Kiss 107.1

What Kiss 107.1 does

Kiss 107.1 (legal call sign WTLZ-FM) is an urban contemporary FM radio station broadcasting at 107.1 MHz to the Saginaw, Michigan metropolitan area. The station delivers an R&B music format anchored by syndicated programming such as the Steve Harvey Morning Show and local on-air personalities including Yvonne Daniels and Kareem Bowen. Distribution spans traditional over-the-air FM plus multi-platform streaming through iHeartRadio, TuneIn, and Audacy, an Amazon Alexa skill, a YouTube channel, and the station's kisswtlz.com website, with on-demand content including the Spout Podcast (produced in partnership with Studio71).

The product surface extends beyond broadcast into local news coverage, listener contests and giveaways, and the Rocketgrab+ local deals and discount platform. The station operates a two-sided commercial model: it monetizes its listener base through local and national advertising sales and through contest sponsorships with brands and record labels (e.g., RCA Records for the Breezy Flyaway contest), while listeners consume content free of charge. Audience reach is concentrated in Saginaw and the surrounding mid-Michigan market, with digital extensions providing a global listening footprint.

Kiss 107.1 is operated by Connoisseur Media (headquartered in Portland, Oregon) as part of a multi-station portfolio, following a pending FCC license transfer filed on May 19, 2025 to move the WTLZ-FM license from Alpha Media Holdings, Inc. to Connoisseur Media Holdco, Inc. The station is privately held with no public ticker and no disclosed revenue or headcount data. Its regulatory status derives from an FCC broadcast license, and it maintains privacy compliance under CCPA and operates under the parent Connoisseur Media privacy program.

Name

Kiss 107.1

Legal name

Connoisseur Media

Website

https://kisswtlz.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiss 107.1 is an urban contemporary FM radio station (WTLZ-FM) serving Saginaw, Michigan, delivering R&B music, syndicated programming, local news, contests, and podcasts to area listeners, monetized via local and national advertising and contest sponsorships under parent Connoisseur Media.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Urban contemporary radio
• FM radio broadcasting
• Radio advertising sales
• Local news coverage
• Podcast streaming

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: The primary revenue stream for Kiss 107.1 comes from advertising sales. Local and national advertisers purchase airtime to reach the station's audience. The station offers advertising opportunities through its website and direct contact channels.
2. Contest Sponsorships: Contest and promotion activities are sponsored by external brands and record labels, providing additional revenue through sponsored prize packages and promotional consideration. Examples include RCA Records for concert ticket giveaways.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Kiss 107.1 (WTLZ-FM) is an urban contemporary FM radio station broadcasting R&B music, syndicated programming (including the Steve Harvey Morning Show), local personality-driven shows, local news coverage, and community events to the Saginaw, Michigan market. The station extends its reach through internet streaming on iHeart, TuneIn, and Audacy, an Alexa voice skill, and on-demand podcasts including the Spout Podcast, with additional local value provided through Rocketgrab+ deals and contest promotions.

