Rocks 'n Rivers

What Rocks 'n Rivers does

Rocks 'n Rivers BV is a Netherlands-headquartered, family-owned outdoor events and teambuilding company founded in 1994 that operates a portfolio of owned venues, accommodation assets, and activity programs across the Netherlands and Belgian Ardennes. Its physical footprint centers on Klim & Avonturenbos, a 4-hectare wheelchair-accessible climbing forest at Natuurpoort de Roovertsche Leij in Goirle (Netherlands), Domaine du Bocq, a camping and glamping site in Purnode (Belgium), and the 9-hectare Vallée du Rocher adventure site with via ferrata and bivouac areas. Supporting infrastructure includes multiple group houses (Maison de la Vallée, Maison Régal, Maison de la Turbine), glamping safari tents, and a 2-hectare event field with capacity for 2,000 visitors. The company employs 75 staff (15 office, 60 instructors) and operates under TÜV-VeBON, BFNO, HISWA-RECRON, and Green Key certifications.

The company serves three primary customer segments — corporate clients (team building, company outings, multi-day retreats), schools (adventure days, survival camps, sports days in both countries plus Austria and Winterberg), and groups/families (birthday celebrations, friend gatherings). Its product portfolio spans ~30 named programs including core teambuilding experiences (Strijd der Elementen, Climate Battle, Safari Portofoon Missie), survival and outdoor programs, and seasonal winter offerings, delivered either at owned venues or at external partner locations (Beekse Bergen Safaripark, Belgian Ardennes hotels, Dutch group accommodation venues). The company bundles activities with structured professional coaching via a partnership with Lamboost, adding a leadership-development layer to the core adventure offering.

Revenue is generated primarily through per-person unit pricing with minimum participant thresholds (typically 10-30 persons). Day programs range from €24.50 to €52.50 per person excluding VAT, while 3-day school camps range from €200-€220 per person. Go-to-market combines event-driven direct sales, organic search, social media presence, school partnerships cultivated since 1994, and word-of-mouth referrals. The company operates two legal entities — Rocks 'n Rivers BV (Netherlands) and Rocks 'n Rivers SRL (Belgium) — under common family ownership, with no disclosed external institutional capital and no evidence of public listing.

Name

Rocks 'n Rivers

Legal name

Rocks 'n Rivers BV

Website

https://rocks-n-rivers.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocks 'n Rivers is a Netherlands-based, family-owned outdoor events and teambuilding company founded in 1994, operating owned venues in Goirle (NL) and the Belgian Ardennes to deliver adventure programs for corporate, school, and group customers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure and Teambuilding Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Youth Adventure Camps & Summer Programs (THAAAOAB), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Outdoor teambuilding
• Adventure education
• School camp programs
• Outdoor event venues
• Survival programs

Headquarters

HQ city

Goirle

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Outdoor Activity Programs: Day and multi-day outdoor adventure activities including climbing, abseiling, kayaking, mountain biking, team building games, and survival programs. Charged per person with minimum participant requirements.
2. Multi-day Camps and School Trips: Complete multi-day programs including accommodation, activities, and catering. Schools and groups book multi-day packages in Dutch or Belgian Ardennes locations.
3. Accommodation Services: Revenue from group accommodations including Domaine du Bocq camping, glamping safari tents, adventure camps, and group houses (Maison Régal, Maison de la Vallée, Maison de la Turbine).
4. Meeting and Conference Facilities: Meeting room rentals at the Rocks 'n Rivers Evenementenlocatie including 'Bovenkamer' and 'Tribune' spaces with catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rocks 'n Rivers organizes and delivers outdoor adventure programs, teambuilding events, school camps, and survival activities for businesses, schools, and groups, drawing on its own 4-hectare Klim & Avonturenbos climbing forest in Goirle (Netherlands) and its 9-hectare Domaine du Bocq and Vallée du Rocher sites in the Belgian Ardennes. The core offer pairs professionally instructed activities (climbing, abseiling, via ferrata, kayaking, mountain biking, archery, GPS tours, escape-style challenges) with optional group accommodation, meeting facilities, and catering, sold per person or by custom quote for day and multi-day programs.

