Panda Security

What Panda Security does

Panda Security, S.L.U., founded in 1990 in Spain and headquartered in Bilbao, is a consumer and SMB cybersecurity vendor operating as a wholly-owned brand of WatchGuard Technologies following its 2020 acquisition. The company's core offering is the Panda Dome product family, a tiered consumer suite spanning a free tier and four paid tiers (Essential, Advanced, Complete, Premium), each adding capabilities such as firewall, parental controls, VPN, password management, and device cleanup. The underlying technology is cloud-based endpoint protection compatible across Windows, Mac, Android, and iOS, supplemented by a portfolio of standalone add-ons (Panda Dome VPN, Password Manager, Cleanup, Total Care) and free tools (Dark Web Scanner, Online Antivirus, Password Generator). For business customers, Panda Security delivers endpoint and data security products — including Adaptive Defense, Endpoint Protection, Data Control, Full Encryption, Patch Management, Systems Management, and Email Protection — distributed through WatchGuard's partner channel and authorized resellers.

The business model is subscription-based across both consumer and business segments, with monthly and annual billing, multi-year licensing options (1, 2, 3 years), promotional discounts of up to 60%, and a 30-day free trial on Panda Dome Essential. Consumer revenue flows through direct e-commerce (Cleverbridge-powered online store, MyPanda customer portal) and the Amazon marketplace, while business revenue flows through WatchGuard's authorized reseller network. Geographic presence spans Spain, several European markets (Cyprus, Greece, Norway, Slovenia), Latin America (Argentina, Chile, Paraguay, Uruguay), and South Africa, with the website localized in eight languages and services restricted in Belarus, China, Iran, Oman, Pakistan, Qatar, Hong Kong, Saudi Arabia, and the UAE.

The company has built its market position on three decades of brand heritage, repeated validation from independent testing organizations (AV-TEST, AV-Comparatives, SE Labs), and a cloud-delivered architecture emphasizing minimal device performance impact. Pricing is competitive at the low end ($4.99/month Essential) and bundles premium features (unlimited VPN, identity protection) at the high end ($68 discounted from $169.99 for Premium). As a brand within WatchGuard, Panda Security complements the parent's enterprise security offerings by serving consumer and SMB endpoints, with operational integration reflected in shared legal, privacy, and DPO functions.

Name

Panda Security

Legal name

Panda Security, S.L.U.

Website

https://pandasecurity.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Panda Security, S.L.U. is a Spain-based consumer and SMB cybersecurity vendor, founded in 1990 and owned by WatchGuard Technologies since 2020, offering the tiered Panda Dome suite (antivirus, VPN, password manager, parental controls) plus endpoint security products distributed via the WatchGuard partner channel.

Ownership category

akta.pro rank

Product category

Endpoint Security Software

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)

akta.pro secondary industries

Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM), Secrets Management (Passwords, API Keys, Tokens) (HDADAFAD), Managed Detection & Response (MDR) & SOC Services (HDADAGAG)

Keywords

• Endpoint security software
• Consumer antivirus
• Cybersecurity suite
• VPN services
• Password management

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Subscription (Panda Dome): Subscription-based revenue from consumer cybersecurity products including antivirus, VPN, password manager, and family protection. Products are sold as monthly or annual subscriptions with tiered pricing from free to premium levels.
2. Business/Enterprise Security Solutions: Endpoint security products and corporate solutions sold through WatchGuard's business channel and authorized resellers to businesses of various sizes.
3. Professional Services: Technical support services including Panda Total Care 24/7 remote technical support as an add-on subscription.
4. Add-on Products: Additional revenue from standalone products such as Panda Cleanup (performance optimization) and VPN subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Panda Security develops and sells the Panda Dome suite of cybersecurity software for consumers and small businesses, including antivirus, anti-malware, anti-ransomware, VPN, password management, parental control, and device optimization tools. It also offers business-side endpoint protection, data control, encryption, patch management, and email security products distributed through the WatchGuard partner channel.

Product overview

Panda Security, a WatchGuard Technologies brand, offers the Panda Dome cybersecurity product line as a unified platform-plus-modules architecture for home users and businesses. The core Panda Dome family spans free, Essential, Advanced, Complete, and Premium tiers, with tiered features including antivirus/antimalware protection, firewall, parental controls, VPN, password management, device cleanup, and cloud-based threat detection. The portfolio also includes standalone add-ons (VPN, Password Manager, Cleanup, Cloud Cleaner, Total Care), platform-specific apps for Windows, Mac, Android, and iOS, and free tools (Online Antivirus, Password Generator, Dark Web Scanner). For enterprise customers, Panda Security provides business products through WatchGuard including Adaptive Defense, Data Control, Endpoint Protection, Full Encryption, Patch Management, Systems Management, and Email Protection. The company emphasizes cloud-based protection with minimal device performance impact.

Differentiator

Problem solved

Functional benefit

Brands

• Panda Dome: The Panda Dome product range includes antivirus and cybersecurity solutions for consumers and businesses, including Panda Dome Free, Essential, Advanced, Complete, Premium, and Family plans.

