What Outdoor Valley does

Outdoor Valley is a single-site outdoor recreation center located in the Hoge Bergse Bos recreation area in Bergschenhoek, Netherlands, on the border between Rotterdam and The Hague. The facility offers a broad portfolio of outdoor activities including archery, mountain biking on a 7–12.5 km singletrack course, canoe and kayak rentals, climbing, survival training, and tubing, complemented by on-site restaurants (Restaurant De Berghut and De Pannenkoekhut), an indoor climbing hall (Monte Cervino), and an indoor winter sports facility (Outdoor Valley Wintersport). The site sits on a former puinstort (crushed-stone landfill) with unusual elevation variation for the flat Netherlands, supporting technically challenging mountain bike trails not available at typical Dutch outdoor centers.

The company generates revenue through multiple streams: per-person fees for guided and self-guided activities (typically €20–€80 per session), equipment rental of mountain bikes (Cube brand), canoes, kayaks, and SUPs, multi-day children's camps (€320–€575 per participant depending on duration and overnight inclusion), event ticket sales from signature annual events (Survivalrun Rotterdam, Modderrace, Fakkeltocht), and on-site food and beverage. It also runs an annual resale program for refurbished one-year-old Cube mountain bikes at €299–€599 per unit. Pricing is uniform unit-based with no disclosed subscription or recurring model; corporate and school bookings are handled via inquiry forms for customized packages.

The business serves four primary segments: families and individuals seeking leisure activities, schools and educational groups, corporate clients for team-building and events, and children/youth (ages 8–17) for holiday camps. Customer interaction is overwhelmingly direct-to-consumer via the company website and on-site box office, with no disclosed enterprise contracts or named B2B logos. The company is privately held under BuroQ B.V., employs 11–50 staff, and operates without disclosed external investment or institutional ownership.

Name

Outdoor Valley

Legal name

BuroQ B.V.

Website

https://outdoorvalley.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Valley operates a single-site outdoor recreation center in Bergschenhoek, Netherlands, offering activities, equipment rentals, camps, signature events, and on-site hospitality to families, schools, corporate groups, and youth in the Rotterdam-The Hague region.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Skiing Facilities (713920), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Outdoor recreation
• Adventure activities
• Equipment rental
• Corporate team building
• Outdoor camps

Headquarters

HQ city

Bergschenhoek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Activity fees and admissions: Revenue is generated from fees charged for participation in guided and self-guided outdoor activities such as archery, mountain biking, canoeing, survival, climbing, and tubing. Fees are typically charged per person per hour or per session, with minimum group sizes applying to some activities.
2. Equipment rental: The company rents outdoor equipment including mountain bikes (Cube brand) and canoes/kayaks. Rental is charged per hour or per session, with free helmet included for mountain bike rentals.
3. Outdoor camps (kids and youth): Multi-day camps for children and teenagers (ages 8-17) are offered during school holidays (summer, May, autumn). Camps are offered with or without overnight stays and include structured activity programs, supervision, and meals. Pricing ranges from €320 to €575 per participant depending on duration and accommodation type.
4. Event tickets: Major annual events — the Survivalrun Rotterdam, Modderrace, and Fakkeltocht — generate ticket revenue. Events are priced individually (e.g., Modderrace participants need a ticket; Fakkeltocht tickets range from €6-8.50 per person).
5. Food and beverage (Restaurant De Berghut and De Pannenkoekhut): On-site restaurants and take-away horeca points serve food and drinks to visitors. Restaurant De Berghut offers a full menu and set menus; De Pannenkoekhut is adjacent. Catering and group dining packages are also sold as add-ons to activities and events.
6. Secondhand mountain bike sales: Annually, Outdoor Valley sells its one-year-old Cube mountain bikes (which are replaced each January with new models). Bikes are refurbished and sold at prices ranging from €299 to €599. Sales begin around October each year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Outdoor Valley operates a single-site outdoor recreation center in the Hoge Bergse Bos near Rotterdam, Netherlands, offering instructed activities (archery, mountain biking, canoeing, climbing, survival, tubing), equipment rental, multi-day camps for children, signature annual events (Survivalrun Rotterdam, Modderrace, Fakkeltocht), on-site hospitality (Restaurant de Berghut), corporate team-building programs, and school outdoor education. Activities are delivered on-site by Outdoor Valley staff or through co-located affiliated operators.

