WMH Group

What WMH Group does

WMH Group is a privately-held real estate brokerage headquartered at 431 Springfield Avenue in Summit, New Jersey, operating under the Lois Schneider Realtor brand. Founded in 2015 with 1-10 employees, the firm provides buyer and seller representation services across eight affluent New Jersey communities — Summit, New Providence, Berkeley Heights, Chatham, Madison, Harding, Millburn/Short Hills, and Maplewood — spanning Morris, Union, and Essex Counties. Its product surface includes residential, luxury, commercial, land, and rental transactions, supported by an interactive Propertybase-powered website featuring map-based search, school district filtering, GPS radius search, a mortgage calculator, and market snapshot reports, all populated via IDX integration with the Garden State Multiple Listing Service.

The firm operates on a transaction-based commission revenue model, earning fees from buyer-side representation, seller-side listing representation, and rental tenant placement (with rental listings ranging from $2,850/month for 2BR units to $13,000/month for luxury 5BR homes). Commission rates are individually negotiated and not publicly disclosed. Distribution is multi-channel: the firm's own agent network handles the full buyer/seller journey, the Garden State MLS provides regional listing exposure, and four strategic network affiliations — Leading Real Estate Companies of the World (600+ firms, 50 US states, 65 countries), Luxury Portfolio International (50,000+ luxury homes annually, 3 million HNW visitors), Who's Who in Luxury Real Estate (30,000+ global luxury listings), and BHS Partnering Worldwide (Brown Harris Stevens in NYC, Hamptons, Miami, Palm Beach) — extend its reach into national and international relocation and luxury referral flow.

Go-to-market is enterprise field sales in structure but serves the full residential spectrum: individual first-time buyers, move-up families, luxury high-net-worth clients, renters, and small commercial counterparties. There is no disclosed ownership structure, no institutional investors, no parent company, no funding history, no M&A activity, and no leadership roster in the source data. The firm is independently owned, operates without disclosed AI or proprietary technology beyond third-party platform integrations, and presents as a niche boutique brokerage whose competitive position depends on local brand equity and global network affiliations rather than scale or technology differentiation.

Name

WMH Group

Legal name

WMH Group

Website

https://thewmhgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WMH Group is a privately-held New Jersey real estate brokerage operating under the Lois Schneider Realtor brand from Summit, NJ, serving residential buyers, sellers, and renters across eight affluent NJ communities with luxury, relocation, and commercial services distributed through global real estate networks.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Luxury home sales
• Relocation real estate

Headquarters

HQ city

Summit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission - Buyer Representation: Commissions earned on successful purchase transactions where the firm represents buyers. Typically a percentage of the transaction price, split between listing and buyer agent brokers.
2. Real Estate Commission - Seller Representation: Commissions earned on successful sale transactions where the firm lists and sells properties for sellers. Usually a percentage of the sale price.
3. Rental Listings and Tenant Representation: Fees or commissions from rental transactions including residential rentals ranging from $2,850/month (2BR) to $13,000/month (5BR luxury homes)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

WMH Group operates a full-service residential real estate brokerage under the Lois Schneider Realtor brand, providing buyer representation, seller representation, and rental tenant representation services across New Jersey communities including Summit, New Providence, Berkeley Heights, Chatham, Madison, Harding, Millburn/Short Hills, and Maplewood. Listings are sourced and distributed through the Garden State Multiple Listing Service via Propertybase, and the firm extends reach nationwide and internationally through affiliated luxury and relocation real estate networks. Revenue is earned through commissions on completed residential and rental transactions.

