The Artist
The Bank™ Live is a Copenhagen-based independent artist booking bureau that represents 40+ Scandinavian musicians across multiple genres, booking them for concerts, festivals, and tours on a commission basis while coordinating PR, marketing, and production services.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Artist does
The Bank™ Live is an independent artist booking bureau headquartered in Copenhagen, Denmark, that represents 40+ Scandinavian artists across genres including pop, hip-hop, soul, jazz, neo-soul, indiepop, alternative pop, grime, and rock. The agency books its roster for concerts, festivals, tours, and shows across Denmark and the broader Scandinavian market, and supports those bookings with in-house PR, marketing, and production coordination services. The firmographic description claims a global footprint, though operational evidence is concentrated in the Nordic region.
The business operates on a commission-based revenue model, earning a transaction fee on artist fees negotiated on behalf of represented artists; per-event pricing is not publicly disclosed. Distribution is driven by a direct website booking inquiry form targeting event organizers, festival promoters, and venue operators, supplemented by an integration with the tix.to ticketing platform and a content channel called ZINE:ARCHIVES that supports audience engagement. The core technology is not a software platform — it is the agency's curated roster, its relationships with festival circuits and promoters, and its coordination of PR/marketing and production activities.
The Bank Live operates as the live bookings arm of a broader The Bank™ ecosystem that also includes The Bank Records (recording), The Bank Production (event production), and The Bank Management (artist management), giving the agency a differentiated full-stack offering for its roster. The company is privately held with no disclosed parent, PE, or institutional investors, operating with a small team of 1-10 employees led by Managing Director & Partner Sofie Høj, Head of Live & SR Partner Niels Lindgreen, and Live Agent Emmamaia Jacobsen.
The Artist firmographics
Firmographics- Name
- The Artist
- Legal name
- The Bank™
- Website
- https://theartist.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bank™ Live is a Copenhagen-based independent artist booking bureau that represents 40+ Scandinavian musicians across multiple genres, booking them for concerts, festivals, and tours on a commission basis while coordinating PR, marketing, and production services.
- Ownership category
- akta.pro rank
The Artist industry classification
Industry- Product category
- Artist Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where The Artist is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
The Artist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Artist Booking & Commission: The Bank Live earns revenue by booking artists for live concerts, festivals, tours, and shows. As a booking agency, revenue is generated through commissions on artist fees negotiated on behalf of the represented artists. The agency also provides supporting services including PR, marketing, and production coordination.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Artist product offering
Product offeringCore offering
The Artist (The Bank™ Live) is an independent Danish booking agency that represents more than 40 Scandinavian artists across multiple genres and books them for concerts, festivals, tours, and shows. Its services span artist booking and representation, long-term career strategy, live event production coordination, and integrated PR and marketing support. Booking revenue is generated through commissions negotiated on artist fees, with bookings acquired primarily via a website inquiry form.
Product overview
The Bank™ Live operates as a unified booking agency platform offering comprehensive artist management and live event services. The core offering consists of artist booking and representation, supported by integrated services including long-term career strategy, talent development, concert production, PR and marketing campaigns, and collaborative partner coordination. The company represents a roster of Danish and Scandinavian artists across genres including pop, hip-hop, soul, jazz, indie pop, and alternative music.
Differentiator
Problem solved
Functional benefit
Products and services
- The Bank™ Live Artist Booking Agency
Companies that use The Artist
Customer profileSegments1 record
Ideal customer profiles2 records
The Artist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Artist partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- The Bank ProductioncoreThe Bank Live collaborates closely with The Bank Production to create memorable concert experiences. Production services are developed in close coordination with the booking activities to ensure seamless event delivery.
- The Bank RecordscoreThe Bank Live works alongside The Bank Records, which is part of the broader The Bank music group ecosystem, ensuring artists receive holistic support spanning recording, production, and live performance.
- The Bank ManagementcoreThe Bank Live collaborates with The Bank Management to maintain close dialogue with artists and ensure clear agreements and safe working conditions. Management and booking work hand-in-hand for artist career development.
- tix.tocoreThe Bank Live artists are linked to ticket sales pages on the tix.to platform across the artist roster. Tix.to serves as the primary ticketing distribution partner for concerts and shows featuring The Bank Live artists.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Artist competitors and assessment
Company assessmentDirect peers
- Luger: Sweden-based independent booking agency and concert promoter representing Scandinavian artists for festivals and tours. Closest direct comparable to The Bank Live in scale, geography and indie-focused service model.
- Primary Talent International: Independent UK- and Europe-based booking agency representing artists for festivals, tours and concerts. Comparable to The Bank Live as a similarly-positioned indie booking agency competing for European live bookings.
- Paradigm Talent Agency: Independent talent agency with a live music division booking artists for festivals and tours. Comparable to The Bank Live as an indie-focused competitor offering artist booking across multiple markets.
- All Things Live: Nordic live music promoter and booking agency covering concerts and festivals across Scandinavia. Comparable to The Bank Live as a regional competitor in the same booking and live-event services space.
Broad incumbents
- AEG Presents: Global live music promoter and talent buyer. Comparable to The Bank Live as a major buyer of live performances for festivals and venues, though it operates at international scale rather than a Scandinavian boutique.
- Creative Artists Agency (CAA): Major global talent agency with a leading live-music touring division. Comparable as a direct competitor for booking representation of established Scandinavian artists seeking international touring opportunities.
- United Talent Agency (UTA): Global talent agency representing musicians across touring, festivals and live performance. Comparable to The Bank Live as a competitor for booking representation of artists from the Nordic region.
- Live Nation Entertainment: The world's largest live entertainment company and parent of leading talent agencies. Compares to The Bank Live as a broad incumbent in live-music booking with far greater scale, international reach and capital, but which does not offer The Bank's boutique, integrated indie-focused service model.
- Wasserman Music (WME): One of the largest global talent agencies representing musicians for touring, festivals and live appearances. Comparable to The Bank Live as a competitor for booking mandates on Scandinavian artists crossing into global markets.
Others
- Roskilde Festival: Denmark's largest music festival and a key buyer of live performance in the Nordic market. Comparable to The Bank Live as a counterpart in the Scandinavian live-event ecosystem — The Bank Live supplies artists to the festival rather than competing directly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Artist social profiles
Digital presenceThe Artist financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Artist leadership team
Management profileNumber of profiles
Profiles3 records
The Artist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Artist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Artist
What does The Artist do?
The Artist (The Bank™ Live) is an independent Danish booking agency that represents more than 40 Scandinavian artists across multiple genres and books them for concerts, festivals, tours, and shows. Its services span artist booking and representation, long-term career strategy, live event production coordination, and integrated PR and marketing support. Booking revenue is generated through commissions negotiated on artist fees, with bookings acquired primarily via a website inquiry form.
Is The Artist a public or private company?
The Artist is a private company. It is classified as management employee owned and is currently operating.
When was The Artist founded?
The Artist was founded in 2017. It employs 1 to 10 people.
Where is The Artist based?
The Artist is headquartered in Copenhagen, Denmark, in the Europe region.
How does The Artist make money?
One revenue line is on record: artist Booking & Commission.
Who are The Artist's main competitors?
Direct peers on record are Luger, Primary Talent International, Paradigm Talent Agency and All Things Live. Broad incumbents are AEG Presents, Creative Artists Agency (CAA), United Talent Agency (UTA), Live Nation Entertainment and Wasserman Music (WME). Roskilde Festival is listed as an others.
Does The Artist have an API?
No public API is recorded for The Artist.
What industry is The Artist in?
The Artist's product category is Artist Booking Agency. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 7900.