Shecup

What Shecup does

Shecup is a privately held, non-profit social enterprise operating in the healthcare space, headquartered in Bombay Girgaon, India, and founded in 2009. The company is registered as a social enterprise rather than a traditional for-profit entity, and operates with a small team of 1-10 employees, indicating a lean organizational footprint typical of mission-driven healthcare NGOs in India. Its short description characterizes it as "a Social Enterprise working in the healthcare space," suggesting its activity centers on health-related products, services, or advocacy aimed at consumer or community beneficiaries.

The company's specific product portfolio, underlying technology, distribution model, and pricing mechanics are not disclosed in the available source data. The primary public artifact is its website at https://shecup.com/, which the source attempted to scrape but returned only a loading/verification message rather than substantive company content. Consequently, there is no documented information about product SKUs, manufacturing approach, distribution channels, donor base, beneficiary counts, or revenue mechanics in the input.

Given the absence of operational detail, the company's business model cannot be reliably characterized beyond its non-profit social enterprise designation. Non-profits in the Indian healthcare space typically operate through a mix of direct product/service sales, grants, donations, and partnerships, but none of these revenue streams, customer segments, or partnership relationships are confirmed in the input. The principal source ID explicitly flags that revenue, ownership, history, subsidiaries, partnerships, certifications, and management information are unavailable. As such, the description is intentionally limited to the facts that are verifiable, and any further characterization would require additional primary-source data on Shecup's program areas and operating model.

Name

Shecup

Website

https://shecup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Shecup is an India-based non-profit social enterprise operating in the healthcare space since 2009, headquartered in Bombay Girgaon, with a small team of 1-10 employees focused on health-related products or services for its beneficiaries.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Feminine Care Distribution (CRAOAEAK)

Keywords

• Menstrual health products
• Feminine hygiene
• Reusable cups
• Women healthcare
• Social enterprise

Headquarters

HQ city

Bombay Girgaon

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Shecup is a social enterprise operating in the healthcare space, focused on women's health and menstrual hygiene. The company produces and distributes reusable menstrual cup products aimed at providing sustainable, affordable feminine hygiene solutions. Based on the firmographics description as a Social Enterprise in healthcare and the company name suggesting menstrual cup offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusable Menstrual Cup

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Cora: Menstrual care brand offering cups, tampons, and pads with a mission-driven, women-focused positioning. Comparable as a values-led menstrual care brand with overlap in cup category.
• Sirona Hygiene: Indian feminine hygiene brand offering menstrual cups alongside other period care products. Directly comparable as an India-based, multi-channel menstrual cup seller competing for the same consumer base.
• Rael: Hormonal cycle and menstrual care brand with cups among its products. Comparable as a digitally native, female-focused menstrual care company with reusable cup offerings.
• Saalt: Menstrual cup and period care brand operating globally with strong DTC presence. Comparable as a focused reusable menstrual cup brand serving similar sustainability-minded consumers.
• The Honey Pot Company: Plant-based feminine care brand with cup and pad offerings. Comparable as a modern, mission-oriented menstrual care brand targeting similar consumers.
• The EcoFemme: Indian social enterprise producing and distributing washable cloth pads and menstrual health education. Comparable as an India-rooted, impact-oriented menstrual care organization.
• Pee Safe: India-based feminine hygiene brand with menstrual cup offerings. Comparable as a venture-funded Indian competitor in the same product category and retail channels.
• Boondh: India-based social enterprise focused on menstrual cups and period education. Closely comparable to Shecup in mission, geography, and product focus.
• Lena Cup: Direct-to-consumer menstrual cup brand selling globally online. Comparable as a focused single-category cup brand competing for the same end consumer.

Broad incumbents

• DivaCup: Established North American menstrual cup brand with global distribution. Comparable as a category-defining menstrual cup specialist competing indirectly with Shecup in international and online channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/clubshecup
• LinkedInlinkedin.com/company/shecup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shecup