Vålerenga Fotball

What Vålerenga Fotball does

Vålerenga Fotball is a private Norwegian sports club founded in 1915; the women's section (Vålerenga Fotball Damer) was established in 1982 and now operates as the elite women's football side of the club. The women's team competes in Toppserien, Norway's top women's football division, and has qualified for the UEFA Women's Champions League on multiple occasions (2020, 2023, 2026), winning league titles in 2020 and 2023 and cup doubles in 2020 and 2021. The club owns Intility Arena (16,556 capacity, opened September 2017) through a wholly-owned subsidiary, Vålerenga kultur- og idrettspark AS, providing matchday, training, and event infrastructure.

The club runs an integrated football operation spanning the elite women's team, a talent academy, and approximately 100 youth and community teams serving around 1,400 active members. Its product portfolio is centered on matchday experiences (individual tickets and season tickets distributed via TicketCo), membership (via Spond), merchandise, and concession operations (run by Fazer). Sponsorship is the primary revenue engine, with a tiered partner structure anchored by General Partner OBOS and main partners including Coop, SpareBank 1 Østlandet, Eidsiva, Scandic, and Intility (arena naming rights), plus Adidas as equipment supplier. The club maintains a "Klubben for alle" (Club for everyone) positioning, reinforced by social programs (Vålerenga mot rasisme, På lag med alle barn, Jobbsjansen Ungdom) run through Stiftelsen Vålerenga Fotball Samfunn. The men's elite team was separated into a distinct legal entity (Vålerenga Fotball Elite) in 2014, while the women's team and the broader community/youth football remain under the parent member club.

Name

Vålerenga Fotball

Legal name

Vålerenga Fotball

Website

https://vif-damefotball.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Vålerenga Fotball Damer is the elite women's football section of Norway's Vålerenga Fotball, competing in Toppserien and UEFA Women's Champions League qualifiers, serving members, fans, and corporate sponsors from its owned Intility Arena in Oslo.

Ownership category

akta.pro rank

Product category

Professional Women's Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional women's football
• Elite football club
• Matchday experiences
• Youth football development
• Football stadium operations

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales at home games at Intility Arena, including individual match tickets and season tickets. The 2026 season ticket includes all home matches in Toppserien, cup matches, and European matches.
2. Sponsorship and Partnerships: Revenue from sponsorship agreements with partners at various levels: General Partner (OBOS), Main Partners (Coop, Eidsiva, Scandic, SpareBank 1 Østlandet), Equipment/Arena Partners (Adidas, Intility), and various other partners. Sponsorship visibility on jerseys, stadium, and club communications.
3. Concession Revenue: Revenue from kiosk sales at matches including mineral water, sausages, pizza, coffee, popcorn, chocolate, and ice cream. Fazer runs the kiosks with VIPP payment available.
4. Merchandise and Club Membership: Revenue from merchandise sales and club memberships. The club has approximately 1400 active members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vålerenga Fotball operates the women's football section of the Oslo-based Vålerenga club, competing in Toppserien (Norway's top women's division) and UEFA Women's Champions League qualifiers. The club delivers matchday experiences at Intility Arena, runs a youth and children's football academy, and operates community and sustainability programs through the affiliated Stiftelsen Vålerenga Fotball Samfunn foundation. Revenue is generated through ticket sales, season passes, sponsorship and partnerships, concession sales, and club merchandise and membership.

Product overview

Vålerenga Fotball is a sports club offering its women's elite football team competing in Norway's Toppserien, access to home matches at Intility Arena through individual tickets and season passes, youth football programs spanning over 100 teams, and supplementary offerings like the Klubbkoppen reusable cup program. The core product portfolio centers on matchday experiences (tickets, season tickets), elite football (the women's A-team), youth development (academy and children's football), and community membership.

Differentiator

Problem solved

Functional benefit

Brands

• Vålerenga Fotball Damer Elite: The professional women's first team competing in Toppserien and UEFA Women's Champions League qualifying.

Products and services

• Season Tickets (Sesongkort)

Quantifiable outcome

• Won league championship in 2020 and 2023, Cup in 2020 and 2021
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor, flagship and core.