Product overview

Rocks 'n Rivers is an outdoor events and teambuilding company operating since 1994 with a portfolio of locations and activity programs. The company owns and operates two primary location types: (1) Klim & Avonturenbos, a 4-hectare climbing adventure forest in Goirle, Netherlands, and (2) Domaine du Bocq, a camping and adventure valley in Purnode, Belgian Ardennes. Supporting these are multiple group accommodations including Maison de la Vallée, Maison Régal, Maison de la Turbine, and Vallée du Rocher. The activity portfolio encompasses teambuilding programs (Strijd der Elementen, Masterplan, Portofoonmissie, Climate Battle), survival and outdoor programs (Ardennes camps, outdoor weekends, survival days), and seasonal winter programs (Winter Safari, Winter Games, Winter Vuurspel, Christmas Cup, Après-ski Spielen, IJsstrijders, Pub & Play Quiz). Services extend to school camps, company outings, and meeting arrangements, with catering partnerships and external location services. The company employs 15 office staff and 60 instructors, operates under TÜV and VeBON certifications, and holds Green Key sustainability certification.

Differentiator

Problem solved

Functional benefit

Brands

• Klim & Avonturenbos: A 4-hectare climbing forest located at Natuurpoort de Roovertsche Leij in Goirle (near Tilburg), featuring diverse routes and zip lines through the treetops, including a wheelchair-accessible climbing course.
• Domaine du Bocq

Products and services

• Klim & Avonturenbos A 4-hectare adventure climbing forest at Natuurpoort de Roovertsche Leij in Goirle (near Tilburg), Netherlands, offering tree-top climbing courses, zip lines, a 12-meter free fall, wheelchair-accessible routes, GPS tours, kickbike, and mountain bike excursions for groups.
• Camping Domaine du Bocq A 9-hectare outdoor camping facility in the Belgian Ardennes located in Purnode, offering campsites, glamping tents, group gîtes, and access to adventure activities including rock climbing, downhill scootering, and archery.
• Maison de la Vallée A group accommodation in a former railway hotel building (built 1904) in Purnode, Belgium, suitable for groups up to 15 persons, with central heating, kitchen, sanitary facilities, communal space with wood-burning stove, and campfire area.
• Maison Régal A group accommodation in a former train station building (built 1904) in Purnode, Belgium, suitable for groups up to 24 persons, with central heating, fully equipped kitchen, sanitary facilities, communal space with wood-burning stove, campfire area, and meeting arrangement capability.
• Maison de la Turbine An off-grid group accommodation situated at a historic watermill on the river Bocq in Purnode, suitable for 8 persons with wood-burning stove, 8 sleeping places across 3 rooms, outdoor terrace, and surrounding forests and rock formations.
• Vallée du Rocher A 9-hectare adventure location in the Bocq valley in Belgium featuring forests, rock formations, the river Bocq, and a former quarry. Offers climbing activities, via ferrata, abseiling, and bivouac camping with approximately 40-meter vertical drops from rock tops.
• Glamping Safaritenten Five fully equipped safari/glamping tents at Domaine du Bocq in Purnode, Belgium, including 2x 5-person tents and 3x 6-person tents, each with beds (including 1 double bed), living area, electricity, refrigerator, cooking equipment, and access to sanitary facilities.
• Adventure Camp Pre-set tent accommodation at Domaine du Bocq featuring 8-10 person tents on wooden platforms, kitchen tent, heated dining tent, sanitary facilities, and campfire area. Two campements available: Camp Bois and Camp Soleil.
