Spinetix
SpinetiX SA is a Swiss digital signage platform provider offering proprietary DSOS firmware, ARYA cloud CMS, Elementi content software, and HMP/iBX media players to global enterprises and SMBs via certified resellers.
- Company typePrivate
- Founded2005
- HeadquartersHergiswil, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spinetix does
SpinetiX SA is a Swiss digital signage solutions provider founded in 2005 and headquartered in Hergiswil, Switzerland, with a secondary operating base in Lausanne. The company designs, manufactures (via partners in Germany, France, and Taiwan), and distributes an integrated signage platform serving customers ranging from small businesses to Fortune 500 enterprises across retail, healthcare, government, education, transportation, hospitality, industrial, banking, and smart-city verticals. Marquee reference customers include Coca-Cola, NASA, Mercedes-Benz, Maersk, Vodafone, Hypo Noe Bank, Alberta Health Services, Grand Central Terminal, and Time Inc.
The technical core comprises three proprietary layers: DSOS, a purpose-built Digital Signage Operating System engineered for 24/7 solid-state operation on Intel-based hardware and certified third-party players; ARYA, a cloud-based content management system with a freemium Discovery tier for SMBs and paid tiers for enterprises; and Elementi, professional content-creation software offering more than 250 built-in widgets (clocks, RSS, weather, financial data, Excel/Google Sheets, Power BI, SharePoint integrations). Hardware revenue comes from the HMP series (HMP400, HMP400W, HMP350, HMP300) and the fifth-generation iBX players (iBX410, iBX410W, iBX440 launched October 2023 through February 2024). Open APIs (Configuration, RPC, Status, Cloud, jSignage), Crestron and Q-SYS certifications, Axis camera integrations, and OEM embedding into Sharp displays (via Intel SDM) and SNUC Systems devices position the platform as interoperable rather than closed.
SpinetiX operates an exclusively indirect go-to-market, selling only through certified distributors, resellers, and service providers across the Americas and Europe (e.g., ALGAM Enterprise for France as of June 2026, SNEF Audiovisuel, ControlDesign, Solmani). Revenue streams mix one-time hardware and Elementi perpetual license sales with recurring Elementi Update Plan subscriptions, ARYA SaaS subscriptions, extended hardware warranties, and professional services (WidgetONE, third-party content/integration). Marketing and education channels include SpinetiX Academy (AVIXA-approved CTS RU courses), an extensive Support Wiki, YouTube tutorials, email newsletters, webinars, and case-study publishing. The company is privately held with no recent institutional funding disclosed beyond a 2008 NEVEQ round and no public listing; founder Julien Reichel remains active as Technology Architect.
Spinetix firmographics
Firmographics- Name
- Spinetix
- Legal name
- SpinetiX SA
- Website
- https://spinetix.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpinetiX SA is a Swiss digital signage platform provider offering proprietary DSOS firmware, ARYA cloud CMS, Elementi content software, and HMP/iBX media players to global enterprises and SMBs via certified resellers.
- Ownership category
- akta.pro rank
Spinetix industry classification
Industry- Product category
- Digital Signage Solutions
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Spinetix is headquartered
LocationHeadquarters
- HQ city
- Hergiswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Spinetix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (SpinetiX Players): Sale of proprietary digital signage media players including HMP series (HMP400, HMP400W, HMP350, HMP300) and iBX series (iBX410, iBX410W, iBX440). Players are manufactured in Europe and Taiwan. Comes with 3-year warranty.
- Elementi Software Licenses: Perpetual license sale for Elementi professional digital signage software. Each new license includes 1-year Update Plan. Licenses are tied to device serial numbers. Update Plans can be extended for 1 or 3 years at lower cost than new licenses.
- Elementi Update Plan (Subscription): Annual or multi-year subscription granting access to all major and minor software updates. Extends for 1 or 3 years. Early bird pricing available. Essential for accessing latest features and security patches.
- SpinetiX ARYA Cloud CMS (SaaS): Cloud-based content management system with tiered plans including a free Discovery plan. Paid tiers for more screens, users, and advanced features. Combines content management and content distribution for digital signage applications.
- Extended Hardware Warranty: Extended warranty option (24 months beyond standard 3-year warranty) available for HMP400, iBX410, and iBX440. Must be purchased within 60 days of original purchase with original sales receipts.
- WidgetONE / WidgetONE Plus Services: Professional services for display customization of selected widgets by SpinetiX or its subcontractors, provided under work-for-hire terms at SpinetiX standard hourly rates.
- Third-Party Content Services: Resellers and service providers offer content creation, creative consulting, user training, control system integration, and data feed services as part of the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for ARYA cloud CMS |
| Freemium | Pay-as-you-go | Elementi 30-day free trial |
| Subscription | Annual | Elementi Update Plan (1-year) |
| Subscription | Multi-year contract | Elementi Update Plan (3-year) |
| Subscription | Multi-year contract | Extended Hardware Warranty (24 months) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Spinetix product offering
Product offeringCore offering
SpinetiX provides an end-to-end digital signage platform that combines proprietary solid-state media players (HMP and iBX series), a purpose-built Digital Signage Operating System (DSOS), the SpinetiX ARYA cloud-based content management SaaS, and Elementi desktop authoring software with 250+ widgets. The offering enables organizations to create, manage, and distribute data-driven visual content across individual displays and enterprise-wide networks, with integrations into control systems, OEM displays, and partner service providers.
Product overview
SpinetiX is a digital signage solutions provider offering an integrated platform architecture combining hardware players, content management software, and a dedicated operating system. The core product portfolio includes: ARYA (cloud-based CMS for visual communication), Elementi (professional content design software with 250+ widgets), DSOS (Digital Signage Operating System), and HMP/iBX hardware players. Additional offerings encompass SpinetiX HUB (command center), Cockpit (license and device management platform), WidgetONE/WidgetONE Plus services, and SpinetiX Academy training. The company operates through an indirect sales model with technology partners, service providers, and resellers globally, with products engineered in Switzerland and manufactured in Europe/Taiwan.
Differentiator
Problem solved
Functional benefit
Brands
- SpinetiX ARYA: Cloud-based visual communication and content management solution (CMS) for digital signage applications.
- SpinetiX Elementi
- SpinetiX DSOS
- SpinetiX Cockpit
- WidgetONE / WidgetONE Plus
Products and services
- SpinetiX ARYA Cloud-based visual communication and content management solution (CMS) for digital signage, allowing businesses to create, manage, and distribute content from anywhere via customizable templates and a free Discovery plan tier.
- Elementi Professional digital signage authoring software with 250+ built-in widgets for creating video walls, interactive kiosks, live streaming, and data-driven content that auto-updates from APIs, RSS feeds, spreadsheets, and other external sources; available in 20 languages.
- DSOS (Digital Signage Operating System) Proprietary operating system built by SpinetiX for digital signage, deployed on SpinetiX players and certified third-party players, providing a secure, reliable foundation optimized for 24/7 operation with no moving parts.
- HMP (Hyper Media Player) Players Compact, solid-state digital signage media players designed in Switzerland and assembled in Germany or France; current models include HMP400, HMP400W, HMP350, and HMP300, covered by a 3-year standard warranty.
- iBX Players Fifth-generation SpinetiX digital signage players, including iBX410, iBX410W, and iBX440, providing advanced media player capabilities with full warranty, DSOS updates, and active technical support.
- SpinetiX Cockpit Web-based SaaS portal for maintenance and operation of SpinetiX players, third-party players, and Elementi license management, providing license registration, emergency releases, Update Plan purchases, and player monitoring.
- SpinetiX HUB Digital signage command center providing centralized management and monitoring capabilities for SpinetiX digital signage deployments.
- WidgetONE / WidgetONE Plus Professional display customization services for selected widgets performed by SpinetiX or its subcontractors, providing pre-configured widget solutions for specific digital signage display requirements under work-for-hire terms at SpinetiX standard hourly rates.
- Elementi Update Plan Annual or multi-year subscription granting access to all major and minor commercial updates to Elementi software; available in 1-year or 3-year terms with early-bird pricing and discounts versus new license purchases.
- Extended Hardware Warranty 24-month warranty extension beyond SpinetiX's standard 3-year hardware warranty for select products (HMP400, iBX410, iBX440), available for purchase within 60 days of original purchase with original sales receipts.
Quantifiable outcome
- 3-year standard warranty on all hardware products, demonstrating reliability and product longevity
- +3 more outcomes
Companies that use Spinetix
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles4 records
Spinetix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
Spinetix partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and minor.
