Shadowbrook Winery
Shadowbrook Winery is a privately held boutique winery in Walnut Creek, California, founded in 2005 by Tim Jochner. It produces handcrafted wines from 14 varietals in the Mt. Diablo foothills and operates a direct-to-consumer tasting room, restaurant, three-tier wine club, and private events business targeting East Bay wine enthusiasts and corporate clients.
- Company typePrivate
- Founded2005
- HeadquartersWalnut Creek, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shadowbrook Winery does
Shadowbrook Winery is a privately held, founder-owned boutique winery founded in 2005 by Tim Jochner in Walnut Creek, California, operating as the first winery and tasting room to open in the city since Prohibition in 1920. The winery produces handcrafted wines from 14 different varietals grown exclusively in the Mt. Diablo foothills — a region historically considered pre-eminent for grape cultivation in the late 1800s before Prohibition destroyed the local industry. Its production facility features state-of-the-art Italian equipment rarely found in the United States, including remotely operated punch-down fermenting tanks, one of only 17 optical sorters in the country, and Sorrells barrel rolling racks for aging. The wines have earned over 77 medals at the San Francisco Chronicle Wine Competition, including 6 double golds, establishing Shadowbrook as the East Bay's most decorated winery.
The company operates a direct-to-consumer business model spanning five revenue streams: wine bottle sales (on-site and e-commerce), a three-tiered wine club subscription ($290, $850, and $1,600 annually) with three pre-selected shipments per year, four wine tasting flight experiences priced from $50 to $85 per person, a full-service on-site restaurant and outdoor dining program, and private corporate events managed through exclusive partner Meetings at Meritage LLC. Customer segments include local wine enthusiasts seeking premium tasting experiences without traveling to Napa or Sonoma, as well as corporate event hosts in the East Bay. The facility includes a large U-shaped tasting bar, multiple event spaces (The Mine Room, The Verandah, The Diablo Room, Library Rotunda, Observation Deck, Barrel Room), and vineyard-and-Mt.-Diablo views.
Distribution is exclusively direct-to-consumer and limited to the United States. Marketing relies on organic social (Facebook, Instagram), the company website, OpenTable for reservations, and earned media coverage from Diablo Magazine and The Mercury News. Use permit restrictions prohibit weddings and reunions, constraining event revenue to corporate meetings, team building, and intimate gatherings. The business is led by Tim Jochner (Proprietor and Wine Master) and consulting winemaker Rick Tracy (UC-Davis Masters in Viticulture and Enology, 25+ years of international experience), with 1–10 total employees.
Shadowbrook Winery firmographics
Firmographics- Name
- Shadowbrook Winery
- Legal name
- Shadowbrook Winery
- Website
- https://shadowbrookwinery.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shadowbrook Winery is a privately held boutique winery in Walnut Creek, California, founded in 2005 by Tim Jochner. It produces handcrafted wines from 14 varietals in the Mt. Diablo foothills and operates a direct-to-consumer tasting room, restaurant, three-tier wine club, and private events business targeting East Bay wine enthusiasts and corporate clients.
- Ownership category
- akta.pro rank
Shadowbrook Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE)
Keywords
Where Shadowbrook Winery is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shadowbrook Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Bottle Sales: Direct sales of bottled wines to consumers through the tasting room and e-commerce shop. Includes red wines, white wines, and roses at various price points.
- Wine Club Membership: Three-tiered wine club offering 3 pre-selected shipments annually. Tiers include Original ($290/year), Diablo ($850/year), and Founder ($1600/year). Members receive discounts on bottles, tastings, and food, plus access to exclusive events and member seating.
- Wine Tasting Fees: Revenue from four distinct tasting flight experiences: Illumination ($50), Winemakers Flight ($60), Diablo Flight ($60), and Reserve Cabernet Vertical Flight ($85).
- Food and Beverage Service: On-site restaurant and outdoor dining offering full menu including appetizers, salads, charcuterie, mains, sides, and desserts. Food and wines by the glass/bottle sales.
