Panda Security
Panda Security, S.L.U. is a Spain-based consumer and SMB cybersecurity vendor, founded in 1990 and owned by WatchGuard Technologies since 2020, offering the tiered Panda Dome suite (antivirus, VPN, password manager, parental controls) plus endpoint security products distributed via the WatchGuard partner channel.
- Company typePrivate
- Founded1990
- HeadquartersBilbao, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Panda Security does
Panda Security, S.L.U., founded in 1990 in Spain and headquartered in Bilbao, is a consumer and SMB cybersecurity vendor operating as a wholly-owned brand of WatchGuard Technologies following its 2020 acquisition. The company's core offering is the Panda Dome product family, a tiered consumer suite spanning a free tier and four paid tiers (Essential, Advanced, Complete, Premium), each adding capabilities such as firewall, parental controls, VPN, password management, and device cleanup. The underlying technology is cloud-based endpoint protection compatible across Windows, Mac, Android, and iOS, supplemented by a portfolio of standalone add-ons (Panda Dome VPN, Password Manager, Cleanup, Total Care) and free tools (Dark Web Scanner, Online Antivirus, Password Generator). For business customers, Panda Security delivers endpoint and data security products — including Adaptive Defense, Endpoint Protection, Data Control, Full Encryption, Patch Management, Systems Management, and Email Protection — distributed through WatchGuard's partner channel and authorized resellers.
The business model is subscription-based across both consumer and business segments, with monthly and annual billing, multi-year licensing options (1, 2, 3 years), promotional discounts of up to 60%, and a 30-day free trial on Panda Dome Essential. Consumer revenue flows through direct e-commerce (Cleverbridge-powered online store, MyPanda customer portal) and the Amazon marketplace, while business revenue flows through WatchGuard's authorized reseller network. Geographic presence spans Spain, several European markets (Cyprus, Greece, Norway, Slovenia), Latin America (Argentina, Chile, Paraguay, Uruguay), and South Africa, with the website localized in eight languages and services restricted in Belarus, China, Iran, Oman, Pakistan, Qatar, Hong Kong, Saudi Arabia, and the UAE.
The company has built its market position on three decades of brand heritage, repeated validation from independent testing organizations (AV-TEST, AV-Comparatives, SE Labs), and a cloud-delivered architecture emphasizing minimal device performance impact. Pricing is competitive at the low end ($4.99/month Essential) and bundles premium features (unlimited VPN, identity protection) at the high end ($68 discounted from $169.99 for Premium). As a brand within WatchGuard, Panda Security complements the parent's enterprise security offerings by serving consumer and SMB endpoints, with operational integration reflected in shared legal, privacy, and DPO functions.
Panda Security firmographics
Firmographics- Name
- Panda Security
- Legal name
- Panda Security, S.L.U.
- Website
- https://pandasecurity.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Panda Security, S.L.U. is a Spain-based consumer and SMB cybersecurity vendor, founded in 1990 and owned by WatchGuard Technologies since 2020, offering the tiered Panda Dome suite (antivirus, VPN, password manager, parental controls) plus endpoint security products distributed via the WatchGuard partner channel.
- Ownership category
- akta.pro rank
Panda Security industry classification
Industry- Product category
- Endpoint Security Software
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
- akta.pro secondary industries
- Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM), Secrets Management (Passwords, API Keys, Tokens) (HDADAFAD), Managed Detection & Response (MDR) & SOC Services (HDADAGAG)
Keywords
Where Panda Security is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices12 records
Markets served
Panda Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription (Panda Dome): Subscription-based revenue from consumer cybersecurity products including antivirus, VPN, password manager, and family protection. Products are sold as monthly or annual subscriptions with tiered pricing from free to premium levels.
- Business/Enterprise Security Solutions: Endpoint security products and corporate solutions sold through WatchGuard's business channel and authorized resellers to businesses of various sizes.
- Professional Services: Technical support services including Panda Total Care 24/7 remote technical support as an add-on subscription.
- Add-on Products: Additional revenue from standalone products such as Panda Cleanup (performance optimization) and VPN subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Panda Dome Essential - Basic antivirus protection for 1 device |
| Subscription | Annual | Panda Dome Premium - Unlimited security with VPN |
| Subscription | Annual | Panda Dome VPN - Standalone VPN service |
| Subscription | Annual | Panda Dome Passwords - Password manager |
| Subscription | Annual | Panda Dome Family - Parental control solution |
| Subscription | Annual | Panda Cleanup - Performance optimization |
| Subscription | Annual | Panda Total Care - 24/7 technical support |
| Freemium | Monthly | Panda Dome Free - Free antivirus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Panda Security product offering
Product offeringCore offering
Panda Security develops and sells the Panda Dome suite of cybersecurity software for consumers and small businesses, including antivirus, anti-malware, anti-ransomware, VPN, password management, parental control, and device optimization tools. It also offers business-side endpoint protection, data control, encryption, patch management, and email security products distributed through the WatchGuard partner channel.
