What Sport-ID does

Sport-ID is a Dutch sports and recreation organization founded in 2021 and headquartered in Doetinchem, Netherlands, operating in the Achterhoek region under a core partnership with Gemeente Doetinchem (the municipality). The company runs physical sports facilities, principally Zwembad Rozengaarde — a family swimming pool with four pools, a wildwater creek, water slides, and wellness facilities — alongside SaZa Topsporthal, an indoor sports hall. It serves local families, children (from 4.5 years old) learning to swim, schools, and the general public of Doetinchem and surrounding Oude IJsselstreek communities.

The company offers a suite of aquatic and recreational services: recreational swimming, structured swimming lessons leading to recognized A/B/C diplomas, group lessons, lane swimming, wellness access, and event hosting for children's parties and school trips. The underlying technology is minimal — an online ticketing and booking system integrated with the Sport-ID website, powered by Dataduiker (Sera) as technology partner and Qlant as imagery provider. There is no proprietary AI, mobile app, or advanced digital platform.

Sport-ID operates a direct-to-consumer model via a physical facility storefront and an e-commerce webshop. Revenue is generated through transactional ticket sales, recurring swimming-lesson subscriptions, group programs, and one-time event bookings. The organization is privately held, with 51-100 employees, and celebrates a 5-year operating milestone marked by the Sport-ID Book of Records community initiative. Its competitive position rests on a regional monopoly as the primary family swimming pool in Achterhoek, regional brand recognition built over five years, and its municipal operating relationship.

Name

Sport-ID

Legal name

Sport-ID

Website

https://rozengaarde.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport-ID is a Dutch sports and recreation organization founded in 2021 and headquartered in Doetinchem, operating Zwembad Rozengaarde family swimming pool and SaZa Topsporthal. It serves local families, children, schools, and adults in the Achterhoek region with recreational swimming, lessons, wellness, and event hosting under a municipal partnership.

Ownership category

akta.pro rank

Product category

Aquatic Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Water Parks (THAAAAAB)

Keywords

• Swimming lessons
• Recreational swimming
• Aquatic facilities
• Sports facility management
• Wellness services

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales - Recreational Swimming: Revenue from visitors purchasing tickets for general recreational swimming access to the facility. Customers can buy tickets online via the Sport-ID webshop.
2. Swimming Lessons: Revenue from structured swimming lesson programs for children, including A, B, and C diploma certifications. Lessons are taught by professional swimming instructors with a complete lesson package including storybook and storage folder.
3. Group Lessons and Programs: Revenue from organized group swimming sessions and special programs including parent-child swimming, refresher courses, and skill development classes.
4. Children's Parties and School Trips: Revenue from hosting children's birthday parties and school trips at the swimming facility, providing entertainment and activities for groups.
5. Wellness Facilities: Revenue from wellness area access, providing additional services to adult visitors seeking relaxation and health-focused experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sport-ID operates Zwembad Rozengaarde, a family swimming pool facility in Doetinchem, Netherlands, featuring four pools, a wild water creek, spectacular water slides, and wellness areas. The company delivers a range of aquatic services including recreational swimming, structured A-B-C swimming diploma lessons for children from 4.5 years old, group lessons, lane swimming, and wellness access. It also hosts children's birthday parties, school trips, group arrangements, and seasonal events, and operates the SaZa Topsporthal indoor sports hall.

Product overview

Sport-ID is a sports and swimming facility management organization operating multiple locations in the Doetinchem and Oude IJsselstreek regions of the Achterhoek, Netherlands. The core offering is Zwembad Rozengaarde, a family swimming pool facility featuring four pools, a wild water creek, water slides, and wellness areas. Sport-ID provides a comprehensive suite of aquatic services including recreational swimming, swimming lessons (with a structured A-B-C diploma program), group lessons, lane swimming, and wellness facilities. The organization also operates SaZa Topsporthal for indoor sports and offers arrangements for group outings. Additional services include children's birthday parties, school trips, and seasonal events such as swimming courses and activities like Schatduiken (treasure hunting) and Sponsattack for children.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwembad Rozengaarde Main family swimming pool facility (hét familiezwembad) in the Achterhoek region of Doetinchem, Netherlands, providing access to four pools, a wild water creek, spectacular water slides, and wellness facilities for families and individuals.
• Recreational Swimming (Recreatief zwemmen) Open-to-public recreational swimming at Zwembad Rozengaarde, allowing visitors to enjoy pools and water attractions on a pay-as-you-go basis.
• Swimming Lessons (Zwemlessen) Structured swimming instruction program for children from 4.5 years old, taught by professional experienced instructors. Includes a complete package with storybook, storage folder, nine colored wristbands as rewards, medals for each diploma, and three swimming diplomas (A, B, C), plus free swimming outside of lessons.
• Group Lessons (Groepslessen) Group swimming lessons taught together with peers from the area.
• Lane Swimming (Banenzwemmen) Lane swimming for swimmers who want to swim lengths in designated lanes, targeted at adult fitness swimmers.
• Wellness Wellness facilities at the swimming pool for relaxation and leisure, targeting adult visitors seeking health and relaxation experiences.
• Children's Parties and School Trips (Kinderfeestje of Schoolreisje) Hosted children's birthday parties and school excursions organized at the swimming pool facility, providing entertainment and activities for groups.
• Sportive Outing Arrangements (Arrangementen) Sportive outing packages and arrangements for groups visiting the swimming facility or sports hall.
• SaZa Topsporthal Top sports hall facility operated by Sport-ID for indoor sports activities in the Achterhoek region.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gemeente DoetinchemcoreOthersMunicipality of Doetinchem operates the Sport-ID facilities including Zwembad Rozengaarde. Sport-ID appears to be a municipal sports facility operator serving the local government and community.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center Parcs: European family short-break resort operator with integrated water park (Aqua Mundo) amenities across multiple sites. Comparable on the family aquatic recreation theme, though at significantly larger scale and national/multi-country reach than Sport-ID.
• Tropical Islands: Large indoor water park and tropical resort destination in Germany. Comparable on the indoor aquatic recreation and family entertainment theme, though operating at destination-park scale versus Sport-ID's local community pool model.
• Walibi Holland: Dutch theme park with family rides and water attractions. Comparable as a Dutch family leisure competitor for discretionary family spend, though lacking the municipal community-pool element of Sport-ID's offering.
• Slagharen: Major Dutch theme park with water park attractions serving the family segment. Comparable at the broader Dutch family recreation/water park category level, though it is a much larger destination operator than the regional Sport-ID facility.

Direct peers

• Optisport: Dutch sports and recreation facility operator managing pools, fitness centers, and sports halls for municipalities. Directly comparable in business model and customer base to Sport-ID's municipal aquatic and indoor sports facility operations.
• Duinrell: Dutch family recreation and amusement park with an integrated water park (Tikibad). Comparable to Sport-ID as a Dutch family-oriented aquatic recreation destination serving similar family and children demographics.
• Sportfondsen Nederland: One of the largest operators of public swimming pools and sports facilities in the Netherlands, providing municipal aquatic and recreation services. Directly comparable to Sport-ID's model of operating community aquatic facilities in partnership with Dutch municipalities.
• Laco: Dutch operator of public swimming pools and sports accommodations serving municipal and community recreation. Comparable to Sport-ID as a regional Dutch operator of aquatic centers and family swimming pools.

Emerging players

• British Swim School: Swimming lesson franchise operating across the US and Europe with structured learn-to-swim curricula. Comparable to Sport-ID's structured A/B/C diploma swimming lesson program as a focused swim-education operator, though delivery is franchise/network-based rather than facility-based.

Regional players

• Gemeentelijk Sportbedrijf Arnhem: Municipal sports operator serving the Arnhem area of the Achterhoek-adjacent region, operating pools and sports halls. Comparable as a neighboring Dutch municipal recreation operator with overlapping target market in the broader Eastern Netherlands region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportbedrijfDoetinchem
• LinkedInlinkedin.com/company/sportbedrijfdoetinchem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport-ID