Product overview

Kiss 107.1 (WTLZ-FM) is an urban contemporary radio station serving Saginaw, Michigan, operated by Connoisseur Media. The station offers a multi-platform content portfolio centered on its core FM radio broadcast, complemented by podcast content including the Spout Podcast for celebrity interviews, local news coverage, promotional contest programs, and the Rocketgrab+ local deals service. Listeners access content through the live radio broadcast, streaming platforms (iHeart, TuneIn, Audacy), an Alexa skill, and on-demand podcast episodes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiss 107.1 Radio (WTLZ-FM) Urban contemporary / R&B format FM radio station broadcasting at 107.1 FM (WTLZ-FM) in Saginaw, Michigan, providing live radio programming, music playlists, and on-air shows including the Steve Harvey Morning Show and Yvonne Daniels in the Afternoon. Targets listeners in the Saginaw, Michigan metropolitan area.
• Kiss Podcasts Podcast platform featuring interviews and audio content from Kiss 107.1, including local news coverage and station-hosted conversations, available on demand.
• Spout Podcast Weekly video and audio podcast featuring celebrity interviews where guests discuss topics beyond their primary fame, produced by Studio71 and distributed via Kiss 107.1 and major podcast platforms.
• Contest & Giveaway Programs Station-run contests offering prizes including concert tickets, flyaway packages, cash giveaways, and trip giveaways. Features ongoing promotions such as Choose Your Concert, Chris Brown Flyaway, and Essence Fest Flyaway, sponsored by external brands such as RCA Records with fulfillment supported by iMar Entertainment.
• Rocketgrab+ Local deals and discount platform offering vouchers for area businesses including restaurants, entertainment venues, and activities at reduced prices, accessed via the station's website.
• Local News Coverage Local news reporting covering Saginaw-area stories including community events, crime, healthcare news, and regional current events, available on the station's website and referenced in on-air programming.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• RCA RecordsminorGTM or Marketing Partner · 2 September 2025RCA Records is a co-sponsor for the Breezy Flyaway for Chris Brown contest, providing prize packages for the promotion.
• iMar EntertainmentminorImplementation/ SI/ Consulting Partner · 10 June 2024iMar Entertainment handles prize fulfillment coordination for Essence Festival Flyaway contest prizes.
• Connoisseur MediacoreOthersConnoisseur Media is the parent company operating Kiss 107.1. The station is listed as part of Connoisseur Media's portfolio of radio stations. An FCC application was filed in May 2025 for the transfer of WTLZ-FM license from Alpha Media Holdings, Inc. to Connoisseur Media Holdco, Inc.
• Alpha MediaminorOthersAlpha Media was the previous operator of WTLZ-FM. An FCC application filed May 19, 2025 shows transfer of control from Alpha Media Holdings, Inc. to Connoisseur Media Holdco, Inc. is pending.
• iHeartMediaminorChannel Partner/ Reseller/ DistributorKiss 107.1 streams through iHeartRadio platform, distributing the station's live broadcast and on-demand content through their digital ecosystem.
• TuneInminorChannel Partner/ Reseller/ DistributorTuneIn provides digital streaming distribution for Kiss 107.1, enabling internet and app-based access to the radio station.
• AudacyminorChannel Partner/ Reseller/ DistributorAudacy provides digital streaming distribution for Kiss 107.1 through their radio aggregation platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beasley Media Group: Mid-sized U.S. radio group operating FM stations in similar-sized markets. Comparable on station-level revenue mix, local ad sales orientation, and digital distribution via third-party aggregators.
• Saga Communications: Smaller-cap U.S. radio broadcaster focused on mid-market FM and AM stations. Comparable on station size, market profile, and reliance on local ad revenue as the primary monetization channel.
• Audacy: Major U.S. radio group and streaming distributor for Kiss 107.1. Operates FM stations with similar ad-sales models and digital platforms, providing a direct benchmark for multi-market radio economics.
• Townsquare Media: Operator of mid-market U.S. radio stations with a comparable mix of local content and syndicated programming. Closely matches Kiss 107.1 on market size, format breadth, and digital monetization approach.
• Cumulus Media: National radio broadcaster with a portfolio of mid- and small-market FM stations. Comparable on market profile, ad-sales structure, and format strategy at the station level.
• Salem Communications: Multi-market U.S. radio broadcaster with a station portfolio of similar scale and ad-sales model. Useful as a benchmark for small-cap, multi-station radio economics.
• iHeartMedia: Largest U.S. radio broadcaster and the streaming aggregator that distributes Kiss 107.1 via iHeartRadio. Comparable on broadcast operations, ad sales scale, and digital distribution infrastructure, though at vastly greater size.

Direct peers

• Alpha Media: Former licensee of WTLZ-FM and operator of a portfolio of mid-market U.S. radio stations. Directly comparable on station count, market profile, and format mix, and is the seller in the pending Kiss 107.1 transfer.
• 94.5 The Moose: Sibling Connoisseur Media station serving a Michigan market with a different format. Closest operational comparable because it shares the same parent, back-office, and sales infrastructure, and competes for the same regional advertiser dollars.
• WMXD 92.3 (iHeart Detroit): Detroit-market urban adult contemporary station owned by iHeartMedia. Closest format peer to Kiss 107.1 in the broader Michigan region, competing for the same listener demographic and urban-format ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kisswtlzfm
• YouTubeyoutube.com/@KissFMSaginaw
• Facebookfacebook.com/kisswtlz
• Instagraminstagram.com/kiss107.1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss 107.1