• Vergaderruimtes Rocks 'n Rivers Evenementenlocatie Meeting facilities at the Rocks 'n Rivers Event Location in Goirle including the 'Bovenkamer' (up to 12 persons with forest views) and 'Tribune' (up to 20 persons for brainstorming and kick-off sessions), equipped with projector, flip-over, and markers.
• Evenementenveld Rocks 'n Rivers A 2-hectare outdoor event terrain at the Rocks 'n Rivers Event Location in Goirle, suitable for up to 2,000 visitors, featuring event fields, forest areas, a marquee tent, shooting range, and a large covered area for outdoor receptions.
• Teambuilding Uitjes Tilburg Team building programs and company outings in the Tilburg area emphasizing sporty outdoor activities and game formats, with options for full-event organization including workshops, catering, and transportation.
• Team Trainingen One or multi-day team training programs delivered in collaboration with LAMBOOST, combining outdoor experiential assignments with professional coaching to enhance team effectiveness and leadership skills.
• Survival Weekend Ardennen Multi-day survival weekends in the Belgian Ardennes departing from group houses, customizable with activities such as canoeing, climbing, archery, mountain biking, high events, beer tasting, and campfire gatherings.
• Strijd der Elementen Flagship core team building program for discovering team core qualities (dreamers, daredevils, doers, thinkers) through a giant game board with think/do/dare/dream challenges, concluding with a fire-making final competition (minimum 20 persons; price upon quote).
• Teamtraining Ardennen Multi-day team training in the Belgian Ardennes combining adventure activities with an experienced trainer for reflection and translation to work practice, featuring rope bridge building and via ferrata climbing (coach rate €1,150 per half-day excl. VAT plus travel and accommodation).
• Beekse Bergen Programma's Group programs at Safaripark Beekse Bergen, including Big Five Photo Quest, Safari Portofoon Missie, Expeditie Livingstone, and Winter Safari, combining team building with safari park visits in Brabant.
• Outdoor Games Competitive outdoor activity packages combining archery tag, shooting games, adventure games, team games, water games, and beach/sports games in configurable 1.5-hour blocks (€25.50 p.p. for 1 block, €39.50 p.p. for 2 blocks, €52.50 p.p. for 3 blocks, minimum 20 persons).
• Climate Battle Sustainability-focused team building activity raising awareness about environmental issues through interactive games, team challenges, thinking tasks, and a final game involving ringing a warning bell (€39.50 per person for 2-hour program, minimum 20 persons).
• Externe Locatie Programma's Activities delivered at customer-chosen external locations across the Netherlands and Belgium through partnerships with venues including Klooster Nieuwkerk, De Nieuwe Erf, Landgoed de Hoevens, and hotels in the Ardennes.
• Schoolkamp Programma's School camp programs operating since 1994 including survival days in the Netherlands, survival camps in the Belgian Ardennes, and mountain/winter sports camps in Austria and Winterberg, with themes of outdoor sports, respect, and sustainability.
• Schoolreisje Avonturendag Adventure day school trip at Klim & Avonturenbos combining a nature education survival trek with team or climbing activities, including campfire building and marshmallow roasting (priced per student with volume tiers from €12.50 to €24.50).
• Vergaderarrangementen Meeting packages at Rocks 'n Rivers Event Location combining sessions in Bovenkamer, Tribune, or outdoor forest settings with refreshment activities like Smokkelmissie and catering options (€75–€275 per half/full day depending on room count and space).