- Private Events: Corporate meetings, team building events, and private gatherings hosted at the winery's various event spaces including The Mine Room, The Verandah, and The Diablo Room. Booked through exclusive event partner Meetings at Meritage LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Illumination Tasting Flight |
| Unit Pricing | Pay-as-you-go | Winemakers Flight |
| Unit Pricing | Pay-as-you-go | Diablo Flight |
| Unit Pricing | Pay-as-you-go | Reserve Cabernet Vertical Flight |
| Subscription | Annual | Original Wine Club |
| Subscription | Annual | Diablo Wine Club (Limited Membership) |
| Subscription | Annual | Founder Wine Club (Limited Membership) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Shadowbrook Winery product offering
Product offeringCore offering
Shadowbrook Winery produces handcrafted wines from 14 different varietals grown exclusively in the Mt. Diablo foothills of Walnut Creek, California. The winery operates a state-of-the-art tasting room, full-service restaurant, and three-tier wine club, offering wine tastings, food pairings, private events, and direct-to-consumer wine sales online and on-site.
Product overview
Shadowbrook Winery is a boutique winery in Walnut Creek, California offering handcrafted wines and hospitality experiences. The winery operates a state-of-the-art production facility and tasting room, producing wines from 14 different varietals. Their product portfolio centers on three wine club membership tiers (Original, Diablo, and Founder) providing preferential pricing, tasting points, and shipment benefits. The winery also offers four distinct wine tasting flight experiences ranging from $50 to $85, a full culinary dining service with food and wine pairings, and private event hosting. Wine products include varietal reds, whites, and rosés, with specialty offerings like the Centennial Blend commemorating Walnut Creek's 100th anniversary.
Differentiator
Problem solved
Functional benefit
Products and services
- Shadowbrook Wine Club Membership Three-tiered wine club membership offering 3 pre-selected shipments annually with bottles per release, member discounts on wine and merchandise, tasting points, and access to members-only terrace and exclusive events. Tiers: Original ($290/year, 2 bottles/release), Diablo ($850/year, 6 bottles/release), and Founder ($1,600/year, 12 bottles/release).
- Illumination Tasting Flight Wine tasting flight featuring 2 white wines and a rosé, served as 3 wines at 3.5oz pours for $50 per person. By reservation only via OpenTable.
- Winemakers Flight Wine tasting flight featuring a curated selection of 3 red wines, served as 3 wines at 3.5oz pours for $60 per person. By reservation only via OpenTable.
- Diablo Flight Wine tasting flight featuring a selection of 3 red wines, served as 3 wines at 3.5oz pours for $60 per person. By reservation only via OpenTable.
- Reserve Cabernet Vertical Flight Premium wine tasting flight featuring 3 different vintages of Cabernet, served as 3 wines at 3.5oz pours for $85 per person. By reservation only via OpenTable.
- Shadowbrook Winery Culinary Experience Full-service restaurant and outdoor dining offering seasonal menus including appetizers, salads, charcuterie, mains, sides, and desserts, paired with wines by the glass and bottle. Includes access to outdoor seating areas including The Verandah.
- Private Events at Shadowbrook Private event hosting for corporate meetings, team building, and intimate gatherings featuring multiple venue options including The Mine Room, The Library Rotunda, The Diablo Room, and The Observation Deck. Weddings and reunions are not permitted per use permit. Booked through exclusive event partner Meetings at Meritage LLC.
- Shadowbrook Wines (Reds, Whites, and Rosés) Handcrafted wines produced from 14 different varietals grown in the Mt. Diablo foothills, available as red wines, white wines, and rosés via the on-site tasting room and online e-commerce shop. Wines have earned over 77 medals at the San Francisco Chronicle Wine Competition.
- Centennial Blend Bordeaux-style blend created to honor Walnut Creek's 100th anniversary, cultivated in soil northwest of Mount Diablo, available in 1.5 Magnum bottles.
