Oslo Taxi
Oslo Taxi is Norway's largest taxi operator, running 1,400 vehicles and serving 7+ million passengers annually across Oslo and Eastern Norway through the Taxifix app, TaxiCard corporate accounts, and MaxiTaxi group transport, with its CenCom platform licensed to 46% of the Norwegian taxi market.
- Company typePrivate
- Founded1921
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Oslo Taxi does
Oslo Taxi is Norway's largest taxi operator, founded in 1921 as Den kommunale bilcentral and structured today as a cooperative owned by approximately 630 taxi owners. The group operates a fleet of 1,400 vehicles supported by around 360 direct employees and 2,600 affiliated drivers, serving more than 7 million passengers per year across Oslo and Eastern Norway. Its primary consumer-facing channel is the Taxifix mobile booking app, complemented by phone booking, street hail, and the TaxiCard corporate account product; the fleet is also equipped with TaxiTablet in-vehicle hardware. Specialized services include MaxiTaxi group transport (5-16 passengers) and dedicated airport taxi operations. The group operates regional subsidiaries including Taxi Sør, Elvebyen Taxi, and Tønsberg Taxi to extend geographic reach beyond Oslo.
The underlying technology backbone is CenCom, a taximeter and dispatch platform that is also licensed to approximately 46% of the Norwegian taxi market, generating a platform-revenue stream independent of Oslo Taxi's own fleet. ISO 9001 and ISO 14001 certifications cover quality and environmental management, and 100% of the fleet carries an environmental profile. Distribution is increasingly omnichannel: integrations with the Vy app (Norwegian state railways) and an SAS EuroBonus loyalty partnership (announced February 2026) extend reach into multimodal transport and frequent-flyer ecosystems, while an OBOS discount partnership targets Norway's largest housing cooperative.
Revenue mechanics combine fare commission from affiliated drivers (the cooperative central charges dispatch and technology fees on each ride), corporate account revenue from TaxiCard, direct MaxiTaxi and airport fares, subsidiary operations revenue, and CenCom technology licensing to third-party taxi operators. The customer base is dominated by individual Oslo and Eastern Norway riders supplemented by enterprise accounts such as OBOS, and the company reports an 85% customer satisfaction rating versus 46% for competitors and over 75% market preference in Oslo.
Oslo Taxi firmographics
Firmographics- Name
- Oslo Taxi
- Legal name
- Oslo Taxi AS
- Website
- https://oslotaxi.no
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Oslo Taxi is Norway's largest taxi operator, running 1,400 vehicles and serving 7+ million passengers annually across Oslo and Eastern Norway through the Taxifix app, TaxiCard corporate accounts, and MaxiTaxi group transport, with its CenCom platform licensed to 46% of the Norwegian taxi market.
- Ownership category
- akta.pro rank
Oslo Taxi industry classification
Industry- Product category
- Taxi Services
- NAICS
- Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310), Transit and Ground Passenger Transportation (485)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)
- akta.pro secondary industries
- App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)
Keywords
Where Oslo Taxi is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Oslo Taxi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Taxi Fare Transactions: Core revenue from metered taxi fares. Prices calculated based on distance, time, starting fee, and applicable surcharges. Day/evening/weekend/holiday rates apply.
- Corporate Accounts (TaxiCard): Subscription-style corporate accounts where companies get TaxiCards for employee transportation. Billed twice monthly with 4% credit fee and 14-day payment terms.
- TaxiTablet and Taxifix Business: Business solutions for fleet management and expense tracking. Companies pay for taxi usage through company accounts with automatic receipting.
- Package Delivery: Drivers provide package pickup and delivery services throughout Greater Oslo for individuals and businesses, charged at taxi rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Day Rate (Mon-Fri 06:00-17:00) |
| Transaction based/ take rate | Pay-as-you-go | Evening/Night/Weekend Rate |
| Transaction based/ take rate | Pay-as-you-go | Weekend Night Rate |
| Transaction based/ take rate | Pay-as-you-go | Holiday Rate |
| Unit Pricing | Pay-as-you-go | MaxiTaxi 5-8 passengers |
| Unit Pricing | Pay-as-you-go | MaxiTaxi 9-12 passengers |
| Unit Pricing | Pay-as-you-go | MaxiTaxi 13-16 passengers |
| Transaction based/ take rate | Pay-as-you-go | Airport Fixed Price to Gardermoen (Zone-based) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Oslo Taxi product offering
Product offeringCore offering
Oslo Taxi provides taxi transportation services in Oslo and Eastern Norway through the Taxifix mobile app, website, phone booking, taxi-stand phones, and corporate accounts. The group operates a fleet of approximately 1,400 vehicles with 2,600 affiliated drivers and serves more than 7 million passengers annually through standard taxis, MaxiTaxi group vehicles (5-16 passengers), and fixed-price airport transfers. Corporate solutions (TaxiCard, TaxiTablet, Taxifix Business) provide centralized billing and expense management, while wholly-owned subsidiary CenCom AS supplies proprietary taximeter systems used by 46% of the Norwegian taxi market.
