STATELY

What STATELY does

STATELY INC. (綜元股份有限公司) is a Taiwan-incorporated, privately held authorized distributor of industrial sensing, measurement, and automation equipment, headquartered in Sanchong District, New Taipei City, with a secondary office in Kaohsiung operating under the 'Jiashun' (嘉舜) brand. The company acts as a value-added channel partner for international principals, carrying product lines from OPTEX FA (photoelectric switches, laser displacement sensors, fiber optic sensors, background suppression sensors, automatic door sensors), FLIR Systems (thermal imaging cameras in the E-, T-, and i-series), AEMIC (component testers for capacitance, inductance, and resistance), GIKEN (3D people counters and the AIO CX1 360-degree counter), IMV (vibration meters and seismic monitoring devices), and NIKON (special optical instruments including microscopes, UV/NUV lenses, laser optical barrels, and photomask linewidth measurement systems). The catalog spans 149 SKUs across sensors, thermal imaging, automatic door detection, component testing, vibration measurement, people counting, and environmental monitoring.

Beyond distribution, STATELY markets a portfolio of own-brand products, including Stately LED lighting (tube lights, lens downlights, high-bay/industrial flood lights), Stately air quality detection displays, Stately infrared thermometers, and the PASSPORT customer analytics application that integrates GIKEN sensor data with reporting for foot-traffic analysis. The business model is quote-based B2B direct sales with no publicly disclosed pricing; revenue is generated through hardware resale with value-added technical selection assistance, downloadable datasheets, and application consultation. Distribution is single-country (Taiwan), and the company sells primarily to industrial manufacturing and factory automation customers, with use cases spanning production monitoring, quality control, predictive maintenance, building management, environmental monitoring, thermal inspection, and retail/foot-traffic analytics. Marketing is conducted primarily through the company's website (149 product records, datasheet downloads) and direct contact-based engagement rather than digital or channel-partner marketing at scale.

Name

STATELY

Legal name

綜元股份有限公司 (STATELY INC.)

Website

https://stately.com.tw

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

STATELY INC. is a Taiwan-based authorized distributor of industrial sensing, measurement, and automation equipment, representing brands including OPTEX FA, FLIR, AEMIC, GIKEN, IMV, and NIKON for B2B industrial customers, alongside own-brand LED, air quality, and analytics products.

Ownership category

akta.pro rank

Product category

Industrial Measurement Equipment Distribution

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Measuring & Controlling Devices, Nec (3829), Optical Instruments & Lenses (3827), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

akta.pro secondary industries

Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB), Optical & Light Sensors (Photodiodes/ALS/Color/UV) (HDAHALAE)

Keywords

• Industrial sensor distribution
• Measurement equipment supply
• Photoelectric sensor products
• Thermal imaging equipment
• Factory automation distribution

Headquarters

HQ city

Panyu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Distribution & Resale: STATELY generates revenue through the distribution and resale of industrial sensing, measurement, and automation equipment from international brand partners including OPTEX FA, FLIR, AEMIC, GIKEN, and IMV. The company acts as a value-added distributor providing technical selection guidance, product datasheets, and application support alongside the hardware sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

STATELY (綜元股份有限公司) is an authorized Taiwan distributor of industrial sensing, measurement, and automation equipment. The company distributes photoelectric and laser displacement sensors, fiber optic and background suppression sensors from OPTEX FA; thermal imaging cameras from FLIR; infrared thermometers (OPTEX and own-brand Stately); component testers (capacitance, inductance, ESR, resistance) from AEMIC; 3D people counting systems from GIKEN paired with the proprietary PASSPORT analytics application; vibration meters and seismic monitors from IMV; and specialty optical instruments from NIKON. STATELY also sells its own branded LED lighting (tube, downlight, high-bay) and air-quality detectors, providing product selection guidance, datasheets, and application consultation alongside hardware resale.

Product overview

STATELY (綜元股份有限公司) is an industrial sensor, measurement, and automation equipment distributor. The company offers a comprehensive portfolio of products organized into several main categories: OPTEX FA sensors (photoelectric switches, laser displacement sensors, fiber optic sensors, background elimination sensors), OPTEX and Stately branded infrared thermometers, FLIR thermal imaging cameras, OPTEX automatic door sensors and touch switches, AEMIC component testing equipment (capacitance, inductance, resistance testers), GIKEN people counting systems, IMV vibration meters, and Stately branded LED lighting and air quality detection devices. The company also distributes NIKON special instruments including microscopes and precision optical equipment. The portfolio includes both distributed international brands and proprietary Stately branded products, serving industrial automation, manufacturing, building management, and testing applications.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and standard.