Products and services

• Panda Dome Free Free antivirus product for individual consumers providing real-time scanning, USB protection, and basic cybersecurity for personal Windows devices without subscription cost.
• Panda Dome Essential Entry-level paid consumer cybersecurity plan offering antivirus, firewall, Wi-Fi protection, and safe browsing for one device across Windows, Mac, Android, and iOS.
• Panda Dome Advanced Mid-tier consumer plan extending Essential with parental controls, password manager, and enhanced threat detection across multiple device types.
• Panda Dome Complete Comprehensive consumer security suite that adds VPN, data shield, device optimization, and premium technical support to the Advanced feature set.
• Panda Dome Premium Top-tier unlimited consumer plan providing unlimited VPN, unlimited devices, priority support, and identity theft protection on top of the Complete features.
• Panda Dome Family Family-focused subscription providing parental controls, geofencing alerts, screen-time management, and child safety features to protect minors online.
• Panda Dome VPN Standalone virtual private network subscription providing anonymous browsing, unlimited VPN access, and secure connections on public Wi-Fi for consumers.
• Panda Dome Password Manager Standalone password management subscription that generates, stores, and encrypts credentials using military-grade encryption for individual consumers.
• Panda Cleanup Standalone PC optimization and cleanup subscription that removes junk files, optimizes performance, and extends device lifespan for consumer devices.
• Panda Cloud Cleaner Cloud-based malware scanner that detects and removes persistent and hard-to-detect threats by analyzing files against cloud threat databases.
• Panda Total Care 24/7 premium technical support subscription providing remote assistance for device setup, troubleshooting, and IT issues for consumer customers.
• Panda Dome for Android Mobile antivirus and security application for Android devices providing malware protection, anti-theft features, and privacy controls.
• Online Antivirus Free cloud-based online antivirus scanner that performs an immediate device scan without requiring a full software installation.
• Antivirus for Mac Dedicated antivirus product for macOS devices addressing the growing volume of Mac-specific threats.
• Windows Antivirus Comprehensive antivirus software product specifically optimized for Windows operating systems.
• Free Password Generator Free online tool that generates secure, unique passwords for online accounts in one click.
• Dark Web Scanner Free monitoring service that scans the Deep Web and other Internet sources to detect whether personal data such as emails and passwords have been leaked.
• Panda Dome Rescue Kit Emergency rescue utility that recovers computers severely infected by malware that crashes systems and eliminates residual malware traces.
• Panda Adaptive Defense Advanced endpoint protection product for businesses with advanced threat detection and response capabilities, sold through the WatchGuard partner channel.
• Panda Data Control Data discovery and classification solution for identifying and protecting sensitive information across business endpoints.
• Panda Endpoint Protection Traditional endpoint security product for business networks protecting workstations and servers.
• Panda Full Encryption Full disk encryption product for protecting business data at rest with enterprise-grade encryption.
• Panda Patch Management Automated patch management solution for keeping operating systems and third-party applications up to date across the business estate.
• Panda Systems Management Unified endpoint management solution for monitoring, managing, and securing business IT infrastructure.
• Panda Email Protection Email security product for businesses protecting against spam, phishing, and other email-borne threats.

Quantifiable outcome

• Minimal resource consumption verified by AV-Comparatives Performance Test October 2023
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

One partnership is on record.

• WatchGuard TechnologiesflagshipStrategic or Co-development PartnerPanda Security is a brand within the WatchGuard Technologies portfolio of IT security solutions. WatchGuard acquired Panda Security, integrating it into their broader security offerings. Panda handles consumer and small business endpoint security while leveraging WatchGuard's enterprise channel and infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TotalAV: TotalAV Antivirus Pro and Total Security offer a freemium-to-premium consumer suite (AV, VPN, password vault, system tune-up) targeting the same audience as Panda Dome. Comparable product composition though smaller install base and narrower platform support.

Direct peers

• Bitdefender: Romania-headquartered cybersecurity vendor offering Bitdefender Total Security, Internet Security, and a comparable freemium-to-premium consumer suite plus endpoint security for SMBs. Closely comparable to Panda Dome in feature set, pricing tiers, and platform coverage (Windows/Mac/Android/iOS).
• Malwarebytes: Malwarebytes Premium + Privacy VPN delivers consumer antivirus with bundled VPN, with a Malwarebytes for Business endpoint line. Comparable consumer+small-business mix to Panda, though with a narrower feature suite.
• Sophos: Sophos Home Premium and Sophos Intercept X for Business span consumer and SMB endpoint security with managed detection and response, closely aligned with Panda's Adaptive Defense endpoint business line and consumer AV+web filtering.
• Avast (and AVG): Consumer-grade freemium antivirus (Avast Free Antivirus, Premium Security) with bundled VPN and password protection under the same Gen Digital umbrella as AVG. Closely comparable freemium-to-premium suite, very similar GTM to Panda Dome.
• ESET: Slovakia-based cybersecurity vendor offering ESET Smart Security Premium, ESET NOD32 Antivirus, and a small-business endpoint line. Matches Panda's consumer-tier AV + privacy tools + parental control positioning, with strong European overlap.
• Kaspersky: Global consumer and business antivirus/endpoint security vendor with Kaspersky Standard, Plus, and Premium tiers and a comparable feature mix (antivirus, VPN, password manager, parental controls). Direct substitute for Panda Dome at the same price points.

Broad incumbents

• Trend Micro: Trend Micro Maximum Security, Internet Security, and Antivirus+ offer a tiered consumer suite plus a broad enterprise portfolio overlapping Panda's Adaptive Defense and Endpoint Protection products. Comparable multi-tier consumer-to-business positioning.
• McAfee: McAfee Total Protection and McAfee+ bundles antivirus, VPN, identity protection, and password manager for consumers, with a substantial small-business line. Comparable suite composition to Panda Dome and competing for the same freemium-to-premium consumer wallet.
• Norton (Gen Digital): Norton 360 (Antivirus Plus, 360 Deluxe, 360 with LifeLock) is the most-established Western consumer security suite bundling AV, VPN, password manager, dark web monitoring, and parental controls. Competes with Panda Dome across every tier and add-on, with materially larger marketing spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Panda_Security
• Facebookfacebook.com/PandaSecurityUS
• LinkedInlinkedin.com/company/panda-security
• Instagraminstagram.com/pandasecurity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panda Security