MyChoice Home Loans

What MyChoice Home Loans does

MyChoice Home Loans Pty Ltd is an Australian privately-held mortgage brokerage specialising in construction and land-and-build home loans, with the majority of customer acquisition generated through exclusive referral relationships with home builders in the NEX Building Group network (McDonald Jones Homes, Brighton Homes, Weeks Homes, MOJO Homes, and Allsteel Transportable Homes). The company is jointly owned by Mortgageport Management Pty Ltd and McDonald Jones Homes Pty Ltd, and operates as Authorised Credit Representative 485273 under Mortgageport's Australian Credit Licence 386360. Headquartered in Norwest, NSW, MyChoice runs nine offices across six Australian states and territories (NSW, ACT, VIC, QLD, SA, TAS) and is led by General Manager John Berghella.

The product suite is centred on construction lending but extends to first home buyer, investment, bridging, refinance, self-employed, consolidation, and fixed/variable rate loans, with access to 20+ major banks and retail mortgage providers and 30+ lenders participating in the Australian Government's 5% Deposit Scheme. The proprietary MyChoice Pays add-on subsidises interest on the construction portion of a loan up to a A$12,000 cap. Distribution is channel-led: in-person broker consultations across the branch network, phone/digital enquiry funnels, builder-partner referrals, and a self-service website with borrowing, stamp-duty, and loan-comparison calculators. The company is supported by social media (Instagram, Facebook, LinkedIn) and publishes educational blog content including Federal Budget commentary.

The revenue model is commission-based: borrowers are not charged for the broking service, and MyChoice earns affiliate/referral commissions from lenders on settled loans, supplemented by trail income. There are no proprietary technology platforms or AI/ML capabilities disclosed; the offering is differentiated by construction-loan expertise, exclusive builder-channel products, and broker-led relationship management rather than technology. No revenue, funding history, M&A activity, or headcount trend data is publicly disclosed.

Name

MyChoice Home Loans

Legal name

MyChoice Home Loans Pty Ltd

Website

https://www.mychoicehomeloans.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MyChoice Home Loans is an Australian mortgage brokerage specialising in construction and land-and-build lending, serving first home buyers, investors, and self-employed borrowers primarily through exclusive referral relationships with NEX Building Group home builders across nine offices in six states and territories.

Ownership category

akta.pro rank

Product category

Mortgage Broking Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industry

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Mortgage broking services
• Construction home loans
• Home loan brokerage
• First home buyer loans
• Investment property loans

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission (Lender-Paid): MyChoice Home Loans provides home loan broking services free of charge to customers. The company earns commissions from lenders (banks and mortgage providers) for placing loans. This is a standard mortgage broker revenue model where the lender pays the broker a commission upon settlement of the loan.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MyChoice Home Loans is a mortgage brokerage that provides home loan broking services free of charge to individual consumers, accessing a panel of over 30 authorised lenders and 20+ major banks and retail mortgage providers. The company specialises in construction home loans and land-and-construction financing, with exclusive loan products tailored for buyers of builders within the NEX Building Group network. Revenue is generated through commissions paid by lenders upon loan settlement.

Product overview

MyChoice Home Loans is a mortgage brokerage service offering a comprehensive portfolio of home loan products. The core offering centers on construction home loans, with specialization in land and construction financing for builders supported by the NEX Building Group. The product suite includes First Home Buyers Loans, Construction Loans, Investment Loans, Bridging Loans, Refinance Loans, Self-Employed Loans, Consolidation Loans, and Fixed/Variable Rate Home Loans. The company also offers proprietary add-on products including MyChoice Pays (an interest subsidy program during construction up to $12,000) and a suite of home loan calculators. The service operates as a broker model accessing over 20 major banks and retail mortgage providers to find competitive products for customers, with exclusive loan products available for builders within the NEX Building Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• First Home Buyers Loan
• Construction Loan
• Investment Loan
• Bridging Loans
• Refinance Loan
• Self-Employed Loan
• Consolidation Loans
• Fixed and Variable Rate Home Loans
• MyChoice Pays

