Viden Djurs

What Viden Djurs does

Viden Djurs is a publicly funded multi-campus educational institution headquartered in Grenaa, Denmark, serving the Djursland region. It operates as an umbrella organization covering VID Gymnasier & HF (HHX and HTX upper-secondary programs), VID Erhvervsuddannelser (EUD/EUX vocational training across media, mechanics, electrical, metal, business, organic agriculture, and food trades), VID Detail (B2B continuing education and AMU courses), VUC Djursland (adult education including HF-enkeltfag, AVU, FVU, and OBU), 10KCD (10th-grade foundation year), and four specialty sub-brands: Kalø Økologisk Landbrugsskole (organic farming, described as the only one of its kind in Europe), 3D College (digital media, 3D animation, and web development, ranked the world's best school for architecture visualization by The Rookies), Game College, and Brazil Football College.

Across four campuses (Grenaa, Rønde, Hornslet, and Kalø) and 251–500 employees, the institution delivers curriculum via VID Online, a Moodle-based LMS integrated with Microsoft 365, Teams, Studie+ (attendance and progress), ExamCookie (exam integrity), Selvbetjening (self-service), and UNI-Login (national education SSO). Specialized workshops include 3D printing, laser cutting, CNC milling, and proprietary 3D fashion visualization learning modules developed with All Size Company Group and Name It (Bestseller).

The business model is tax-funded: the majority of revenue arrives as per-student Danish government subsidies (statstilskud) distributed to students via optagelse.dk admissions, supplemented by recurring boarding/skolehjem fees (641 DKK/week; Campus Djursland at 4,390 DKK/month), B2B AMU course fees through VID Detail, and project grants from public bodies and foundations (10M DKK and 135,000 DKK sustainability grants, Novo Nordisk Foundation, Anders & Julius Mindefond). Customers span youth (15–25) entering vocational or gymnasium tracks, local Djursland businesses hiring apprentices and commissioning training, adults seeking qualifications or career changes, and international students (notably Kalø's Global Organic Farmer program). Governance is anchored by board chair Janne Hessellund Lassen and principal Julie Rohde Birk; 2024 also saw the absorption of VUC Djursland and active participation in EuroSkills 2025.

Name

Viden Djurs

Legal name

Viden Djurs

Website

https://videndjurs.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Viden Djurs is a publicly funded, multi-campus Danish educational institution headquartered in Grenaa, Djursland, delivering upper-secondary (HHX, HTX), vocational (EUD/EUX), adult (VUC), and specialized college programs — including organic farming (Kalø), digital media (3D College), game development, and football — to youth, adults, and businesses across the region.

Ownership category

akta.pro rank

Product category

Vocational and Secondary Education

NAICS

Technical and Trade Schools (6115), Other Schools and Instruction (6116), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Vocational education
• Gymnasium education
• Adult continuing education
• Organic farming training
• Digital media education

Headquarters

HQ city

Grenaa

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government Education Funding (Statstilskud): As a publicly funded educational institution in Denmark, Viden Djurs receives the majority of its revenue from government subsidies per enrolled student. This funding covers the core costs of delivering vocational education, secondary education (gymnasium), and adult education programs.
2. Boarding/School Home Fees (Skolehjem): Students residing in school-owned residences (skolehjem) pay weekly fees for accommodation and meals. In 2026, the rate is 641 DKK per week for students over 18. Campus Djursland, a partner boarding facility, charges 4,390 DKK per month for full board and lodging.
3. Project and Program Grants: Viden Djurs receives project-based funding from public bodies and foundations for specific initiatives. Examples include a 10 million DKK grant for various projects and 135,000 DKK for sustainability projects.
4. Training and Continuing Education (AMU/Kurser): VID Detail offers AMU (Arbejdsmarkedsuddannelser) vocational courses and continuing education programs for businesses and employees, generating revenue from course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Viden Djurs is a multi-campus educational institution delivering publicly funded upper secondary (HHX, HTX, HF), vocational (EUD, EUX), 10th grade, and adult education (VUC) across the Djursland region of Denmark. The institution also operates specialized college programs in 3D animation and web development (3D College), game development (Game College), football training combined with academics (Brazil Football College), and 100% organic farming (Kalø Økologisk Landbrugsskole), plus customized corporate training via VID Detail.