• OPTEX FA (日本オプtex)coreTechnology or IntegrationOPTEX FA is a leading Japanese manufacturer of industrial sensors including photoelectric switches, fiber optic sensors, background elimination sensors, laser displacement sensors, and automatic door sensors. STATELY distributes OPTEX FA products in Taiwan, offering the full product lineup including ZA-B Series laser distance sensors, CD2S/CD22 laser displacement sensors, BGS background suppression sensors, D2RF fiber optic sensors, J3 photoelectric sensors, and automatic door sensors (OA series). OPTEX FA products represent the core sensor technology segment of STATELY's portfolio.
• FLIR SystemscoreTechnology or IntegrationFLIR Systems is a US-based manufacturer of thermal imaging cameras and infrared measurement equipment. STATELY distributes FLIR products in Taiwan, including the FLIR E-series (E4/E6/E8/E40/E50/E60/E75/E85/E95/E96), FLIR T-series (T420/T440/T620/T640), and FLIR i-series thermal cameras. FLIR products are a key segment of STATELY's temperature measurement and thermal imaging offerings.
• AEMIC (元件測試計)coreTechnology or IntegrationAEMIC (formerly ADEX) manufactures component testing equipment including capacitance testers, inductance testers, ESR/Z meters, and micro-resistance testers. STATELY distributes AEMIC products in Taiwan, with models including AE-365E, AE-363E/D, AE-3245A, and AE-127B for capacitor, inductance, and resistance measurement applications in manufacturing quality control.
• GIKEN (人流計數器)standardTechnology or IntegrationGIKEN manufactures people counting and visitor analytics systems. STATELY distributes GIKEN products in Taiwan including 3D people counters and AIO CX1 360-degree 3D people counting systems, offered alongside STATELY's own PASSPORT people analytics application for customer flow data collection and reporting.
• IMV (振動計/地震監視裝置)standardTechnology or IntegrationIMV manufactures vibration meters and earthquake monitoring devices. STATELY distributes IMV products in Taiwan, including the VM series vibration meters, for industrial vibration measurement and seismic monitoring applications.
• NIKON (特殊光學儀器)standardTechnology or IntegrationNIKON manufactures specialized optical instruments including microscopes, laser optical components, UV/NUV lenses, and MEMS projection lithography equipment. STATELY distributes select NIKON products in Taiwan, including the CM series small reflection microscopes, NLB-4 laser optical barrels, UV/NUV objective lenses, PLM-180 photomask linewidth measurement systems, and BioStudio cell observation systems.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WT Microelectronics: Taiwan-listed electronics distributor with Asia-Pacific reach handling semiconductors, components, and industrial products. Comparable as a Taiwan-anchored authorized distributor of international brands serving industrial and manufacturing customers.
• SICK AG: German industrial sensor manufacturer (photoelectric, laser, machine vision, vibration) that supplies directly and via local distributors in Asia. Comparable because SICK competes directly with the distributed brands (OPTEX FA, FLIR) in STATELY's portfolio, and SICK's own distribution model overlaps with STATELY's go-to-market.
• Arrow Electronics: Global broad-line electronics distributor serving industrial, aerospace, and IoT customers with Asia-Pacific operations. Comparable in distributing industrial components and measurement equipment to manufacturing customers, though at vastly larger scale.
• WPG Holdings: Taiwan-headquartered, Asia's largest electronics distributor serving semiconductor and component channels. Comparable as a Taiwan-based authorized distributor of international electronic/industrial brands, though at materially larger scale and broader product scope.
• Mouser Electronics: Global authorized electronics distributor with a Taiwan presence, distributing semiconductors, sensors, and industrial components. Comparable distribution model for industrial-grade components, with broader catalog and digital ordering infrastructure.
• Avnet: Global broad-line electronics distributor with Asia operations, distributing semiconductors, sensors, and industrial components. Comparable in authorized-distribution model serving industrial and factory-automation customers in Asia.
• RS Components (Electrocomponents plc): Global industrial and electronics distributor serving maintenance, engineering, and production customers, with a Taiwan local site. Overlaps with STATELY in distributing industrial sensors, measurement instruments, and FA components to the same end markets.

Direct peers

• Restar Corporation: Japanese electronics distributor specializing in industrial semiconductors, sensors, and FA equipment with cross-border operations. Similar authorized-distribution model for industrial measurement and automation components, serving Asian manufacturers.
• Ryosan Co., Ltd. Japanese industrial electronics and semiconductor distributor handling sensors, FA components, and measurement equipment with Asia operations. Closely comparable business model: authorized distribution of international brands plus value-added technical support for industrial customers.
• Macnica Inc. Japanese-headquartered value-added distributor of semiconductors, industrial sensors, and imaging/measurement equipment with significant Asia-Pacific operations including Taiwan. Directly comparable as a regional industrial sensor and measurement equipment distributor with similar technical-support-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STATELY