Quantifiable outcome

• MyChoice Pays can save borrowers up to $12,000 in interest during the construction period by covering the interest on the construction portion of the loan while the property is being built.
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• McDonald Jones Homes / NEX Building GroupcoreStrategic or Co-development PartnerMyChoice Home Loans is jointly owned by Mortgageport Management Pty Limited and McDonald Jones Homes Pty Ltd (referred to as the NEX Building Group). McDonald Jones Homes and other NEX Building Group builders refer their customers to MyChoice for home loan services. MyChoice has created specific home loan products exclusive to builders supported by the NEX Building Group that are not available elsewhere and may save customers thousands.
• Brighton HomescoreChannel Partner/ Reseller/ DistributorBrighton Homes Queensland is part of the NEX Building Group and refers its home buyers to MyChoice Home Loans for construction financing. MyChoice offers exclusive home loan products for Brighton Homes customers.
• Weeks HomescoreChannel Partner/ Reseller/ DistributorWeeks Homes South Australia is part of the NEX Building Group and refers its home buyers to MyChoice Home Loans. MyChoice offers exclusive home loan products for Weeks Homes customers.
• MOJO HomescoreChannel Partner/ Reseller/ DistributorMOJO Homes is part of the NEX Building Group and refers its home buyers to MyChoice Home Loans for construction financing. MyChoice offers exclusive home loan products for MOJO Homes customers.
• Allsteel Transportable HomesminorChannel Partner/ Reseller/ DistributorAllsteel Transportable Homes is part of the NEX Building Group and refers its customers to MyChoice Home Loans for construction financing.
• Newcastle Quality Constructions Pty Ltd (T/A McDonald Jones Homes)coreChannel Partner/ Reseller/ DistributorNewcastle Quality Constructions Pty Ltd ABN 82 003 687 232 (trading as McDonald Jones Homes) is the primary brand within the NEX Building Group. It refers home buyers to MyChoice Home Loans and is the main builder partner for the MyChoice Pays interest subsidy product.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Heritage Finance: Australian mortgage broker offering residential, investment, and construction loans via a multi-lender panel; similar size band and target customer segments to MyChoice.
• Astute Financial: Australian mortgage and finance broker group with a multi-state adviser network; directly comparable broker-led model accessing multiple lenders for residential, investment, and construction lending.
• Better Choice Home Loans: Australian mortgage broker with documented specialisation in construction and new-build lending; the closest functional comparator to MyChoice's construction-loan focus, though without MyChoice's NEX builder exclusivity.
• Mortgage Ezy: Australian mortgage broker with a comparable commission-funded model and multi-lender panel; competes for the same first-home buyer, construction, and refinance customers across east-coast markets.
• Loan Market Group: Aggregator-style Australian mortgage broker network with broker franchisees; comparable in revenue model (lender-paid commission), loan product breadth, and target customer segments (owner-occupier, investor, refinance, construction).
• Mortgage Choice: Long-established Australian mortgage broker franchise network operating across all states; comparable broker model accessing a multi-lender panel and serving first-home buyers, investors, and refinancers with similar loan-product breadth to MyChoice.
• Aussie Home Loans: Australia's largest mortgage broker with ~1,000 brokers and a retail-store footprint; competes directly with MyChoice for residential and construction loan settlements from the same lender panel, though at far greater scale and with a broader (non-builder-tied) acquisition channel.

Emerging players

• Lendi: Australian digital-first mortgage broker; comparable in lender-panel breadth and target customer, but differentiates on online UX rather than construction-loan expertise — represents the digital disruptor threat to traditional broker models like MyChoice.
• Uno Home Loans: Online Australian mortgage broker focused on refinancing and home-loan comparison; an emerging digital competitor targeting similar customers through a low-overhead model that could pressure commission economics for branch-based brokers.

Broad incumbents

• Mortgageport Management: Australian Credit Licence holder and one of MyChoice's two JV parents; an aggregator/credit-licence incumbent whose broader broker network provides industry context but is not a direct retail competitor to MyChoice's customer-facing operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mychoicehomeloans
• LinkedInlinkedin.com/company/mychoice-home-loans
• Instagraminstagram.com/mychoicehomeloans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyChoice Home Loans