Water to Thrive
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Water to Thrive firmographics
Firmographics- Name
- Water to Thrive
- Legal name
- Water to Thrive
- Website
- https://watertothrive.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Water to Thrive industry classification
Industry- Product category
- International Development - Water and Sanitation Services
- NAICS
- Grantmaking and Giving Services (81321), Water, Sewage and Other Systems (2213)
- SIC
- Services-Social Services (8300), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Water, Sanitation & Hygiene (WASH) (BPAGABAC)
- akta.pro secondary industries
- Water Resources & Watershed Protection (BPAGAGAK), Environmental & Climate Grantmaking Foundations (BPAGAKAM)
Keywords
Where Water to Thrive is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Water to Thrive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Water Project Donations: 100% of donations designated for water projects go directly to building wells in Ethiopia, Uganda, and Tanzania. Well campaigns require $6,000 to fund a well serving 500+ people for 20 years.
- Water Guardian Monthly Program: Monthly recurring donations at suggested levels of $50, $35, $10 or donor's choice to the Drop by Drop Fund supporting operations
- Water Angel Annual Program: Annual contributions of $1,500 or more forming the operational base, with options for monthly ($125) or quarterly ($375) payments
- Chef's Table Austin Event: Signature annual fundraising event covering organizational operational expenses, allowing the 100% water promise
- Merchandise Sales: Online store selling apparel, coffee, jewelry, and mission materials with proceeds supporting the mission
- Endowment Fund: Legacy giving through various estate planning vehicles including cash, real estate, stocks, IRA distributions, life insurance, and charitable gift annuities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Well Sponsorship - $6,000 |
| Subscription | Monthly | Water Guardian - Monthly Recurring |
| Subscription | Annual | Water Angel - Annual Leadership Donors |
| Unit Pricing | Pay-as-you-go | Merchandise Products |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Water to Thrive product offering
Product offeringCore offering
Water to Thrive is a 501(c)(3) nonprofit that funds and implements clean water well construction projects in rural East African communities. The organization builds four well types—hand-dug, shallow borehole, deep borehole, and spring protection—through in-country partner organizations in Ethiopia, Uganda, and Tanzania. Programs are funded via individual donations, recurring giving, major donor programs, and grants, with operational support raised separately.
Product overview
Water to Thrive is a nonprofit organization (not a software product company) that provides clean, safe water to rural communities in East Africa through four types of water well projects (hand-dug wells, spring protection, shallow boreholes, and deep boreholes). The organization operates fundraising programs including Well Campaigns, Water Guardians (monthly giving), Water Angels (major donors), and an Endowment Fund. Supporting offerings include a merchandise store, vision trips to project sites, and an annual Chef's Table Austin signature event. Educational resources include publications, print materials, and tribute cards. All programs are connected by the 100 Percent Promise ensuring donated water funds go entirely to water projects, with operational costs funded separately through the Drop by Drop Fund.
Differentiator
Problem solved
Functional benefit
Brands
- Water Guardians: Monthly changemaker program where donors pledge recurring monthly donations to support water projects and organizational operations.
- Water Angels
- Drop by Drop Fund
- Well Campaigns
Products and services
- Hand-Dug Wells
- Spring Protection Development
- Shallow Borehole Wells
- Deep Borehole Wells
- Well Campaigns
- Water Guardians
- Water Angels
- Endowment Fund
- Vision Trips
- Chef's Table Austin
- Merchandise Store
Quantifiable outcome
- Clean water decreases disease rates by 80 percent
- +5 more outcomes
Companies that use Water to Thrive
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Water to Thrive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Water to Thrive partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Relief Society of Tigray (REST)corePrimary partner in Tigray, Ethiopia. Implemented multiple water projects before conflict. Currently focused on rehabilitation of 178 non-functional wells under $80,000 grant. Water to Thrive projects prioritized in rehabilitation efforts.
- Mekane Yesus Central Gibe SynodcorePartner in Ethiopia implementing spring protection and borehole projects. Completed group of four spring protection projects recently.
- Mekane Yesus South Central Ethiopian SynodcorePartner in Southern Ethiopia. Received $25,000 in COVID PPE supplies for distribution to rural clinics. Working on maternal health clinic water security project.
- Ethiopian Orthodox Church, Water Development CommissionminorCurrent partner organization implementing water projects in Ethiopia.
- Partners for Community Transformation (PaCT)coreFormerly Mityana Uganda Charity. Uganda partner focusing on education, healthcare, maternal health, human rights, and economic empowerment alongside water projects. Implemented Phase IV project serving Namuddu.
- Ugandan Water Project (UWP)coreUganda partner implementing protected spring systems and water projects.
- KINAPPA Development ProgrammecoreTanzania partner founded in early 1990s addressing land rights of pastoralists and hunter gatherers including Maasai communities.
- St. Paul PartnerscoreTanzania partner implementing water projects alongside KINAPPA.
- A Glimmer of HopeminorPast partner in Ethiopia.
