Pentago

What Pentago does

Pentago is a privately held, founder-owned boutique design consultancy headquartered in Kuala Lumpur, Malaysia, established in 1992 by Greg Dall (Managing Director, originally from Australia) and Wendy Khaw (Principal Director). The firm delivers integrated master planning, architecture, and landscape architecture services to enterprise clients across hospitality, luxury residential, commercial and mixed-use, leisure, and institutional/institutional sectors. It operates from three studios — Kuala Lumpur (Pentago House, a restored 1912 shophouse), Melbourne, and Manila — and has delivered projects in at least ten countries spanning Southeast Asia, South Asia, East Asia, the Middle East, and Africa.

The firm's core offering is the bundling of three traditionally separate disciplines (Architecture, Master Planning, and Landscape Architecture) under one practice, marketed under its proprietary 'Inside Out Design' methodology that emphasises tropical design, water-sensitive site design, indoor-outdoor integration, and sustainability. Signature deliverables include the Penta Series of residential resort homes and masterplans for landmark projects such as KL118 Warisan Merdeka, the Tun Razak Exchange (TRX), Reef Island Bahrain (USD 1.8 billion), and a portfolio of Four Seasons, W Hotel, Raffles, Hard Rock, and Shangri-La properties. The technology footprint is largely craft-based — design software and sustainable site design expertise — with no disclosed AI, automation, or platform architecture.

Pentago makes money through professional services fees on a project-by-project, negotiated basis (professional_services revenue model), with pricing not publicly disclosed. Distribution is predominantly enterprise direct sales and competitive design bids, augmented by reputation-driven inbound leads; marketing is largely earned through industry awards (FIABCI World Gold, ILAM Honour, PAM Gold) and editorial features rather than paid channels. Ownership rests entirely with the founding principals and a tight director group, with three wholly-owned operating subsidiaries (Pentago Landscape Sdn Bhd, Pentago Studio Sdn Bhd, PSB Arkitek Sdn Bhd) and no institutional or external shareholders.

Name

Pentago

Legal name

Pentago Landscape Sdn Bhd

Website

https://pentago.com.my

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pentago is a founder-owned Malaysian boutique design consultancy established in 1992 that delivers integrated architecture, master planning, and landscape architecture services to enterprise clients across hospitality, residential, commercial, and institutional sectors throughout Asia-Pacific, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Architectural and Landscape Design Services

NAICS

Landscape Architectural Services (541320), Interior Design Services (54141)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Landscape architecture services
• Architecture design services
• Master planning services
• Hospitality resort design
• Tropical sustainable design

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Consultancy Services: Professional fees for architecture, master planning, and landscape architecture services on project basis. Revenue is generated through project fees for design services across hospitality, residential, commercial, institutional, master planning, and waterfront developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pentago is a boutique design consultancy offering integrated architecture, master planning, and landscape architecture services for luxury hospitality, residential, master planning, golf course, institutional, commercial, and waterfront projects. The firm employs its signature "Inside Out Design" methodology that extends tropical design and landscape architecture into built structures. Pentago also offers its proprietary Penta Series of signature residential homes (Penta Uno through Penta Cinco) characterized by open-plan tropical living with water features and seamless indoor-outdoor integration.

Product overview

Pentago is a boutique design consultancy offering integrated master planning, architecture, and landscape architecture services. The firm operates across seven core sectors: Hospitality (luxury hotels and resorts), Residential (signature Penta Series homes, landed properties, and high-rise condominiums), Master Planning (urban townships and resort destinations), Golf Courses & Public Parks, Institutional, Commercial, and Waterfront developments. The company's distinctive approach, branded as 'Inside Out Design,' blends tropical architectural influences with landscape integration, exemplified through their proprietary Penta Series of signature residential homes. With over 30 years of experience, Pentago delivers projects across Asia-Pacific, Middle East, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Planning Services Comprehensive master planning services for urban areas, townships, resorts, and mixed-use developments, integrating architecture and landscape design to create cohesive, sustainable communities. Targeted at real estate developers, government bodies, and resort operators undertaking large-scale place-making projects.
• Architecture Services Architectural design services spanning hospitality (luxury hotels, resorts, boutique villas), residential (luxury villas, high-rise condominiums, landed properties), commercial (retail, office), and institutional buildings. Targeted at enterprise clients including hotel operators, developers, and institutional organizations.
• Landscape Architecture Services Landscape architecture design encompassing gardens, parks, golf courses, waterfronts, streetscapes, and urban green spaces, with focus on tropical design and water-sensitive urban design. Targeted at developers, hotel operators, government bodies, and institutions requiring landscape integration.
• Penta Series Signature Residential Homes Pentago's signature residential design series including Penta Uno, Penta Dos, Penta Tres, Penta Quatro, and Penta Cinco resort homes, characterized by open-plan 'inside-out' tropical living with water features and seamless indoor-outdoor integration. Targeted at private clients and developers seeking distinctive luxury residential properties.

