Diversity Training University International

What Diversity Training University International does

Diversity Training University International (DTUI, d/b/a DTUI.com LLC) is a private, founder-led diversity, equity, inclusion, and cultural competence consulting and certification firm founded in 1998 by Dr. Billy Vaughn and headquartered in San Francisco. The firm serves three customer segments: government agencies (the primary segment), large enterprises and educational institutions, and individual professionals pursuing credentials in the diversity field. Core offerings include the Organizational Inclusion Assessment Toolkit (OIA) — a trademarked, proprietary methodology that diagnoses an organization's stage of inclusion using surveys, key informant interviews, archival research, and focus group instruments — and a portfolio of diversity certifications (CDP, CDT, CDPM, CDIR, CDE) housed in the Diversity Executive Leadership Academy, which DTUI created in 2017. The firm also delivers custom training design, organizational development and strategic planning consulting, and measurement/performance evaluation services, all grounded in a competency-based instructional design framework that characterizes learning across awareness, attitude, knowledge, and skills components.

DTUI generates revenue through a mix of one-time certification registration fees, downloadable OIA Toolkit unit-priced sales, project-based consulting engagements, and structured training event fees with tiered refund policies. The go-to-market is enterprise field sales and consultative selling: DTUI wins competitive government bids (e.g., a five-year SFMTA contract awarded in 2019) and partners directly with clients on assessment, training design, and strategic planning projects. The company holds IACET accreditation and SHRM recognition, lending institutional credibility to its continuing-education offerings. Operations are domestic-centric with a limited international footprint via the 2016 India launch of the CDP program; the named team is boutique-sized and the firm has no disclosed institutional funding, no parent company, and no M&A history, indicating a founder-managed, self-funded operating model rather than a venture-backed growth business.

Name

Diversity Training University International

Legal name

DTUI.com LLC

Website

https://dtui.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversity Training University International (DTUI) is a private, founder-led San Francisco firm that delivers diversity, equity, inclusion consulting, organizational assessments, and certification programs (CDP, CDT, CDPM, CDIR, CDE) to government agencies, large enterprises, and individual professionals since 1998.

Ownership category

akta.pro rank

Product category

Diversity, Equity, and Inclusion Consulting & Training

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Diversity training services
• Inclusion consulting
• Cultural competence training
• Diversity certification programs
• Organizational development consulting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Programs: DTUI offers certification programs including CDP (Certified Diversity Professional), CDT (Cultural Diversity Trainer), CDPM (Manager diversity certification), and CDIR (Cultural Diversity & Inclusion Recruiter). Programs include both classroom and online formats with fees varying by program type. Refund policies indicate registration fees can be applied to future events within 12 months.
2. Organizational Development Consulting: Consulting services for strategic planning, organizational assessment, and talent management. Clients include government agencies and large organizations who engage DTUI for expertise in building capacity.
3. Organizational Inclusion Assessment Toolkit Sales: The OIA Toolkit is sold as a downloadable product. Pricing depends on the number of participants the assessment targets and whether the organization or DTUI performs the assessment work.
4. Training Design and Development: Custom training design and development services for organizations including needs assessment, curriculum development, and implementation support. Revenue generated through project-based consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

DTUI sells diversity, equity, and inclusion consulting and training services to government agencies and large organizations, including training design and development, organizational inclusion assessments (via the proprietary OIA Toolkit), strategic planning, and talent management. It also sells paid professional certification credentials (CDP, CDT, CDPM, CDIR, CDE) through its Diversity Executive Leadership Academy, delivered in classroom, online, and hybrid formats, accredited by IACET and recognized by SHRM.

Product overview

DTUI (Diversity Training University International) offers a comprehensive suite of organizational consulting and training services focused on diversity, inclusion, and cultural competence. The company operates the Diversity Executive Leadership Academy (DELA) as its primary certification platform, housing credentials including CDP (Certified Diversity Professional), CDT (Certified Diversity Trainer), CDPM (Manager Diversity Certification), CDIR (Cultural Diversity & Inclusion Recruiter), and CDE (Certified Diversity Executive). DTUI's core products include the Organizational Inclusion Assessment Toolkit (OIA) for assessing organizational cultural competence stages, Training & Instructional Design Services using a competency-based approach, Organizational Development & Strategic Planning consulting, and Measurement/Metrics services. The company also offers courses and seminars in classroom, online, and hybrid formats for professional development. DTUI was founded in 1998 and is accredited by IACET and recognized by SHRM.

Differentiator

Problem solved

Functional benefit

Brands

• Diversity Executive Leadership Academy: Academy created to house and offer certification programs including CDP, CDT, CDPM, CDIR, and CDE credentials.

