Commerce Trgovina

What Commerce Trgovina does

Commerce Trgovina d.o.o. is a privately held Slovenian B2B distribution and sales-representation firm headquartered in Ljubljana that, since its founding in 1952, has acted as an authorized local representative for international manufacturers of industrial materials, equipment, and machinery across the Slovenian and broader Balkan market (former Yugoslavia, Bulgaria, Romania). Its distribution portfolio is organized into nine product categories — Primary Textile, Textile and Confection, Blinds and Tarpaulins, Foam Treatment, Pharmacy (chromatography, microfluidics, laboratory equipment), Composites, Metal-Processing Industry (foundry), Food Industry and Environmental Technologies, and 3D Laser Scanners (Riegl) — and includes authorized rights for more than 30 partner brands such as Pall Corporation, Russell Finex, Perdomini-IOC, M.A.Silva, Freudenberg, Amann, Willmes, CIMEC, Teijin Aramid, Claranor, and Riegl.

The company operates with a small team of approximately 18 employees (as of 2022) supported by a warehouse facility in Kamnik, and runs a sales-led go-to-market model in which category managers and commercial staff provide technical consulting, sourcing support, and after-sales service to industrial end customers including wineries, breweries, textile manufacturers, pharmaceutical laboratories, and metalworking/foundry operators. Revenue is generated through distribution margins and representation fees on the resale of partner-manufactured equipment and consumables (described as a "licensing/royalties" revenue stream in the input), with quotes issued on a project-by-project basis rather than disclosed pricing. The company holds ISO 9001 quality management certification and has maintained multi-decade principal relationships (e.g., PALL, Furtenbach, Altropol) that anchor its regional commercial footprint.

Name

Commerce Trgovina

Legal name

COMMERCE TRGOVINA D.O.O.

Website

https://commerce-lj.si

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Commerce Trgovina is a 70-year-old Slovenian B2B distributor that represents more than 30 international manufacturers of industrial materials, equipment, and machinery across wine, brewing, textile, pharmaceutical, and metalworking customers in Slovenia and the Balkans.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Distribution and Representation: Commerce Trgovina generates revenue by representing and distributing products from international manufacturers to customers in Slovenia and the broader Balkan region. Their business model involves acting as authorized representatives and distributors for premium industrial product manufacturers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Commerce Trgovina is a B2B industrial distribution and sales representation company that serves as an authorized local partner for international manufacturers of high-quality industrial materials, equipment, and machinery. The company distributes products across nine sectors including food & beverage processing (filtration, bottling, winemaking, brewing equipment), textiles, pharmacy/laboratory supplies, composites, metal processing, and 3D laser scanning, serving customers across Slovenia and the broader Balkan region.

Product overview

Commerce Trgovina d.o.o. is a B2B distribution and trading company (not a unified software platform) that represents manufacturers of high-quality materials, equipment, and machinery across multiple industry segments. The company organizes its distribution portfolio into nine main categories: Primary Textile, Textile and Confection, Blinds and Tarpaulins, Foam Treatment, Pharmacy (chromatography and laboratory equipment), Composites, Metal-Processing Industry, Food Industry and Environmental Technologies, and 3D Laser Scanners (Riegl). Within the food and beverage segment specifically, the company represents numerous partner brands including Pall (filtration), Perdomini-IOC (oenological products), M.A.Silva (cork closures), Russell Finex (separation technology), Willmes (grape presses), CIMEC (filling lines), Rizzolio (filling equipment), Claranor (sterilization), TMCI Padovan (processing equipment), Thonhauser (cleaning products), Stabifix (beer stabilization), Freudenberg (textile materials), Amann (threads), Damy/Billon (oak barrels), Sincera Sistemi (waxing), and IOC (specialty yeasts). These products collectively serve wine, beer, beverage, pharmaceutical, and industrial manufacturing customers throughout Slovenia and the broader Balkan region.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Textile Distribution Distribution of primary textile materials for industrial applications including technical fabrics and base materials for further processing, serving textile manufacturers in Slovenia and the Balkans.
• Textile and Confection Distribution Distribution of textile machinery, sewing supplies, technical fabrics, and accessories for textile and garment manufacturers, representing brands like Freudenberg, Amann, Groz-Beckert, and VELCRO.
• Blinds and Tarpaulins Distribution Distribution of materials for blinds, tarpaulins, and protective coverings, including Heytex PVC fabrics for architectural and protective textile applications.
• Foam Treatment Distribution Distribution of materials and equipment for foam processing applications, including W. Köpp EPDM, CR, NR, PE, and EVA hard foams and E.Cima 3D meshes and technical fabrics.
• Pharmacy and Laboratory Equipment Distribution Distribution of pharmaceutical and laboratory supplies including LC columns, GC columns, synthesis products, microfluidics, laboratory automation, plastics, storage solutions, and consumables for pharmaceutical companies and laboratories.
• Composites Distribution Distribution of composite materials and processing equipment for companies manufacturing and processing composite materials in various industrial applications.
• Metal Processing Industry Distribution Distribution of metalworking equipment and casting solutions for foundries and metalworking companies, including foundry simulation technology (CastleMIND) jointly developed with PiQ2.
• Food Industry and Environmental Technologies Distribution Distribution of winemaking supplies, brewing equipment, filtration systems (PALL), bottling lines (CIMEC, Rizzolio), enological products (Perdomini-IOC), oak barrels (Damy & Billon), corks (M.A.Silva), pulsed light sterilization (Claranor), and processing equipment (TMCI Padovan) for wineries, breweries, and beverage producers across Slovenia and the Balkans.
• 3D Laser Scanners Riegl Distribution Distribution of Riegl terrestrial 3D laser scanning systems for surveying and data acquisition applications in the Slovenian and Balkan market.