Product overview

Viden Djurs is a multi-campus educational institution offering a comprehensive portfolio of vocational and secondary education programs across the Djursland region. The institution operates as a unified platform with distinct divisions: VID Gymnasier (upper secondary HHX and HTX programs), VID Erhvervsuddannelser (vocational EUD/EUX programs), specialized college offerings (3D College for digital media, Game College for game development, Brazil Football College for sports, Kalø Økologisk Landbrugsskole for organic farming), VID Detail (business continuing education), VUC (adult education), and 10KCD (10th grade preparation). Programs are delivered through VID Online, a Moodle-based learning management system. The institution spans multiple locations in Grenaa, Rønde, Hornslet, and Kalø.

Differentiator

Problem solved

Functional benefit

Products and services

• VID Gymnasier & HF Upper secondary education (gymnasium) offering HHX (business-oriented) and HTX (technical-oriented) three-year programs providing access to higher education, plus HF-enkeltfag single-subject courses.
• VID Erhvervsuddannelser Vocational education and training programs (EUD and EUX) across multiple trades including business, media, mechanics, construction, electrician, metal, and food sectors.
• 3D College Specialized vocational education institution for digital media, web development, and 3D animation, recognized as the world's best school for architectural visualization by The Rookies.
• Game College Specialized HTX study direction focusing on game development with Game ART and Game IT specializations, combining technical gymnasium education with game development training.
• Brazil Football College Football training program combined with upper secondary education, featuring Brazilian coaches and training at Grenaa Idrætscenter, with partnership integration into Grenaa IF Fodbold teams.
• Kalø Økologisk Landbrugsskole Organic farming school with 100% focus on organic agriculture, offering the Global Organic Farmer program and organic farming certifications.
• VID Detail Business continuing education and training center offering apprentice programs, AMU vocational courses, and academy-level programs customized for companies and employees.
• 10KCD (10th Grade Center Djursland) 10th grade general education program (10. klasse) offering academic preparation for upper secondary education, including both general 10th grade and the vocational EUD10 track.
• VUC Djursland Adult education center offering HF single subjects (HF-enkeltfag), AVU (general adult education), FVU (preparation for vocational training), and OBU (reading/writing support for dyslexia).
• VID Online Moodle-based learning management system (LMS) serving as the digital platform for online learning, course content delivery, and course management across all Viden Djurs programs.

