White & Grube Orthodontics

What White & Grube Orthodontics does

White & Grube Orthodontics is a privately held orthodontic practice operating two clinical locations in Santa Barbara and Goleta, California. The practice was founded in 1996 by Dr. Stewart E. White, a third-generation Santa Barbara native and UCLA-trained orthodontist, and expanded in 2009 when Dr. Brett M. Grube joined as a partner after completing his orthodontic residency and Master's degree at UCLA. Both orthodontists are affiliate members of the Edward H. Angle Society of Orthodontists, and the practice maintains active memberships in the American Board of Orthodontics, the American Association of Orthodontists, and the American Dental Association. The firm is staffed by 11-50 employees including registered dental assistants and a business manager.

The practice delivers a comprehensive orthodontic treatment portfolio spanning traditional metal braces, ceramic/clear braces, lingual (behind-the-teeth) braces, Invisalign and Invisalign Teen clear aligners, Damon self-ligating brackets, and functional appliances such as Bionator, Twin Block, and Herbst devices for bite correction. Technology infrastructure centers on the iTero digital impression scanner, which replaces traditional putty molds for aligner and appliance fabrication. Patient segments are horizontal — children (ages 6-13) receiving interceptive Phase I/II treatment, adolescents in full comprehensive treatment, and adults (~25% of the patient base) seeking aesthetic and discreet options.

Revenue is generated through professional service fees structured as comprehensive multi-year treatment packages that bundle consultations, appliances, office visits, and retainers. The practice accepts dental insurance and partners with CareCredit for patient financing; specific pricing is not publicly disclosed and is determined per case after initial examination. Patient acquisition is local and diversified, relying on word-of-mouth referrals, a network of referring general dentists, organic website/SEO presence, and an active Facebook page. The practice has no public API, mobile app, third-party integrations, or disclosed AI capabilities, and operates without institutional investment, PE/VC backing, or a parent company.

Name

White & Grube Orthodontics

Legal name

White & Grube Orthodontics

Website

https://whiteandgrube.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

White & Grube Orthodontics is a private, two-doctor orthodontic practice operating two offices in Santa Barbara and Goleta, California, providing braces, Invisalign, and functional appliance treatment for children, adolescents, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Emergency & Repair Services (HLABABAL), Adult Orthodontics (HLABABAC), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment
• Clear aligner therapy
• Dental braces
• Interceptive orthodontics
• Adult orthodontic care

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through providing orthodontic treatment services including braces installation and adjustments, clear aligner therapy, and functional appliance treatment. Treatment fees are charged as a comprehensive package that includes all office visits, appliances, and retainers. The practice accepts various payment methods including credit cards and offers flexible payment plans.
2. Insurance Billing and Financing: The practice accepts dental insurance and assists patients in maximizing their benefits. They also work with CareCredit for healthcare patient payment plans to make treatment more affordable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White & Grube Orthodontics provides comprehensive orthodontic diagnosis, treatment, and retention services for patients of all ages across two Santa Barbara-area offices. Core offerings include traditional metal braces, ceramic/clear braces, lingual (behind-the-teeth) braces, Invisalign and Invisalign Teen clear aligners, functional appliances for bite correction, palatal expanders, retainers, and custom mouthguards. Treatment plans are delivered as multi-year comprehensive packages covering all visits, appliances, and retention.

