Rocket Health

What Rocket Health does

Rocket Health is a US-licensed health insurance brokerage and marketplace headquartered in El Segundo, California, that helps individuals and families shop, compare, and enroll in health insurance plans. The company distributes through a hybrid model combining direct-to-consumer digital channels (rockethealth.com website and a 1-877 member care line) with a network of 100+ licensed insurance agents recruited via its "For Agents" program, supported by a wholly-owned operating subsidiary, Rocket Health Insurance Solutions, LLC. Rocket Health is contracted with three named carriers — United Health Care, National General, and Pivot Health — and is licensed to operate in 18 states across the Southeast, Midwest, Southwest, Mid-Atlantic, and Northeast.

The platform is built around a web-based quoting and enrollment system integrated with carrier systems, complemented by iOS and Android mobile apps, a Rocket Health VISA benefit card for point-of-service payments, and a cost estimator tool displaying fixed Benefit Amounts for covered services. The product portfolio spans Major Medical, Catastrophic, Dental, Vision, and Access Plans, with a notable structural differentiation: certain Major Medical plans use a fixed-benefit payment model rather than traditional provider network restrictions, alongside a Nationwide PPO network option with no specialist referral requirements.

Rocket Health's business model is commission-based brokerage: the service is free to consumers ("the price is the same whether you go directly to a carrier or work with our agents"), and revenue is earned from carrier commissions on policies sold through its platform and agent channel. The company is privately held, with no disclosed venture or private equity investment, and no revenue or funding figures are publicly available. Certifications include HIPAA Business Associate status, CCPA compliance, and adherence to applicable federal and state non-discrimination and privacy requirements.

Name

Rocket Health

Legal name

Rocket Health, Inc.

Website

https://rockethealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Rocket Health is a US-licensed health insurance broker and marketplace that helps individuals and families shop, compare, and enroll in plans from carriers like United Health Care, National General, and Pivot Health via a digital platform and 100+ licensed agents across 18 states.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)

Keywords

• Health insurance brokerage
• Insurance marketplace
• Individual health plans
• PPO network coverage
• Insurance enrollment services

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Agent/Broker Commissions: Rocket Health acts as an insurance agent/broker marketplace, earning commissions from insurance carriers when customers enroll in plans through their platform. They do not charge consumers any fee for their service - the price is the same whether customers go directly to a carrier or work with Rocket Health agents. Revenue comes from commissions paid by carrier partners including United Health Care, National General, and Pivot Health.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rocket Health is a health insurance marketplace and brokerage that helps individuals and families shop, compare, and enroll in affordable health insurance plans from multiple carriers including United Health Care, National General, and Pivot Health. The company operates through licensed insurance agents and a web- and mobile-based quoting and enrollment platform, offering Major Medical, Catastrophic, Dental, Vision, and Access plans, with a Nationwide PPO network option. Its service is free to consumers, with revenue earned through commissions paid by carrier partners.

Product overview

Rocket Health is a health insurance marketplace and enrollment platform offering a portfolio of insurance products including Major Medical Insurance Plans, Catastrophic Health Insurance, Dental Insurance, Vision Insurance, and Access Plans. The company operates through a state-of-the-art quoting and enrollment platform backed by over 50 years of combined industry experience. Rocket Health offers a unique no-network model through its Major Medical Plans, paying a fixed Benefit Amount for covered services regardless of provider charges, while also providing access to contracted carriers including United Health Care, National General, and Pivot Health. Members receive a Rocket Health Payment/Benefit Card for point-of-service payments and can access services via web and mobile applications (iOS and Android). The company also provides a nationwide PPO network option for those seeking traditional network-based coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Medical Insurance Plans

Quantifiable outcome

• 98% Client Satisfaction Rate
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• United Health CarecoreChannel Partner/ Reseller/ DistributorUnited Health Care is one of the major insurance carriers whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer all available United Health Care health insurance plans in each customer's area.
• National GeneralcoreChannel Partner/ Reseller/ DistributorNational General is a major insurance carrier whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer National General health insurance plans alongside other carriers.
• Pivot HealthcoreChannel Partner/ Reseller/ DistributorPivot Health is a major insurance carrier whose plans are offered through the Rocket Health platform. Rocket Health is contracted to offer Pivot Health products as part of their comprehensive insurance offerings.
• Insurance AgentscoreChannel Partner/ Reseller/ DistributorLicensed insurance agents partner with Rocket Health to sell health insurance products. Rocket Health provides agents with competitive commissions, access to their quoting and enrollment platform, training, and marketing support. Agents represent the primary distribution channel for customer acquisition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QuoteWizard (LendingTree): Insurance comparison platform (now part of LendingTree) that distributes shoppers to carrier/agent partners; comparable on multi-line insurance lead generation and agent-routing model.
• HealthInsurance.com: Online health insurance quote-comparison site connecting consumers with carriers and agents for individual/family coverage; directly comparable consumer acquisition and quoting/enrollment workflow.
• eHealth: Online health insurance marketplace that compares and enrolls individuals and families across multiple carriers (similar agents/brokers) via a web-based quoting platform—the closest publicly traded analogue to Rocket Health.
• SmartFinancial: Insurance comparison marketplace distributing across health, auto, home, and life via a digital funnel and call-center agents; comparable in agent-assisted comparison and multi-state carrier relationships.
• SelectQuote: Direct-to-consumer insurance comparison and enrollment platform (life, auto, home, health) that relies on agent-assisted conversion; comparable on customer-acquisition model and multi-carrier aggregation.
• HealthSherpa: ACA marketplace and broker platform that helps agents enroll individuals into on- and off-exchange plans, comparable in its quoting/enrollment technology and individual-health focus.
• GoHealth: Health insurance marketplace combining a proprietary technology platform with a network of licensed agents to enroll individuals in Medicare and individual-market plans, closely mirroring Rocket Health's hybrid agent + tech model.

Broad incumbents

• Healthcare.gov: Federally run ACA marketplace that competes with Rocket Health for individual health enrollments; while not a private peer, it sets the price and trust benchmark Rocket Health must beat on off-exchange and fixed-benefit plans.

Emerging players

• Stride Health: Benefits platform focused on self-employed and individual health insurance recommendations with a guided enrollment experience; comparable to Rocket Health's consumer-facing comparison and recommendation angle for the individual market.
• Zinnia (formerly Benefitter): Insurance and benefits technology provider serving carriers, brokers, and employers with enrollment and benefits platforms; comparable on the technology-enabled enrollment infrastructure that brokers use to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RocketHealthInsurance
• Instagraminstagram.com/rockethealthinsurance
• LinkedInlinkedin.com/company/rockethealthinsurance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Health