Quantifiable outcome

• 3D College named world's best school for architecture visualization by The Rookies
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• All Size Company GroupminorStrategic or Co-development PartnerAll Size Company Group, a Grenaa-based fashion design company, collaborated with 3D College to develop the Digital Fashion project. Owner Jesper Rasmussen originated the idea and the company works closely with VID Medie students to create photorealistic digital visualizations of clothing, modernizing the fashion design process.
• Name It (Bestseller)minorStrategic or Co-development PartnerName It, a children's clothing brand under the Bestseller fashion group, is a collaboration partner in the 3D College Digital Fashion project. The company participates in developing curricula and is expected to hire students trained in digital fashion visualization.
• Grenaa IF FodboldminorStrategic or Co-development PartnerBrazil Football College students are encouraged to join Grenaa IF Fodbold's football teams, with the local club providing an elite playing environment. The club logo appears on BFC materials, and Grenaa IF specifically offers elite environments for both senior and youth players.
• Campus DjurslandcoreOthersCampus Djursland is a private boarding facility (kollegie) that provides accommodation services for Viden Djurs students who live too far to commute. The partnership enables students from across Denmark to attend Viden Djurs programs. BFC and 3D College students frequently use Campus Djursland as their boarding option.
• Den Midtjyske TeknologipagtminorGTM or Marketing PartnerDen Midtjyske Teknologipagt provided regional development funding for the 3D College Digital Fashion project, demonstrating public-sector support for Viden Djurs' technology and innovation initiatives.
• Norddjurs KommuneminorGTM or Marketing PartnerNorddjurs Municipality co-funded the 3D College Digital Fashion project alongside Den Midtjyske Teknologipagt, supporting local educational innovation and youth employment in the municipality.
• Ree Park SafariminorStrategic or Co-development PartnerViden Djurs students developed new exhibitions for Ree Park Safari as a project-based learning activity, demonstrating collaboration between the education institution and a regional attraction.
• KattegatcentretminorStrategic or Co-development Partner10KCD students visit Kattegatcentret as part of their environmental and climate education curriculum, learning about marine ecosystems and climate challenges.
• Bitfire GamesminorImplementation/ SI/ Consulting PartnerBitfire Games hired a Viden Djurs graduate from the Multimedie Animator program as a 3D artist, working on the game DarkSwarm. This represents a direct employment pipeline from the 3D College program to the games industry.
• Børnecancerfonden (Childhood Cancer Fund)minorOthersVID Gymnasier participates in #FodboldtrøjeFredag (Football Jersey Friday), a campaign developed by Danske Spil and Børnecancerfonden to support childhood cancer research. Students raised 7,940 DKK in 2024.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AARHUS TECH: Danish vocational college (erhvervsskole) offering EUD, EUX, HTX, and continuing education programs across technical and business tracks - a direct comparable for Viden Djurs' VID Erhvervsuddannelser and VID Gymnasier divisions. Both are publicly funded Jutland-based vocational institutions.
• IBC International Business College: Danish provider of business vocational education, HHX, and continuing training in the Kolding/Middelfart area. Comparable to Viden Djurs for its HHX business gymnasium programs and direct business training.
• Niels Brock (Copenhagen Business College): Danish business college in Copenhagen offering HHX and EUD business programs with strong corporate placement focus. Comparable to Viden Djurs' HHX programs and business-oriented AMU offerings through VID Detail.
• Tradium: Danish vocational school in Randers (also Jutland) offering EUD/EUX across trades and continuing education - directly comparable to Viden Djurs' VID Erhvervsuddannelser and VID Detail programs in a similar geographic and demographic profile.
• College360: Danish vocational and gymnasium school in Slagelse combining EUD/EUX with HHX and HTX, plus continuing education - directly comparable to Viden Djurs' multi-program educational model under one institutional umbrella.
• Ribe Tekniske Skole / EUC Syd: Danish vocational and technical institution in southern Jutland offering EUD/EUX across multiple trades. Comparable to Viden Djurs' VID Erhvervsuddannelser in structure and publicly funded delivery model.
• Kold College: Danish vocational college in Odense focused on agriculture, horticulture, food production, and landscaping. Comparable to Viden Djurs' Kalø Økologisk Landbrugsskole as both deliver vocational agricultural education in Denmark.
• Mercantec: Danish vocational institution in Viborg offering EUD/EUX and gymnasium programs in technical, business, and agricultural trades. Directly comparable to Viden Djurs as a regional Jutland vocational and secondary education provider.
• EUC Nord: Vocational and technical school serving Northern Jutland with EUD/EUX across trades. Comparable to Viden Djurs as another Jutland-based publicly funded vocational institution serving similar demographics.

Regional players

• ZBC (Zealand Business College): Large Danish vocational institution on Zealand offering EUD, EUX, HHX, HTX and continuing education. Comparable in scope and program mix to Viden Djurs but operates in a different Danish geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@videndjurs1
• Facebookfacebook.com/VidenDjurs
• LinkedInlinkedin.com/company/viden-djurs
• Instagraminstagram.com/videndjurs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viden Djurs