Valley Insurance Services

What Valley Insurance Services does

Valley Insurance Services, Inc. is a U.S. insurance agency and brokerage operating as a wholly-owned subsidiary of Valley National Bank, a financial institution with over 90 years of operating history. The company places personal and commercial insurance policies on behalf of customers and earns commissions from the underlying carriers. It distributes through a sales-led model combining dedicated insurance advisors, inbound phone and web-form channels, and the parent's bank-branch network. The firm was formerly known as Masters Coverage Corp. before being rebranded under the Valley identity.

The agency's product portfolio spans personal lines (Private Client, Homeowner, Life, Automobile, Boats/Yachts, Umbrella) and commercial lines (Employee Benefits, Risk Management, Surety, Workers Compensation, Management Liability), with six specialized industry verticals: Real Estate, Construction, Community Associations, Hospitality, Healthcare, and Marine. Two proprietary programs anchor the commercial offering: Valley CRE, a group-buying commercial real estate insurance program with sub-products Valley CRE Prep (lender insurance negotiation) and Valley One (lease review and claims management), and the Specialty Construction Group (SCG), which handles contract review, surety, and subcontractor default insurance. Existing customers access servicing through a third-party client portal and PL Rater quoting tool; the underlying technology stack is conventional agency infrastructure with no proprietary platform disclosed.

Name

Valley Insurance Services

Legal name

Valley Insurance Services, Inc.

Website

https://valleyinsuranceservices.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Valley Insurance Services is a US insurance agency and brokerage, wholly owned by Valley National Bank, placing personal and commercial policies across six specialized verticals including real estate, construction, healthcare, hospitality, marine, and community associations.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

akta.pro secondary industries

Inland Marine Insurance (Transit, Equipment & Installation) (FSAJAHAB), Environmental / Pollution Liability (FSAJAGAF), Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Commercial real estate insurance
• Construction insurance program
• Risk management advisory

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Valley Insurance Services operates as an insurance agency earning commissions from insurance carriers for placing policies with customers. The company offers both personal insurance (home, auto, boats, life, umbrella) and business insurance (employee benefits, risk management, surety, worker compensation, management liability) products from multiple carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Valley Insurance Services is a multi-line insurance agency that places personal and commercial insurance policies with multiple carriers on behalf of its clients. Personal coverage spans Private Client, Homeowner, Life, Automobile, Boats/Yachts, and Umbrella; commercial coverage spans Employee Benefits, Risk Management, Surety, Workers Compensation, and Management Liability, with vertical specialization in Real Estate, Construction, Community Associations, Healthcare, Hospitality, and Marine. Revenue is generated through carrier commissions, delivered via dedicated insurance advisors, the bank branch network, phone, online proposal forms, and a self-service Client Portal.

Product overview

Valley Insurance Services is a subsidiary of Valley National Bank offering a comprehensive insurance advisory platform. Their product portfolio spans personal insurance (Private Client, Homeowner, Life, Automobile, Boats/Yachts, Umbrella), business insurance (Employee Benefits, Risk Management, Surety, Workers Compensation, Management Liability), and industry-specialized coverage (Real Estate, Construction, Community Associations, Healthcare, Hospitality, Marine). Key proprietary programs include Valley CRE for commercial real estate owners and the Specialty Construction Group (SCG) for construction professionals. They also provide client-facing tools including a Client Portal and PL Rater for rate quotes.

Differentiator

Problem solved

Functional benefit

Brands

• Valley CRE: A program built to meet the needs of commercial real estate owners with additional levels of coverage, providing customized solutions for better coverage and certainty.
• Specialty Construction Group (SCG)

Products and services

• Valley CRE Commercial real estate insurance program providing customized coverage solutions for property owners with group insurance program benefits, including due diligence, proprietary web-based/mobile communication platforms, and rating parameters. Coverage includes Builder's Risk, Environmental Risks, Cyber Risks, Workers' Compensation, General Liability, Umbrella/Excess Liability, Property Coverage, and Rental Income/Business Interruption.
• Valley CRE Prep Sub-program under Valley CRE designed to help commercial real estate borrowers negotiate reasonable lender insurance requirements on new purchase loans or refinances.
• Valley One Sub-program under Valley CRE for commercial real estate owners offering lease review and claims management services.
• Specialty Construction Group (SCG) Construction insurance specialty division providing coverage solutions, contract review, insurance policy compliance, experience mod review and analysis, loss forecasting, certificate review and tracking, and subcontractor default insurance for general contractors, trade contractors, property owners, and construction professionals.
• Personal Insurance Personal lines insurance coverage for individual consumers and households including Private Client, Homeowner, Life, Automobile, Boats/Yachts, and Umbrella insurance.
• Business Insurance Commercial insurance solutions for businesses including Employee Benefits, Risk Management, Surety, Workers Compensation, and Management Liability coverage.

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Risk Placement Services (RPS): RPS is a specialty wholesale insurance brokerage placing complex and niche commercial risks with carriers. Its specialty distribution model and vertical expertise overlap with Valley Insurance's marine, construction, and CRE practices.
• USI Insurance Services: USI is a large U.S. insurance brokerage serving middle-market and commercial clients across property/casualty, employee benefits, and personal lines. USI's industry vertical focus and program-driven approach closely mirror Valley Insurance's specialty brokerage model.
• Hub International: Hub International is a leading North American insurance brokerage focused on commercial middle-market and personal lines, with strong vertical specialization in construction, real estate, healthcare, and other industries directly overlapping Valley Insurance Services' verticals. Both firms operate a sales-led advisor model placing business with multiple carriers.
• Brown & Riding Insurance Services: Brown & Riding is a specialty insurance brokerage and wholesale firm with dedicated industry verticals and complex-risk placement capabilities. Its specialty focus on construction, real estate, and commercial risks is comparable to Valley Insurance's verticalized brokerage approach.
• NFP (an Aon company): NFP is a mid-market insurance brokerage and advisory firm offering commercial, personal, and specialty insurance solutions across verticals including real estate, construction, and healthcare. Its advisor-led, multi-carrier distribution model and mid-market positioning make it a close functional peer.
• Worldwide Facilities: Worldwide Facilities is a national wholesale insurance brokerage focused on specialty commercial lines including construction, real estate, marine, and healthcare. Its specialty wholesale distribution model is closely comparable to Valley Insurance's verticalized placement model.
• Citizens Insurance Agency (Citizens Financial Group): Citizens Insurance Agency is the insurance distribution arm of Citizens Financial Group, offering personal and commercial insurance products through bank channels. Its bank-affiliated brokerage model and regional/multi-state focus directly parallel Valley Insurance Services' position as a bank-owned insurance subsidiary.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is one of the largest global insurance brokerage and risk management firms serving commercial and personal clients across all major verticals. While broader in scale and product breadth, it competes head-to-head with Valley Insurance in the same U.S. commercial brokerage space.
• Marsh McLennan (Marsh): Marsh is the world's largest insurance broker and risk adviser, providing commercial and specialty insurance solutions across industries. It represents the upper-end incumbent competitor that Valley Insurance's specialty verticals (CRE, construction, healthcare, marine) ultimately compete against for larger accounts.
• Aon: Aon is a global professional services firm offering insurance brokerage, reinsurance, and risk management. Its commercial insurance brokerage division competes with Valley Insurance in middle-market and specialty lines nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valleyinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Insurance Services