UpWater
UpWater is a South Florida-based water filtration installer selling tankless reverse osmosis, whole-house, and commercial systems to homeowners, renters, offices, hospitality, and niche businesses via direct in-home sales, free water testing, and certified technician installation, with recurring filter and maintenance revenue.
- Company typePrivate
- Founded2019
- HeadquartersHallandale Beach, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UpWater does
UpWater is a privately-held, founder-owned water filtration installer and servicer headquartered in Hallandale Beach, Florida, operating across the South Florida region from Florida City to Pompano Beach. The company sells and installs advanced residential water treatment systems - including tankless reverse osmosis units, whole-house catalytic carbon filters, water softeners, ionizers, and shower filters - alongside commercial solutions such as bottle-free coolers, inline filters, drinking fountains, and espresso-specific filtration for offices, hospitality, gyms, restaurants, and industrial facilities. Its differentiators in messaging are a tankless RO architecture with coconut-based chemical-free media, UV sanitization, optional alkaline mineralization, and an app-connected smart faucet that monitors filter life and water quality in real time.
The business is structured around a direct-sales, in-home service motion: prospects schedule a free on-site water test, receive a tailored system recommendation, and obtain professional installation by certified technicians (bundled into the system price at a stated $200 value). Revenue derives from one-time system sales across multiple tiers, professional installation (bundled free), recurring filter replacements and an annual Home Care Plan subscription, and an affiliated handyman service (UpHome Solutions) for minor home repairs. A 95% customer retention rate, 850+ clients served, and 1,250+ systems installed support a recurring relationship layer atop the initial hardware transaction.
UpWater has 1-10 employees, no disclosed outside investors, and no public revenue figures. Growth signals in late 2024 included expansion into the Business Solutions line, smart app integration, and the UpHome Solutions sub-brand, alongside ongoing product breadth across renter-friendly, whole-house, commercial, and industrial use cases. Operating data, ownership structure, certifications, and any regulatory or M&A activity are not disclosed in available sources.
UpWater firmographics
Firmographics- Name
- UpWater
- Legal name
- UpWater
- Website
- https://up-water.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UpWater is a South Florida-based water filtration installer selling tankless reverse osmosis, whole-house, and commercial systems to homeowners, renters, offices, hospitality, and niche businesses via direct in-home sales, free water testing, and certified technician installation, with recurring filter and maintenance revenue.
- Ownership category
- akta.pro rank
UpWater industry classification
Industry- Product category
- Water Filtration Systems
- akta.pro primary industry
- Under-Sink Water Filtration Systems (CRAJAJAD)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Countertop Water Filtration Systems (CRAJAJAC), Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where UpWater is headquartered
LocationHeadquarters
- HQ city
- Hallandale Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UpWater business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Water Filtration System Sales: Sale of water filtration equipment including whole-house systems, apartment under-sink systems, countertop units, shower filters, and water ionizers. Systems include lifetime warranty.
- Installation Services: Professional installation services provided by certified technicians. Installation is offered free of charge with system purchase, valued at $200.
- Filter Replacement & Maintenance: Ongoing filter replacement services and annual maintenance. Smart faucet notifies when filters need changing; team handles all maintenance aspects. Home Care Plan offers discounted maintenance services.
- UpHome Handyman Services: Handyman services for minor home repairs and maintenance related to water systems. Standard hourly rate applies per visit. Offered through affiliated entity UpHome Solutions.
- Financing Options: Third-party financing options available for customers. Terms and eligibility subject to approval. Provides payment flexibility for system purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Apartment Water Systems - Under-Sink RO |
| One time/ perpetual license | Multi-year contract | Apartment Water Systems - Countertop RO |
| One time/ perpetual license | Multi-year contract | Whole House Water Systems |
| One time/ perpetual license | Multi-year contract | Water Ionizers |
| One time/ perpetual license | Multi-year contract | Shower Filters |
| One time/ perpetual license | Multi-year contract | Commercial/Industrial Systems |
| Subscription | Annual | Home Care Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
UpWater product offering
Product offeringCore offering
UpWater sells, installs, and services advanced water filtration systems for residential and commercial customers across South Florida. Core offerings include tankless reverse osmosis systems, whole-house filtration with catalytic carbon and UV, water softeners, apartment under-sink and countertop RO units, shower filters, water ionizers, and commercial-grade systems for offices, hospitality, restaurants, and industrial facilities. The company provides free in-home water testing, professional installation included with system purchase, and an annual Home Care Plan for ongoing filter replacement and maintenance.
Product overview
UpWater offers a comprehensive portfolio of water filtration products and services designed for residential, commercial, and industrial applications across South Florida. The core offerings include Apartment Water Systems (featuring under-sink RO systems, countertop RO units, water ionizers, and shower filters) and Whole House Water Systems (comprising whole-house carbon filters, water softeners, and reverse osmosis systems). Business Solutions cater to commercial clients with coolers, inline water filters, drinking fountains, and espresso-specific filtration. Key differentiating features include EcoWater Shield (mineralization and UV sanitation), smart faucets with real-time quality monitoring, and app-connected systems. All offerings are chemical-free, powered by coconut-based filtration technology, and come with lifetime warranty coverage and free professional installation.
