Battlegrounds Mobile India

What Battlegrounds Mobile India does

Battlegrounds Mobile India (BGMI) is a free-to-play mobile battle royale title operated in India by South Korean publisher KRAFTON, Inc. Launched in 2021 as the localized replacement for PUBG Mobile after its 2020 ban in India, BGMI has accumulated over 260 million downloads and is distributed exclusively within India via Google Play, the Apple App Store, and an official direct-APK storefront. The product is built on Unreal Engine, supports Android and iOS, and offers the standard battle royale loop alongside cosmetic customization, redeem code reward drops, seasonal battle passes, and rotating thematic updates (versions 4.2, 4.3, 4.4 through 2026). A growing layer of branded in-game content — such as the January 2026 Royal Enfield motorcycle integration — adds partnership-driven variety to the game surface.

Name

Battlegrounds Mobile India

Legal name

KRAFTON, Inc.

Website

https://battlegroundsmobileindia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Battlegrounds Mobile India (BGMI) is a free-to-play, India-exclusive mobile battle royale game operated by KRAFTON, Inc., serving over 260 million downloaded Indian mobile gamers with cosmetic microtransactions, esports, and brand-integrated content updates.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Parks and Arcades (7131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Mobile battle royale
• Free-to-play gaming
• In-game cosmetics
• Mobile esports
• Virtual currency purchases

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Unknown Cash (UC) Currency Sales: Players purchase UC (Unknown Cash), the in-game virtual currency, to buy cosmetic items, character skins, and other in-game assets. UC can be purchased through official partners Swag.gg and UniPin. This is a consumption-based model where players spend virtual currency acquired with real money.
2. In-Game Cosmetic Microtransactions: Direct purchases of cosmetic items including weapon skins, backpack cosmetics, outfit sets, and character customization. These are one-time purchases using UC currency, representing a major revenue stream for the free-to-play title.
3. Royal Enfield Brand Partnership: Brand collaboration featuring Royal Enfield motorcycles as in-game vehicles. This represents a partnership-based revenue stream where the brand pays for integration into the gaming experience.
4. Seasonal Battle Pass: Time-limited seasonal passes offering exclusive rewards, items, and progression benefits for players who want accelerated access to premium content and cosmetics.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Battlegrounds Mobile India (BGMI) is a multiplayer battle royale mobile game operated by KRAFTON, Inc. exclusively for Indian consumers. The free-to-play title offers competitive multiplayer gameplay with cosmetic items, weapon skins, and seasonal reward drops, monetized through in-game virtual currency (Unknown Cash / UC) purchases. BGMI is supported by an integrated esports ecosystem featuring tournaments such as the BGMI India Series (BGIS) and the BGMI International Cup.

Product overview

Battlegrounds Mobile India (BGMI) is KRAFTON India's flagship battle royale mobile game serving as a single unified product platform with integrated features. The core offering includes the main BGMI game, supported by a virtual currency system (UC purchasable via Swag.gg and UniPin), a robust redeem codes promotional system for cosmetic rewards, and an esports ecosystem encompassing BGIS tournaments and the BGMI International Cup. Recent updates (4.2 and 4.3) introduced new gameplay modes like Primewood Genesis with Royal Enfield vehicle collaborations and an 'Evolving Universe' theme. The product has achieved over 260 million downloads and generated 930+ million esports views in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• BGMI Esports: The official esports platform for Battlegrounds Mobile India, hosting tournaments including BGMI India Series (BGIS) and the BGMI International Cup.
• BGMI Redeem Codes

Products and services

• Battlegrounds Mobile India (BGMI) A multiplayer battle royale mobile game and the flagship title of KRAFTON India. Available on Android and iOS, it offers combat gameplay, cosmetic items, weapon skins, and seasonal reward drops for individual mobile gamers in India.
• Unknown Cash (UC) Premium in-game virtual currency used for purchasing cosmetics, character skins, weapon skins, and other customization items. Available for purchase through authorized partners Swag.gg and UniPin.
• BGMI Esports Comprehensive esports ecosystem including the Battlegrounds Mobile India Series (BGIS), BGMI Pro Series, and BGMI India Open tournaments. Recorded 930+ million views in 2025 with 201% year-over-year growth.
• BGMI International Cup Inaugural international esports tournament bringing elite teams from South Korea and Japan to compete in India, part of KRAFTON India's broader esports investment strategy.
• Battlegrounds Mobile India Series (BGIS) Flagship BGMI esports tournament series. BGIS 2026 became the most-watched mobile esports event in Indian history with 600,000+ peak concurrent viewers, 360+ million total views, and 420+ million impressions.
• Primewood Genesis Mode Fantasy game mode introduced in the BGMI 4.2 update featuring novel PvE gameplay elements including the Tree of Life mechanic and Corrupting Flower hazard, expanding beyond traditional battle royale combat.

