What Seas the Day Charters does

Seas the Day Charters is a privately held, locally owned marine charter operator based in Red Hook, St. Thomas, U.S. Virgin Islands. The company runs crewed private day charters, shared/semi-private snorkeling excursions, sunset sails, and British Virgin Islands (BVI) day trips aboard a fleet of approximately ten company-owned vessels — including 50-foot luxury catamarans (S/Y Sirena, S/Y Leviathan), 47-foot sailing catamarans (S/Y Pisces), Gemini Legacy catamarans (S/Y Mazu, S/Y Neptune), and powerboats/power catamarans (M/V Aquarius, M/V Poseidon, M/V Hydra, M/V Island Flyer). It serves three primary customer segments: individual vacationing travelers and families (the dominant segment), cruise ship passengers from Carnival and Royal Caribbean arriving at Havensight and Crown Bay ports, and groups booking celebrations, weddings, and special events.

The company generates revenue through one-time charter bookings — either per-charter (private) or per-person (shared) — with pricing ranging from approximately $130 per person for shared snorkel excursions to $1,795 per charter for full-day BVI trips on the M/V Aquarius. Its distribution is entirely direct-to-consumer, with online booking powered by the third-party FareHarbor reservation platform, supplemented by phone/email reservations and an Afterpay buy-now-pay-later integration (announced March 2026) that allows installment payments on premium bookings. The company does not operate proprietary technology; it relies on FareHarbor for booking and payment processing, WordPress for its content/SEO presence, and standard social channels (Facebook, Instagram, YouTube, Yelp, Twitter) for organic demand generation.

Operationally, Seas the Day is the single largest marine tenant at American Yacht Harbor in Red Hook under a renewed five-year lease (April 2026), with seven vessel berths, a guest departure lounge, and exclusive fueling operations. The business reports over 20,000 guests served and more than 2,800 private charters delivered annually, with additional departure points in Havensight, Cruz Bay (St. John), and Lovango Resort. Recent corporate moves include the launch of a Chicago-focused tours website (Seas the Day Chicago, May 2026), the Afterpay partnership, and the AYH lease renewal. The company is led by President Hope Stawski and operates with a small team (1–10 employees) of licensed captains and first mates.

Name

Seas the Day Charters

Legal name

Seas the Day Charters

Website

https://seasthedayusvi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seas the Day Charters is a privately held USVI-based marine charter operator running crewed private and shared boat excursions — sailing catamarans, powerboats, and luxury yachts — for vacationing travelers, cruise ship passengers, and event groups across St. Thomas, St. John, and the BVI.

Ownership category

akta.pro rank

Product category

Luxury Yacht and Boat Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industries

Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Luxury Cruise Charters & Private Expeditions (THAEABAG), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Private yacht charters
• Snorkeling excursions
• Catamaran rentals
• Boat day trips
• Virgin Islands cruises

Headquarters

HQ city

Thomas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Day Charter Bookings: The primary revenue driver — guests book private charters of catamarans, sailing yachts, or powerboats for half-day or full-day experiences. Pricing is per charter (private bookings) or per person (shared/semi-private excursions). Charters depart from St. Thomas, St. John, and Lovango Resort. Revenue is earned at the time of booking confirmation.
2. Shared and Semi-Private Charter Bookings: Per-person shared snorkeling and beach-hopping excursions (e.g., Buck Island & Water Island at $130/person, St. John Snorkeling at $140/person) provide a lower price-point entry into the Seas the Day experience. Revenue collected per participant at time of booking via FareHarbor.
3. Specialty Experiences: Premium experiences such as the private Veuve Clicquot Sunset Champagne Sail ($995), 4th of July fireworks charter ($250), and sunset/dinner sails command higher price points and serve as upsell offerings within the existing customer base.
4. BVI Day Trip Charters: Full-day BVI private charters (e.g., $1,795 on M/V Aquarius to Norman Island, Sandy Spit, Jost Van Dyke; $1,395 on powerboat to The Baths, Willy T, Sandy Spit) represent premium-priced bookings requiring passports and longer itineraries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Seas the Day Charters provides private and semi-private crewed day charters aboard a fleet of 10 company-owned vessels (luxury catamarans, sailing yachts, and powerboats) operating from St. Thomas, St. John, and Lovango Resort across the U.S. and British Virgin Islands. Offerings span half-day and full-day private charters for up to 12 guests, shared snorkeling excursions, premium sunset and champagne sails, full-day BVI trips, special event charters (weddings, 4th of July fireworks, Carnival), and complementary onshore land activities plus a managed vacation rental.

