What H.T. Verboom Transportsystemen does

H.T. Verboom Transportsystemen B.V. is a Dutch engineering firm that designs, manufactures, and installs turnkey cultivation and material-handling systems for commercial greenhouse horticulture. Founded in 1998 in Wateringen, the company serves enterprise growers across pot plants, young plants, forestry seedlings, leafy greens, and flower bulbs, with reference projects delivered in the Netherlands, USA, Canada, Brazil, Germany, and Sweden. Its product portfolio centers on three core hardware platforms — Mobile Container Systems, Mobile Gutter Systems, and Multilayer Systems — supplemented by a workspace automation suite (overhead cranes, transport trolleys, (de)stackers, Pick & Place robots, elevators, container washers, and spray booms) and cultivation containers. All equipment is orchestrated by HortiTrack, an in-house developed proprietary software platform that controls routing, crane operations, climate zone management, and real-time monitoring across the installed base.

The company operates a project-based, sales-led go-to-market model: enterprise sales engineers and a global sales manager conduct pre-engineering and solution design, generate detailed quotes, and manage the full cycle from customer consultation through on-site installation and after-sales service, both nationally and internationally. Revenue is generated primarily through hardware sales of turnkey systems, with HortiTrack licensed as part of system contracts and supported via ongoing service and maintenance agreements. Customers span enterprise-scale growers such as 80 Acres Farms, KP Holland, Pioneer Flower Farms, A7 Flowers, Kwekerij Lankhaar, and Gebr. Grootscholten, with individual project sizes ranging from 1,500 m² to multi-hectare facilities (e.g., 80 Acres' 10,000 m² eight-layer installation and Gebr. Grootscholten's 9 ha greenhouse). Since 2022, HT Verboom has operated as a subsidiary of GreenV, a diversified greenhouse horticulture technology group that also includes Prins Group, Green Simplicity, Stolze, Prins USA, Apex Greenhouses, and JV Energy Solutions, enabling cross-referrals and integrated offerings covering construction, lighting, energy, and water management.

Name

H.T. Verboom Transportsystemen

Legal name

H.T. Verboom Transportsystemen B.V.

Website

https://htverboom.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

H.T. Verboom Transportsystemen B.V., founded in 1998 in Wateringen, Netherlands, designs and installs turnkey greenhouse cultivation systems — mobile containers, mobile gutters, multilayer setups, and workspace automation — unified by its proprietary HortiTrack software, serving enterprise horticulture growers globally as part of the GreenV group.

Ownership category

akta.pro rank

Headquarters

HQ city

Wateringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Turnkey Cultivation Systems: Design, engineering, and delivery of complete turnkey cultivation systems including mobile container systems, mobile gutter systems, and multilayer systems. Revenue is generated through project-based contracts covering both equipment and installation. Systems range from manual to fully automated configurations.
2. Workspace Automation Equipment: Sale of automation hardware components including cranes, transport trolleys, (de)stackers, Pick & Place robots, elevators, container washers, and spray booms. These are sold as standalone products or as part of complete turnkey systems.
3. HortiTrack Software Licensing and Support: Proprietary HortiTrack software drives all HT Verboom systems and is developed in-house. Software provides operation control, management, and optimization of complete cultivation logistics. Revenue generated through software licensing as part of system contracts with ongoing support.
4. Installation, Service, and Maintenance: Full installation services for turnkey systems at customer sites globally, including international installation. Dedicated service team provides technical support, maintenance, and repair services. Service is available nationally and internationally for ongoing customer support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

H.T. Verboom Transportsystemen designs, manufactures, and installs automated cultivation and logistics systems for the greenhouse horticulture industry, including mobile container systems, mobile gutter systems, multilayer cultivation systems, workspace automation solutions, and cultivation containers. The company complements its hardware offerings with HortiTrack software for managing internal transport and cultivation workflows. Its solutions target commercial greenhouse growers across pot plants, young plants, forestry nurseries, leafy greens/indoor farming, and bulb production.

Product overview

HT Verboom offers a modular cultivation systems portfolio centered on three core product lines: Mobile Container Systems, Mobile Gutter Systems, and Multilayer Systems. These systems form the foundation of their turnkey cultivation solutions and are complemented by Workspace Automation products including cranes, transport trolleys, (de)stackers, Pick & Place robots, elevators, container washers, and spray booms. All systems are unified and controlled through the proprietary HortiTrack Software platform. The company also supplies Teeltcontainers (cultivation containers/benches) as supporting products. This platform-plus-modules architecture enables growers to select automation levels from manual to fully automated, with HortiTrack serving as the central control layer connecting all components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Container Systems
• Mobile Gutter Systems
• Multilayer Cultivation Systems
• Workspace Automation Systems
• Cultivation Containers
• HortiTrack Software

Quantifiable outcome

• At KP Holland, employees now remain at the front of the warehouse with significantly reduced time and physical effort
• +3 more outcomes

Named customers15 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GreenVcoreStrategic or Co-development PartnerHT Verboom is a subsidiary of GreenV, a global player in greenhouse horticulture technology. GreenV brings together high-quality horticulture technology, knowledge, and experience to offer complete horticultural solutions. HT Verboom operates as part of the GreenV group, sharing resources and cross-referring projects with other GreenV companies.
• Green SimplicitycoreStrategic or Co-development PartnerStrategic collaboration for fully integrated multilayer systems. Green Simplicity provides matched lighting, energy systems, and water management integrated with HT Verboom's mechanical systems and HortiTrack software. Joint projects include KP Holland's cultivation area and Fred van Paassen Chrysanten's climate chamber. Both companies are part of the GreenV group.
• Prins GroupminorStrategic or Co-development PartnerPart of the GreenV ecosystem. Prins Group specializes in greenhouse construction and is one of the sister companies within the GreenV group that may collaborate or cross-refer on greenhouse horticulture projects.
• Jan VosholminorStrategic or Co-development PartnerPart of the GreenV ecosystem. Jan Voshol is a sister company within the GreenV group serving the greenhouse horticulture sector.
• StolzeminorStrategic or Co-development PartnerPart of the GreenV ecosystem. Stolze is a sister company within the GreenV group serving the greenhouse horticulture sector.
• Prins USAminorStrategic or Co-development PartnerPart of the GreenV ecosystem. Prins USA serves the North American greenhouse horticulture market as a GreenV group company.
• Apex GreenhousesminorStrategic or Co-development PartnerPart of the GreenV ecosystem. Apex Greenhouses is a GreenV group company serving greenhouse horticulture markets.
• JV Energy SolutionsminorStrategic or Co-development PartnerPart of the GreenV ecosystem. JV Energy Solutions provides energy systems for greenhouse horticulture as a GreenV group company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/htverboom
• Xx.com/HTVERBOOMSYSTEM
• Facebookfacebook.com/htverboomtransportsystemen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.T. Verboom Transportsystemen