Westlandse Omroep Stichting

What Westlandse Omroep Stichting does

Westlandse Omroep Stichting (WOS) is a regional public broadcaster operating as a Dutch foundation (Stichting) under nonprofit structure, serving the Westland, Midden-Delfland, Maassluis, and Hoek van Holland region in South Holland, Netherlands. The organization distributes content across three core platforms — live television, live radio, and a digital ecosystem comprising a website and mobile application — reaching an aggregate audience of 100,000+ weekly television viewers, 40,000+ weekly radio listeners, and 400,000+ monthly digital visitors from the regional catchment. Content production spans daily news (WOS Nieuws with 1,584 episodes), sports coverage (WOS Sport, WOS Sport Radio on weekends), traffic reporting, weekly recap programming, neighborhood features, regional current affairs (Westland Report), nature documentaries, and entertainment formats including a regional talkshow (Aan Tafel) and a long-running cartoon series (Ben & Sem, 490+ cartoons over ten years). Supporting content rubrics include regional history (Streekhistorie) and nostalgia features.

The underlying technology is a conventional multi-channel broadcast platform: linear TV and radio transmission, on-demand video streaming via website and app, and a real-time live streaming service. No public APIs, SDKs, or proprietary technical assets are disclosed; the platform is characterized as a traditional regional broadcast media organization. The business model is almost entirely advertising-driven, with four documented revenue streams: television advertising airtime, radio advertising spots, online/digital advertising on the website and app, and program-level sponsorship where sponsors "make possible" specific shows. Pricing is quote-based with campaign durations ranging from 10 days to 12 months, and tariffs depend on platform choice, campaign length, and ad duration. The customer base is bifurcated: end-consumers (regional residents consuming free content) and local/regional SMB advertisers seeking reach into the Westland catchment. There is no disclosed headcount, parent organization, funding history, or revenue figure, and the broadcaster operates as an independently governed non-profit without external ownership signals.

Name

Westlandse Omroep Stichting

Legal name

Westlandse Omroep Stichting

Website

https://wos.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Westlandse Omroep Stichting (WOS) is a Dutch nonprofit regional public broadcaster delivering multi-platform television, radio, and digital content to residents of the Westland, Midden-Delfland, Maassluis, and Hoek van Holland region, funded primarily through local advertising sales.

Ownership category

akta.pro rank

Headquarters

HQ city

's-gravenzande

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue - TV: WOS sells advertising airtime during television broadcasts to local and regional businesses seeking to reach the Westland, Midden-Delfland, Maassluis and Hoek van Holland audience.
2. Advertising Revenue - Radio: Radio advertising spots are sold to advertisers targeting the station's 40,000+ weekly listeners.
3. Advertising Revenue - Online/Digital: Digital advertising on the WOS website and app reaches 400,000+ monthly visitors from the region.
4. Program Sponsorship: Sponsors can 'mogelijk maken' (make possible) specific programs, providing another advertising and sponsorship revenue stream.

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Westlandse Omroep Stichting (WOS) is a regional public broadcaster that produces and distributes local news, sports, cultural, and event programming across television, radio, online streaming, and mobile app channels for the Westland, Midden-Delfland, Maassluis, and Hoek van Holland region in the Netherlands. Its core products include daily news programs (WOS Nieuws), sports coverage (WOS Sport, WOS Sport Radio), regional current affairs (Westland Report, In Jouw Buurt), and a digital news platform with live streaming. The organization monetizes this content through advertising airtime and program sponsorships sold to local and regional businesses.

Product overview

WOS (Westlandse Omroep Stichting) is a regional public broadcaster serving the Westland, Midden-Delfland, Maassluis, and Hoek van Holland areas in the Netherlands. The organization operates as a multi-platform media company offering television programs, radio broadcasts, podcasts, and a digital news platform. The core offerings include daily news programs (WOS Nieuws with 1584 episodes), sports coverage (WOS Sport, WOS Sport Radio), local current affairs (Westland Report, In Jouw Buurt), and entertainment content (Talkshow Aan Tafel, Zomaar Zomer). The digital ecosystem encompasses a website and app with live streaming capabilities reaching 400,000 monthly visitors, along with supporting content rubrics like Ben & Sem cartoons and Streekhistorie history features. Revenue is generated through local advertising and broadcasting services.

Differentiator

Problem solved

Functional benefit

Brands

• WOS Media: Media brand for WOS broadcasting services

Products and services

• WOS Television Broadcasting
• WOS Radio Broadcasting
• WOS.nl Website and Mobile App
• Live TV and Radio Streaming
• WOS Podcasts
• Advertising Services

Quantifiable outcome

• 100,000+ weekly TV viewers
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AT5: Amsterdam-focused regional broadcaster operating TV and digital channels under the Dutch streekomroep framework. Direct peer in governance, advertising model, and local news/community orientation; differs primarily in urban vs. WOS's mixed urban-rural scope.
• RTV Drenthe: Smaller Dutch regional broadcaster for Drenthe, TV/radio/digital with local advertising. Comparable in operating a regional foundation broadcaster across a relatively small geographic area with similar content categories (news, sports, community).
• NH Media (NH Nieuws): Dutch regional broadcaster serving Noord-Holland with TV, radio, and digital platforms. Direct peer operating under the same Dutch public broadcasting system with comparable advertising revenue model and multi-platform distribution.
• Omroep Gelderland: Dutch regional public broadcaster serving Gelderland with TV, radio, and digital distribution. Direct peer in the streekomroep system with similar scope, governance as a foundation, and reliance on regional advertising.
• Omroep Zeeland: Smaller Dutch regional public broadcaster serving Zeeland. Most direct functional analog to WOS: covers a small geographic area, relies on local advertising, and operates TV/radio/digital under the Stichting model.
• Omroep West: Regional public broadcaster serving The Hague and surrounding Zuid-Holland municipalities with TV, radio, and digital. Direct comparator to WOS given the adjacent Dutch province, similar multi-platform model, and nonprofit Stichting structure under the same Dutch public broadcasting framework.
• L1 (Limburg): Dutch regional broadcaster for Limburg operating across TV, radio, and digital. Comparable in scale, governance, and multi-platform advertising-driven model; useful as a rural-region peer benchmark.
• RTV Rijnmond: Regional public broadcaster for the Rotterdam-Rijnmond area operating TV, radio, and online. Comparable in multi-channel advertising-supported model, Dutch nonprofit structure, and regional news/sports focus; one of the larger streekomroepen providing scale benchmarking for WOS.
• Omroep Brabant: Regional broadcaster for Noord-Brabant with TV, radio, and digital. Comparable in covering a mixed urban-rural Dutch region with advertising-supported multi-platform operations and community-focused content.
• RTV Utrecht: Regional public broadcaster for the Utrecht province operating across TV, radio, and digital channels. Comparable Stichting structure, advertising-based revenue, and local news/sports/community content focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wosmedia
• Facebookfacebook.com/wosmedia
• LinkedInlinkedin.com/company/wos-radiotv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westlandse Omroep Stichting