Product overview

Outdoor Valley is an outdoor adventure sports center located in the Hoge Bergse Bos near Rotterdam, offering a comprehensive portfolio of outdoor activities, rental equipment, and events. The offering includes: core activities such as archery, mountain biking (on a 7km singletrack with 160m elevation gain), canoe/kayak rental, climbing, tubing, and Net Adventure; activity packages including themed birthday parties (climbing, survival, scavenger hunt); overnight and day camps for children (summer, autumn, May); signature events including the annual Mud Race (Modderrace), Survivalrun Rotterdam (5km/8km with obstacles), and Winter Torch Hike (Fakkeltocht); and hospitality services including Restaurant de Berghut. Related facilities include Outdoor Valley Wintersport for indoor skiing/snowboarding. The center serves diverse segments: families, children (birthday parties, camps), corporate groups (team building, events), and schools. The business operates as a multi-facility outdoor recreation destination with both self-guided rentals and guided instructor-led activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental (Verhuur) Rental service offering kayaks, canoes, Cube mountain bikes, and SUP boards for self-guided water and land activities. Helmets are included with bike rentals.
• Archery (Boogschieten) Instructor-led archery sessions for ages 8 and up using recurve bows at 10-meter targets. Pricing is tiered per person by 1, 1.5, and 2-hour durations with a minimum of 6 persons.
• Mountain Biking Guided mountain biking on a 7-kilometer singletrack course (expanded to ~12.5 km in 2025) with 160 meters of elevation gain, technical sections, drops, and a skill park. Minimum rider height 1.60 m; helmet included.
• Canoe/Kayak Rental Canadian canoe rental for exploring the Rottemeren and Hoge Bergse Bos water routes with hills and art objects along the way. Up to 3 persons per canoe.
• Climbing Birthday Party (Kinderfeestje Klimmen) Indoor climbing birthday party for children aged 8-15 in the Monte Cervino climbing hall, including instructor and climbing gear over a 1.5-hour session.
• Survival Birthday Party (Kinderfeestje Survival) Outdoor survival-themed birthday party in the survival forest featuring rope courses, nets, beams, and rope swings for children.
• Scavenger Hunt Birthday Party (Kinderfeestje Speurtocht) Treasure hunt birthday party in the survival forest where children climb, crawl, and swing over obstacles to find hidden treasures.
• Modderrace (Mud Race) Annual family mud race event with over 2 km of course and 22 obstacles, designed for children ages 4-12 with an adult. Held annually around June/July; upcoming date July 5, 2026.
• Survivalrun Rotterdam Annual survivalrun through the Hoge Bergse Bos at 5 km and 8 km distances with 20-30 obstacles, organized under the Survivalrun Bond Nederland. Tickets sold via uvponline.nl.
• Fakkeltocht (Torchlight Hike) Winter evening torch-lit hike of approximately 3.5 km through the Hoge Bergse Bos, including 2 hot drinks and marshmallow roasting. Adult tickets €8.50, child tickets €6.00.
• Summer Camp (Zomerkamp) Outdoor summer camps for children aged 8-17 featuring knot-tying, climbing, survival skills, archery, and canoeing, available with or without overnight stays. Pricing €399-€575 per participant by week and accommodation.
• Autumn Camp (Herfstkamp) Autumn vacation camp for children aged 8-15 with 3, 4, or 5-day outdoor adventure programs without overnight stay. Includes lunch and snacks; €320-€425 per child.
• May Camp (Meikamp) Spring vacation camp for children aged 8-15 during the May holiday, with 3 or 4-day outdoor activity programs.
• Restaurant de Berghut On-site restaurant serving food and beverages to visitors, with a full menu, set menus, and group dining and catering packages. Functions as a base for visits to Outdoor Valley and the Rottemeren nature area.
• Adventure Park (Avonturenpark) Adventure park featuring climbing wall, hut building, giant tube slides, and multiple outdoor activities, operating during summer months.
• Corporate Events (Bedrijfsuitjes) Corporate team-building days, company outings, off-site meetings, and company celebrations, with customized activity, catering, and meeting programs handled via the inquiry form.
• School Trips (Schooluitjes) Outdoor activity programs and educational trips for school groups, including archery, survival, canoeing, and teambuilding, with options to run on-site or at the school.
• Outdoor Valley Wintersport Indoor ski and snowboard slope facility located adjacent to the main Outdoor Valley site, offering lessons, tubing, and Net Adventure year-round.
• Refurbished Cube Mountain Bike Sales Annual sale of one-year-old refurbished Cube mountain bikes replaced each January, priced €299-€599 per bike. Inquiries handled via Kevin ([email protected]).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• VebonminorStrategic or Co-development PartnerVebon is the Dutch association for adventure, outdoor, and recreation companies. Outdoor Valley references VeBON terms and conditions for its general terms, suggesting an industry association membership. The partnership provides standards-setting and industry representation for the outdoor sector.
• CubecoreGTM or Marketing PartnerCube is a German bicycle manufacturer. Outdoor Valley partners with Cube to use their mountain bikes for the rental fleet (50 new bikes annually), and sells the prior-year models as refurbished secondhand bikes. The Cube logo appears on the partner section of the website and on marketing materials, indicating a co-marketing relationship. Cube bikes are also sold at Outdoor Valley's site.
• HaglofsminorGTM or Marketing PartnerHaglofs is a Swedish outdoor apparel brand. Their logo appears in the partners section of the Outdoor Valley website, suggesting a sponsorship or co-marketing arrangement.
• VrijbuiterminorGTM or Marketing PartnerVrijbuiter is a Dutch outdoor and sports retailer. Their logo appears in the partners section of the Outdoor Valley website.
• Dirty HillcoreStrategic or Co-development PartnerDirty Hill is the local mountain bike club based at the Hoge Bergse Bos. The club is based at Outdoor Valley's site and shares the mountain bike trails. The partnership supports trail development, event collaboration (e.g., Survivalrun), and the local MTB community.
• WWFminorOthersWorld Wildlife Fund (WWF) is listed as a partner on the Outdoor Valley website. As a WWF Business Supporter, Outdoor Valley demonstrates commitment to environmental sustainability and nature conservation.
• KidsproofminorGTM or Marketing PartnerKidsproof is a Dutch family-friendly venue certification brand. The partnership signals family-friendliness and safety to parents searching for children's activities.
• KanoshopcoreChannel Partner/ Reseller/ DistributorKanoshop operates a water sports equipment rental shop on the Outdoor Valley site. They rent canoes, kayaks, and SUPs, and are referenced in Outdoor Valley's activity and rental pages. This is a co-located, on-site rental partner that shares customer traffic with Outdoor Valley.
• ZwalkercoreChannel Partner/ Reseller/ DistributorZwalker is a water sports school and rental operator offering canoe, kayak, and SUP lessons. They are co-located at the Outdoor Valley site and referenced on Outdoor Valley's website and events page as a provider of water sports instruction.
• Monte CervinocoreChannel Partner/ Reseller/ DistributorMonte Cervino is an indoor climbing hall located on the Outdoor Valley site. They offer climbing parties, open climbing sessions, and instruction. Outdoor Valley refers customers to Monte Cervino for climbing activities, and they cross-promote each other's offerings.
• Outdoor Valley SportscoreChannel Partner/ Reseller/ DistributorOutdoor Valley Sports is a sister brand also managed by the same team, offering structured outdoor training programs (survivalrun training, mountain bike clinics, fitness programs). Listed separately on the partner section, it offers a more structured, training-oriented counterpart to the recreational Outdoor Valley brand.
• Outdoor Valley WintersportcoreChannel Partner/ Reseller/ DistributorOutdoor Valley Wintersport is a sister brand on the same site (Rottebandreef 10) offering indoor skiing, snowboarding, tubing, and Net Adventure. The brands share facilities and cross-refer customers for a year-round outdoor experience.
• Survivalrun Bond NederlandcoreStrategic or Co-development PartnerThe Survivalrun Bond Nederland (Survivalrun Federation Netherlands) is the governing body for the survivalrun sport in the Netherlands. The Outdoor Valley Survivalrun Rotterdam is organized under the federation's auspices, ensuring standards compliance, official rankings (KSR/BSR/JSR), and access to the federation's participant network.
• OokditisderotteminorGTM or Marketing PartnerOokditisderotte is a local sponsor supporting outdoor recreation in the Bergschenhoek/Rotterdam area. Their logo appears in the partners section.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Duinrell: Family amusement park and holiday resort in Wassenaar near The Hague, combining theme park, water park, and accommodation — a regional player directly competing in the South Holland family-day-out market.
• Plaswijckpark: Family outdoor recreation park in Rotterdam with playgrounds, animals, and activities — a regional player overlapping with Outdoor Valley's family-and-kids customer segment in the same Rotterdam catchment.

