "coming soon," indicating a pre-launch phase. The company also acquired Collabra Technology on 2025-04-14, expanding its technological footprint in the micro-advertising space.

Product overview

Adx offers Blast by Adx, a core product focused on democratizing access to micro-ads. The product is currently in a pre-launch phase with a 'coming soon' status.

Differentiator

Problem solved

Functional benefit

Products and services

• Blast by Adx Blast by Adx is a micro-advertising platform designed to democratize access to micro-ads, enabling broader participation in micro-advertising beyond traditional large-scale advertisers. The platform is currently in pre-launch status.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Taboola: Native advertising and content recommendation platform serving advertisers and publishers at scale. Comparable as an ad-tech intermediary that democratizes access to performance-driven ad placements for a broad advertiser base.
• Outbrain: Native discovery advertising platform connecting advertisers to publisher audiences. Operates in the same ad-tech intermediary model Adx is targeting, with a focus on performance and scale for mid-market advertisers.
• AdRoll: Self-serve digital advertising platform focused on SMBs and retargeting across display and social channels. Directly comparable in targeting small-budget advertisers with simplified campaign tooling, similar to Adx's stated micro-ad thesis.

Broad incumbents

• Meta Ads: Dominant self-serve social advertising platform with substantial SMB advertiser base. Sets the baseline experience and tooling standard that any new micro-ad platform must exceed to win share.
• Criteo: Established retargeting and programmatic display advertising platform. Comparable as a display-ad-tech incumbent addressing e-commerce advertisers, though Criteo operates at significantly larger scale and broader scope.
• Google Ads: Largest self-serve digital advertising platform, including search, display, and YouTube. Represents the incumbent SMB and micro-advertiser funnel that Adx would need to compete with or differentiate against.

Emerging players

• Nativo: Native advertising platform connecting brands with publisher audiences through branded content. Comparable as a niche ad-tech intermediary focused on differentiated ad formats rather than broad inventory.
• GumGum: Contextual advertising platform using AI for placement and brand suitability. Relevant as a mid-stage ad-tech peer with a differentiated contextual thesis that resonates with Adx's accessibility-led positioning.
• TripleLift: Programmatic native and display advertising technology company. Comparable as a focused ad-tech player providing differentiated formats and tools to advertisers and publishers.
• Kevel: Ad-serving API platform enabling companies to build custom ad platforms. Relevant as a developer-focused ad-tech peer whose infrastructure-led approach mirrors what Blast by Adx could become.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adx