Differentiator
Problem solved
Functional benefit
Brands
- UpHome Solutions: Handyman services subsidiary offering installation, maintenance, and home repair tasks that do not require a contractor's license.
Products and services
- Whole House Water Systems Comprehensive point-of-entry water filtration systems for single-family homes, including whole-house carbon filters, water softeners, and reverse osmosis units, designed to remove over 70 contaminants and protect plumbing and appliances from hard water damage. Installed by certified technicians with lifetime warranty and free professional installation.
- Apartment Water Systems Compact, renter-friendly water filtration solutions for apartments and rental properties, including under-sink reverse osmosis systems, countertop RO units, water ionizers, and shower filters. Includes portable and plug-and-play options that UpWater will relocate when tenants move.
- Business Solutions Commercial-grade water filtration systems for businesses including hotels, restaurants, gyms, offices, and industrial facilities, comprising bottle-free coolers, inline water filters, drinking fountains, and espresso-specific filtration systems tailored to industry needs.
- Activated Carbon Water Filter Whole-house activated carbon filtration systems that remove chlorine, sediments, organic compounds, and odors from the water supply using adsorption technology.
Quantifiable outcome
- Removes over 70 contaminants including lead, chlorine, PFAS, arsenic, bacteria, and heavy metals
- +5 more outcomes
Companies that use UpWater
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
UpWater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
UpWater partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
UpWater competitors and assessment
Company assessmentDirect peers
- Kinetico: Manufacturer and dealer network specializing in whole-house water treatment, softeners, and RO systems sold via certified local dealers — same in-home consultative sales and install motion as UpWater.
- EcoWater Systems: National water treatment franchise network selling whole-house softeners, filtration, and RO systems through local dealers with in-home consultation and installation — directly analogous to UpWater's model, just at franchise scale.
Emerging players
- HomeWater: DTC home water filtration startup delivering and installing whole-house and under-sink systems direct-to-consumer — emerging peer applying a modern, tech-enabled version of UpWater's in-home sales and install motion.
- Waterdrop: Fast-growing DTC water filtration brand selling under-sink RO, countertop, and refrigerator filters direct-to-consumer online — overlaps with UpWater's under-sink and apartment segments but bypasses the in-home sales model.
- APEC Water Systems: Online-direct RO and filtration specialist offering tank and tankless under-sink systems at lower price points — competes for the same DIY-inclined South Florida apartment and homeowner customers.
- Quench: Office and commercial POU water filtration and cooler provider — competes with UpWater's Business Solutions segment (offices, hospitality, gyms) on filtered water dispensers and hydration stations.
- iSpring Water Systems: DTC brand selling multi-stage under-sink RO, whole-house, and commercial-grade filtration systems online — direct product overlap with UpWater's under-sink and whole-house lines at lower acquisition cost to the consumer.
Broad incumbents
- Culligan Water: Large incumbent offering whole-house filtration, RO, softeners, and bottled water delivery through a dealer/franchise network — competes directly with UpWater in South Florida on residential and commercial installations.
- 3M Water Filtration (Solventum): Major incumbent brand in residential and commercial water filtration (under-sink, whole-house, commercial foodservice) — broadly comparable on product categories and competes at the OEM/dealer level against UpWater's installed systems.
- Pentair: Global water treatment manufacturer whose residential brands (e.g., Everpure) supply whole-house and point-of-use filtration systems sold through dealers and retail — a broad incumbent whose dealer channel overlaps with UpWater's go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UpWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpWater leadership team
Management profileNumber of profiles
UpWater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpWater
What does UpWater do?
UpWater sells, installs, and services advanced water filtration systems for residential and commercial customers across South Florida. Core offerings include tankless reverse osmosis systems, whole-house filtration with catalytic carbon and UV, water softeners, apartment under-sink and countertop RO units, shower filters, water ionizers, and commercial-grade systems for offices, hospitality, restaurants, and industrial facilities. The company provides free in-home water testing, professional installation included with system purchase, and an annual Home Care Plan for ongoing filter replacement and maintenance.
Is UpWater a public or private company?
UpWater is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpWater founded?
UpWater was founded in 2019. It employs 1 to 10 people.
Where is UpWater based?
UpWater is headquartered in Hallandale Beach, United States, in the North America region.
How does UpWater make money?
Five revenue lines are on record. Water Filtration System Sales are the primary driver. The others are installation Services, filter Replacement & Maintenance, upHome Handyman Services and financing Options.
Who are UpWater's main competitors?
Direct peers on record are Kinetico and EcoWater Systems. Emerging players are HomeWater, Waterdrop, APEC Water Systems, Quench and iSpring Water Systems. Broad incumbents are Culligan Water, 3M Water Filtration (Solventum) and Pentair.
Does UpWater have an API?
No public API is recorded for UpWater.
What industry is UpWater in?
UpWater's product category is Water Filtration Systems. Its primary akta.pro industry code is CRAJAJAD, Under-Sink Water Filtration Systems, with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems.