The Labrador Retriever Club
The Labrador Retriever Club, Inc. is the AKC-recognized national parent club for the Labrador Retriever breed, operating as a 501(c)(4) nonprofit that serves purebred Labrador breeders, owners, and rescue adopters through a vetted breeder directory, annual National Specialty events, certification programs, and a National Rescue Fund.
- Company typePrivate
- Founded1931
- HeadquartersLincolnton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Labrador Retriever Club does
The Labrador Retriever Club, Inc. (LRC) is the only organization officially recognized by the American Kennel Club as the national parent club of the Labrador Retriever breed. Founded to encourage and promote quality in the breeding and performance of pure-bred Labrador Retrievers, LRC is a 501(c)(4) nonprofit headquartered at 627 Bliss Hill Road in Morrisville, NY, with mailing operations routed through Lincolnton, GA. The organization serves purebred Labrador breeders, owners, exhibitors, and rescue adopters across the United States, with no disclosed international footprint.
LRC's core offerings include a vetted Breeders Directory restricted to members in good standing for at least two years, an annual National Specialty event rotating across US regions and featuring conformation, hunt tests, obedience, rally, agility, and scent work competitions, and certification programs such as the Conformation Certificate Program, Working Certificates, and the "Dog For All Reasons" recognition program. The club also operates the National Rescue Fund (capped at $5,000 per request) to support Labrador rescue organizations, periodic cardiac screening clinics, judges education seminars, and an e-commerce store for branded merchandise. Underlying technology is limited to a WordPress website (thelabradorclub.com) and an AnimalPride storefront; there are no software APIs, no proprietary data products, and no AI/ML components.
The business model is a small-scale nonprofit membership operation with multiple modest revenue streams: $50 one-time membership application fees plus $30 annual dues (subscription recurring), $60 two-year breeder directory listings (one-time license), event registration fees (transaction-based), merchandise sales supporting the rescue fund (transaction fees), and trophy donations plus general donations to the club and rescue fund. Strategic partnerships with the AKC Canine Health Foundation (over $750,000 contributed over 28 years, matched up to 100% for breed-specific research) and the Nestle Purina Parent Club Partnership program (instituted in 2002; $18,970.87 generated for LRC in 2022) channel additional funding into canine health and Labrador-specific research. No consolidated revenue, headcount, or financial statements are publicly disclosed.
The Labrador Retriever Club firmographics
Firmographics- Name
- The Labrador Retriever Club
- Legal name
- The Labrador Retriever Club, Inc.
- Website
- https://thelabradorclub.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Labrador Retriever Club, Inc. is the AKC-recognized national parent club for the Labrador Retriever breed, operating as a 501(c)(4) nonprofit that serves purebred Labrador breeders, owners, and rescue adopters through a vetted breeder directory, annual National Specialty events, certification programs, and a National Rescue Fund.
- Ownership category
- akta.pro rank
The Labrador Retriever Club industry classification
Industry- Product category
- Dog Breed Club Services
- NAICS
- Professional Organizations (813920)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Gift, Novelty & Souvenir Retail (CRALAIAH)
Keywords
Where The Labrador Retriever Club is headquartered
LocationHeadquarters
- HQ city
- Lincolnton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Labrador Retriever Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others, Technology or R&D
Revenue model
- Membership Dues: Annual membership dues of $30 per member, with a one-time non-refundable application fee of $50. Membership expires annually on December 31st.
- Breeder Directory Listings: LRC Breeders Directory listing fee of $60 for a two-year listing. Available only to members in good standing for at least two years.
- Event Fees: Various event registration fees including conformation shows, hunt tests, obedience trials, rally trials, agility trials, scent work, and working certificates.
- Product Sales: LRC Store sells merchandise including Top 20 ribbons ($35), logo gear, and other club merchandise. Proceeds support the National Rescue Fund.
- Donations and Sponsorships: Trophy donations for National Specialty events ranging from $25-$100 per class, plus general donations to the club and rescue fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with one-time application fee |
| One time/ perpetual license | Multi-year contract | Two-year breeder directory listing |
| Unit Pricing | Pay-as-you-go | Top 20 Ribbon Order |
| One time/ perpetual license | Pay-as-you-go | Judges Education Seminar |
| Unit Pricing | Pay-as-you-go | Cardiac Screening Clinic |
| Unit Pricing | Pay-as-you-go | National Specialty Trophy Sponsorship |
Distribution channels3 records
Marketing channels6 records
The Labrador Retriever Club product offering
Product offeringCore offering
The Labrador Retriever Club, Inc. (LRC) is the AKC-recognized national parent club for the Labrador Retriever breed. It sells annual memberships, lists vetted member breeders in its Breeder Directory, organizes National Specialty events featuring conformation, hunt tests, obedience, rally, agility, and scent work competitions, and provides judges education, breed health resources, and rescue coordination funded through its National Rescue Fund.
Product overview
The Labrador Retriever Club, Inc. (LRC) is the official AKC-recognized national parent club for the Labrador Retriever breed. The organization offers a portfolio of services including a Breeder Directory connecting prospective owners with reputable breeders, annual National Specialty Events featuring conformation shows, agility trials, hunt tests, obedience, rally, and scent work competitions. The LRC provides certification programs including Conformation Certificates, Working Certificates, and the Dog For All Reasons recognition program. Health-related offerings include recommended health clearances and periodic cardiac screening clinics. The organization also supports Labrador rescue through its National Rescue Fund and Rescue Directory, provides Judges Education programs, and operates an e-commerce store. A Purina Parent Club Partnership enables members to contribute to canine health research funding. The LRC does not offer a software product or platform with technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- LRC Membership
Quantifiable outcome
- Over $750,000 in charitable donations to canine health research over 28 years
- +1 more outcomes
Companies that use The Labrador Retriever Club
Customer profileSegments3 records
Ideal customer profiles4 records
The Labrador Retriever Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Labrador Retriever Club partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nestle Purina (Purina Parent Club Partnership)coreNestle Purina instituted the Purina Parent Club Partnership program in 2002. The program enables national parent breed clubs to earn funding for canine health studies, education, and rescue work through Pro Club member purchases of eligible Purina dog foods. Since the program began, over $8 million has been raised for canine health research, education, and rescue efforts. LRC was among the initial clubs to recognize this program. In 2022, $18,970.87 was generated for LRC through this program, with 50% sent to AKC Canine Health Foundation for Labrador-specific research.
