Shecup
Shecup is an India-based non-profit social enterprise operating in the healthcare space since 2009, headquartered in Bombay Girgaon, with a small team of 1-10 employees focused on health-related products or services for its beneficiaries.
- Company typePrivate
- Founded2009
- HeadquartersBombay Girgaon, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shecup does
Shecup is a privately held, non-profit social enterprise operating in the healthcare space, headquartered in Bombay Girgaon, India, and founded in 2009. The company is registered as a social enterprise rather than a traditional for-profit entity, and operates with a small team of 1-10 employees, indicating a lean organizational footprint typical of mission-driven healthcare NGOs in India. Its short description characterizes it as "a Social Enterprise working in the healthcare space," suggesting its activity centers on health-related products, services, or advocacy aimed at consumer or community beneficiaries.
The company's specific product portfolio, underlying technology, distribution model, and pricing mechanics are not disclosed in the available source data. The primary public artifact is its website at https://shecup.com/, which the source attempted to scrape but returned only a loading/verification message rather than substantive company content. Consequently, there is no documented information about product SKUs, manufacturing approach, distribution channels, donor base, beneficiary counts, or revenue mechanics in the input.
Given the absence of operational detail, the company's business model cannot be reliably characterized beyond its non-profit social enterprise designation. Non-profits in the Indian healthcare space typically operate through a mix of direct product/service sales, grants, donations, and partnerships, but none of these revenue streams, customer segments, or partnership relationships are confirmed in the input. The principal source ID explicitly flags that revenue, ownership, history, subsidiaries, partnerships, certifications, and management information are unavailable. As such, the description is intentionally limited to the facts that are verifiable, and any further characterization would require additional primary-source data on Shecup's program areas and operating model.
Shecup firmographics
Firmographics- Name
- Shecup
- Website
- https://shecup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shecup is an India-based non-profit social enterprise operating in the healthcare space since 2009, headquartered in Bombay Girgaon, with a small team of 1-10 employees focused on health-related products or services for its beneficiaries.
- Ownership category
- akta.pro rank
Shecup industry classification
Industry- Product category
- Menstrual Hygiene Products
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
- akta.pro secondary industries
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Feminine Care Distribution (CRAOAEAK)
Keywords
Where Shecup is headquartered
LocationHeadquarters
- HQ city
- Bombay Girgaon
- HQ country
- India
- HQ region
- Asia
Markets served
Shecup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Shecup product offering
Product offeringCore offering
Shecup is a social enterprise operating in the healthcare space, focused on women's health and menstrual hygiene. The company produces and distributes reusable menstrual cup products aimed at providing sustainable, affordable feminine hygiene solutions. Based on the firmographics description as a Social Enterprise in healthcare and the company name suggesting menstrual cup offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Reusable Menstrual Cup
Companies that use Shecup
Customer profileIdeal customer profiles1 record
Shecup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shecup partnerships and signals
Strategic signalRecent moves1 record
Shecup competitors and assessment
Company assessmentDirect peers
- Cora: Menstrual care brand offering cups, tampons, and pads with a mission-driven, women-focused positioning. Comparable as a values-led menstrual care brand with overlap in cup category.
- Sirona Hygiene: Indian feminine hygiene brand offering menstrual cups alongside other period care products. Directly comparable as an India-based, multi-channel menstrual cup seller competing for the same consumer base.
- Rael: Hormonal cycle and menstrual care brand with cups among its products. Comparable as a digitally native, female-focused menstrual care company with reusable cup offerings.
- Saalt: Menstrual cup and period care brand operating globally with strong DTC presence. Comparable as a focused reusable menstrual cup brand serving similar sustainability-minded consumers.
- The Honey Pot Company: Plant-based feminine care brand with cup and pad offerings. Comparable as a modern, mission-oriented menstrual care brand targeting similar consumers.
- The EcoFemme: Indian social enterprise producing and distributing washable cloth pads and menstrual health education. Comparable as an India-rooted, impact-oriented menstrual care organization.
- Pee Safe: India-based feminine hygiene brand with menstrual cup offerings. Comparable as a venture-funded Indian competitor in the same product category and retail channels.
- Boondh: India-based social enterprise focused on menstrual cups and period education. Closely comparable to Shecup in mission, geography, and product focus.
- Lena Cup: Direct-to-consumer menstrual cup brand selling globally online. Comparable as a focused single-category cup brand competing for the same end consumer.
Broad incumbents
- DivaCup: Established North American menstrual cup brand with global distribution. Comparable as a category-defining menstrual cup specialist competing indirectly with Shecup in international and online channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Shecup social profiles
Digital presenceShecup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shecup leadership team
Management profileNumber of profiles
Shecup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shecup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shecup
What does Shecup do?
Shecup is a social enterprise operating in the healthcare space, focused on women's health and menstrual hygiene. The company produces and distributes reusable menstrual cup products aimed at providing sustainable, affordable feminine hygiene solutions. Based on the firmographics description as a Social Enterprise in healthcare and the company name suggesting menstrual cup offerings.
When was Shecup founded?
Shecup was founded in 2009. It employs 1 to 10 people.
Where is Shecup based?
Shecup is headquartered in Bombay Girgaon, India, in the Asia region.
Who are Shecup's main competitors?
Direct peers on record are Cora, Sirona Hygiene, Rael, Saalt, The Honey Pot Company, The EcoFemme, Pee Safe, Boondh and Lena Cup. DivaCup is listed as a broad incumbent.
Does Shecup have an API?
No public API is recorded for Shecup.
What industry is Shecup in?
Shecup's product category is Menstrual Hygiene Products. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups, with a secondary code of CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners).