War on Want
War on Want is a UK-registered charity founded in 1951 that campaigns against global poverty and inequality through advocacy, coalition-building with Global South partners, and grassroots mobilization, funded by donations and grants.
- Company typePrivate
- Founded1951
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What War on Want does
War on Want is a UK-registered charity (charity number 208724) founded in 1951 and headquartered in London. It campaigns against global poverty, inequality, and injustice, with current campaign verticals covering Palestine solidarity, climate justice, tax justice, garment workers' rights, food sovereignty, and anti-militarism. The organization functions as a non-profit advocacy body rather than a commercial enterprise; its operating model is funded through donations, grants, and supporter fundraising rather than product or service revenue. Outcome delivery is via coalition-based campaigning: War on Want works through a network of Global South partner organizations to support grassroots movements, and amplifies those efforts through public-facing advocacy in the UK.
The underlying technology footprint is a standard digital-advocacy stack: a Drupal-based public website, with Engaging Networks and Action Network as the core supporter-engagement and fundraising platforms, supported by Google Analytics and Meta tracking. Distribution is multi-channel across Twitter/X, Facebook, Instagram, YouTube, BlueSky, and LinkedIn, used to mobilize petitions, donations, and campaign actions. Staffing is in the 11–50 range, consistent with a small-to-mid-sized UK campaigning charity. There is no indication of proprietary technology, AI/ML capabilities, or commercial product lines.
The business model is a charitable income model: unrestricted donations from individual supporters, restricted grants from trusts/foundations, and campaign-specific fundraising appeals tied to issue verticals. There is no pricing model, SaaS revenue, or contracted customer base. The "customer" base is the supporter/donor pool, and the "go-to-market" is issue-driven advocacy that converts awareness into fundraising and mobilization against named corporate or governmental targets.
War on Want firmographics
Firmographics- Name
- War on Want
- Legal name
- War on Want
- Website
- https://waronwant.org
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- War on Want is a UK-registered charity founded in 1951 that campaigns against global poverty and inequality through advocacy, coalition-building with Global South partners, and grassroots mobilization, funded by donations and grants.
- Ownership category
- akta.pro rank
War on Want industry classification
Industry- Product category
- Charitable Advocacy Services
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
Keywords
Where War on Want is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
War on Want business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels1 record
Marketing channels6 records
War on Want product offering
Product offeringCore offering
War on Want is a UK registered charity that campaigns against the root causes of global poverty, inequality, and injustice. It enables supporters to take action through online petitions, MP communications, and protests; publishes research and briefings on issues such as Palestine, climate, tax justice, garment workers, and militarism; and processes donations to fund its advocacy work in partnership with Global South organizations.
Product overview
War on Want operates a digital campaigning and advocacy platform with multiple interconnected services. The core offering consists of an online action platform enabling supporters to sign petitions and contact MPs, supported by published research and analysis products covering global justice issues. Additional services include newsletter communication, donation processing for supporters, and movement building programs. The platform uses third-party suppliers (Engaging Networks, Action Network) for mailing and petition infrastructure, and Meta for targeted advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Actions Platform Online petition and MP email writing platform allowing supporters to take action on various campaigns including Gaza genocide, tax justice, climate action, and corporate accountability. Targeted at individual campaign supporters and activists.
- Reports and Briefings Published research and analysis on topics including Palestine, Global Green New Deal, tax/trade/debt, garment workers, climate, food systems, and militarism. Provides in-depth educational resources for the public, campaigners, and policymakers.
- Newsletter Subscription Service Email newsletter delivery service providing campaign updates, news, and action alerts to subscribers with preference management options. For individual supporters wanting ongoing campaign engagement.
- Donation Processing Online donation and fundraising platform with payment processing through third-party payment partners, including Direct Debit and card payment options. For individual donors and supporters contributing to charitable purposes.
- Movement Building and Activism Support Programs supporting grassroots organising, coalition building, and collective action including engagement in Climate Justice Coalition and international justice campaigns. For activists and partner organizations seeking coordinated advocacy.