Quantifiable outcome

• FIABCI World Prix d'Excellence Gold Award - Office Category 2020
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Greg Norman Golf Course Design (Australia)minorStrategic or Co-development Partner · 1 January 2020Collaboration on 18 Hole Greg Norman Garden Golf Course at NovaWorld Phan Thiet Vietnam. Pentago worked with Greg Norman Golf Course Design team.
• Jean Nouvel (France)minorStrategic or Co-development Partner · 1 January 2017Collaboration on Le Nouvel KLCC residential towers. Pentago provided landscape architecture services for towers designed by renowned French architect Jean Nouvel with Dr Patrick Blanc for green wall implementation.
• Spowers Architects (Australia)minorStrategic or Co-development Partner · 1 January 2005Collaboration on Reef Island Bahrain master planning and design competition. Pentago in collaboration with Spowers Architects Australia won the bid for master planning, architectural and landscape design of the 579,000m² reclaimed island development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EDSA: US-headquartered landscape architecture, urban design, and planning practice with decades of international resort, residential, and master planning experience. Larger and longer-established incumbent serving similar luxury hospitality and destination development clients.
• AECOM: Global infrastructure and design firm with a substantial landscape architecture, master planning, and urban design practice operating across all of Pentago's geographies. Serves as a larger, broader-scope competitor for integrated design mandates on landmark hospitality and urban development projects.
• SWA Group: Established US-based landscape architecture, urban design, and planning firm with significant international portfolio. Operates at greater scale and broader geographic footprint than Pentago but competes in the same luxury resort and master planning category.
• Hassell: Major Australian-headquartered architecture and design firm with broad APAC presence across hospitality, residential, commercial, and urban design. Larger and broader than Pentago but competes for the same luxury hospitality and mixed-use master planning commissions in Australia and Southeast Asia.

Direct peers

• Cox Architecture: Australian architecture and urban design practice with offices across Australia, Asia, and the Middle East. Comparable multi-sector portfolio (hospitality, residential, commercial, institutional) and similar focus on luxury and landmark commissions in APAC markets.
• Shma Company Limited: Thailand-based landscape architecture and design firm with an international portfolio in tropical resort, residential, and urban regeneration projects. Comparable in scale, tropical design specialization, and APAC geographic focus to Pentago.
• Grant Associates: Singapore-based landscape architecture practice with international portfolio spanning master planning, resort, and public realm projects across Asia-Pacific. Directly comparable as a tropical landscape specialist serving hospitality and residential developers in the same regional footprint.
• DP Architects: Singapore-headquartered architecture firm with a strong APAC portfolio spanning hospitality, mixed-use, residential, and master planning. Directly comparable to Pentago in serving luxury developers and hotel operators across the region with multi-disciplinary design services.
• WOHA: Singapore-based architecture firm globally recognized for tropical, sustainable design with biophilic integration. Highly comparable methodology to Pentago's 'Inside Out Design' philosophy and similar focus on hospitality, residential, and institutional projects in equatorial climates.
• TROP: Terrain + Open Space: Bangkok-based landscape architecture and urban design practice with a strong portfolio of tropical resort, residential, and master planning projects across Southeast Asia. Directly comparable niche focus on tropical landscape design and overlapping APAC hospitality client base with Pentago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwK4GEra3A5GnsMFI8Bk_-w
• Facebookfacebook.com/Pentago.Group
• Instagraminstagram.com/pentagogroup
• LinkedInlinkedin.com/company/pentago-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentago