Green Sources
Green Sources is an India-focused value-added distributor of 19-21 global professional AV and IT brands — including ATEN, NETGEAR, SpinetiX, and UltraLED — serving 700+ system integrators and channel partners across corporate, education, hospitality, healthcare, and government verticals through eight regional offices.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green Sources does
Green Sources Private Limited is an India-focused value-added distributor of professional audiovisual (AV) and IT products, established in 2009 and headquartered in Mumbai. The company distributes 19-21 global AV technology brands — including ATEN, NETGEAR, SpinetiX, Alfatron, AVA, UltraLED, iConnect, Middle Atlantic, Green Hippo, Lifesize, Icron, Luxul, Q-SYS, Yamaha, Chief, Da-Lite, tvONE, Vaddio, and C2G — to a network of 700+ channel partners, system integrators, and AV consultants across India. Its portfolio spans LED displays, AV-over-IP networking (supporting SDVoE, NDI, Dante, AES67, SMPTE ST 2110, AVB), media servers, digital signage, USB extension, motorized display lifts, wireless collaboration, video conferencing, AV racks, and professional audio, addressing end-verticals including corporate, education, hospitality, healthcare, and government.
The company operates eight strategic office locations across India (Mumbai, Delhi, Bengaluru, Ahmedabad, Chennai, Hyderabad) supported by 50+ AV technical professionals who provide pre-sales consultation, technical demos, training, and post-sales support — a value-add layer beyond pure logistics distribution. Its go-to-market is quote-based and exclusively indirect, with no direct end-customer sales; pricing is not publicly disclosed and is handled through website quote requests, phone, and WhatsApp channels. The company is privately held and founder-led by Managing Director Swadesh Khetawat, with no disclosed institutional investors or parent company.
Green Sources has accelerated its brand portfolio significantly in 2025-2026, adding partnerships with NETGEAR (May 2025), SpinetiX (September 2025), AVA (January 2026, exclusive), Alfatron (February 2026), UltraLED (April 2026, first NEXUS distributor), and ATEN (May 2026). Revenue, funding, and headcount growth metrics are not publicly disclosed; the company remains privately held with no indication of external capital.
Green Sources firmographics
Firmographics- Name
- Green Sources
- Legal name
- Green Sources Private Limited
- Website
- https://greensources.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Sources is an India-focused value-added distributor of 19-21 global professional AV and IT brands — including ATEN, NETGEAR, SpinetiX, and UltraLED — serving 700+ system integrators and channel partners across corporate, education, hospitality, healthcare, and government verticals through eight regional offices.
- Ownership category
- akta.pro rank
Green Sources industry classification
Industry- Product category
- Professional AV Distribution Services
- NAICS
- Audio and Video Equipment Manufacturing (3343)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)
Keywords
Where Green Sources is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Green Sources business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Revenue generated through distribution of professional AV and IT products from global technology brands to channel partners, system integrators, and consultants in India.
- Value-Added Distribution Services: Revenue from providing technical consultation, demos, training, pre-sales and post-sales assistance to channel partners, enabling them to grow and differentiate in the market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Green Sources product offering
Product offeringCore offering
Green Sources is a value-added distributor of professional audiovisual and IT products in India, representing 19 global AV technology brands across categories including digital signage, video conferencing, AV-over-IP networking, media servers, USB extension, LED displays, AV racks, and motorized display lifts. The company supplies these products through a network of more than 700 system integrators, AV consultants, and channel resellers, backed by a 50+ person technical team providing pre-sales consultation, demos, training, and post-sales support. Distribution is quote-based, with the company acting as the in-country channel partner for global AV brands entering the Indian market.