Product overview
Panda Security, a WatchGuard Technologies brand, offers the Panda Dome cybersecurity product line as a unified platform-plus-modules architecture for home users and businesses. The core Panda Dome family spans free, Essential, Advanced, Complete, and Premium tiers, with tiered features including antivirus/antimalware protection, firewall, parental controls, VPN, password management, device cleanup, and cloud-based threat detection. The portfolio also includes standalone add-ons (VPN, Password Manager, Cleanup, Cloud Cleaner, Total Care), platform-specific apps for Windows, Mac, Android, and iOS, and free tools (Online Antivirus, Password Generator, Dark Web Scanner). For enterprise customers, Panda Security provides business products through WatchGuard including Adaptive Defense, Data Control, Endpoint Protection, Full Encryption, Patch Management, Systems Management, and Email Protection. The company emphasizes cloud-based protection with minimal device performance impact.
Differentiator
Problem solved
Functional benefit
Brands
- Panda Dome: The Panda Dome product range includes antivirus and cybersecurity solutions for consumers and businesses, including Panda Dome Free, Essential, Advanced, Complete, Premium, and Family plans.
Products and services
- Panda Dome Free Free antivirus product for individual consumers providing real-time scanning, USB protection, and basic cybersecurity for personal Windows devices without subscription cost.
- Panda Dome Essential Entry-level paid consumer cybersecurity plan offering antivirus, firewall, Wi-Fi protection, and safe browsing for one device across Windows, Mac, Android, and iOS.
- Panda Dome Advanced Mid-tier consumer plan extending Essential with parental controls, password manager, and enhanced threat detection across multiple device types.
- Panda Dome Complete Comprehensive consumer security suite that adds VPN, data shield, device optimization, and premium technical support to the Advanced feature set.
- Panda Dome Premium Top-tier unlimited consumer plan providing unlimited VPN, unlimited devices, priority support, and identity theft protection on top of the Complete features.
- Panda Dome Family Family-focused subscription providing parental controls, geofencing alerts, screen-time management, and child safety features to protect minors online.
- Panda Dome VPN Standalone virtual private network subscription providing anonymous browsing, unlimited VPN access, and secure connections on public Wi-Fi for consumers.
- Panda Dome Password Manager Standalone password management subscription that generates, stores, and encrypts credentials using military-grade encryption for individual consumers.
- Panda Cleanup Standalone PC optimization and cleanup subscription that removes junk files, optimizes performance, and extends device lifespan for consumer devices.
- Panda Cloud Cleaner Cloud-based malware scanner that detects and removes persistent and hard-to-detect threats by analyzing files against cloud threat databases.
- Panda Total Care 24/7 premium technical support subscription providing remote assistance for device setup, troubleshooting, and IT issues for consumer customers.
- Panda Dome for Android Mobile antivirus and security application for Android devices providing malware protection, anti-theft features, and privacy controls.
- Online Antivirus Free cloud-based online antivirus scanner that performs an immediate device scan without requiring a full software installation.
- Antivirus for Mac Dedicated antivirus product for macOS devices addressing the growing volume of Mac-specific threats.
- Windows Antivirus Comprehensive antivirus software product specifically optimized for Windows operating systems.
- Free Password Generator Free online tool that generates secure, unique passwords for online accounts in one click.
- Dark Web Scanner Free monitoring service that scans the Deep Web and other Internet sources to detect whether personal data such as emails and passwords have been leaked.
- Panda Dome Rescue Kit Emergency rescue utility that recovers computers severely infected by malware that crashes systems and eliminates residual malware traces.
- Panda Adaptive Defense Advanced endpoint protection product for businesses with advanced threat detection and response capabilities, sold through the WatchGuard partner channel.
- Panda Data Control Data discovery and classification solution for identifying and protecting sensitive information across business endpoints.
- Panda Endpoint Protection Traditional endpoint security product for business networks protecting workstations and servers.
- Panda Full Encryption Full disk encryption product for protecting business data at rest with enterprise-grade encryption.
- Panda Patch Management Automated patch management solution for keeping operating systems and third-party applications up to date across the business estate.
- Panda Systems Management Unified endpoint management solution for monitoring, managing, and securing business IT infrastructure.
- Panda Email Protection Email security product for businesses protecting against spam, phishing, and other email-borne threats.
