What RockIT Group does

RockIT Group, operating as RockIT Group LLC, is a privately held boutique hospitality technology consulting firm founded in 1999 by Jeremy Rock and headquartered in Anaheim, California. The firm specializes in technology consulting, systems integration, and low voltage cabling infrastructure design for hotels, resorts, and lodging sector clients, with engagements spanning new construction projects, refurbishments, and pre-opening support. Core deliverables include strategic technology planning, IT systems budget development, feasibility studies, low voltage cabling design (telecommunications, voice-data-video, PBX, VoIP), systems selection and vendor negotiation, full project management of hospitality systems implementation (covering 30-40 operating systems per property), and ongoing maintenance under the 'VisionCare' managed support program.

The firm's business model is project-based, quote-driven professional services sold directly to enterprise luxury hotel and resort owners, management companies, and developers. Pricing is not publicly disclosed and varies by scope, property size, and system complexity. The go-to-market motion is relationship-led, leveraging Jeremy Rock's advisory committee positions with Marriott International and Bass Resorts (now InterContinental), HITEC conference presence, and industry publication authorship. Geographic reach nominally extends across the USA, Mexico, the Bahamas, Canada, Barbados, and the United Kingdom, though all delivery is anchored from the Anaheim office. A tightly integrated partnership with Ultimate Communication Systems adds in-house CAD engineering and cabling installation depth, enabling a turnkey delivery stack across approximately 150 hotels in Southern California.

The client base consists predominantly of luxury and upper-upscale hospitality operators, including Auberge Resorts, Bacara Resort & Spa, Montage Laguna Beach, Grand Del Mar, The Umstead Hotel & Spa, Four Seasons Westlake Village, Balboa Bay Club & Resort, The Carneros Inn, Wynn Resorts, Hyatt Regency Huntington Beach, Sandy Lane, and Baha Mar. Repeat marquee project references (249-room Grand Del Mar, 262-room Montage Laguna Beach, 30-40 system installs at The Umstead) signal capability credibility, while the 1-10 employee scale and absence of disclosed revenue or external funding confirm its boutique positioning.

Name

RockIT Group

Legal name

RockIT Group LLC

Website

https://rockitgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

RockIT Group is a US-based boutique consulting firm founded in 1999 that delivers hospitality technology services, including low voltage cabling design, systems integration, project management, and ongoing support, primarily to luxury hotels and resorts across the US and select international markets.

Ownership category

akta.pro rank

Product category

Hospitality Technology Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

TMC & OBT Selection, Implementation & Optimization (THACAMAD)

Keywords

• Hospitality technology consulting
• Low voltage design services
• Hotel systems implementation
• Telecommunications infrastructure
• Resort IT integration

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hospitality Technology Consulting: Strategic technology planning, IT systems budget development, feasibility studies, technology audits and reviews for hotels and resorts. Consulting engagements are project-based with scope varying by client needs.
2. Systems Implementation & Integration: Complete project management of hospitality related systems implementation, vendor selection and contract negotiation, and overall hospitality systems integration services for new and refurbishment projects.
3. Technical Support & Maintenance Contracts: Ongoing technical support services including 'VisionCare' maintenance and support contracts providing pre-opening office support, operational and onsite technical support, and third-party systems training coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RockIT Group provides technology consulting, design, and implementation services for the hospitality industry. The firm specializes in low voltage cabling infrastructure design, voice-data-video systems integration, telecommunications systems (PBX, VoIP, switching), server room and data center design, and complete project management for new construction and refurbishment of hotels and resorts. The company offers turnkey installation solutions spanning strategic planning through go-live operational support via its VisionCare maintenance contracts.