Product overview
Oslo Taxi operates a platform of interconnected taxi booking services. The core offering consists of the Taxifix mobile app and oslotaxi.no website for direct customer booking, supplemented by a 24/7 phone-based Customer Center and physical bus stop telephone service. Business customers are served through TaxiCard (corporate account cards), TaxiTablet (in-vehicle ordering hardware), and Taxifix Business (expense management). Specialized services include MaxiTaxi for groups of 5-16 passengers with wheelchair-accessible and karaoke-equipped vehicles, and fixed-rate Airport Taxi service to Gardermoen and Torp airports. All services are connected through Oslo Taxi's central dispatch platform, and integration partnerships extend booking availability to the Vy train app and loyalty rewards through SAS EuroBonus.
Differentiator
Problem solved
Functional benefit
Brands
- Taxifix: Mobile app and technology platform for ordering taxis nationwide, with fixed pricing and receipt management.
- MaxiTaxi
- TaxiCard
- TaxiTablet
- Taxifix Business
Products and services
- Taxifix App The primary mobile application for booking taxis across Norway. Offers immediate and advance booking, maximum price guarantees, in-app payment via card or Vipps, automatic receipt collection, and child seat selection. Used by 7+ million travelers annually.
- oslotaxi.no Online Booking Website-based taxi booking platform allowing immediate or advance reservations with maximum price quotes, SMS confirmation, and multiple payment options.
- TaxiCard A corporate account card linked to a business account for employee taxi expenses. Enables centralized billing, immediate card blocking if lost, and automatic invoice generation with credit fee. Replaces company cars, leasing, insurance, and tax administration.
- TaxiTablet A tablet-based taxi ordering solution for corporate customers, integrated into the Taxifix platform, allowing businesses to manage taxi bookings and expenses directly from in-vehicle hardware.
- Taxifix Business A business-oriented version of Taxifix providing companies with easy payment, automatic receipt overview, and better control over taxi expenses. Employees can order taxis without cash or private outlay.
- MaxiTaxi Large-capacity taxi service for groups of 5-16 passengers. Includes wheelchair-accessible vehicles, karaoke-equipped vehicles for events, and specialized transport for sports teams, kindergartens, conferences, and airport transfers.
- Customer Center (Kundesenter) Phone-based booking service available 24/7 at 02323, handling taxi reservations, customer inquiries, and support. Staffed with customer service representatives handling call routing and order registration.
- Bus Stop Telephone Service (Holdeplasstelefon) Direct telephone service at taxi stands across Oslo and Akershus, connecting callers directly to available taxi drivers in the area. Calls forward to the customer center if no taxis are available. Includes 100+ stop phone numbers across Oslo, Bærum, Asker, and surrounding areas.
- Airport Taxi Service Fixed-rate taxi transportation to and from Oslo Airport Gardermoen and Sandefjord Airport Torp, with zone-based pricing for 1-16 passengers and surcharges for inconvenient hours and holidays.
- Package Delivery Package pickup and delivery services throughout Greater Oslo for individuals and businesses, charged at taxi rates.
Quantifiable outcome
- 85% customer satisfaction vs 46% for next best competitor
- +3 more outcomes
Companies that use Oslo Taxi
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Oslo Taxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Oslo Taxi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SAS EuroBonuscoreLoyalty program integration allowing EuroBonus members to earn up to 50 points per 100 NOK spent on taxi rides when booking through Taxifix. Members must register EuroBonus number in Taxifix before first trip. Points cannot be registered retroactively. Partnership with SAS brings frequent flyer customers to the platform.
- OBOScoreCorporate partnership offering 10% discount on taxi rides via Taxifix app for OBOS members. Discount applies outside rush hours on weekdays (07-09 and 14-16). Members register OBOS number in Taxifix profile for automatic discount activation. Cannot be combined with EuroBonus or other discounts. Valid for all trip types except airport trips.
- House of ControlminorVisma-owned company providing due diligence assessment solutions. Used by Oslo Taxi Group for conducting supplier risk assessments and compliance monitoring under the Transparency Act requirements.
- VO Taxi Holding ASminorOslo Taxi SA owns 50% of VO Taxi Holding AS, which owns Tønsberg Taxi AS. Part of strategic regional expansion and network coordination in Eastern Norway.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Oslo Taxi competitors and assessment
Company assessmentBroad incumbents
- Uber: Uber operates its UberX and Uber Black products across major Norwegian cities including Oslo. It competes with Oslo Taxi for on-demand urban mobility and is explicitly referenced in the source as the type of "foreign platform" most competitor taxi operators use.
