Giken Trastem

What Giken Trastem does

Giken Trastem Co., Ltd. (技研トラステム株式会社) is a Kyoto-based Japanese company, founded in 1966 as Giken Trading and renamed in 1996, specializing in people counting and customer traffic analytics solutions. It is a wholly-owned subsidiary of Optex Co., Ltd., and operates as the Optex Group's dedicated unit for people-flow measurement. The company developed the world's first people counting system in 1976 and has since built an end-to-end portfolio spanning proprietary sensors, on-device computer vision, cloud and on-premises software, and maintenance services.

The company's core technology is a world-patented image-processing method called the vector focal method (ベクトル焦点法), which generates 3D spatial models within images to recognize and track human shapes. All image analysis is performed at the edge inside the sensor, with no personal images stored or transmitted; only count data is sent to the cloud or on-premises server. The product portfolio includes the PASSER family (PASSER-CLOUD subscription analytics, PASSER-NET on-premises system, PASSER-BEACON marketing automation with BLE, PASSER-EYE remote monitoring), the AIO series (AIO-CX1 360° multi-zone sensor, AIO-FX1 gender/age demographic sensor), PASSENGER COUNTER for buses, PASSER-TRAFFIC for camera-agnostic traffic analytics, and analytics applications (IWPRO, PASSPORT, AIRPORT, TRASTREAM). Giken Trastem holds 22 domestic patents, 9 international patents, 60 trademarks, and 1 design patent, and is ISO 27001 certified.

The business model combines hardware sales, monthly and annual subscriptions, one-time on-premises licenses, and annual maintenance contracts. Revenue is generated primarily through direct enterprise sales in Japan, with international distribution through partners in Taiwan and other markets. The customer base spans commercial facilities (department stores, shopping centers, station buildings, underground malls), transportation operators (city bus bureaus, bus companies), public facilities (museums, zoos, convention centers), municipalities, and shopping street associations, with over 100,000 installation sites claimed and approximately 6,000 bus-vehicle deployments as of November 2025. Named customers include PARCO, JR East (CoCoLo Niigata), JR Central (Asty Shizuoka), Mori Building (Toranomon Hills), Tokyo Big Sight, Ueno Zoo, Yokohama Municipal Transportation Bureau, and HAERA Nagoya.

Name

Giken Trastem

Legal name

GIKEN TRASTEM CO.,LTD.

Website

https://trastem.co.jp

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Giken Trastem is a Kyoto-based Japanese company and wholly-owned Optex Group subsidiary that develops proprietary computer-vision people counting sensors and cloud/on-premises analytics software, serving retail, transportation, public facilities, and municipalities with 100,000+ installations.

Ownership category

akta.pro rank

Product category

People Counting and Customer Traffic Analytics

NAICS

Support Activities for Transportation (488)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• People counting sensors
• Customer traffic analytics
• People flow analysis
• Retail analytics solutions
• Passenger counting systems

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (People Counting Sensors): Sale of proprietary sensors including PASSER series sensors, bus passenger counters, and demographic analysis devices. Hardware forms the physical infrastructure for the counting systems.
2. Cloud Subscription Services (PASSER-CLOUD): Monthly subscription service including sensor hardware, cloud connectivity via LTE module, data aggregation, and reporting dashboard. Provides real-time access to counting data from any location without requiring local infrastructure.
3. Annual Maintenance Services: Annual maintenance contracts covering regular inspections, remote monitoring (PASSER-EYE), and on-call support for troubleshooting. Ensures counting accuracy and system reliability over time.
4. Professional Services (Installation & Setup): Planning, installation, and configuration services for sensor deployment. Covers site assessment, sensor placement optimization, and system calibration.
5. On-Premises Systems (PASSER-NET): On-premises counting systems for facilities preferring local data management. Software applications like IWPRO, PASSPORT, AIRPORT provide data visualization and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Giken Trastem is a Japanese sensor manufacturer that designs, produces, and sells people-counting and customer-traffic measurement solutions for commercial facilities, transportation, and public sector clients. Its product lineup combines ceiling-mounted imaging sensors with on-premises, cloud, and reporting software to convert footfall data into actionable people-flow analytics. The company also offers gender/age estimation sensors, BLE beacon marketing tools, and remote monitoring services.

Product overview

Giken Trastem's product portfolio centers on people-counting and customer behavior analytics systems for retail facilities, public spaces, and transportation. The core platform is offered in two deployment models: the cloud-based subscription service PASSER-CLOUD (LTE-equipped sensors, no LAN wiring required) and the on-premises system PASSER-NET (facility-hosted software). PASSER-BEACON extends the sensor hardware with built-in BLE beacon functionality for marketing automation and customer engagement. Supporting the core platform are specialized analysis tools including the AIO-FX1 demographic analysis system (gender/age estimation via edge image processing), the AIO-CX1 all-round 360° in-store behavior sensor (zone dwell time, entry rates, congestion), and PASSER-TRAFFIC for traffic volume analysis from existing cameras. Bus operators are served by the PASSENGER COUNTER sensor for vehicle-mounted passenger counting. Data analysis is handled through the IWPRO-STORE and IWPRO-ENTERPRISE analytics applications, with PASSPORT (on-premises) and AIRPORT (cloud) providing reporting, and TRASTREAM offering a unified dashboard. Operational reliability is backed by PASSER-EYE remote monitoring and annual maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• TRASTREAM: 店内顧客行動クラウドサービス - In-store customer behavior cloud service for visualizing customer journeys from entry to purchase.
• PASSER
• PASSER-CLOUD
• PASSER-NET
• PASSER-BEACON
• AIO-CX1
• AIO-FX1
• PASSENGER COUNTER