- AKC Canine Health FoundationcoreLRC is committed to health research and supports the AKC Canine Health Foundation in efforts to understand conditions affecting dogs. Over 28 years, LRC has donated more than $750,000 to support canine health through its Donor Advised Fund and funds raised at events. The AKC CHF matches funds up to 100% for breed-specific research directed by the LRC.
- Purina FarmsminorPurina Farms in Gray Summit, MO serves as the venue for the 2025 National Specialty event, providing facilities for conformation shows, hunt tests, and other competitions.
- American Kennel Club (AKC)coreThe Labrador Retriever Club, Inc. is the only organization officially recognized by the AKC as the national parent club of the Labrador Retriever. The club conducts events under AKC rules including field trials, hunting retriever tests, obedience trials, and conformation events.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Labrador Retriever Club competitors and assessment
Company assessmentDirect peers
- Golden Retriever Club of America: The AKC-recognized national parent club for the Golden Retriever breed. Operates the same model: membership organization, breeder directory, national specialty events, breed rescue coordination, and health research funding. Most structurally comparable organization to LRC.
- Bulldog Club of America: AKC parent club for the Bulldog. Operates with the same nonprofit, member-driven model featuring a breeder referral list, rescue network, national specialty events, and health research funding.
- Poodle Club of America: AKC national parent club for the Poodle. Maintains a similar portfolio: membership, breeder directory, rescue fund, judges education, conformation and performance events, and breed-specific health research funding. Direct functional peer.
- German Shepherd Dog Club of America: AKC national parent club for the German Shepherd Dog. Operates an analogous member-driven structure with national specialties, breed rescue, breeder referrals, and AKC CHF-funded health research. Direct functional peer.
- National Beagle Club of America: AKC parent club for the Beagle, with a long-established operational model similar to LRC: membership, breeder directory, national specialty events, rescue coordination, and breed health programs.
- Rottweiler Club of America: AKC national parent club for the Rottweiler. Functionally analogous: member-based breed preservation body with national specialties, breeder directory, rescue fund, and judges education programs.
Regional players
- Labrador Retriever Club of Canada: The Canadian national breed club for the Labrador Retriever. Operates a parallel model to LRC (membership, breeder directory, events, rescue, health research) but in a separate geographic jurisdiction (Canada vs. USA).
Others
- AKC Canine Health Foundation: The 501(c)(3) nonprofit research funding partner for LRC. LRC's donated funds (with up to 100% matching) flow into CHF for breed-specific health studies. Strategic research partner that is not a competitor but a core funding collaborator.
- Orthopedic Foundation for Animals (OFA): The nonprofit health database that LRC requires members to use for hip/elbow, eye, cardiac, and DNA clearances. Not a competitor but a closely linked ecosystem partner underpinning LRC's breeder-health verification model.
Broad incumbents
- American Kennel Club (AKC): The national kennel club that officially recognizes LRC and other parent breed clubs. Provides the rule structure for events LRC hosts, registers dogs and litters, and operates adjacent services (AKC Marketplace, AKC Reunite). Acts as the regulatory umbrella and ecosystem platform for LRC.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Labrador Retriever Club social profiles
Digital presenceThe Labrador Retriever Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Labrador Retriever Club leadership team
Management profileNumber of profiles
Profiles7 records
The Labrador Retriever Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Labrador Retriever Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Labrador Retriever Club
What does The Labrador Retriever Club do?
The Labrador Retriever Club, Inc. (LRC) is the AKC-recognized national parent club for the Labrador Retriever breed. It sells annual memberships, lists vetted member breeders in its Breeder Directory, organizes National Specialty events featuring conformation, hunt tests, obedience, rally, agility, and scent work competitions, and provides judges education, breed health resources, and rescue coordination funded through its National Rescue Fund.
Is The Labrador Retriever Club a public or private company?
The Labrador Retriever Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Labrador Retriever Club founded?
The Labrador Retriever Club was founded in 1931. It employs 101 to 250 people.
Where is The Labrador Retriever Club based?
The Labrador Retriever Club is headquartered in Lincolnton, United States, in the North America region.
How does The Labrador Retriever Club make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are breeder Directory Listings, event Fees, product Sales and donations and Sponsorships.
Who are The Labrador Retriever Club's main competitors?
Direct peers on record are Golden Retriever Club of America, Bulldog Club of America, Poodle Club of America, German Shepherd Dog Club of America, National Beagle Club of America and Rottweiler Club of America. Labrador Retriever Club of Canada is listed as a regional player. Others are AKC Canine Health Foundation and Orthopedic Foundation for Animals (OFA). American Kennel Club (AKC) is listed as a broad incumbent.
Does The Labrador Retriever Club have an API?
No public API is recorded for The Labrador Retriever Club.
What industry is The Labrador Retriever Club in?
The Labrador Retriever Club's product category is Dog Breed Club Services. Its primary akta.pro industry code is CRALAIAH, Gift, Novelty & Souvenir Retail. Its NAICS code is 813920 and its SIC code is 8600.