Products and services

• Organizational Inclusion Assessment Toolkit (OIA) A comprehensive, trademarked assessment system that identifies an organization's stage of inclusion based on DTUI's proprietary developmental model, comprising survey instruments, Key Informant Interview forms, Archival research forms, and Focus Group Interview items that converge to determine an organization's cultural competence and inclusion gaps. Sold to organizations and used by DTUI consultants.
• Certified Diversity Professional (CDP) Professional certification program for diversity officers, consultants, and trainers. DTUI's flagship credential, the first diversity certification program in the world (1998), offered in classroom, online, and hybrid formats and recognized by IACET and SHRM.
• Certified Diversity Trainer (CDT) Train-the-trainer certification program equipping professionals to deliver diversity, equity, and inclusion training in-house for their organizations.
• Diversity Executive Leadership Academy (DELA) Academy platform created in 2017 to house and deliver all DTUI certification credentials (CDP, CDT, CDPM, CDIR, CDE), serving both individual professionals and organizational clients.
• Manager Diversity Certification (CDP-M / CDPM) Certification program for managers focused on diversity, equity, and inclusion management competencies, added to DTUI's program offerings in 2020.
• Cultural Diversity & Inclusion Recruiter (CDIR) Certification program for recruiters specializing in cultural diversity and inclusion hiring practices, added to DTUI's program offerings in 2020.
• Certified Diversity Executive (CDE) Executive-level diversity, equity, and inclusion certification credential added in 2017 as part of the Diversity Executive Leadership Academy.
• Training & Instructional Design Services Custom training design and development services using DTUI's competency-based instructional design framework that characterizes training across four learning components: awareness, attitude, knowledge, and skills. Includes training needs assessment, curriculum design, development, implementation, scheduling, project management, and reporting for government and enterprise clients.
• Organizational Development & Strategic Planning Services Consulting services to maximize individual, team, and organizational performance, including strategic planning (e.g., High Impact Strategic Planning Method), scenario planning, organizational assessment, and coaching services for organizations seeking sustainable high-impact diversity, talent management, and inclusion strategies.
• Measurement, Metrics & Performance Evaluation Services to identify competency areas, performance evaluation, and potential risks, providing organizational metric data that supports investment, restructuring, and inclusion-related decisions (including the Organizational Inclusion & Engagement Assessment).
• Cultural Diversity Courses, Seminars & Programs Employee engagement, inclusion, equity, and accessibility training delivered through courses, seminars, and programs in classroom, online, and hybrid formats. Small-group cohorts of 10-15 participants with certification awards and continuing education credit eligibility.

Quantifiable outcome

• 92% of workers believe good training impacts their job engagement
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International Accreditors for Continuing Education and Training (IACET)coreOthersDTUI is accredited by IACET and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.
• Society for Human Resource Management (SHRM)coreOthersDTUI is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP recertification activities. This recognition allows DTUI certification holders to earn continuing education credits toward their SHRM credentials.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Paradigm Strategy: Paradigm is a DEI strategy and learning firm offering diagnostic assessments, training design, and inclusion consulting to enterprise clients. Its assessment-plus-training model mirrors DTUI's OIA Toolkit + instructional design framework.
• Cook Ross: Cook Ross is a US-based DEI consulting and training firm offering cultural competence, inclusion strategy, and certification programs. It competes directly with DTUI in enterprise and government DEI training and consulting engagements.
• Global Diversity Practice: Global Diversity Practice is an international DEI consultancy providing inclusion strategy, training, and benchmarking for multinational and government clients. It is comparable to DTUI's competency-based training and organizational inclusion assessment offerings.
• Linkage (Korn Ferry): Linkage, now part of Korn Ferry, is a leadership and DEI development firm offering assessments, training, and certification-adjacent programs. It overlaps directly with DTUI's organizational inclusion assessment and diversity leadership credentialing offerings.
• The Winters Group: The Winters Group is a US DEI consulting firm providing strategic planning, training, and organizational assessments focused on diversity and cultural competence. It targets the same enterprise and government buyers as DTUI.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm that acquired Linkage and offers DEI and leadership development services. It competes with DTUI for large enterprise DEI mandates and has broader talent-management capabilities.
• PwC (People & Organization / DEI): PwC's People & Organization practice offers DEI strategy, measurement, and training as part of its broader consulting portfolio. It overlaps with DTUI in serving large enterprises and government clients seeking inclusion assessments and training programs.
• EY (People Advisory / DEI): EY's People Advisory Services practice includes DEI advisory, measurement, and training for global enterprises and government agencies. It is a broad incumbent with overlapping capabilities but does not specialize in the diversity certification niche DTUI pioneered.
• Deloitte (Human Capital / Inclusion practice): Deloitte's Human Capital practice includes a sizable inclusion and DEI advisory offering for large enterprise and public-sector clients. It competes with DTUI for large institutional DEI engagements but as part of a much broader consulting portfolio.

Others

• Society for Human Resource Management (SHRM): SHRM is the largest HR professional membership association and recognizes DTUI to grant PDCs for its certifications. It is an ecosystem partner and standards body rather than a direct competitor, but its broader credentialing ecosystem shapes demand for DTUI's offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dtui-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity Training University International