Quantifiable outcome

• 260+ million downloads establishing BGMI as India's most popular mobile game
• +2 more outcomes

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Royal EnfieldcoreStrategic or Co-development Partner · 15 January 2026Royal Enfield collaboration introduced authentic Royal Enfield 350 and Continental GT 650 motorcycles as rideable vehicles in BGMI starting January 19, 2026. This brand partnership represents a unique collaboration bringing real-world motorcycle brand into the gaming experience, featuring brand-accurate vehicle designs and physics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wild Rift (League of Legends: Wild Rift): Riot Games' mobile competitive multiplayer title with strong India engagement and dedicated esports programming. Directly comparable F2P mobile competitive model and serves an overlapping young Indian mobile-gamer demographic that BGMI also targets.
• Clash Royale: Supercell's mobile competitive multiplayer title with comparable live-ops cadence, esports league (Clash Royale League), and India audience presence. A useful peer for benchmarking in-game cosmetic monetization and seasonal content economics in mobile.
• Apex Legends Mobile: EA's mobile battle royale that attempted to compete directly with BGMI in South Asia before global sunset, demonstrating the difficulty of the segment. Relevant as a category peer on mechanics and mobile esports integration, even though it is no longer competing in market.

Direct peers

• Mobile Legends: Bang Bang: Moonton's mobile MOBA-battle title that competes with BGMI for the same wallet share across South/Southeast Asia. Comparable F2P-and-cosmetics revenue model, similar tournament-heavy GTM, and similar reliance on localized content and regional esports IP.
• Garena Free Fire: Sea Limited's mobile battle royale title and BGMI's primary head-to-head competitor across South and Southeast Asia. Comparable in target market (India-led user base), F2P cosmetics monetization, and aggressive esports ecosystem - Free Fire was previously banned in India, reshaping BGMI's competitive position.
• Call of Duty: Mobile: Activision-published mobile shooter (developed with Tencent's TiMi Studios) directly competing for the same Indian mobile shooter audience. Operates on equivalent F2P with cosmetic and battle pass monetization and runs its own competitive India tournament circuit.
• Fortnite Mobile: Epic Games' battle royale offering that pioneered F2P mobile battle royale monetization. Highly comparable on live-ops content cadence, cosmetic/IP collaboration model (which BGMI is increasingly mirroring via Royal Enfield), and player engagement mechanics, though Epic is not currently focused on India.
• PUBG Mobile (Global): BGMI's global sibling under the same KRAFTON parent, sharing core Unreal Engine battle royale gameplay, monetization systems, and esports infrastructure. Most directly comparable product in terms of mechanics, content cadence, and player base, with BGMI representing the India-specific localized version.

Broad incumbents

• Genshin Impact: HoYoverse's landmark mobile/open-world game that redefined mobile game live-ops and cosmetic monetization at scale. Comparable on F2P cosmetic-led revenue intensity, regular content updates, and brand-style collaborations - though in a different genre, it shapes the upper bound of what mobile titles in this market can earn.
• Honor of Kings / Arena of Valor: Tencent's flagship mobile multiplayer titles with massive global and Asian user bases. Comparable as mobile competitive multiplayer at scale, with similarly heavy investments in esports and live-ops content. Honors of Kings in particular is the dominant Asian mobile multiplayer title by revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCe31NPEeRGO0hcznx6Tdb-g
• Facebookfacebook.com/BattlegroundsMobileIN
• Instagraminstagram.com/battlegroundsmobilein_official
• Xx.com/bgmi_official
• LinkedInlinkedin.com/company/pubgbgmi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battlegrounds Mobile India