- Bolt: Bolt is a leading European ride-hailing platform headquartered in Tallinn and operating in Norway. It competes directly with Oslo Taxi's app-based booking and is one of the "foreign platforms" referenced as alternatives in the Norwegian taxi market.
- FREE NOW (FREE NOW): FREE NOW (formerly mytaxi/Hailo) is a major European taxi and ride-hailing app with operations in multiple European markets. It is comparable to Oslo Taxi's Taxifix platform in offering multi-operator taxi hailing, fixed pricing, and corporate accounts.
Direct peers
- Cabonline Group: Cabonline is the largest taxi operator in the Nordics (Sweden, Norway, Finland, Estonia). It is the closest direct peer to Oslo Taxi in scale, model, and geography — a multi-region taxi central owning dispatch technology and serving affiliated driver fleets across Scandinavia.
- NorgesTaxi (Norgestaxi): NorgesTaxi is a nationwide Norwegian taxi central network offering centralized booking across multiple regional taxi companies. It directly competes with Taxifix for app-based, multi-region taxi bookings and offers a comparable cooperative dispatcher model.
- Bergen Taxi: Bergen Taxi is the dominant taxi central in Bergen, Norway's second-largest city. It is directly comparable to Oslo Taxi as a regional Norwegian taxi central with affiliated drivers, dispatch services, and corporate accounts.
Others
- iCabbi: iCabbi is a leading taxi dispatch and fleet management software provider serving taxi operators globally. It is comparable to Oslo Taxi's CenCom subsidiary in providing taximeter and dispatch technology to the wider taxi industry.
Regional players
- Drammen Taxi (local independent operator): Drammen Taxi is a local taxi operator in the Drammen region, where Oslo Taxi's subsidiary Elvebyen Taxi AS also operates. It is a regional competitor with similar affiliated-driver economics in an overlapping geography.
- Stavanger Taxi: Stavanger Taxi is the principal taxi operator in the Stavanger region. It operates a comparable affiliated-driver model in a regional Norwegian market, providing a benchmark for Oslo Taxi's expansion footprint and competitor economics outside the capital.
- Trondheim Taxi: Trondheim Taxi is the leading taxi central in Trondheim, central Norway. It operates a similar cooperative model of affiliated drivers and represents a comparable regional peer for benchmark on pricing, fleet size, and customer satisfaction in mid-sized Norwegian cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Oslo Taxi social profiles
Digital presenceOslo Taxi compliance and trust
Trust signalCompliance2 records
Oslo Taxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oslo Taxi leadership team
Management profileNumber of profiles
Profiles3 records
Oslo Taxi subsidiaries and ownership
Company hierarchySubsidiaries5 records
Oslo Taxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oslo Taxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oslo Taxi
What does Oslo Taxi do?
Oslo Taxi provides taxi transportation services in Oslo and Eastern Norway through the Taxifix mobile app, website, phone booking, taxi-stand phones, and corporate accounts. The group operates a fleet of approximately 1,400 vehicles with 2,600 affiliated drivers and serves more than 7 million passengers annually through standard taxis, MaxiTaxi group vehicles (5-16 passengers), and fixed-price airport transfers. Corporate solutions (TaxiCard, TaxiTablet, Taxifix Business) provide centralized billing and expense management, while wholly-owned subsidiary CenCom AS supplies proprietary taximeter systems used by 46% of the Norwegian taxi market.
Is Oslo Taxi a public or private company?
Oslo Taxi is a private company. It is classified as management employee owned and is currently operating.
When was Oslo Taxi founded?
Oslo Taxi was founded in 1921. It employs 101 to 250 people.
Where is Oslo Taxi based?
Oslo Taxi is headquartered in Oslo, Norway, in the Europe region.
How does Oslo Taxi make money?
Four revenue lines are on record. Taxi Fare Transactions are the primary driver. The others are corporate Accounts (TaxiCard), taxiTablet and Taxifix Business and package Delivery.
Who are Oslo Taxi's main competitors?
Broad incumbents on record are Uber, Bolt and FREE NOW (FREE NOW). Direct peers are Cabonline Group, NorgesTaxi (Norgestaxi) and Bergen Taxi. iCabbi is listed as an others. Regional players are Drammen Taxi (local independent operator), Stavanger Taxi and Trondheim Taxi.
Does Oslo Taxi have an API?
No public API is recorded for Oslo Taxi.
What industry is Oslo Taxi in?
Oslo Taxi's product category is Taxi Services. Its primary akta.pro industry code is THAIAGAA, Street-Hail Taxi & Taxi Fleet Operators, with a secondary code of THADAEAC, App-Based Taxi Operators (E-Hailing Taxi Fleets). Its NAICS code is 48531 and its SIC code is 4700.