- ALGAM EnterprisemajorSpinetiX appointed ALGAM Enterprise as Distribution Partner for France. ALGAM serves as SpinetiX's homebase in Lausanne, providing distribution services for the French market.
- Intel (Partner Alliance)coreSpinetiX is a member of the Intel Partner Alliance, a global ecosystem of companies providing scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. As an Intel IoT Solutions Alliance member, SpinetiX collaborates with third-party player manufacturers leveraging Intel-based architectures.
- SharpcoreSpinetiX partners with Sharp to offer a ready-to-use solution making digital signage accessible, secure, and scalable. The solution features SpinetiX DSOS built into Sharp displays with integrated Intel SDM, offering out-of-the-box access to the free Discovery plan of SpinetiX ARYA CMS.
- CrestroncoreSpinetiX is Crestron's Integrated Partner, with SpinetiX products certified to operate seamlessly with Crestron control technologies. Crestron Fusion monitoring and scheduling software adds intelligence to turn organizations into high-performance enterprises.
- Q-SYSmajorAs a proud member of the Q-SYS Technology Program, SpinetiX advances digital signage by streamlining programmatic content integration. Q-SYS and SpinetiX leverage control systems and devices to trigger content on display via the cloud in smart corporate, educational, hospitality, and public environments.
- Axis CommunicationsmajorAxis Communications and SpinetiX created a powerful streaming solution for Public View Monitor or Confrontation Screen at shop entrances. By combining Axis network cameras with SpinetiX HMP players, the screen becomes an interactive welcome screen.
- Sunrise BusinessmajorSpinetiX joined forces with Sunrise Business, leading Swiss telecommunications provider, to deliver a ready-to-use signage offering to a wider audience of small and medium-sized businesses (SMBs). Together they make it simpler and faster for organizations to transform messages into experiences.
- SNUC SystemscoreSNUC Systems manufactures rugged, modular compute platforms purpose-built for real-world AI applications. SNUC Systems devices running SpinetiX ARYA CMS out of the box on DSOS offer end-to-end ready-to-use digital signage appliances. The Simply NUC Everglades 2 is a certified third-party player.
- SNEF AudiovisuelmajorSNEF Audiovisuel is a Certified Dealer in France. They leverage SpinetiX's open technology to bring their own added value and deliver unique solutions to customers. They value SpinetiX's flexibility combined with reliability and performance.
- Service OwlminorService Owl is a group of digital signage experts and consultants specializing in maximizing SpinetiX digital signage through hardware, software, and services. They use a consultative approach to understand goals, content needs, and limitations.
- DIGICHIEFminorDIGICHIEF is a leading provider of licensed content including API feeds, integrated HTML designs, images, and video. They provide engaging, hyper-local and cloud distributed content for SpinetiX deployments.
- ControlDesignminorFounded in 2008, ControlDesign is a Swiss firm pioneer in home automation, audiovisual control-system and unified-communication sectors. They are the ideal partner for projects requiring full integration of digital signage with Smart Building, AV, UC, or IoT protocols.
- Cotive GmbHminorCotive is an all-in-one specialized solution provider for digital communication and collaboration. As a SpinetiX service provider, they ensure consistently exceptional experiences.
- SolmaniminorSolmani is a leader in digital signage solutions in Switzerland, experts in LED technology (indoor and outdoor), touch-based and passive LCD solutions, and custom development and monitoring according to customer objectives.
- écran doubleminorBased in Geneva, écran double develops and integrates solutions for digital signage and hospitality management. Their services are 100% dedicated to these digital niches to bring the right answer to exact customer needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Spinetix competitors and assessment
Company assessmentDirect peers
- BrightSign: BrightSign is a leading manufacturer of solid-state digital signage media players with its own BrightSignOS and BrightSign Network CMS, the closest direct competitor to SpinetiX's HMP/iBX hardware and DSOS + ARYA software stack. Both target the same professional digital signage integrator channel.
- Scala (by STRATACACHE): Scala, owned by STRATACACHE, is an enterprise digital signage CMS serving retail, QSR, banking and transportation customers worldwide. It targets the same enterprise verticals (Coca-Cola-style F500, transportation hubs) as SpinetiX with a more software-focused offering.
- Broadsign: Broadsign provides a digital-out-of-home (DOOH) signage platform for media owners and retailers, including CMS, player software and audience analytics. It overlaps with SpinetiX in retail and transportation digital signage, with a stronger programmatic/audience-measurement orientation.
- Four Winds Interactive (FWI): FWI (now Poppulo) is an enterprise digital signage and employee communications platform serving corporate, healthcare and education customers. It directly overlaps with SpinetiX in corporate, education and healthcare segments.
- Navori Labs: Navori Labs provides a digital signage software platform (Navori CMS) with player and analytics capabilities, sold through an integrator channel similar to SpinetiX. It is a comparable mid-sized specialist competing for the same end customers.
- YCD Multimedia: YCD Multimedia offers the C-nario digital signage platform with content management, analytics and player software for retail and corporate deployments, directly comparable to SpinetiX's ARYA + Elementi offering.
- IAdea Corporation: IAdea manufactures commercial-grade Android digital signage media players and offers a cloud CMS, competing with SpinetiX in the appliance-plus-software category, particularly for integrators deploying Android-based signage networks.
Broad incumbents
- Samsung Electronics (MagicINFO): Samsung's MagicINFO is a vertically integrated signage platform bundling commercial displays with CMS, OS and remote management. As a display giant, Samsung competes with SpinetiX by offering end-to-end hardware-plus-software solutions at scale, often at lower effective cost for buyers who prefer single-vendor procurement.
- LG Electronics (webOS Signage / SuperSign): LG offers SuperSign CMS and webOS Signage platform integrated into its commercial displays, providing an all-in-one alternative to SpinetiX for customers seeking display + software + remote management from a single global vendor.
Emerging players
- OnSign.tv: OnSign.tv is a cloud-based digital signage SaaS platform that competes with SpinetiX ARYA in the SMB and mid-market, with a fully browser-based CMS and lower-cost player-agnostic positioning, making it a younger, more cloud-native rival.
Market position
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Spinetix social profiles
Digital presenceSpinetix compliance and trust
Trust signalCompliance2 records
Spinetix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinetix leadership team
Management profileNumber of profiles
Profiles1 record
Spinetix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinetix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinetix
What does Spinetix do?
SpinetiX provides an end-to-end digital signage platform that combines proprietary solid-state media players (HMP and iBX series), a purpose-built Digital Signage Operating System (DSOS), the SpinetiX ARYA cloud-based content management SaaS, and Elementi desktop authoring software with 250+ widgets. The offering enables organizations to create, manage, and distribute data-driven visual content across individual displays and enterprise-wide networks, with integrations into control systems, OEM displays, and partner service providers.
Is Spinetix a public or private company?
Spinetix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spinetix founded?
Spinetix was founded in 2005. It employs 11 to 50 people.
Where is Spinetix based?
Spinetix is headquartered in Hergiswil, Switzerland, in the Europe region.
How does Spinetix make money?
Seven revenue lines are on record. Hardware Sales (SpinetiX Players) is the primary driver. The others are elementi Software Licenses, elementi Update Plan (Subscription), spinetiX ARYA Cloud CMS (SaaS), extended Hardware Warranty, widgetONE / WidgetONE Plus Services and third-Party Content Services.
Who are Spinetix's main competitors?
Direct peers on record are BrightSign, Scala (by STRATACACHE), Broadsign, Four Winds Interactive (FWI), Navori Labs, YCD Multimedia and IAdea Corporation. Broad incumbents are Samsung Electronics (MagicINFO) and LG Electronics (webOS Signage / SuperSign). OnSign.tv is listed as an emerging player.
Does Spinetix have an API?
Yes. SpinetiX provides multiple APIs for integration purposes including: Configuration API (technical documentation version 9 released June 2026), RPC API (technical documentation version 6 released May 2026), Status API, Cloud APIs, Player APIs, and jSignage API. Elementi provides secure data access to cloud accounts (channels) for services such as Flickr, Google, OneDrive. The documentation is available through the SpinetiX Support Wiki at support.spinetix.com. Developer documentation is at support.spinetix.com/wiki/Category:APIs.
What industry is Spinetix in?
Spinetix's product category is Digital Signage Solutions. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5182 and its SIC code is 7372.