Companies that use War on Want
Customer profileSegments2 records
Ideal customer profiles3 records
War on Want technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
War on Want partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- AddameercorePalestinian human rights organization Addameer provided original research for War on Want's 'Judge, Jury, and Occupier' report on Israel's military court system in the occupied West Bank.
- NOMADESCcorePartner organization in Colombia working on conflict zones and human rights issues. NOMADESC documents displacement and violence against communities, particularly in regions affected by mining operations.
- Palenque el CongalcorePartner organization in Colombia working alongside NOMADESC to call on the Colombian government and international community to protect marginalized communities against displacement.
- COPEDICONCcorePartner organization in Colombia among others calling for protection of communities in conflict zones affected by mining and paramilitary violence.
- Climate Justice CoalitionmajorWar on Want participates in the Climate Justice Coalition, a movement space and coalition for coordinated climate activism and mobilization around key political moments including COP climate talks.
- Global South partnerscoreWar on Want works with partners in the Global South as part of its campaigning for global justice, including the Global Green New Deal campaign.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
War on Want competitors and assessment
Company assessmentDirect peers
- Global Witness: UK-registered NGO investigating and campaigning against corruption, environmental harm, and human rights abuses linked to corporate and government activity. Comparable campaign-driven, research-led advocacy model targeting similar systemic issues.
- Survival International: UK-registered NGO campaigning for the rights of indigenous and tribal peoples facing extraction-driven displacement — directly comparable to War on Want's extraction and Global Green New Deal themes.
- War Child UK: UK charity focused on the rights and welfare of children affected by conflict, overlapping with War on Want's militarism and repression campaign theme.
- Oxfam GB: Major UK charity tackling global poverty and inequality through campaigning, research, and partnerships with Global South organizations. Overlaps directly with War on Want on tax justice, climate, and corporate accountability issues.
- Traidcraft Exchange: UK charity campaigning on trade justice and supply-chain worker rights, including garment workers. Overlaps with War on Want's tax/trade/debt and garment workers portfolios and shares a Global South partnership approach.
- ActionAid UK: UK arm of an international anti-poverty federation working with women and allies in the Global South. Shares War on Want's partnership model and focus on structural causes of poverty rather than aid delivery.
- Amnesty International UK: UK section of a global human rights NGO that campaigns on civil liberties, conflict, and corporate accountability. Highly comparable to War on Want in advocacy methodology, supporter mobilization model, and UK-anchored global justice remit.
- Anti-Slavery International: UK-based human rights charity campaigning against modern slavery and exploitation, including in garment supply chains. Directly comparable to War on Want's garment workers and corporate accountability campaigns.
- Friends of the Earth: UK environmental justice NGO that campaigns on climate, corporate accountability, and just transition — overlapping directly with War on Want's Global Green New Deal and climate portfolios.
- Greenpeace UK: UK branch of global environmental campaigner using direct action, supporter mobilization, and research to drive systemic change. Highly comparable campaigning infrastructure and donor-engagement model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
War on Want social profiles
Digital presenceWar on Want compliance and trust
Trust signalCompliance3 records
War on Want financial estimates
Financial estimateRevenue estimate
Valuation estimate
War on Want leadership team
Management profileNumber of profiles
War on Want funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
War on Want M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about War on Want
What does War on Want do?
War on Want is a UK registered charity that campaigns against the root causes of global poverty, inequality, and injustice. It enables supporters to take action through online petitions, MP communications, and protests; publishes research and briefings on issues such as Palestine, climate, tax justice, garment workers, and militarism; and processes donations to fund its advocacy work in partnership with Global South organizations.
Is War on Want a public or private company?
War on Want is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was War on Want founded?
War on Want was founded in 1951. It employs 11 to 50 people.
Where is War on Want based?
War on Want is headquartered in London, United Kingdom, in the Europe region.
Who are War on Want's main competitors?
Direct peers on record are Global Witness, Survival International, War Child UK, Oxfam GB, Traidcraft Exchange, ActionAid UK, Amnesty International UK, Anti-Slavery International, Friends of the Earth and Greenpeace UK.
Does War on Want have an API?
No public API is recorded for War on Want.
What industry is War on Want in?
War on Want's product category is Charitable Advocacy Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 813311 and its SIC code is 8300.