Product overview
Green Sources is a value-added AV distributor offering a comprehensive portfolio of 19 global professional AV brands through a network of 700+ channel partners across India. The portfolio spans multiple product categories including: digital signage solutions (SpinetiX with iBX players, ARYA cloud CMS, and Elementi software), wireless collaboration (AVA OnCollab A10 for BYOD/BYOM conferencing), video conferencing cameras (Alfatron PTZ cameras, Lifesize Icon series), AV-over-IP networking (NETGEAR AV switches M4250/M4300/M4350 supporting SDVoE/NDI/Dante/SMPTE ST 2110, Luxul managed switches), media servers (Green Hippo Hippotizer platform with HYCO/MEUSE/KASAI/TAGUS/TEKA), USB extension (Icron Ranger/Raven/Starling series with ExtremeUSB technology), display mounting (Chief mounts), LED displays (UltraLED indoor/outdoor/transparent/flexible/stadium/interactive series), AV racks and enclosures (Middle Atlantic BGR/MRK/ERK/WRK/SRSR/AXS/SBX/DWR/OBRK/R4/RLA/CFR/UTB series), motorized display lifts (iConnect ceiling/floor lifts and projector lifts), professional audio (Yamaha), signal management (Alfatron, tvONE), and connectivity (C2G cabling, ATEN KVM). The company serves corporate, education, hospitality, healthcare, and government sectors with expert consultations, demos, training, and comprehensive pre/post-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- SpinetiX Digital Signage Platform
- Alfatron Audio-Visual Solutions
- AVA OnCollab Wireless Collaboration
- NETGEAR AV-over-IP Networking Switches
- Green Hippo Hippotizer Media Servers
- Icron USB Extension Solutions
- Middle Atlantic AV Racks and Enclosures
- iConnect Motorized Display Solutions
- UltraLED Display Solutions
- Lifesize Video Conferencing Systems
- Luxul AV Network Switches
- C2G Connectivity and Cabling
- ATEN KVM and Connectivity Solutions
- Value-Added Distribution Services
Companies that use Green Sources
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Green Sources technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature2 records
Green Sources partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- ATENcoreATEN Advance India Pvt. Ltd. appointed Green Sources as its distribution partner for AV product line in India. The partnership aims to expand ATEN's reach across the country, strengthen channel engagement, and accelerate growth in India's professional AV and IT infrastructure market. Green Sources will distribute ATEN's connectivity, KVM, and professional AV solutions.
- UltraLED DisplayscoreUltraLED Displays, a Titan Intech Ltd brand, onboarded Green Sources as its first NEXUS Distributor under the ULTRA NEXUS program. The partnership focuses on LED displays distribution, improving market access, strengthening supply chain efficiency, and creating a collaborative model between the brand, distributors, system integrators, and partners.
- Alfatron ElectronicscoreAlfatron Electronics appointed Green Sources as its authorized distributor for India. Green Sources distributes Alfatron's comprehensive portfolio including audio systems, AV-over-IP solutions, signal management technologies, collaboration solutions, and cables and accessories. The partnership aims to strengthen Alfatron's presence in the Indian AV market.
- AVAcoreAVA appointed Green Sources as its authorized exclusive distribution partner for India. Green Sources represents AVA's collaboration portfolio including the OnCollab Series and provides localized sales, technical, and channel support. The partnership supports AVA's expansion in India's rapidly evolving AV market for seamless collaboration and hybrid workspaces.
- SpinetiXcoreSpinetiX, the leader in digital signage solutions, appointed Green Sources as its Distribution Partner for India. Green Sources offers the full SpinetiX portfolio including hardware players, SpinetiX ARYA cloud-based CMS, Elementi software, and feature set licenses, with on-the-ground commercial and technical support to SpinetiX resellers and integrators nationwide.
- NETGEARcoreGreen Sources partnered with NETGEAR as a value-added distributor for their AV Line Switches. This collaboration expands access to high-performance AV networking solutions throughout India, combining NETGEAR's globally trusted AV networking products with Green Sources' domain expertise and technical reach.
- UniluminsecondaryGreen Sources appointed as the official distributor for Unilumin's UTV-SC COB All-in-One Active LED displays, bringing next-gen display innovation to India's growing visual technology market. Focus areas include corporate environments, premium homes, retail spaces, and control rooms.
- Boom CollaborationsecondaryBoom Collaboration partnered with Green Sources to distribute its complete AV hardware lineup in India, expanding access to its global range of cameras, audio, and connectivity products including HALO videobar, MAGNA Pro 4K PTZ camera, and UNO complete conferencing system.