Product overview

Seas the Day Charters operates a diversified fleet-based charter business in the U.S. and British Virgin Islands, offering boat and yacht charter services rather than a unified software platform. The product portfolio centers on private and shared day charters aboard 10 company-owned vessels comprising luxury sailing catamarans (50-foot S/Y Sirena/Leviathan, 47-foot S/Y Pisces, Gemini Legacy S/Y Mazu/S/Y Neptune), powerboats and power catamarans (31-foot M/V Aquarius, 36-foot M/V Poseidon, 40-foot M/V Hydra, 36-foot M/V Island Flyer). Core offerings include full-day and half-day private charters, semi-private shared snorkeling excursions, sunset sails with champagne service, and BVI day trips. The company also operates land-based tour products (kayak/snorkel adventures, cruise ship excursions) and a vacation rental property (Magens Hideaway), with booking powered via FareHarbor integration. Recent additions include Chicago-based land/water tours (Seas the Day Chicago) and Afterpay payment flexibility for charter bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Luxury Catamaran Charter (50' S/Y Sirena / S/Y Leviathan) VIP luxury private full-day and half-day charters aboard 50-foot luxury catamarans with customizable snorkeling and beach-hopping itineraries for up to 12 guests. All-inclusive with captain, crew, and beverages including Veuve Clicquot champagne on sunset sails; pricing starts from $1,425 per charter with 4-7 hour durations.
• Sailing Catamaran Charters (S/Y Pisces, S/Y Mazu, S/Y Neptune) Leisurely private sailing catamaran experiences including the 47-foot S/Y Pisces departing from Havensight ($1,325 per charter, most popular) and full-day Gemini Legacy catamaran charters aboard S/Y Mazu or S/Y Neptune ($1,495 per charter, up to 8 guests, best family value). Includes snorkeling, beach exploration, captain, and crew.
• Powerboat Charters (M/V Aquarius, M/V Poseidon, M/V Hydra, M/V Island Flyer) Fast private powerboat and power catamaran charters including 31-foot M/V Aquarius (from $795), 36-foot TwinVee M/V Poseidon, 40-foot luxury power catamaran M/V Hydra ($1,595), and 36-foot Blue Planet M/V Island Flyer ($895). Available half-day and full-day across USVI and BVI destinations.
• Shared and Semi-Private Snorkel Charters Small-group shared and semi-private boat charters departing from St. Thomas and St. John, including Buck Island and Water Island turtle snorkeling at $130 per person (4 hours) and St. John snorkeling trips at $140 per person (4 hours). Up to 12 guests per trip with snorkeling gear included.
• Sunset Sails and Champagne Cruises Premium sunset experiences including the Veuve Clicquot Champagne Sail aboard 50-foot Voyage catamaran S/Y Sirena or S/Y Leviathan ($995, 2 hours) and the VI Cat sunset cruise with appetizers and beverages departing from Marriott's Frenchman's Cove ($50, 2.5 hours).
• British Virgin Islands (BVI) Day Charters Full-day private BVI charters from St. Thomas and St. John visiting Norman Island, Sandy Spit, Jost Van Dyke, The Baths at Virgin Gorda, and other British Virgin Islands destinations. Includes powerboat options on M/V Aquarius from $1,795 and powerboat charters to The Baths, Willy T, and Sandy Spit from $1,395. Passports required.
• St. Thomas Cruise Ship Excursions Curated shore excursions for cruise passengers from Crown Bay and Havensight ports, including beach excursions, snorkeling tours, island tours, and visits to Coral World Ocean Park with guaranteed timely return to the ship. Targets Carnival and Royal Caribbean cruisers.
• Bareboat and Dinghy Rentals Captain-free rentals including Zodiac N-ZO boats with 200hp Yamaha outboards from Wharfside Watersports, available for experienced sailors with St. John pickup. Provides self-navigation freedom for exploring hidden coves and waterfront bars.
• Magens Hideaway Vacation Rental Luxury vacation rental property (Magens Hideaway) managed by Seas the Day Charters, offering villa accommodations on St. Thomas as part of the company's broader island experience portfolio.
• USVI Land Activities and Tours Onshore USVI experiences including kayak and snorkel adventures through Cas Cay Mangrove Lagoon, pirate history land tours (Tropical Treasure Hunt), and various island activities offered through partnered tour operators.
• Special Event Charters (4th of July, St. John Carnival, Weddings) Private event charters including 4th of July fireworks viewing aboard S/Y Leviathan ($250 per person), exclusive St. Thomas and St. John Carnival experiences, and wedding or on-water celebration packages with customizable catering and entertainment options.