Quantifiable outcome
- Minimal resource consumption verified by AV-Comparatives Performance Test October 2023
- +3 more outcomes
Companies that use Panda Security
Customer profileSegments2 records
Ideal customer profiles2 records
Panda Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
Panda Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WatchGuard TechnologiesflagshipPanda Security is a brand within the WatchGuard Technologies portfolio of IT security solutions. WatchGuard acquired Panda Security, integrating it into their broader security offerings. Panda handles consumer and small business endpoint security while leveraging WatchGuard's enterprise channel and infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Panda Security competitors and assessment
Company assessmentEmerging players
- TotalAV: TotalAV Antivirus Pro and Total Security offer a freemium-to-premium consumer suite (AV, VPN, password vault, system tune-up) targeting the same audience as Panda Dome. Comparable product composition though smaller install base and narrower platform support.
Direct peers
- Bitdefender: Romania-headquartered cybersecurity vendor offering Bitdefender Total Security, Internet Security, and a comparable freemium-to-premium consumer suite plus endpoint security for SMBs. Closely comparable to Panda Dome in feature set, pricing tiers, and platform coverage (Windows/Mac/Android/iOS).
- Malwarebytes: Malwarebytes Premium + Privacy VPN delivers consumer antivirus with bundled VPN, with a Malwarebytes for Business endpoint line. Comparable consumer+small-business mix to Panda, though with a narrower feature suite.
- Sophos: Sophos Home Premium and Sophos Intercept X for Business span consumer and SMB endpoint security with managed detection and response, closely aligned with Panda's Adaptive Defense endpoint business line and consumer AV+web filtering.
- Avast (and AVG): Consumer-grade freemium antivirus (Avast Free Antivirus, Premium Security) with bundled VPN and password protection under the same Gen Digital umbrella as AVG. Closely comparable freemium-to-premium suite, very similar GTM to Panda Dome.
- ESET: Slovakia-based cybersecurity vendor offering ESET Smart Security Premium, ESET NOD32 Antivirus, and a small-business endpoint line. Matches Panda's consumer-tier AV + privacy tools + parental control positioning, with strong European overlap.
- Kaspersky: Global consumer and business antivirus/endpoint security vendor with Kaspersky Standard, Plus, and Premium tiers and a comparable feature mix (antivirus, VPN, password manager, parental controls). Direct substitute for Panda Dome at the same price points.
Broad incumbents
- Trend Micro: Trend Micro Maximum Security, Internet Security, and Antivirus+ offer a tiered consumer suite plus a broad enterprise portfolio overlapping Panda's Adaptive Defense and Endpoint Protection products. Comparable multi-tier consumer-to-business positioning.
- McAfee: McAfee Total Protection and McAfee+ bundles antivirus, VPN, identity protection, and password manager for consumers, with a substantial small-business line. Comparable suite composition to Panda Dome and competing for the same freemium-to-premium consumer wallet.
- Norton (Gen Digital): Norton 360 (Antivirus Plus, 360 Deluxe, 360 with LifeLock) is the most-established Western consumer security suite bundling AV, VPN, password manager, dark web monitoring, and parental controls. Competes with Panda Dome across every tier and add-on, with materially larger marketing spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Panda Security social profiles
Digital presencePanda Security compliance and trust
Trust signalCompliance5 records
Panda Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panda Security leadership team
Management profileNumber of profiles
Panda Security funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panda Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panda Security
What does Panda Security do?
Panda Security develops and sells the Panda Dome suite of cybersecurity software for consumers and small businesses, including antivirus, anti-malware, anti-ransomware, VPN, password management, parental control, and device optimization tools. It also offers business-side endpoint protection, data control, encryption, patch management, and email security products distributed through the WatchGuard partner channel.
Is Panda Security a public or private company?
Panda Security is a private company. It is classified as corporate owned and is currently operating.
When was Panda Security founded?
Panda Security was founded in 1990. It employs 5,001 to 10,000 people.
Where is Panda Security based?
Panda Security is headquartered in Bilbao, Spain, in the Europe region.
How does Panda Security make money?
Four revenue lines are on record. Consumer Subscription (Panda Dome) is the primary driver. The others are business/Enterprise Security Solutions, professional Services and add-on Products.
Who are Panda Security's main competitors?
TotalAV is listed as an emerging player. Direct peers are Bitdefender, Malwarebytes, Sophos, Avast (and AVG), ESET and Kaspersky. Broad incumbents are Trend Micro, McAfee and Norton (Gen Digital).
Does Panda Security have an API?
No public API is recorded for Panda Security.
What industry is Panda Security in?
Panda Security's product category is Endpoint Security Software. Its primary akta.pro industry code is BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration), with a secondary code of BPAKAHAM, Data Security & Privacy Services (DLP, Encryption, Privacy Ops). Its NAICS code is 54151 and its SIC code is 7371.