Product overview

WMH Group operates as a full-service real estate brokerage offering a unified platform of buyer and seller representation services through its Lois Schneider Realtor brand. The core offering consists of buyer representation services and seller representation services, supported by complementary search tools including an interactive map search, school district search tool, and mortgage calculator. The company also provides market reports and a comprehensive property listings database across New Jersey communities. Through strategic network affiliations with Leading Real Estate Companies of the World, Luxury Portfolio International, Who's Who in Luxury Real Estate, and BHS Partnering Worldwide, the company extends its reach across 50 states nationwide and 65 countries worldwide, positioning itself as a regional powerhouse with global reach for luxury and residential real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer agent representation for individuals and families purchasing residential or commercial property, including property search across MLS and international networks, advanced filtering tools, and access to mortgage information resources.
• Seller Representation Services Full-service listing and seller agent representation including property valuation, MLS listing via Propertybase/Garden State MLS, marketing support, and transaction management through closing.
• Rental Listings and Tenant Representation Tenant representation and rental property listing services for individuals seeking rental properties or landlords seeking tenants, covering apartments to luxury single-family homes in the New Jersey metro area.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorInvitation-only network of leading independent residential real estate firms. Sets the standard in quality service for individuals and families relocating between areas. WMH Group / Lois Schneider Realtor gains access to referral business from 600+ member firms worldwide and can refer clients relocating to other markets to trusted partners.
• Luxury Portfolio InternationalcoreChannel Partner/ Reseller/ DistributorThe luxury face of Leading Real Estate Companies of the World. Award-winning website featuring more $1 million-plus residences than other luxury real estate organizations. Markets over 50,000 luxury homes annually and attracts 3 million high-net-worth visitors per year.
• Who's Who in Luxury Real EstateminorChannel Partner/ Reseller/ DistributorConsortium of boutique and specialty real estate firms serving the luxury marketplace. Award-winning website provides access to over 30,000 for-sale properties worldwide, complementing the firm's luxury listings with broader market exposure.
• Brown Harris Stevens (BHS Partnering Worldwide)coreChannel Partner/ Reseller/ DistributorIndependently owned real estate company with locations in New York City, The Hamptons, Miami, and Palm Beach, Florida. Lois Schneider Realtor is a proud member of BHS Partnering Worldwide, a select network of top brokerages providing exposure to prestigious high-end markets and beneficial relationships with elite brokerages worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-driven brokerage operating in parts of New Jersey with lower-fee model. Represents the disruptive pressure on traditional commission economics that WMH must navigate.

Broad incumbents

• Compass: Tech-forward national brokerage actively expanding in New Jersey suburbs. Competes with WMH on agent recruiting, marketing budgets, and seller-side service offerings in the same markets.
• Coldwell Banker Realty: National brokerage with significant New Jersey agent density and broad luxury coverage. Competes with WMH across residential segments in the same NJ geography.
• Keller Williams Realty: Large agent-centric brokerage with New Jersey market centers. Competes with WMH for agent recruitment and residential seller/buyer representation.
• Berkshire Hathaway HomeServices: National franchise brokerage with strong NJ suburban presence. Competes with WMH for residential listings, agent talent, and luxury clients in the same counties.

Direct peers

• Weichert Realtors: Large independent New Jersey-headquartered residential brokerage with deep local presence across Morris, Union, and Essex Counties. Directly competes with WMH for the same suburban NJ buyer/seller pool.
• Brown Harris Stevens: Luxury brokerage serving NYC, Hamptons, Miami, and Palm Beach. WMH's BHS Partnering Worldwide partnership aligns them on the same luxury client base, making BHS both partner and competitor for cross-market referrals.
• Prominent Properties Sotheby's International Realty: Regional Sotheby's affiliate serving northern New Jersey luxury markets. Direct competitor to WMH in Morris/Essex/Union County luxury listings and buyer representation.
• Sotheby's International Realty: Luxury-focused global network with affiliates in NJ suburbs. Directly competes in the high-end segment WMH accesses via its Luxury Portfolio International and BHS partnerships.
• Turpin Real Estate: Long-established independent brokerage in northern NJ (Warren, Morris, Somerset, Hunterdon counties). Closely comparable as a long-running, locally-focused NJ residential independent competing in adjacent geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WMHgroup_LSR
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.thewmhgroup.com%2F
• Facebookfacebook.com/WMHgroup
• LinkedInlinkedin.com/company/wmhgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMH Group