Quantifiable outcome

• 20,000+ guests served annually across 2,800+ private charters
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• American Yacht Harbor (AYH)flagshipStrategic or Co-development Partner · 29 April 2026Renewed five-year business lease with American Yacht Harbor (an IGY Marinas property) at Red Hook, St. Thomas. Seas the Day Charters is the single largest marine tenant at AYH, with dedicated office space, a guest departure lounge, seven vessel berths, and exclusive use of AYH's full-service fueling operations. This partnership is foundational to the company's entire operations and is described as supporting safe operations, exceptional guest experiences, and continued fleet expansion.
• AfterpaycoreGTM or Marketing Partner · 20 March 2026Strategic partnership enabling guests to book eligible yacht charters and pay over time. Afterpay, owned by Block Inc. (NYSE: XYZ), provides a pay-over-time platform allowing guests to pay in four interest-free installments over six weeks or extend payments to 12-24 months. This payment flexibility supports travelers budgeting for premium charter experiences, reducing booking friction and expanding the accessible price point.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Sailo: Online yacht and catamaran charter marketplace that aggregates private boat rental listings (including in the Caribbean), competing for the same private-charter booking demand that Seas the Day captures directly.
• GetMyBoat: Peer-to-peer boat rental marketplace offering crewed and bareboat charters globally, including USVI listings, providing an alternative booking channel for tourists who might otherwise book with Seas the Day.

Others

• IGY Marinas: Operator of American Yacht Harbor (Seas the Day's flagship marina partner) and a network of premium marinas; comparable as the ecosystem partner that controls berth access and marina services used by Seas the Day and competing USVI charter operators.

Direct peers

• Doubleheader Charters: Long-established St. Thomas catamaran charter operator offering private crewed day sails and snorkeling trips across the USVI and BVI, directly competing with Seas the Day for the same tourist customer base and itinerary destinations.
• Big Beard's Adventure Tours: St. Thomas day-charter operator running snorkeling, sailing, and beach-hopping tours from USVI ports; offers comparable shared and private experiences to the same tourist customer base as Seas the Day.
• Virgin Islands Ecotours: USVI-based kayak, snorkel, and eco-tour operator offering mangrove, reef, and beach experiences across St. Thomas and St. John, overlapping Seas the Day's Cas Cay kayak/snorkel add-on offerings.
• Ocean Surfari: USVI snorkel and charter tour operator based in St. Thomas, offering shared and private snorkeling excursions to Buck Island and other popular destinations, directly competitive with Seas the Day's shared offerings.
• Island Roots Charters: USVI-based private day-charter operator offering catamaran and powerboat trips from St. Thomas and St. John with comparable snorkeling, beach-hopping, and sunset experiences in direct competition with Seas the Day.
• Heavenly Days Catamaran: St. Thomas crewed catamaran charter operator running USVI day sails, sunset cruises, and private charters, with overlapping fleet type and price points versus Seas the Day's luxury catamaran tier.
• Barefoot Billy's Charters: St. Thomas-based crewed charter operator providing private catamaran and snorkeling excursions to USVI and BVI destinations, overlapping Seas the Day's core itinerary set and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/highlights
• YouTubeyoutube.com/channel/UCaS0H0v7SBfsWBf0RXHX3fQ
• Facebookfacebook.com/seasthedayUSVI
• Instagraminstagram.com/seasthedayusvi
• LinkedInlinkedin.com/company/seas-the-day-charters-and-tours-usvi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seas the Day Charters