What Prins Group does

Prins Group is a Netherlands-based greenhouse construction and horticultural project company founded in 1940 as Prins Dokkum. The company designs, engineers, manufactures, and constructs complete greenhouse projects ranging from small research facilities (~1,000 m²) to large commercial complexes exceeding 200,000 m², serving professional growers, cultivators, and investors across more than 50 countries. Core offerings span three greenhouse system types (Venlo, Semi-closed, and Max Air), proprietary aluminum roof and facade systems manufactured in-house, screening systems, insect netting solutions, and the Prins Leafy Greens hydroponic cultivation system. The company operates from headquarters in Kwintsheul (since 2007) with a retained production facility in Dokkum, and maintains a wholly-owned US subsidiary, Prins USA (founded 1992).

Commercially, Prins Group runs a project-based revenue model in which each greenhouse is custom-engineered, produced, and installed under direct enterprise sales engagements. Revenue streams include one-time construction contracts for greenhouse complexes, sales and installation of screening and insect netting systems, and recurring service and maintenance contracts. Pricing is not publicly disclosed; quotes are project-specific and influenced by size, climate requirements, and crop type. The go-to-market is primarily enterprise field sales augmented by participation in international trade fairs (IPM ESSEN, FRUIT LOGISTICA) and project case study publication on the company website. Customers include professional horticultural enterprises and project investors across vegetables, cut flowers, potted plants, ornamental crops, leafy greens, and medical cannabis in geographies spanning the Netherlands, Belgium, Germany, France, Canada, the USA, Australia, China, Saudi Arabia, Azerbaijan, and Slovakia.

Since 2021, Prins Group has operated within the GreenV consortium of nine specialized horticultural companies (including Prins USA, Stolze, Apex Greenhouses, JV Energy Solutions, HT Verboom Transportsystemen, Green Simplicity, GreenV Mexico, and Voshol Warmte en Elektrotechniek), backed by HAL Investments. This structure enables integrated turnkey delivery spanning greenhouse structure, climate and irrigation, internal transport, and energy management through coordinated partners, while Prins retains in-house control of its proprietary aluminum systems and core engineering functions. The company is privately held with no public listing and no disclosed financial figures.

Name

Prins Group

Legal name

Prins Group

Website

https://prinsgroup.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Prins Group is a Dutch greenhouse construction company founded in 1940 that designs, engineers, and builds turnkey horticultural projects for professional growers, cultivators, and investors worldwide. It operates within the GreenV consortium backed by HAL, using proprietary aluminum systems and partner delivery across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kwintsheul

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Greenhouse Construction Projects: One-time project-based revenue from designing, engineering, and constructing complete greenhouse complexes. Engineering, production, and project management are fully managed in-house. Projects range from small research greenhouses (1,000 m²) to massive commercial complexes (200,000+ m²).
2. Screening System Sales and Installation: Sales and installation of advanced screening systems (horizontal, vertical, outside, blackout) for existing and new greenhouse projects.
3. Insect Netting Systems: Sales and installation of insect netting systems (integrated, cassette, accordion) for greenhouse ventilation protection.
4. Service and Maintenance: Post-delivery service, maintenance, and technical support to ensure optimal system performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Prins Group designs, engineers, manufactures, and constructs complete greenhouse complexes and turnkey horticultural projects for professional growers, cultivators, and investors worldwide. The company produces proprietary aluminum roof and facade systems, screening systems, and insect netting in-house in the Netherlands, and manages engineering, production, and project delivery as a single point of contact from initial plans through commissioning, with ongoing service and maintenance support.

Product overview

Prins Group is a global horticultural project company offering complete solutions for modern horticulture. The product portfolio includes three greenhouse systems (Venlo Greenhouse, Semi-closed Greenhouse, and Max Air Greenhouse System), three screening system types (Outside, Horizontal, and Vertical Screening Systems), two insect netting systems (Harmonica and Cassette Netting Systems), the Prins Leafy Greens System for advanced cultivation, and Complete Project Realization services. All engineering, production of aluminum systems, project management, and coordination are handled in-house by experienced teams in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Venlo Greenhouse The most widely applied greenhouse type worldwide, suitable for a broad range of crops and cultivation methods, offering flexibility in dimensions, ventilation options, and configurations. Features robust structural design and extensive ventilation capacity for professional horticultural operations.
• Semi-closed Greenhouse Greenhouse system providing advanced climate control solutions, particularly suited to regions with challenging climate conditions. Contributes to energy savings, optimal growing conditions, and lower CO2 emissions.
• Max Air Greenhouse System Innovative alternative to the traditional Venlo greenhouse where the entire roof functions as a ventilation window, creating maximum natural ventilation and optimal control of the greenhouse climate.
• Outside Screening Systems Screening systems that reduce the incidence of sunlight before it reaches the greenhouse, limiting greenhouse warming, keeping the climate more manageable, and lowering energy consumption during warm periods.
• Horizontal Screening Systems Horizontal screening systems available in single, double, or triple screen configurations, applied for shading, blackout, energy saving, and light regulation in greenhouse projects.
• Vertical Screening Systems Vertical screening systems applied in the facade of the greenhouse, suitable for blackout, energy savings, and creating different climate compartments.
• Harmonica Insect Netting System A prefab accordion netting system for Venlo greenhouses that prevents unwanted insects from entering while retaining beneficial insects inside, contributing to a healthy greenhouse climate and optimal growing conditions.
• Cassette Netting System Cassette netting systems developed by Prins Group for long lifespan, reliable operation, and optimal performance under varying cultivation conditions in Venlo greenhouses.
• Prins Leafy Greens System A specialized hydroponic cultivation system for leafy greens that enables nearly 20 times more production in the same space compared to traditional soil cultivation, with up to 90% less water usage.
• Complete Project Realization Turnkey delivery of horticultural projects including greenhouse construction, screening systems, insect netting, and technical coordination from initial plans to final delivery, serving as single point of contact for clients.