- iConnectcoreGreen Sources became India's official distributor of iConnect, specializing in motorized display lift systems including fold-down ceiling lifts and drop-down mechanisms. The partnership reinforces commitment to expanding high-quality AV solutions across the Indian professional technology landscape.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Green Sources competitors and assessment
Company assessmentDirect peers
- Maverick AV Solutions: European-headquartered specialist pro-AV distributor (a division of Exclusive Networks). Comparable as a pure-play AV value-added distributor serving system integrators across a defined geographic region.
- Redington Limited (India): India's largest IT and AV distribution group, distributing enterprise and consumer electronics through a multi-thousand partner channel. Highly comparable as a fellow value-added India distributor with overlapping vendor portfolios and system-integrator channel relationships.
- ScanSource, Inc. US-listed value-added distributor of AV, communications, and security technology — overlapping in vendor categories (NETGEAR, AV-over-IP, collaboration, signage) and channel-reseller GTM motion.
- Black Box Corporation: Global integrator and distributor of AV, networking, and communications technology to enterprise and government customers. Comparable in product categories (professional AV, networking, control rooms) and integrator channel approach.
- Almo Corporation (Almo Pro A/V): US-focused value-added professional AV distributor (now part of Exertis) serving system integrators and resellers with display, signage, and collaboration brands. Comparable niche AV-distribution GTM and vendor mix.
Broad incumbents
- Ingram Micro India: Subsidiary of a global IT distribution giant serving Indian resellers with broad IT/AV product lines. Comparable in distribution-of-AV-products model but substantially larger in scale and SKU breadth than Green Sources.
- WESCO / Anixter: Following its acquisition of Anixter, WESCO is a major communications and AV infrastructure distributor in the B2B channel. Comparable in distributing networking, AV, and infrastructure products to commercial integrators.
- TD SYNNEX Corporation: One of the world's largest IT distributors with significant pro-AV and networking exposure post-ConvergeONE. Comparable in product distribution but vastly broader in scale, geography, and vendor breadth than Green Sources.
- Exertis (a DCC Technology business): European-headquartered distribution business covering IT, AV, mobile, and consumer electronics. Comparable as a multi-region AV/IT value-added distributor working with system integrators and resellers.
Regional players
- Rashi Peripherals Limited: India-focused IT distribution arm (Rashi Peripherals/RPTech) distributing enterprise and consumer technology through a partner network. Comparable as an India-only B2B distributor in IT/AV categories but broader in IT than AV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Sources social profiles
Digital presenceGreen Sources financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Sources leadership team
Management profileNumber of profiles
Profiles1 record
Green Sources funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Sources M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Sources
What does Green Sources do?
Green Sources is a value-added distributor of professional audiovisual and IT products in India, representing 19 global AV technology brands across categories including digital signage, video conferencing, AV-over-IP networking, media servers, USB extension, LED displays, AV racks, and motorized display lifts. The company supplies these products through a network of more than 700 system integrators, AV consultants, and channel resellers, backed by a 50+ person technical team providing pre-sales consultation, demos, training, and post-sales support. Distribution is quote-based, with the company acting as the in-country channel partner for global AV brands entering the Indian market.
Is Green Sources a public or private company?
Green Sources is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Sources founded?
Green Sources was founded in 2009. It employs 11 to 50 people.
Where is Green Sources based?
Green Sources is headquartered in Mumbai, India, in the Asia region.
How does Green Sources make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are value-Added Distribution Services.
Who are Green Sources's main competitors?
Direct peers on record are Maverick AV Solutions, Redington Limited (India), ScanSource, Inc., Black Box Corporation and Almo Corporation (Almo Pro A/V). Broad incumbents are Ingram Micro India, WESCO / Anixter, TD SYNNEX Corporation and Exertis (a DCC Technology business). Rashi Peripherals Limited is listed as a regional player.
Does Green Sources have an API?
No public API is recorded for Green Sources.
What industry is Green Sources in?
Green Sources's product category is Professional AV Distribution Services. Its primary akta.pro industry code is CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail. Its NAICS code is 3343 and its SIC code is 3663.