Quantifiable outcome
- Over 77 medals from San Francisco Chronicle Wine Competition including 6 double gold medals
- +1 more outcomes
Companies that use Shadowbrook Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Shadowbrook Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shadowbrook Winery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meetings at Meritage LLCcoreMeetings at Meritage LLC is Shadowbrook Winery's exclusive event partner for booking private events. The winery cannot host weddings or reunions due to use permit restrictions but can accommodate corporate meetings, team building, and intimate gatherings. Contact through [email protected] or 925.988.9463.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Shadowbrook Winery competitors and assessment
Company assessmentDirect peers
- Frog's Leap Winery: Boutique, sustainably farmed Rutherford (Napa) winery with tasting-by-appointment model and small wine club. Comparable in scale, premium positioning, and DTC philosophy to Shadowbrook.
- Domaine Carneros: Sparkling and still wine producer with a château tasting room and food/wine pairing experiences. Comparable in combining premium wine production with a hospitality-focused tasting room and culinary program.
- Ridge Vineyards: Premium California winery with tasting rooms, limited-release mailing list allocations, and multi-varietal production. Comparable as a prestige, craft-focused winery with strong DTC and allocation-driven wine club model.
- Cline Family Cellars: Sonoma-based family winery with tasting room, restaurant, and broad varietal portfolio. Comparable mid-sized DTC winery with on-premise hospitality similar to Shadowbrook's tasting/dining offering.
- Benziger Family Winery: Sonoma estate winery with tasting room experiences, wine club, and sustainability-focused production. Comparable as a family-owned boutique winery with tasting-room-centric DTC strategy.
- Stags' Leap Winery: Napa boutique estate with tasting-by-appointment hospitality and small-lot premium wines. Comparable positioning in craft premium winemaking and tasting-room-led DTC.
- V. Sattui Winery: Napa Valley DTC-focused winery known for its large tasting room, picnic grounds, and direct wine sales — no wholesale. Closely comparable business model to Shadowbrook's DTC-and-tasting-room approach, though operating in a premier wine destination.
Regional players
- Wente Vineyards: Family-owned winery in Livermore Valley with tasting room, restaurant, wine club, and event hosting. Highly comparable as a regional premium DTC-focused winery in Northern California, though operating in a different sub-AVA and at larger scale than Shadowbrook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shadowbrook Winery social profiles
Digital presenceShadowbrook Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shadowbrook Winery leadership team
Management profileNumber of profiles
Profiles2 records
Shadowbrook Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shadowbrook Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shadowbrook Winery
What does Shadowbrook Winery do?
Shadowbrook Winery produces handcrafted wines from 14 different varietals grown exclusively in the Mt. Diablo foothills of Walnut Creek, California. The winery operates a state-of-the-art tasting room, full-service restaurant, and three-tier wine club, offering wine tastings, food pairings, private events, and direct-to-consumer wine sales online and on-site.
Is Shadowbrook Winery a public or private company?
Shadowbrook Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shadowbrook Winery founded?
Shadowbrook Winery was founded in 2005. It employs 1 to 10 people.
Where is Shadowbrook Winery based?
Shadowbrook Winery is headquartered in Walnut Creek, United States, in the North America region.
How does Shadowbrook Winery make money?
Five revenue lines are on record. Wine Bottle Sales are the primary driver. The others are wine Club Membership, wine Tasting Fees, food and Beverage Service and private Events.
Who are Shadowbrook Winery's main competitors?
Direct peers on record are Frog's Leap Winery, Domaine Carneros, Ridge Vineyards, Cline Family Cellars, Benziger Family Winery, Stags' Leap Winery and V. Sattui Winery. Wente Vineyards is listed as a regional player.
Does Shadowbrook Winery have an API?
No public API is recorded for Shadowbrook Winery.
What industry is Shadowbrook Winery in?
Shadowbrook Winery's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130 and its SIC code is 2080.