Products and services

• PASSER-CLOUD Cloud-based subscription service that connects Giken Trastem sensors over the internet to deliver real-time people-counting and analytics dashboards for stores, shopping centers, and chains.
• PASSER-NET On-premises people-counting software that aggregates sensor data inside a single commercial facility for in-store analytics without cloud dependency.
• PASSER-BEACON BLE beacon service for delivering location-based marketing messages to shoppers' smartphones in retail venues using the PASSER sensor infrastructure.
• AIO-FX1 Ceiling-mounted imaging sensor that estimates customer gender and age from facial image data using vector focal method processing, for retail marketing analysis.
• AIO-CX1 Omni-directional ceiling sensor capturing 360-degree in-store customer behavior and movement patterns for retail analytics.
• PASSER-TRAFFIC Cloud-delivered traffic volume data service designed for shopping streets and commercial districts that need aggregate foot-traffic measurement across multiple outdoor locations.
• PASSENGER COUNTER Bus-mounted sensor that counts boarding and alighting passengers to support public transit operations, route planning, and reporting.
• IWPRO-STORE Analytics reporting software for single retail stores, consolidating sensor data into reports for store managers.
• IWPRO-ENTERPRISE Multi-site analytics software for retail chains and enterprises that need consolidated people-counting data across many stores.
• PASSPORT On-premises reporting application that visualizes PASSER sensor data into dashboards and reports without requiring a cloud connection.
• AIRPORT Cloud-based reporting application providing remote access to people-counting analytics from any web browser.
• TRASTREAM Dashboard service that visualizes live people-flow data streams from deployed sensors for facility operators and planners.
• PASSER-EYE Remote monitoring service that watches deployed PASSER sensors and reports status or operational issues back to customers.
• Annual Maintenance Service Annual maintenance and support contract that keeps installed PASSER sensors operational and calibrated for customers.

Quantifiable outcome

• 95%+ counting accuracy in recommended bus environment conditions
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Optex Co., Ltd. (オプテックス株式会社)coreOEM/ Whitelabel/ Licensing PartnerParent company relationship - Optex is the 100% owner of Giken Trastem. Optex develops various sensing technologies and products, and Giken Trastem specializes in people counting and flow analysis solutions. The partnership enables technology sharing and market expansion across sensing applications.
• OMNICITY (オムニシティ) - Optex-operated PlatformminorStrategic or Co-development PartnerGiken Trastem participates in Optex's OMNICITY beacon information delivery platform, enabling beacon-based customer engagement services through their sensors.
• Local Taiwan PartnerscoreChannel Partner/ Reseller/ DistributorLocal partners in Taiwan handle installation, construction, and maintenance of Giken Trastem systems in Taiwan, providing on-the-ground support for commercial and public facility deployments since 1990s.
• JR Central Group (JR東海グループ)coreStrategic or Co-development PartnerLong-standing partnership with JR Central subsidiary for commercial facility operations (Asty Shizuoka), including digital promotion initiatives using PASSER-BEACON technology integrated with TOKAI STATION POINT app.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• RetailNext: RetailNext provides in-store traffic analytics using ceiling-mounted sensors and computer vision, with dashboards for dwell time, conversion, and demographics. It is the most directly comparable US-based retail footfall analytics peer, competing for the same multi-store enterprise customers.
• Density: Density (US) provides people-counting and occupancy sensors for offices, retail, and venues, with SaaS dashboards. Overlaps Giken Trastem on indoor occupancy analytics and recurring SaaS business model, though smaller in transit.
• V-Count: V-Count (now part of Compre/Traffic-X) supplies 3D people counters and analytics for retail, airports, and public venues in EMEA and the Americas. Directly comparable counting hardware-software stack.
• Xovis: Xovis (Switzerland) develops 3D stereo-vision people-counting sensors and airport/retail analytics software. Comparable sensor-software product model for retail, transit, and public facilities with similar accuracy and privacy positioning.
• HELLA Aglaia: HELLA Aglaia (Germany) develops image-processing-based people counting and traffic analytics for retail, public transport, and smart-city use cases. Closest European peer in vision-based counting for transit and public infrastructure.
• Irisys: Irisys (UK, part of Halma plc) manufactures people-counting sensors using thermal, infrared and time-of-flight technologies with software analytics for retail and public-space customers. Comparable hardware-plus-software model serving analogous venues.
• Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, a Johnson Controls business, acquired ShopperTrak to deliver retail traffic counting and shopper analytics for global retailers. Closest large-scale enterprise peer in people counting for retail chains and malls.
• Dor (Dor Smart People Counting): Dor (Israel/EU) produces 3D stereo vision people counters and retail analytics dashboards used by European retailers and malls. Directly comparable in product category, deployment model, and target customer base.

Broad incumbents

• Axis Communications: Axis Communications is a global leader in network cameras and increasingly bundles AI-based people-counting analytics (e.g., AXIS People Counter) as part of a broader video surveillance portfolio. Competes indirectly via standardized analytics on generic camera hardware.
• Cisco Meraki (MV Smart Cameras): Cisco Meraki offers cloud-managed MV cameras with built-in people-counting and occupancy analytics for retail and enterprise. Represents the bundled cloud-incumbent threat against standalone people-counting sensors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giken-trastem-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giken Trastem