Direct peers

• Fun Forest: Outdoor climbing parks at multiple Dutch locations providing high-ropes courses, family climbs, and school/corporate group programs — a direct peer in outdoor adventure activities and group bookings.
• Klimbos Nederland: Dutch operator of outdoor climbing and adventure parks at multiple forest sites across the Netherlands, offering climbing courses, zip lines, and team-building programs — directly comparable outdoor adventure and corporate-teambuilding offering.
• SnowWorld: Largest indoor ski and snowboard operator in Europe with Dutch locations, offering lessons, tubing, and snow parks — directly comparable to Outdoor Valley's Wintersport sister brand and similar B2C/B2B group event economics.
• De Uithof: Multi-activity family and corporate recreation center in The Hague offering ice skating, indoor skiing, paintball, karting, and laser gaming — directly comparable multi-activity, multi-segment model operating in the same Randstad region.

Broad incumbents

• Landal GreenParks: Large Dutch/European holiday-park operator with on-site outdoor and family activity programs — broader incumbent in the family outdoor leisure and short-stay market.
• Avonturenpark Hellendoorn: Large established Dutch amusement and adventure theme park offering rides, water play, and family attractions — broader incumbent in family outdoor entertainment with overlapping target segments.
• Center Parcs: Major European operator of family short-stay holiday parks with extensive on-site activities (cycling, climbing, water sports) — broader incumbent competing for the same Dutch family day-trip and short-stay wallet.
• Walibi Holland: Major Dutch theme park in Biddinghuizen with rides and family attractions — broader incumbent competing for Dutch family day-trip spend with similar regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outdoorvalley
• Facebookfacebook.com/outdoorvalley
• Instagraminstagram.com/outdoor_valley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Valley