Viento Sur

What Viento Sur does

Viento Sur is a private communications agency headquartered in Asunción, Paraguay, specializing in Brand PR and content marketing for enterprise clients. The firm organizes its work around four service pillars — Brand Strategy, Brand PR, Digital Marketing and Brand Experience — covering brand planning, institutional communications, press management, social media administration, influencer marketing, digital advertising, social listening and event conceptualization for both in-person and virtual activations.

The agency's underlying technology footprint is minimal: it operates as a traditional creative services firm with no proprietary platform disclosed. Its principal intellectual assets are a portfolio of named enterprise clients (Samsung Paraguay, Claro Paraguay, Uber Paraguay, Unilever, ACISA, Paseo La Galería, Tres Leones, UNICEF, Fundación Itaú) and a research sub-brand, Influencers Lab, co-developed with partner Nauta to document influencer communication practices in Paraguay. Campaign outcomes cited include 1.7M+ users reached for ACISA, 120,000+ trees planted over two years for Unilever's Elegí Verde program, 1.7M+ reach for Samsung's KCH campaign and 86 press hits for Fundación Itaú.

Viento Sur's commercial model is professional services: revenue is generated through project-based fees and ongoing retainer arrangements with clients acquired via direct sales, referrals and inbound digital channels. Geographic reach is concentrated in Paraguay, with a channel-style representation agreement for Uruguayan fashion brand Rotunda as the primary cross-border relationship. Leadership consists of CEO Jorge Gómez and DGC Anibal Rey, supported by a small named team of approximately nine professionals, consistent with the 11–50 employee band reported in firmographics. No external funding, parent company or acquisition activity is disclosed.

Name

Viento Sur

Legal name

Viento Sur

Website

https://vientosur.com.py

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Viento Sur is a Paraguay-based communications agency that delivers Brand PR, content marketing, influencer marketing, and brand experience services to enterprise clients across telecommunications, technology, consumer goods, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Brand public relations
• Content marketing services
• Digital marketing services
• Brand strategy consulting
• Influencer marketing services

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Agency Services: Viento Sur generates revenue through providing professional communications and marketing services to brands and organizations. Services include Brand Strategy, Brand PR, Digital marketing (social media management, content marketing, influencer marketing, digital advertising), and Brand Experience (event conceptualization and production). Revenue is earned through project-based fees and ongoing retainer arrangements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Viento Sur is a Paraguay-based communications agency that delivers integrated Brand PR, Content Marketing, Digital Marketing, and Brand Experience services to enterprise clients. Its offering is structured around four pillars: Brand Strategy (planning and consulting), Brand PR (institutional communication, press relations, co-branding, crisis management), Digital (social media management, content marketing, influencer marketing, digital advertising, social listening), and Brand Experience (event conceptualization and production, in-person and virtual activations). The agency also operates Influencers Lab, a joint research initiative with Nauta that documents influencer communication in Paraguay.

Product overview

Viento Sur is a Paraguay-based communication agency specializing in Brand PR and Content Marketing. The agency operates as a unified service offering structured around four core pillars: Brand Strategy, Brand PR, Digital Marketing (including social media management, influencer marketing, and digital advertising), and Brand Experience (events and activations). The company also offers Influencers Lab, a research and documentation initiative produced in partnership with Nauta that provides in-depth analysis of influencer communication in Paraguay.

Differentiator

Problem solved

Functional benefit

Brands

• Influencers Lab: A research project documenting the in-depth perspective of influencer communication in Paraguay, created jointly by Viento Sur and Nauta.

Quantifiable outcome

• 1,700,000+ users reached and 13,000,000+ impressions for ACISA anniversary campaign
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NautacoreStrategic or Co-development PartnerJoint project 'Influencers Lab' - a research initiative that documents in-depth insights on influencer communication in Paraguay. This is a co-development partnership combining Viento Sur's marketing expertise with Nauta to produce research reports on influencer marketing practices.
• Brandon AgencyminorStrategic or Co-development PartnerCreative partnership for the 'Encontrate' campaign for Paseo La Galería. Brandon developed the campaign claim/slogan that Viento Sur used to construct the creative campaign reflecting the brand's essence.
• Rotunda (Uruguay)coreChannel Partner/ Reseller/ DistributorViento Sur serves as the local representative and marketing partner for Uruguayan fashion brand Rotunda in Paraguay. They executed the 'Colores en Órbita' multisensory experience and campaign to position the brand in the local cultural circuit.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard: Global communications consultancy with strong brand PR, reputation management, and integrated marketing capabilities. Competes for the same enterprise communications mandates that Viento Sur serves in Paraguay and the broader region.
• Edelman: Global public relations firm with deep Brand PR and crisis management capabilities — overlapping directly with Viento Sur's core Brand PR service line — and a multinational client base that competes for the same enterprise mandates in Latin America.
• Ogilvy: Global creative and communications network with strong Brand PR, content marketing, influencer, and brand experience capabilities. Competes with Viento Sur for integrated enterprise mandates, especially from multinational clients present in Paraguay.
• MullenLowe: Global creative and integrated communications network with brand strategy, content, digital, and experiential capabilities — directly comparable service mix to Viento Sur's four-pillar model for enterprise clients.
• Dentsu Creative: Global creative network with integrated brand strategy, content, and digital communications capabilities. Competes for the same enterprise creative and communications mandates that Viento Sur serves across Latin America.
• Weber Shandwick: Large global PR and communications network offering integrated communications planning, brand PR, content, and influencer strategy. Competes with Viento Sur for the regional agency-of-record roles of multinational clients such as Samsung and Unilever.
• McCann Worldgroup: Global advertising and communications network with brand strategy, PR, content, and experiential capabilities. Frequently competes for Unilever-style integrated marketing mandates where Viento Sur also operates.
• TBWA: Global advertising and brand strategy network with creative, content, and brand experience offerings. Provides a comparable integrated service mix and competes for the same multinational account mandates.
• Burson: Global communications and public relations agency offering brand PR, crisis management, and corporate communications — directly comparable service lines to Viento Sur's Brand PR pillar — with a multinational client roster.

Direct peers

• Nauta: Argentina-based creative agency and Viento Sur's co-development partner on the Influencers Lab research initiative. Operates a similar integrated brand strategy, creative, and content offering for enterprise clients across Latin America, making it the closest direct comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vientosurpy
• LinkedInlinkedin.com/company/viento-sur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viento Sur