- Organization for the Rehabilitation and Development of AmharaminorPast partner in Ethiopia.
- Oromia Development AssociationminorPast partner in Ethiopia.
- B TroastersminorCoffee roaster providing discounted or at-cost services.
- Taste of Ethiopia AustinminorLocal restaurant providing ongoing partnership support.
- ThriventcoreManages endowment fund through Thrivent Charitable Impact & Investing. Thrivent Choice program allows members to direct Choice Dollars to Water to Thrive.
- Kimball ElectronicsminorCorporate partner providing discounted or at-cost services.
- Mammoth TUSK OutreachminorCorporate partner supporting Water to Thrive initiatives.
- GenesysminorCorporate partner in Women in Tech initiative supporting community building.
- Aurora GiftminorCorporate partner providing ongoing support.
- Keffa CoffeeminorCoffee company partner.
- Kendra ScottminorAustin-based jewelry company hosting Give Back events where 20% of proceeds donated to Water to Thrive Mother's Day campaigns.
- Rotary InternationalminorInternational service organization partner saving lives through water projects.
- Eden Wild / Buna Tarik RoastersminorEthiopian supporter creating coffee company to fund wells. Currently raising money for 5th well.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Water to Thrive competitors and assessment
Company assessmentDirect peers
- Water.org: Founded by Matt Damon and Gary White, focuses on sustainable water and sanitation access through microfinance and partnerships. Directly comparable in mission (rural water access) though uses a market-based financing model rather than donation-funded wells.
- charity: water: Leading nonprofit funding clean water access in developing countries. Directly comparable: donation-funded WASH model, 100% pledge, multi-country presence, GPS well tracking, and similar storytelling approach. The most-cited peer in this category.
- Lifewater International: Faith-based nonprofit drilling wells and teaching sanitation/hygiene in Ethiopia, Uganda, and other countries. Nearest direct competitor given overlapping faith-based GTM, East Africa focus, and well-drilling model.
- WaterAid: International nonprofit focused on WASH across Africa, Asia, and Central America. Operates in overlapping East African geographies and uses similar local-partner implementation model with comparable donor storytelling.
- The Water Project: Nonprofit providing clean, reliable water in sub-Saharan Africa through well construction and WASH training. Closely comparable donation model, East Africa focus, and partner-based implementation.
- Wells Bring Hope: Smaller nonprofit focused exclusively on drilling wells in Niger, serving rural African communities. Comparable well-drilling model and donor-funded approach, though narrower geographic focus.
Emerging players
- DigDeep: Nonprofit working on water access including in the U.S. and internationally. Partial overlap in WASH mission though distinct geographic priorities and broader scope.
- Wine To Water: Nonprofit providing clean water access in developing countries through wells, filters, and education. Comparable in mission and grassroots donor model, though with smaller scale and broader geographic focus.
- Blood:Water: Nonprofit partnering with African organizations for clean water and HIV/AIDS work in East and Southern Africa. Comparable faith-rooted, partnership-driven model in overlapping geographies.
Regional players
- WaterCan/EAU VIVE: Canadian clean water and sanitation nonprofit focused on sub-Saharan Africa. Similar WASH mission and partner-based implementation but operates primarily through a Canadian donor base rather than U.S. faith communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Water to Thrive social profiles
Digital presenceWater to Thrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water to Thrive leadership team
Management profileNumber of profiles
Profiles15 records
Water to Thrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water to Thrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water to Thrive
What does Water to Thrive do?
Water to Thrive is a 501(c)(3) nonprofit that funds and implements clean water well construction projects in rural East African communities. The organization builds four well types—hand-dug, shallow borehole, deep borehole, and spring protection—through in-country partner organizations in Ethiopia, Uganda, and Tanzania. Programs are funded via individual donations, recurring giving, major donor programs, and grants, with operational support raised separately.
Is Water to Thrive a public or private company?
Water to Thrive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Water to Thrive founded?
Water to Thrive was founded in 2008. It employs 1 to 10 people.
Where is Water to Thrive based?
Water to Thrive is headquartered in Austin, United States, in the North America region.
How does Water to Thrive make money?
Six revenue lines are on record. Water Project Donations are the primary driver. The others are water Guardian Monthly Program, water Angel Annual Program, chef's Table Austin Event, merchandise Sales and endowment Fund.
Who are Water to Thrive's main competitors?
Direct peers on record are Water.org, charity: water, Lifewater International, WaterAid, The Water Project and Wells Bring Hope. Emerging players are DigDeep, Wine To Water and Blood:Water. WaterCan/EAU VIVE is listed as a regional player.
Does Water to Thrive have an API?
No public API is recorded for Water to Thrive.
What industry is Water to Thrive in?
Water to Thrive's product category is International Development - Water and Sanitation Services. Its primary akta.pro industry code is BPAGABAC, Water, Sanitation & Hygiene (WASH), with a secondary code of BPAGAGAK, Water Resources & Watershed Protection. Its NAICS code is 81321 and its SIC code is 8300.