Vålerenga Fotball
Vålerenga Fotball Damer is the elite women's football section of Norway's Vålerenga Fotball, competing in Toppserien and UEFA Women's Champions League qualifiers, serving members, fans, and corporate sponsors from its owned Intility Arena in Oslo.
- Company typePrivate
- Founded1982
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vålerenga Fotball does
Vålerenga Fotball is a private Norwegian sports club founded in 1915; the women's section (Vålerenga Fotball Damer) was established in 1982 and now operates as the elite women's football side of the club. The women's team competes in Toppserien, Norway's top women's football division, and has qualified for the UEFA Women's Champions League on multiple occasions (2020, 2023, 2026), winning league titles in 2020 and 2023 and cup doubles in 2020 and 2021. The club owns Intility Arena (16,556 capacity, opened September 2017) through a wholly-owned subsidiary, Vålerenga kultur- og idrettspark AS, providing matchday, training, and event infrastructure.
The club runs an integrated football operation spanning the elite women's team, a talent academy, and approximately 100 youth and community teams serving around 1,400 active members. Its product portfolio is centered on matchday experiences (individual tickets and season tickets distributed via TicketCo), membership (via Spond), merchandise, and concession operations (run by Fazer). Sponsorship is the primary revenue engine, with a tiered partner structure anchored by General Partner OBOS and main partners including Coop, SpareBank 1 Østlandet, Eidsiva, Scandic, and Intility (arena naming rights), plus Adidas as equipment supplier. The club maintains a "Klubben for alle" (Club for everyone) positioning, reinforced by social programs (Vålerenga mot rasisme, På lag med alle barn, Jobbsjansen Ungdom) run through Stiftelsen Vålerenga Fotball Samfunn. The men's elite team was separated into a distinct legal entity (Vålerenga Fotball Elite) in 2014, while the women's team and the broader community/youth football remain under the parent member club.
Vålerenga Fotball firmographics
Firmographics- Name
- Vålerenga Fotball
- Legal name
- Vålerenga Fotball
- Website
- https://vif-damefotball.no
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vålerenga Fotball Damer is the elite women's football section of Norway's Vålerenga Fotball, competing in Toppserien and UEFA Women's Champions League qualifiers, serving members, fans, and corporate sponsors from its owned Intility Arena in Oslo.
- Ownership category
- akta.pro rank
Vålerenga Fotball industry classification
Industry- Product category
- Professional Women's Football Club
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industry
- Championship & Cup Organizers (MPAKADAB)
Keywords
Where Vålerenga Fotball is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Vålerenga Fotball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Matchday Revenue: Revenue from ticket sales at home games at Intility Arena, including individual match tickets and season tickets. The 2026 season ticket includes all home matches in Toppserien, cup matches, and European matches.
- Sponsorship and Partnerships: Revenue from sponsorship agreements with partners at various levels: General Partner (OBOS), Main Partners (Coop, Eidsiva, Scandic, SpareBank 1 Østlandet), Equipment/Arena Partners (Adidas, Intility), and various other partners. Sponsorship visibility on jerseys, stadium, and club communications.
- Concession Revenue: Revenue from kiosk sales at matches including mineral water, sausages, pizza, coffee, popcorn, chocolate, and ice cream. Fazer runs the kiosks with VIPP payment available.
- Merchandise and Club Membership: Revenue from merchandise sales and club memberships. The club has approximately 1400 active members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual match tickets for Toppserien, cup, and European matches |
| Subscription | Annual | Season tickets covering all home matches in Toppserien, NM Cup, and Europacup |
| One time/ perpetual license | One time/ perpetual license | Klubbkoppen reusable cup membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vålerenga Fotball product offering
Product offeringCore offering
Vålerenga Fotball operates the women's football section of the Oslo-based Vålerenga club, competing in Toppserien (Norway's top women's division) and UEFA Women's Champions League qualifiers. The club delivers matchday experiences at Intility Arena, runs a youth and children's football academy, and operates community and sustainability programs through the affiliated Stiftelsen Vålerenga Fotball Samfunn foundation. Revenue is generated through ticket sales, season passes, sponsorship and partnerships, concession sales, and club merchandise and membership.