Product overview

RockIT Group is a hospitality technology consulting company that provides a comprehensive suite of services rather than a single unified software product. The company operates as a technology consulting and implementation services provider specializing in the lodging, recreation, travel and leisure industries. Their portfolio includes interconnected service offerings: Hospitality Consulting provides project management and systems integration; Technical Services handles infrastructure design including voice-data-video and telecommunications; Telecommunications Services manages PBX, VoIP, and switching systems; Design Services covers cabling and data center infrastructure; Operational Assistance supports policy development and systems configuration; and Training & Support provides implementation assistance and ongoing maintenance including VisionCare contracts. The company also offers a networking division that specializes in LAN/WAN implementation for hospitality properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Consulting Technology consulting services for the hospitality industry including project discovery, technology project management, blueprint design, technical specifications, feasibility studies, IT systems budget development, procurement services, and overall hospitality systems implementation and integration for hotel and resort clients.
• Technical Services Technical infrastructure design and implementation services including systems architecture for voice-data-video systems, telecommunication systems (PBX design, VoIP, Video, T1/E1 and switching technologies), server room and office layout design, and IT staffing analysis for hotels and resorts.
• Operational Assistance Operational assistance and guidance for development of operational and financial policies and procedures, systems configuration for new hotels and resorts, and financial accounting services targeting hospitality operators.
• Telecommunications Services Telecommunications center design, determination of telecommunication requirements, infrastructure design, RFP development for PBX and peripheral equipment, vendor selection, contract negotiation, installation project management, and telecommunication audits for hospitality clients.
• Training & Support Pre-opening office support, technical and operational support services, go-live operational and onsite technical support, coordination of third-party systems training, systems and application training, and VisionCare maintenance and support contracts for hotels and resorts.
• Design Services Pre-opening office design and operation, cabling infrastructure design, data center design, and BackOffice systems infrastructure design including network architecture for new construction hospitality projects.

Quantifiable outcome

• Managed 30-40 system installations at The Umstead Hotel and Spa opening
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ultimate Communication SystemscoreStrategic or Co-development PartnerRobert Bohan is President of Ultimate Communication Systems, a full-service Low Voltage Cabling Company that specializes in providing Telecommunication, Security and audio visual services to hospitality, healthcare, educational, government and residential communities. Ultimate and RockIT Group share office space and have a dedicated in-house CAD engineering department to facilitate low voltage design drawings and specifications. With 23 years of industry experience, Ultimate has been involved in approximately 150 hotels in Southern California, including L'Ermitage, Ojai Valley, St. Regis Hotel, and Four Seasons Westlake Village.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sonifi Solutions: Sonifi provides hospitality connectivity, in-room entertainment, and guest-facing technology services to hotels and resorts. It is comparable to RockIT because both deliver technology infrastructure and integration services to the same luxury hospitality segment, often on the same new-construction projects.
• Cendyn: Cendyn is a hospitality technology and marketing platform provider serving hotels and resorts with CRM, data, and digital solutions. It is comparable to RockIT because both serve the same luxury hotel customer base with technology selection, implementation, and integration services targeting the same operational and guest experience layers.
• JRMA: JRMA is a hospitality-focused architecture, engineering, and technology consulting firm that delivers integrated design and systems planning for hotels and resorts. It is comparable to RockIT because both firms occupy the niche of hospitality-only technical consulting supporting new luxury hotel openings with multi-system coordination.

Emerging players

• Mews: Mews is a cloud-native hospitality management platform gaining traction with boutique and lifestyle hotels. It is comparable to RockIT because RockIT's boutique and mid-sized hotel clients increasingly consider Mews-style cloud platforms within the same selection and implementation engagements.
• Cloudbeds: Cloudbeds offers a cloud-based property management platform targeting independent hotels and smaller chains. It is comparable to RockIT because its PMS and stack of tools overlap with RockIT's boutique/independent hotel segment, where RockIT serves as implementer and advisor.

Broad incumbents

• Oracle Hospitality: Oracle Hospitality provides the OPERA PMS and a broad suite of hotel technology solutions used by luxury chains worldwide. It is comparable to RockIT because RockIT routinely selects, implements, and integrates Oracle Hospitality products as part of its new-opening and refurbishment engagements.
• Shiji Group: Shiji Group is a global hospitality technology platform offering PMS, POS, and guest experience applications for hotels and resorts. It is comparable to RockIT as a major incumbent whose products (Oracle Opera, Micros POS, Infor HMS) are integral to the very system-selection and integration projects RockIT runs.
• Sabre Hospitality: Sabre Hospitality offers a SynXis platform of CRS, booking, and guest management technology for hotels and chains. It is comparable to RockIT because the SynXis ecosystem overlaps with the property-level systems RockIT selects and integrates during luxury hotel openings.
• Amadeus Hospitality: Amadeus provides hospitality technology solutions including CRS, PMS, and guest experience platforms for hotels and resorts. It is comparable to RockIT because Amadeus Hospitality systems are part of the technology ecosystem RockIT plans and integrates for new hotel openings.
• Infor Hospitality: Infor provides hospitality management solutions including PMS, POS, and back-office systems used by resort and hotel operators. It is comparable to RockIT because Infor's hospitality stack is one of the technology stacks RockIT's project managers and consultants select and stand up for clients during openings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rockit-group-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RockIT Group