Quantifiable outcome

• Projects completed in more than 50 countries worldwide
• +5 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• GreenVcoreStrategic or Co-development PartnerGreenV is a group of leading companies within the horticultural industry that work closely together. Members include Prins Group, Prins USA, Stolze, Apex Greenhouses, JV Energy Solutions, HT Verboom Transportsystemen, Green Simplicity, GreenV Mexico, and Voshol Warmte en Elektrotechniek. Together they provide complete solutions for professional horticultural projects worldwide. GreenV was established with investment from HAL (2021) to accelerate innovation and international growth.
• Stolze InstallatietechniekcoreStrategic or Co-development PartnerGreenV partner responsible for electrical and irrigation systems. Collaborated with Prins Group on projects such as CJ Orchids (chrysanthemum cultivation in Gameren, Netherlands) and Kwekerij Amazone (anthurium cultivation in Honselersdijk).
• Prins USAcoreChannel Partner/ Reseller/ DistributorUS-based greenhouse company and GreenV partner. Collaborated on multiple US projects including Project Maryland (medical cannabis, 3 phases totaling 25,000 m²), Project New York (lettuce and tomato, 15,760 m²), and The Plant Company (Virginia, 50,000 m²).
• Apex GreenhousescoreStrategic or Co-development PartnerGreenV partner and Australian greenhouse builder. Partnered with Prins Group on the Goodness Grown project in Australia — a modern Venlo greenhouse complex of more than 200,000 m².
• HT Verboom TransportsystemencoreStrategic or Co-development PartnerGreenV partner specializing in internal transport systems for greenhouses. Installed transport systems for projects including Kwekerij Grootscholten (Kwintsheul), Berkhout Plants (Kwintsheul), The Plant Company (Virginia), Color Orchids (USA), and Kwekerij Amazone (Honselersdijk).
• Green SimplicitycoreStrategic or Co-development PartnerGreenV partner. Collaborated on The Plant Company project (Virginia, USA) providing advanced growing systems, and on Haakman Flowerbulbs tulip forcing facility.
• JV Energy SolutionscoreStrategic or Co-development PartnerGreenV partner specialized in energy solutions for horticulture. Collaborated on The Plant Company project (Virginia, USA).
• Voshol Warmte en ElektrotechniekcoreStrategic or Co-development PartnerGreenV partner for heat and electrical engineering. Collaborated on The Plant Company (Virginia, USA) and Color Orchids (USA) projects.
• SquibanmajorStrategic or Co-development PartnerFrench greenhouse installation and energy management specialist with more than 50 years of experience in the sector. Local partner for Project Ty Dylan in Brest, France — a 1.5 ha modern greenhouse completed in 2024/2025.
• Prins GreenhousesmajorChannel Partner/ Reseller/ DistributorCanadian partner (separate from Prins USA) for Project Quebec — a turnkey greenhouse project of 81,000 m² including screen installation in Canada.
• Schep VerwarmingminorStrategic or Co-development PartnerHeating specialist. Collaborated on Color Orchids project (USA, 2020) for orchid cultivation greenhouse.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kubo Group: Kubo Group is a Netherlands-based greenhouse construction company specializing in high-tech, semi-closed, and closed greenhouses for vegetables, ornamentals, and research. It competes head-to-head with Prins Group in the European and international turnkey greenhouse market.
• Dalsem: Dalsem is a Dutch greenhouse builder with a long history of constructing high-tech glasshouses for vegetables, flowers, and ornamentals internationally. It is comparable to Prins Group in target customers, project types, and geographic reach.
• Van der Hoeven Horticultural Projects: Van der Hoeven is a Dutch turnkey greenhouse builder delivering high-tech glasshouse projects globally for professional horticulture. Comparable to Prins Group in customer base (professional growers/investors), delivery model (single-point turnkey), and project scale.
• Certhon: Certhon is a Dutch high-tech greenhouse constructor designing and building turnkey greenhouse projects for vegetables, flowers, and research worldwide. It is one of the closest direct competitors to Prins Group in the Venlo/tech greenhouse construction segment, serving similar enterprise growers and investors across multiple continents.
• Richel Group: Richel Group is a French greenhouse construction company with strong international presence, delivering plastic and glass greenhouses for vegetables, berries, and horticulture. Comparable to Prins Group as a turnkey greenhouse builder serving professional growers across multiple regions.
• Agra Tech: Agra Tech is one of the oldest US-based commercial greenhouse manufacturers, designing and building glass and poly greenhouses across North America. Comparable to Prins Group in product (commercial glasshouses) and customer base (professional growers), with focus on the North American market.
• Gakon: Gakon is a Dutch greenhouse builder with deep roots in Westland horticulture, constructing glass greenhouses primarily for vegetable and ornamental growers. It is directly comparable to Prins Group in target market, technology stack (Venlo-style glasshouses), and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prinsgroup
• Facebookfacebook.com/prinsgroup
• LinkedInlinkedin.com/company/prinsgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prins Group