• LettsaunaminorStrategic or Co-development Partner · 6 January 2026Sauna tent company established spring 2025. Partnership extended into 2026. Flexible, portable, and robust wood-fired sauna tents. Made TV appearance on 71 grader nord. Exploring new creative activations for 2026.
• CoopflagshipStrategic or Co-development Partner · 18 December 2025Coop extended partnership for two more years (2026-2027). Coop supports children's and youth football, Vålerenga Samfunn, women's and men's teams. Partnership includes visible jersey placement and support for community programs like Jobbsjansen, Gatelaget, and 'Vålerenga mot rasisme'. Coop has already employed one participant from Jobbsjansen.
• SpareBank 1 ØstlandetflagshipStrategic or Co-development Partner · 23 May 2025Three-year sponsorship agreement signed. Bank appears on the back of the women's A-team jerseys. Partnership includes support for women's elite football and children's/youth football. Sponsors 'Player of the Month' award with 5,000 NOK donation to player's chosen charity.
• IntilityflagshipStrategic or Co-development Partner · 9 October 2017Intility signed a 10-year naming rights agreement for the stadium in October 2017. The stadium was renamed Intility Arena. Intility is also an arena partner providing IT infrastructure including WiFi (Telenor Inpli with Cisco equipment).
• OBOSflagshipStrategic or Co-development PartnerOBOS is the General Partner of Vålerenga Fotball. OBOS is Norway's largest housing cooperative with over 530,000 members, active in supporting sports, culture, and humanitarian work for 90+ years.
• AdidascoreStrategic or Co-development PartnerAdidas is the equipment supplier delivering all sports equipment and shoes to Vålerenga Fotball.
• EidsivacoreStrategic or Co-development PartnerMain partner. Eidsiva and Coop were match sponsors for Brann match, providing tickets to children's and youth teams.
• ScandiccoreStrategic or Co-development PartnerMain partner - Scandic Hotels Oslo Helsfyr, providing accommodation services.
• Spikern ByggminorStrategic or Co-development PartnerLocal carpentry firm based in Vålerenga. Partnership renewed. Visible on children's and youth team jerseys. With 20 employees including carpenters and painters, handles projects of all sizes with central approval for building work class 1.
• HappybytesminorStrategic or Co-development PartnerNorwegian mobile operator established in 2018. Three-year sponsorship agreement (2025-2027) focused on broad football with emphasis on children's and youth teams (approximately 70 age-group teams). Shared values around inclusion and youth development. Happybytes aims to make mobile usage healthier and support non-digital social spaces.
• KlubbkoppenminorStrategic or Co-development PartnerReusable cup system reducing waste at sports events. Provides free coffee refills at Intility Arena kiosk for 299 NOK purchase. Partnership extended. Benefits club financially while reducing single-use cups.
• HMK (Haugesund Mekaniske Verksted)minorChannel Partner/ Reseller/ DistributorBus partner providing transportation for teams. Mentioned in context of away matches, e.g., transporting women's team from Karmøy after Avaldsnes match.
• AbilityminorOthersListed as partner in the partner portfolio.
• Coca-ColaminorStrategic or Co-development PartnerSponsor providing 'Player of the Month' award recognition.
• Oslo TaxicoreStrategic or Co-development PartnerNamed on Oslo Taxi tribunes at Intility Arena. Major sponsor and transportation partner.
• FazerminorOthersOperates stadium kiosks. Payment accepted via Vipps.
• EidsivacoreStrategic or Co-development PartnerCo-sponsor with Coop for Brann match, providing tickets to children's and youth teams/school classes.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• FC Barcelona (Women's team): FC Barcelona Femení is the global benchmark for women's football commercialization and UWCL contender. Comparable as a reference point for Vålerenga's stated top-10-in-Europe ambition and UWCL progression path.

Direct peers

• LSK Kvinner: LSK Kvinner is the women's football section of Lillestrøm SK, historically the dominant force in Norwegian women's football and the club Vålerenga has directly competed with in multiple Toppserien title races and cup finals. Directly comparable as a Norwegian women's top-flight competitor with similar professionalization.
• Rosenborg BK (Women): Rosenborg's women's team currently leads Toppserien ahead of Vålerenga. Directly comparable as a recently promoted but now-leading Toppserien side with elite-ambition infrastructure backed by a major Norwegian football brand.
• Lyn Fotball (Women): Lyn competes in Toppserien and sits just below Vålerenga in the 2026 table. Directly comparable as a fellow Oslo-based women's top-flight side competing in the same regional market and derby environment.
• Stabæk Fotball (Women): Stabæk competes in Toppserien as another Norwegian women's football side with a strong academy model and Oslo-region footprint. Directly comparable as a Toppserien rival with shared regional talent market.
• SK Brann (Women): Brann Kvinner competes in Toppserien as the women's section of one of Norway's largest men's clubs. Directly comparable on league level, matchday scale at Brann Stadion, and dual-section club model parallel to Vålerenga's structure.
• Avaldsnes IL (Women): Avaldsnes is a historic Toppserien women's club that eliminated Vålerenga from the cup in 2026. Directly comparable as a Norwegian women's football side competing at the top national level.

Regional players

• Malmö FF (Women): Malmö FF's women's team is Vålerenga's upcoming UWCL qualifying-round opponent in August 2026. Comparable as a Scandinavian women's football club competing in UWCL qualifiers and a direct head-to-head benchmark.
• Hammarby IF (Women): Hammarby's women's team competes in Sweden's Damallsvenskan and is widely regarded as one of Scandinavia's best-supported women's clubs. Comparable as a Nordic women's football peer with similar fan-culture-driven model and shared Scandinavian sponsorship market.

Emerging players

• OL Reign: OL Reign is a US-based NWSL women's professional club that has been involved in ownership transitions and competitive resets. Comparable as a women's football club operating under private investment dynamics similar to what Vålerenga could attract at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VIFDamer
• Facebookfacebook.com/VaalerengaFotballDamer
• LinkedInlinkedin.com/company/vif-bredde-og-damer
• Instagraminstagram.com/vifdamene
• TikToktiktok.com/@vifdamene

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vålerenga Fotball