Product overview

White & Grube Orthodontics offers a comprehensive suite of orthodontic treatments and appliances. The practice provides general orthodontics as its core service, supplemented by specialized treatments including Early Treatment for children ages 6-10, Adolescent Treatment (Phase II), and Adult Treatment. Key product offerings include Invisalign and Invisalign Teen clear aligner systems, traditional metal braces, clear/ceramic braces, and lingual braces (placed behind teeth). Functional appliances such as the Bionator, Twin Block, and Herbst appliances are available for bite correction. Post-treatment retainers and various supporting appliances like palatal expanders, headgear, and mouthguards complete the product portfolio. The practice also offers Damon Braces and Clarity Ceramic Braces as branded treatment options. Approximately 25% of patients are adults seeking discreet orthodontic options.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Orthodontic Treatment General orthodontic diagnosis and treatment using braces, aligners, and other appliances to straighten teeth and correct bite problems for patients of all ages at the Santa Barbara and Goleta offices.
• Early (Interceptive) Treatment Interceptive orthodontic care for children ages 6-10, including Phase I treatment to address crossbite, severe crowding, protruding teeth, palatal expansion, and habit correction before comprehensive treatment.
• Adolescent Treatment (Phase II) Comprehensive orthodontic treatment for teenagers (typically ages 11-13) after permanent teeth eruption, using braces, clear aligners, lingual braces, and functional appliances to correct bite and alignment.
• Adult Treatment Orthodontic treatment tailored for adult patients (~25% of the practice base), offering traditional braces, clear/ceramic braces, lingual braces, and clear aligners with periodontal health management during treatment.
• Invisalign Clear Aligner Treatment Clear aligner therapy using Invisalign's series of custom removable trays generated from iTero digital scans, providing an aesthetic alternative to braces for teens and adults.
• Invisalign Teen Clear aligner system designed for teenage patients, with compliance-indicating color-changing aligners and replacement aligners included for lost or broken trays.
• Functional Appliance Therapy Bite correction service using removable and fixed functional appliances (Bionator, Twin Block, Herbst) that reposition the lower jaw or modify growth to address overbite, underbite, and other jaw discrepancies.
• Damon Braces (Self-Ligating) Self-ligating bracket system from Ormco that uses passive sliding brackets to reduce friction, enable gentler tooth movement, and shorten treatment timelines relative to traditional braces.
• Orthodontic Retainers Custom-fabricated fixed or removable retainers provided post-treatment to maintain teeth positions after braces or aligner therapy, included as part of the comprehensive treatment package.

Quantifiable outcome

• Approximately 25% of patients are adults, indicating successful appeal across age groups

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• American Board of OrthodonticsminorOthersThe practice links to the American Board of Orthodontics, the world's oldest organization for orthodontists. Both Dr. White and Dr. Grube are affiliate members. This represents professional membership and alignment with board certification standards.
• American Association of OrthodontistsminorOthersThe practice links to the AAO, the world's largest organization for orthodontists. Both doctors are members of this professional organization representing the standard-setting body for the orthodontic profession.
• American Dental AssociationminorOthersThe practice is affiliated with the ADA, the largest professional organization of dental professionals. Both Dr. White and Dr. Grube maintain membership.
• Invisalign (Align Technology)coreTechnology or IntegrationThe practice is a certified Invisalign and Invisalign Teen provider. They offer these clear aligner systems as treatment options for patients seeking alternatives to traditional braces.
• CareCredit (GE Money Company)minorChannel Partner/ Reseller/ DistributorCareCredit is offered as a healthcare patient payment plan option for treatments and procedures that insurance doesn't cover, helping patients finance their orthodontic care.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Byte: Direct-to-consumer clear-aligner brand competing for adult aesthetic orthodontic cases. Represents the same disruptive channel that threatens the practice's adult segment with at-home impression-based aligner therapy.
• SmileDirectClub: Direct-to-consumer clear-aligner company targeting adult orthodontic patients seeking convenient, lower-cost aesthetic treatment. Competes for the same adult patient segment (~25% of White & Grube's cases) through a fundamentally different delivery model.

Direct peers

• Rock Dental Brands: Dental support organization with an orthodontic-focused practice group. Directly comparable as a multi-location orthodontic services platform serving similar patient populations with braces, aligners, and interceptive treatment.
• Smile Doctors: Largest U.S. orthodontic-focused DSO, operating hundreds of affiliated orthodontic offices nationwide. Directly comparable as a multi-location orthodontic provider offering braces, clear aligners, and similar treatment modalities to the same patient demographics.

Broad incumbents

• Heartland Dental: One of the largest U.S. dental support organizations supporting general and specialty practices including orthodontics. Provides scale-driven back-office support comparable in function (though broader in scope) to what a small orthodontic practice must run internally.
• Western Dental & Orthodontics: Large multi-specialty dental DSO with significant orthodontic service line across California. Overlaps in the same California geography and serves similar patient bases with orthodontic treatment options.
• Pacific Dental Services: Major dental support organization providing practice support to hundreds of offices including orthodontic services. Operates a similar office-based clinical care model for dental specialties including orthodontics.
• Aspen Dental: Large multi-location dental service organization with orthodontic offerings within its practices. Comparable as a scaled dental-care provider offering similar treatment categories, including clear aligners and braces, to patients in similar demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whiteandgrube
• Xx.com/whiteandgrube
• LinkedInlinkedin.com/company/dr.-white-and-dr.-grube-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White & Grube Orthodontics