Quantifiable outcome

• 70 years of successful business operations
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• PALL CorporationcoreChannel Partner/ Reseller/ DistributorLong-standing partnership spanning several decades. Commerce serves as distributor for PALL filtration systems covering Food and Beverage markets in Slovenia, Croatia, Bosnia and Herzegovina, Romania, and Serbia. They distribute various filtration products including SUPRApak modules, Oenoflow tangential filters, and Seitz filter sheets.
• Russell FinexcoreChannel Partner/ Reseller/ DistributorAuthorised distributor for Russell Finex separation technology including vibratory sieves, separators, and self-cleaning filters. Products serve food, chemical, paint/varnish, and wastewater industries.
• Perdomini-IOCcoreChannel Partner/ Reseller/ DistributorDistribution partner for Perdomini-IOC enological products including yeasts, nutrients, enzymes, tannins, fining agents, and enological products for sparkling wine production. Also distributes IOC yeast strain IOC 18-2007 for secondary fermentation.
• M.A.SilvacoreChannel Partner/ Reseller/ DistributorDistribution partner for M.A.Silva cork products including natural corks, microgranulated corks, and technical corks with NEOTECH and ONEbyONE TCA detection technology.
• Furtenbach GmbHcoreChannel Partner/ Reseller/ DistributorLong-term distribution partnership for Furtenbach filling and processing equipment serving Slovenian market.
• MARBO Italia SPAcoreChannel Partner/ Reseller/ DistributorDistribution partner for Slovenia and Croatia covering filling equipment and beverage processing technology.
• Teijin AramidcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Teijin Aramid aramid materials including Twaron and Technora fibers, serving various industrial applications.
• CIMECcoreChannel Partner/ Reseller/ DistributorDistribution partner for CIMEC filling lines for medium capacity bottling of bottles and cans. Installed filling lines in Slovenian craft breweries.
• WillmescoreChannel Partner/ Reseller/ DistributorDistribution partner for Willmes wine presses including Sigma and Merlin Plus+ pneumatic membrane presses featuring double membrane technology and vertical juice channels.
• Tonnellerie Damy & BilloncoreChannel Partner/ Reseller/ DistributorDistribution partner for Burgundy cooperages Damy and Billon producing 20,000 and 10,000 barrels annually respectively. Products include French, Hungarian, American oak and acacia barrels.
• ClaranorcoreChannel Partner/ Reseller/ DistributorDistribution partner for Claranor pasteurization systems using pulsed light technology for packaging sterilization in food and beverage industries.
• StabifixcoreChannel Partner/ Reseller/ DistributorDistribution partner for Stabifix brewing stabilizers and fining agents including Stabisol and Stabiclear TFS for colloidal stability.
• ThonhausercoreChannel Partner/ Reseller/ DistributorDistribution partner for Thonhauser cleaning products and hygiene solutions for breweries and wineries, including TM DESANA products with color-change indicators.
• Freudenberg Performance MaterialscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Freudenberg interlinings, tapes, belts, shoulder pads, and Comfortemp insulation materials for apparel industry.
• Amann & SöhnecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Amann sewing threads and embroidery threads including Isacord and Gore Tenara product lines.
• RizzoliocoreChannel Partner/ Reseller/ DistributorDistribution partner for Rizzolio semi-automatic and automatic filling and closing machines for bottles, PET, and cans serving smaller capacity producers.
• TMCI PadovancoreChannel Partner/ Reseller/ DistributorDistribution partner for TMCI Padovan processing systems and equipment for beer, wine, and beverage production including DYNAMOS lees filtration.
• Groz-BeckertcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Groz-Beckert industrial needles serving textile manufacturing.
• Ferd. SchmetzcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Schmetz household sewing needles.
• VELCROcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for VELCRO hook and loop tapes available in various widths, colors, and special versions including fire-resistant, IRR, and self-adhesive.
• Heytex BramschecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Heytex PVC fabrics.
• W. KöppcoreChannel Partner/ Reseller/ DistributorDistribution partner for Köpp EPDM, CR, NR, PE and EVA hard foams.
• E.CimacoreChannel Partner/ Reseller/ DistributorDistribution partner for E.Cima 3D meshes, velours, foams, elastic materials, and technical fabrics serving automotive, mattress, footwear, military, orthopedics, and furniture industries.
• PiQ2minorStrategic or Co-development PartnerCollaboration with PiQ2 on foundry simulation technology. Jointly presented CastleMIND simulation tool for castings at Croatian Foundry Association seminar.
• Institut Œnologique de Champagne (IOC)coreChannel Partner/ Reseller/ DistributorDistribution partner for IOC yeast strains and enological products for Slovenian wine market.
• Sincera SistemicoreChannel Partner/ Reseller/ DistributorDistribution partner for Sincera Sistemi wax sealing solutions and waxing machines for wine bottles.
• PelliconicoreChannel Partner/ Reseller/ DistributorDistribution partner for Pelliconi crown caps and bidules for sparkling wine production.
• Maison Mélan MoutetcoreChannel Partner/ Reseller/ DistributorDistribution partner for Maison Mélan Moutet crown caps with various oxygen transmission rates (Scel, Scel++, X-Scel) for sparkling wine.
• OL INminorOthersSponsor and supporter of OL IN home brewers competition, supporting development and creativity of Slovenian brewing culture.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Helios Domžale: Slovenian-based manufacturer of coatings, adhesives, and chemical products with a regional distribution footprint across the Balkans. Comparable as a Slovenia-headquartered B2B industrial supplier serving the same Balkan geography as Commerce Trgovina.
• Cinkarna Celje: Slovenian specialty chemicals and materials producer serving industrial customers across the Balkans and Europe. Comparable as a Slovenia-based B2B industrial player operating with a similar regional scale and customer type to Commerce Trgovina.
• Krka, d. d. Major Slovenian pharmaceutical manufacturer with its own regional distribution across the Balkans and Eastern Europe. Comparable as a Slovenian-headquartered company with deep commercial infrastructure in the same geographies Commerce Trgovina serves.