Quantifiable outcome

• Positive customer feedback highlighting exceptional flexibility and collaborative planning
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LAMBOOSTcoreStrategic or Co-development PartnerPartnership with Lamboost (founded 2020 by Ruben Lamboo) for team coaching and leadership development. Lamboost provides experienced trainers who work alongside Rocks 'n Rivers instructors during team training programs. The collaboration combines outdoor adventure activities with professional team coaching and reflection sessions.
• Green KeyminorOthersGreen Key is an international sustainability certification for tourism and recreation businesses. Rocks 'n Rivers holds this certification demonstrating commitment to environmental responsibility beyond regulatory requirements.
• Spieren voor SpierenminorOthersCharitable partnership with Spieren voor Spieren foundation. Rocks 'n Rivers organizes the annual Spieren voor Spierendag free of charge for children with muscular diseases.
• NatuurmonumentenminorOthersCorporate donor to Vereniging Natuurmonumenten, the Dutch nature conservation organization managing over 355 nature areas.
• EETSJ OutdoorcoreStrategic or Co-development PartnerOngoing partnership with foundation EETSJ Outdoor providing outdoor activities to people with disabilities. Includes day care, recreation, training, and work preparation programs. EETSJ participants help maintain Klim & Avonturenbos and support activity delivery.
• Brabants LandschapcoreStrategic or Co-development PartnerJoint development of the free adventure trail 'Survival of the Fittest' with educational hiking route teaching how plants and animals survive, including challenging activities like rope bridges and barefoot paths.
• Hotel les Jardins de la MoligneeminorChannel Partner/ Reseller/ DistributorHotel partnership in Belgian Ardennes near Domaine du Bocq for luxury corporate outings.
• Hotel Castel de Pont a LesseminorChannel Partner/ Reseller/ DistributorHotel partnership in Belgian Ardennes near Domaine du Bocq for luxury corporate outings.
• Beekse Bergen (Safaripark)coreChannel Partner/ Reseller/ DistributorPartnership with Safaripark Beekse Bergen for joint group programs including Big Five Fotozoektocht, Safari Portofoon Missie, Expeditie Livingstone, and Winter Safari. Customers receive full-day park entrance tickets.
• Various Dutch Partner VenuesminorChannel Partner/ Reseller/ DistributorMultiple partner venues including Klooster Nieuwkerk, Groepsaccommodatie de Nieuwe Erf, 't Zand Eten & Drinken, De Drie Linden, Gasterij de Nieuwe Hoef, Landgoed de Hoevens, Landgoed Bosch en Duin, De Flierefluiter, Kapellerput, and Kasteel De Keverberg for delivering programs at external locations.
• Bierbrouwerij de RoosminorChannel Partner/ Reseller/ DistributorPartnership with brewery in Hilvarenbeek for the 'Geheim van de Brouwer' team program including tower climb, historical puzzles, brewery tour, and beer tasting.
• Restaurant de Roovertsche LeijminorChannel Partner/ Reseller/ DistributorNearby restaurant partnership providing catering for events at Klim & Avonturenbos. Features large terraces, meeting rooms for up to 50 persons, and exclusive barbecue venue 't Schop.
• Touringcar PartnerminorChannel Partner/ Reseller/ DistributorLong-standing partnership with a touring car company for transportation to Belgian Ardennes locations.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Climb Forest / Fun Forest (European climbing park operators): European climbing forest and adventure park operators with comparable outdoor rope-course and zip-line experiences. Useful as an emerging player reference for the European climbing park category Rocks 'n Rivers operates in.

Direct peers

• Outdoor Valley: Belgian Ardennes-based outdoor activity provider offering climbing, kayaking, survival, and team-building programs. Comparable to Rocks 'n Rivers' Belgian operations and shared Ardennes customer base.
• Fox Events: Fox Events is a Dutch corporate event and teambuilding agency organizing outdoor activities, company outings, and team events. Comparable customer segment (corporate Netherlands) and sales-led GTM to Rocks 'n Rivers.
• Klimcentrum Nederland: Chain of indoor and outdoor climbing centers across the Netherlands offering climbing courses, instruction, and group events. Comparable climbing infrastructure, instruction business, and Dutch market presence.
• Down to Earth Adventures: Down to Earth is a Dutch outdoor adventure and teambuilding company running survival, climbing, and team programs for corporate and school clients. Closely comparable operating model, target segments, and activity portfolio to Rocks 'n Rivers.
• Klimbos Nederland: Klimbos operates a chain of outdoor climbing forests across the Netherlands with rope courses, zip lines, and team activities. Directly comparable to Rocks 'n Rivers' Klim & Avonturenbos, targeting the same Dutch schools, families, and corporate teambuilding market.

Others

• Sportbedrijf / municipal recreation operators: Municipal and regional Dutch sport/recreation organizations running outdoor programs, school camps, and teambuilding events. Comparable school-segment customer base and program formats, though typically subsidized.
• Beekse Bergen / Safaripark Partners: Safaripark Beekse Bergen is a Dutch safari park and event venue that is an existing Rocks 'n Rivers channel partner. Comparable Dutch regional leisure market and corporate group-event business.
• Green Key certified outdoor operators: Other Green Key-certified outdoor tourism operators across the Benelux hold comparable sustainability positioning and operate similar outdoor adventure, lodging, and group-activity services. Indirect peers for benchmarking operating standards.

Regional players

• Lannoo / Belgian outdoor event organizers: Belgian regional outdoor activity and event organizer serving the Ardennes corporate and school market. Comparable Belgian customer base and event-driven teambuilding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rocksnrivers
• Facebookfacebook.com/RocksnRivers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocks 'n Rivers