Eigenwijze Evenementen

What Eigenwijze Evenementen does

Eigenwijze Evenementen B.V. is a privately held Dutch event management agency headquartered in Reeuwijk, Netherlands (Fokkerstraat 18, 2811 ER), founded in 2007 and operating with 11-50 employees organized around a small core team supplemented by a flexible network of professionals. The company delivers full-service, bespoke event planning for B2B mid-to-large enterprises, with core offerings spanning Live Evenementen (jubileums, personeelsfeesten, galadiners), Teambuilding and personeelsuitjes, Incentives/reward trips, and a Strategie & Concept module that grounds each engagement in client objectives and brand identity. It also operates 'Eigen Events' as proprietary branded concepts, notably the Black Gospel Night held in venues such as Sint Janskerk in Gouda, and maintains a strategic partnership with Eigenwijze Consultancy under the Kruithof & Partners umbrella to bundle training and workshop components into events. The technical stack is non-software-based, centered on custom concept development, supplier and permit coordination, on-site execution, and aftermovie production rather than proprietary platforms.

The business runs on a professional services revenue model with entirely custom, quote-based pricing (no public pricing or tiered packages); event scoping is documented at 100-160 hours for standard events and more than 160 hours for larger multi-day programs. Go-to-market is sales-led and direct, with personal consultation, phone/email outreach, and appointment scheduling supported by a top-of-funnel organic presence across Facebook, Instagram, YouTube, and LinkedIn, plus a website portfolio and client referrals (notably the word-of-mouth engine producing repeat engagements). The company serves a horizontal mix of enterprise customers across healthcare, recruitment, hospitality/real estate, construction, financial services, and legal/professional services — including ABN AMRO Meespierson, Aegon Bank, Independent Recruiters Groep, Trias Fysio, Evers Staalconstructies, VMD Koster, and a broader portfolio of over 50 corporate clients reported to include Nestlé, KPN, L'Oreal, ING, Rabobank, KLM, and DSM. Operations span the Netherlands nationally and select international destinations in Belgium, Spain (e.g., Girona), and France (e.g., Ardennes), with event group sizes ranging from roughly 45 to 500+ attendees. Eigenwijze Evenementen is 'Erkend leerbedrijf' (a recognized learning company) and is registered as a Dutch private limited company under KvK 28116884, with no disclosed external investors, parent entity, or funding rounds.

Name

Eigenwijze Evenementen

Legal name

Eigenwijze Evenementen B.V.

Website

https://eigenwijze-evenementen.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Eigenwijze Evenementen is a Dutch B2B event management agency in Reeuwijk that designs and delivers bespoke teambuilding, incentives, live events, and corporate jubileums for mid-to-large enterprises in the Netherlands and select European destinations.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Tour Operators (56152), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

Keywords

• Corporate event management
• Teambuilding services
• Incentive travel programs
• Live corporate events
• Event strategy consulting

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Event Planning & Organization: Full-service event planning for teambuilding, incentives, live events, jubileums, and company outings. Pricing is quote-based and customized per event scope and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Eigenwijze Evenementen is a Dutch B2B event agency that designs, organizes, and executes custom corporate events including live events (jubileums, personeelsfeesten, galadiners), teambuilding activities, staff outings, and incentive trips for groups of 45 to 500+ attendees, delivered both nationally in the Netherlands and internationally. Services span the full event lifecycle from strategy and concept development to supplier coordination, permits, on-site execution, and post-event aftermovies.

Product overview

Eigenwijze Evenementen operates as a full-service event agency offering a modular portfolio of services centered on live events, team building, and incentives. The core offering consists of Live Evenementen (jubileums, company parties, galadiners), Teambuilding (team activities and staff outings), and Incentives (reward trips). These are complemented by Strategie & Concept as a foundational planning and creative development module. The proprietary Eigen Events sub-brand includes branded concepts like Black Gospel Night. Events are delivered both nationally and internationally, with the company also partnering with Eigenwijze Consultancy (operated by Kruithofenpartners) for training and workshop components.

Differentiator

Problem solved

Functional benefit

Brands

• Black Gospel Night: An own-brand event organized by Eigenwijze Evenementen, featuring black gospel music performances in venues like Sint Janskerk Gouda.

Products and services

• Live Evenementen
• Teambuilding
• Personeelsuitje
• Incentives
• Eigen Events
• Black Gospel Night
• Strategie & Concept

Quantifiable outcome

• Over 50 corporate clients served including major brands like Nestlé, ABN AMRO, KPN, L'Oreal, ING, Rabobank, KLM, DSM

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eigenwijze ConsultancycoreStrategic or Co-development PartnerClose partnership with Eigenwijze Consultancy for events that require additional training and workshop components on maat (custom). When clients need more impact within their organization, Eigenwijze Consultancy provides complementary consulting services. Both labels work in close collaboration under the Kruithof & Partners umbrella.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Konings Evenementen: Belgian event management agency offering corporate events, teambuilding, and incentive trips. Comparable service mix but primarily Belgian market rather than Dutch.

Broad incumbents

• Informa Connect: Large events and conferences organizer serving corporate and B2B audiences globally. Adjacent/overlapping competitor for corporate event mandates, particularly for larger enterprise clients.
• GL Events: Major French-headquartered live events and venue operator with global reach across corporate events, exhibitions, and live experiences. Broad incumbent in the same corporate/live events category as Eigenwijze.
• Maritz Global Events: Global incentive travel, meetings, and event design company. Highly comparable in the incentive travel and corporate events delivery model that Eigenwijze offers, though at much greater scale.
• MCI Group: Global association, congress, and corporate events/DMC operator with significant European presence. Comparable in the DMC/incentive/corporate events space but at significantly larger scale and with a wider portfolio.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential programs for major brands. Comparable in creating bespoke B2B experiences, though at considerably larger scale.
• BCD Meetings & Events: Large global corporate meetings and events management company serving multinational clients with incentive, conference, and event programs. Overlaps with Eigenwijze in B2B corporate event management but at enterprise scale.
• George P. Johnson Experience Marketing: Large global experience marketing agency specializing in events, activations, and brand experiences for enterprise clients. Adjacent incumbent competing for corporate event budgets.
• CWT Meetings & Events: Global meetings, events, and incentive travel management business. Directly comparable offering in corporate incentive travel and meetings, though serving much larger multinational clients.

Direct peers

• Wens Events: Dutch B2B event management agency delivering teambuilding, corporate outings, and live events for mid-to-large enterprises. Closely comparable in size, geography (Netherlands), and service mix to Eigenwijze Evenementen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=eigenwijze+events
• Facebooknl-nl.facebook.com/pages/category/Event-Planner/Eigenwijze-evenementen-149956935072137
• LinkedInlinkedin.com/company/eigenwijze-evenementen
• Instagraminstagram.com/eigenwijzeevenementen
• Xx.com/EigenwijzeE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eigenwijze Evenementen