Product overview
Vålerenga Fotball is a sports club offering its women's elite football team competing in Norway's Toppserien, access to home matches at Intility Arena through individual tickets and season passes, youth football programs spanning over 100 teams, and supplementary offerings like the Klubbkoppen reusable cup program. The core product portfolio centers on matchday experiences (tickets, season tickets), elite football (the women's A-team), youth development (academy and children's football), and community membership.
Differentiator
Problem solved
Functional benefit
Brands
- Vålerenga Fotball Damer Elite: The professional women's first team competing in Toppserien and UEFA Women's Champions League qualifying.
Products and services
- Season Tickets (Sesongkort)
Quantifiable outcome
- Won league championship in 2020 and 2023, Cup in 2020 and 2021
- +2 more outcomes
Companies that use Vålerenga Fotball
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Vålerenga Fotball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vålerenga Fotball partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, flagship and core.
- LettsaunaminorSauna tent company established spring 2025. Partnership extended into 2026. Flexible, portable, and robust wood-fired sauna tents. Made TV appearance on 71 grader nord. Exploring new creative activations for 2026.
- CoopflagshipCoop extended partnership for two more years (2026-2027). Coop supports children's and youth football, Vålerenga Samfunn, women's and men's teams. Partnership includes visible jersey placement and support for community programs like Jobbsjansen, Gatelaget, and 'Vålerenga mot rasisme'. Coop has already employed one participant from Jobbsjansen.
- SpareBank 1 ØstlandetflagshipThree-year sponsorship agreement signed. Bank appears on the back of the women's A-team jerseys. Partnership includes support for women's elite football and children's/youth football. Sponsors 'Player of the Month' award with 5,000 NOK donation to player's chosen charity.
- IntilityflagshipIntility signed a 10-year naming rights agreement for the stadium in October 2017. The stadium was renamed Intility Arena. Intility is also an arena partner providing IT infrastructure including WiFi (Telenor Inpli with Cisco equipment).
- OBOSflagshipOBOS is the General Partner of Vålerenga Fotball. OBOS is Norway's largest housing cooperative with over 530,000 members, active in supporting sports, culture, and humanitarian work for 90+ years.
- AdidascoreAdidas is the equipment supplier delivering all sports equipment and shoes to Vålerenga Fotball.
- EidsivacoreMain partner. Eidsiva and Coop were match sponsors for Brann match, providing tickets to children's and youth teams.
- ScandiccoreMain partner - Scandic Hotels Oslo Helsfyr, providing accommodation services.
- Spikern ByggminorLocal carpentry firm based in Vålerenga. Partnership renewed. Visible on children's and youth team jerseys. With 20 employees including carpenters and painters, handles projects of all sizes with central approval for building work class 1.
- HappybytesminorNorwegian mobile operator established in 2018. Three-year sponsorship agreement (2025-2027) focused on broad football with emphasis on children's and youth teams (approximately 70 age-group teams). Shared values around inclusion and youth development. Happybytes aims to make mobile usage healthier and support non-digital social spaces.
- KlubbkoppenminorReusable cup system reducing waste at sports events. Provides free coffee refills at Intility Arena kiosk for 299 NOK purchase. Partnership extended. Benefits club financially while reducing single-use cups.
- HMK (Haugesund Mekaniske Verksted)minorBus partner providing transportation for teams. Mentioned in context of away matches, e.g., transporting women's team from Karmøy after Avaldsnes match.
- AbilityminorListed as partner in the partner portfolio.
- Coca-ColaminorSponsor providing 'Player of the Month' award recognition.
- Oslo TaxicoreNamed on Oslo Taxi tribunes at Intility Arena. Major sponsor and transportation partner.
- FazerminorOperates stadium kiosks. Payment accepted via Vipps.
- EidsivacoreCo-sponsor with Coop for Brann match, providing tickets to children's and youth teams/school classes.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Vålerenga Fotball competitors and assessment
Company assessmentBroad incumbents
- FC Barcelona (Women's team): FC Barcelona Femení is the global benchmark for women's football commercialization and UWCL contender. Comparable as a reference point for Vålerenga's stated top-10-in-Europe ambition and UWCL progression path.
Direct peers
- LSK Kvinner: LSK Kvinner is the women's football section of Lillestrøm SK, historically the dominant force in Norwegian women's football and the club Vålerenga has directly competed with in multiple Toppserien title races and cup finals. Directly comparable as a Norwegian women's top-flight competitor with similar professionalization.
- Rosenborg BK (Women): Rosenborg's women's team currently leads Toppserien ahead of Vålerenga. Directly comparable as a recently promoted but now-leading Toppserien side with elite-ambition infrastructure backed by a major Norwegian football brand.
- Lyn Fotball (Women): Lyn competes in Toppserien and sits just below Vålerenga in the 2026 table. Directly comparable as a fellow Oslo-based women's top-flight side competing in the same regional market and derby environment.
- Stabæk Fotball (Women): Stabæk competes in Toppserien as another Norwegian women's football side with a strong academy model and Oslo-region footprint. Directly comparable as a Toppserien rival with shared regional talent market.
- SK Brann (Women): Brann Kvinner competes in Toppserien as the women's section of one of Norway's largest men's clubs. Directly comparable on league level, matchday scale at Brann Stadion, and dual-section club model parallel to Vålerenga's structure.
- Avaldsnes IL (Women): Avaldsnes is a historic Toppserien women's club that eliminated Vålerenga from the cup in 2026. Directly comparable as a Norwegian women's football side competing at the top national level.
Regional players
- Malmö FF (Women): Malmö FF's women's team is Vålerenga's upcoming UWCL qualifying-round opponent in August 2026. Comparable as a Scandinavian women's football club competing in UWCL qualifiers and a direct head-to-head benchmark.
- Hammarby IF (Women): Hammarby's women's team competes in Sweden's Damallsvenskan and is widely regarded as one of Scandinavia's best-supported women's clubs. Comparable as a Nordic women's football peer with similar fan-culture-driven model and shared Scandinavian sponsorship market.
Emerging players
- OL Reign: OL Reign is a US-based NWSL women's professional club that has been involved in ownership transitions and competitive resets. Comparable as a women's football club operating under private investment dynamics similar to what Vålerenga could attract at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vålerenga Fotball social profiles
Digital presenceVålerenga Fotball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vålerenga Fotball leadership team
Management profileNumber of profiles
Profiles10 records
Vålerenga Fotball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vålerenga Fotball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vålerenga Fotball
What does Vålerenga Fotball do?
Vålerenga Fotball operates the women's football section of the Oslo-based Vålerenga club, competing in Toppserien (Norway's top women's division) and UEFA Women's Champions League qualifiers. The club delivers matchday experiences at Intility Arena, runs a youth and children's football academy, and operates community and sustainability programs through the affiliated Stiftelsen Vålerenga Fotball Samfunn foundation. Revenue is generated through ticket sales, season passes, sponsorship and partnerships, concession sales, and club merchandise and membership.
Is Vålerenga Fotball a public or private company?
Vålerenga Fotball is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vålerenga Fotball founded?
Vålerenga Fotball was founded in 1982. It employs 11 to 50 people.
Where is Vålerenga Fotball based?
Vålerenga Fotball is headquartered in Oslo, Norway, in the Europe region.
How does Vålerenga Fotball make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship and Partnerships, concession Revenue and merchandise and Club Membership.
Who are Vålerenga Fotball's main competitors?
FC Barcelona (Women's team) is listed as a broad incumbent. Direct peers are LSK Kvinner, Rosenborg BK (Women), Lyn Fotball (Women), Stabæk Fotball (Women), SK Brann (Women) and Avaldsnes IL (Women). Regional players are Malmö FF (Women) and Hammarby IF (Women). OL Reign is listed as an emerging player.
Does Vålerenga Fotball have an API?
No public API is recorded for Vålerenga Fotball.
What industry is Vålerenga Fotball in?
Vålerenga Fotball's product category is Professional Women's Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKADAB, Championship & Cup Organizers. Its NAICS code is 711211 and its SIC code is 7997.