Broad incumbents

• Pall Corporation: Global filtration and separation manufacturer and a key long-tenured principal of Commerce Trgovina. Comparable because it operates in the same F&B/wine/brewing filtration category that drives a major share of Commerce Trgovina's revenue.
• Krones AG: Global German manufacturer of beverage and packaging equipment (filling, bottling, filtration). Comparable because it operates in the same wine/brewing/beverage equipment categories that Commerce Trgovina distributes into, though Krones is a manufacturer and broad incumbent rather than a regional representative.
• Della Toffola Group: Italian manufacturer of wine and beverage processing equipment. Comparable as a European wine/beverage equipment specialist active in the same end markets as Commerce Trgovina's food-industry portfolio.
• Russell Finex: UK-based manufacturer of industrial separation and filtration equipment and another long-tenured principal of Commerce Trgovina. Comparable because its products are sold through Commerce Trgovina into the same food, chemical, and wastewater end markets in the Balkans.
• Bucher Vaslin: French manufacturer of wine production equipment (presses, filters, sorting). Comparable as a principal brand active in the same wine-equipment category that Commerce Trgovina's Willmes and PALL distributions serve.
• GAI Macchine Imbottigliatrici: Italian manufacturer of bottling and packaging equipment for wine, oil, and beverages. Comparable as a European equipment principal competing for the same winery and craft-brewery customers that Commerce Trgovina serves.

Emerging players

• IMCD N.V. Dutch-headquartered specialty chemicals and ingredients distributor with growing presence in Central and Southeast Europe. Comparable as a European B2B industrial distributor/representative operating across multiple verticals with a partner-driven model similar to Commerce Trgovina, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/commerce.lj
• LinkedInlinkedin.com/company/commerce-trgovina-d-o-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Trgovina